Home
Search results “Brand intellectual property” for the 2012
A New Breed of Deal: Creating and Owning Intellectual Property
 
45:42
A new breed of agency is not just making ads, but creating and benefiting from the IP of their own. This session wipes away the old 'work for hire' model and explores the value of owning intellectual property rights, in which client, agency and producer profit. How to broker a deal with clients and own the IP Case studies from brands/agencies who have co-shared IP What owning IP means for the future How to become the studio and why we stay reliant on TV networks Jody Simon Managing Partner Peter, Rubin & Simon, LLP Teddy Lynn Director of Content BBDO Mike Wiese Director of Branded Entertainment JWT Matt DiPaola Chief Strategy & Innovation Officer MediaCom Canada James Milward Founder and President Secret Location Stay in the loop with content and more: www.banffmediafestival.com Check out our podcast: http://itunes.apple.com/ca/podcast/id538501396 Keep in the loop: www.twitter.com/banffmedia www.facebook.com/banffmedia
PROTECTING YOUR INTELLECTUAL PROPERTY-  Trademarks
 
03:20
A trademark is a word, name, symbol or device used in trade with goods to indicate the source or origin of the goods and to distinguish them from the goods of others. Trademarks are ubiquitous in the world of business and include many different types of marks. For example, some of the more common types of trademark, brand names and logos, help distinguish a company's products from its competitors'. Advertising slogans, which strengthen a corporate reputation in the minds of consumers, can also be trademarked. Certification marks, which are also a type of trademark, attest that a product meets a specified set of standards. While there is certain diversity amongst the types of trademarks, every kind of trademarks shares a few things in common. First, trademarks help your business communicate information about the quality of your products and services to the public. Through careful trademark selection and maintenance, you can set your company apart from the competition and establish a positive relationship with consumers.
Views: 2055 Howard Cohn
AliFest 2012: panel on intellectual property protection
 
06:14
A panel of thought-leaders, led by Global CEO of Export Now and former U.S. Under Secretary of Commerce and former U.S. Ambassador to Singapore Frank Lavin, explored the friction between innovation and intellectual property protection in the context of small business brand growth in China at Alibaba Group's annual e-commerce summit in Hangzhou, China. Lavin and a group of prominent industry experts tackled timely issues around how small businesses can innovate while developing and defending a brand in the global marketplace.
Views: 143 Alibaba.com
New Zealand intellectual property trade mark and patent attorney - Baldwins
 
01:33
New Zealand intellectual property trade mark and patent attorney. Baldwins is a leading New Zealand intellectual property firm practicing in Australia and New Zealand. Baldwins Law Limited is our associated New Zealand intellectual property law practice. Baldwins is a New Zealand intellectual property trade mark and patent attorney firm with an associated law firm (Baldwins Law Limited) servicing clients in New Zealand, Australia and throughout the world with regards to their patent and trade mark queries. Their mission is to help businesses achieve and maintain their commercial advantage in the marketplace by protecting, developing, commercialising and enforcing their intellectual property assets through their patent attorney specialists. Baldwins work to understand the special features of each client's business and Baldwins tailor their advice to produce a commercially viable outcome for that particular client. Capability Managing intellectual property successfully requires a depth of technical skill, legal expertise and business acumen. Baldwins has 10 partners and over 30 IP professionals with advanced academic qualifications and extensive practical experience in science, technology, business and law. Their specialists are patent attorney registered in New Zealand and Australia and/or admitted barristers and solicitors in New Zealand. Baldwins also have IP professionals with Australian, European, Singaporean, UK and US qualifications and experience, both as patent attorney and lawyers. Baldwins tap into the diversity of their people to create multi-disciplinary pools of knowledge and skill which enable us to successfully address the complex arena of global and New Zealand intellectual property issues in regional and global markets, across a breadth of industry sectors, and for organisations ranging from start-up ventures, to research institutes, small businesses, major New Zealand businesses and multinationals. Structure Baldwins has fourteen teams each focused on a primary area of intellectual property namely patent, trade mark, and designs, which are strongly supported by their litigation and commercial practice. Each practice is led by a partner of the firm working with senior associates, associates, patent or trade mark executives, and support staff. For more information with regards to New Zealand intellectual property, trade mark, or patent, get in touch with Baldwins. http://www.baldwins.com/ ---- New Zealand intellectual property trade mark and patent attorney - Baldwins is produced for Baldwins - Intellectual Property - Baldwins Intellectual Property and Patent Attorneys New Zealand and Australia | Baldwins - http://www.baldwins.com Baldwins is a leading New Zealand intellectual property firm specialising in intellectual property, patents, trade marks, designs law and management. Video is starring: - Sue Ironside Video Production by: 90 Seconds NZ - Online Video Production & Video Marketing - Auckland, NZ - http://90seconds.tv 90 Seconds is the Best Video Production company in New Zealand. We have produced over 3,000 online videos in Auckland, Wellington and Nationwide, making 90 Seconds the best online video marketers in NZ. As a leading Video Producer we enable any small business or corporate to get high quality, low cost, fast turn around, hassle-free videos for websites. 90 Seconds does Corporate Video Production and Video Marketing for New Zealands biggest brands and NZ Government agencies. We are also the NZ Small Business Video marketing experts and are a leading Tourism Video Production Company in NZ. 90 Seconds has a unique cloud video production platform that supports the entire production process enabling you to login and manage your video production online with 90 Seconds and collaborate with the 90 Seconds team and a crowd source community of approved video freelancers on the platform. 90 Seconds are a global Video Production company which started in NZ with bases in London, UK and Auckland, New Zealand, we also operate remotely in Australia, Singapore, Europe. We're a passionate crew and have built the business with a vision for changing the way media is produced and delivered globally, lead by entrepreneur Tim Norton
Views: 1711 90 Seconds Media
Intellectual Properties, Copyright Laws and Branding
 
