This video case study showcases the product development process used to design, prototype and manufacture this great idea. D2M's Innovation Development process has been used extensively by entrepreneurs to bring their great ideas to life. We hope you find this case study inspiring, informative and engaging.
CouchCoaster is an innovative idea to support your drink securely while sitting on a sofa removing the risk of accidentally spillages. Developed from sketch concept to production by D2M, it is now selling internationally.
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A little more about CouchCoaster's development journey…
CouchCoaster is a product born of bad experiences. Drinking on the sofa is inconvenient, whether you’re watching the game with friends and a chilled beer, drinking a glass of water with a good book or simply socialising over a coffee, consumers are often forced to put the drink out of comfortable reach or on the floor. Not only is this an inconvenience, but also greatly increases the risk of accidental spillage. CouchCoaster solves the problem. The product is a weighted silicone stability coaster for sofas that keeps the user’s drink within easy reach. With their drink right next to them, they can stay comfortable whilst the CouchCoaster securely grips the sofa arm, protecting against accidental knocks and spills. CouchCoaster isn’t limited to drinks alone and can also keep other commonly used items such as smartphones within glancing distance. Through an in-depth design development cycle, the concept was explored and refined and through iterative improvement and prototype testing, reached a solution that catered perfectly to the target market and provided a neat solution that filled the identified market gap.
Benefits and Innovation
CouchCoaster combines a number of intelligent design features that set it apart. Glossy, soft, internally weighted silicone and a cleverly engineered base combine to provide an optimal gripping surface that stabilises and reforms the coaster to the shape of virtually any so fa arm, whilst a reinforcement insert keeps the drinks holder rigid, safe and upright. An in-built mug handle slots means easy use with traditional tea and c offee cups whilst a simple adaptor supplied with the product also ensures smaller sized drinks are equally as wellheld. A subtly integrated drip-tray also stops minor drips and splashes from reaching and staining the sofa itself.
CouchCoaster launched at Spring Fair 2016 for its UK premier. It launched in Japan in June 2016, America in Sep 2016 and the Middle East in Feb 2017. To date,15 months down the road, Barry has sold around 30,000 units.
The product now sell into over 15 countries including web, wholesale and distribution orders. Retail channels have included shopping channels (QVC/HSN), home and gift stores, catalogues and e-commerce.
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Buy your CouchCoaster here: https://www.amazon.co.uk/dp/B01BX0VHZ2
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