01:40
The Percept Business Conclave 2012 showcased an exclusive Business Conclave that included Panel Discussions and Guest Speakers featuring luminaries from various industries. Mr. Satish Kishanchandani, Co-Founding Partner, DSK Legal spoke on Intellectual Properties and Associated Laws. He also touched upon various key factors like How SMS could be used as circumstantial evidence; Why Documentation is important; How you could lose money if you do not know the relevant laws.
Views: 42 Percept EMC
Record International Trademark Filings in 2011
 
33:25
Press conference on international trademark and designs filings in 2011, by WIPO Director General Francis Gurry, Record International Trademark Filings in 2011: http://www.wipo.int/pressroom/en/articles/2012/article_0004.html This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivs 3.0 IGO License: https://creativecommons.org/licenses/by-nc-nd/3.0/igo/
Views: 254 WIPO
IPfolio - IP Management Software
 
05:04
Demo of IPfolio - A New Intellectual Property Management Software. This video shows an overview of the IP software including Dashboards, Reporting, IP portfolio view, IP metrics, Inventors, Invention records, Patent records, Patent families, Contract management, How to get Emails and attachments organized to the IP records, How to relate Product and Brand relations to the Intellectual Property Rights, How to relate IP with Business strategy. Organize. Visualize. Strategize. A fresh new approach to IP Management. www.ipfolio.com
Views: 7630 IPfolioCorp
Intellectual property Understanding Patent, copyright and trademark
 
01:37
If an idea stays in your head, it is just an idea. If you convert an idea into a song, a product, a design or a book then it becomes intellectual property. Now the idea has value and may need protecting. Protection can come in the form of a patent, copyright or trade mark. This protection is an incentive to firms to go on and produce the product. Patents protect the working parts of a product, what they do, how they do it, what they are made of and how they are made. A patent gives inventors control over their invention for twenty years. This can stop other would be manufacturers from making a similar product using their ideas. A patent gives firms a competitive advantage, they can establish their product in the market without any competition and charge higher prices which helps to recover their research costs. They could also sell the rights to the invention, or licence the invention to another manufacturer. Copyright laws protect the image of the product. The reason a business would want to protect images of their product is to ensure they are only used in situations that benefit the product and brand. Finally the name and company logo are protected by trademark. This is done by registering the product name or symbol with the intellectual property office. Business names and logos are valuable trademarks because they are a sign which distinguishes a firms products from its competitors.
Views: 6064 Gary Wainwright
How To Choose A Business Structure And Protect Intellectual Property
 
01:07:23
Pace University's Entrepreneurship Lab www.pace.edu/elab http://bit.ly/elabBusinessStructure Henry Park Henry Park is the Principal in the Law Office of Henry Park, P.C.. Mr. Park specializes in representing clients with intellectual property, corporate, and entertainment needs. He has represented branded pharmaceutical, manufacturing, service providers, and other high-tech clients in litigation and corporate transactions. Mr. Park is an alumnus of two well-respected New York City law firms: Fitzpatrick, Cella, Harper & Scinto and Willkie Farr & Gallagher LLP. Prudence Thiry Prudence Thiry is Of Counsel to Law Office of Henry Park, P.C. Ms. Thiry is a senior corporate attorney with expertise in complex corporate transactions. Ms. Thiry has practiced at major law firms in New York City and Paris representing investors and businesses in mergers and acquisitions, seed and venture capital investments, and has also advised on joint ventures, recapitalizations, divestments, commercial transactions and fund formation.
5 Basic Brand Protection Tips for Trademark Owners
 
08:33
Advice for brand owners to protect and strengthen their brands and their legal trademark protection from boutique trademark lawyers at Erik M. Pelton & Associates, PLLC
Views: 2961 Erik Pelton
CLIP "Ask the Expert" -- Intellectual Property with Atty Editha Hechanova
 
02:53
In Episode 02 of Design Para Sa Lahat, Intellectual Property Lawyer Editha Hechanova gives her cool advice on how to manage our intellectual property assets for our creative business. *********************************************************************** YOUR BRAND ON TV AND ON THE NET Please email [email protected] for sponsorship inquiries.
Views: 266 designparasalahat
En route to a gold-plated privacy strategy for a luxury brands group
 
06:38
www.privacylaws.com Speaker: Clara Westbrook, Senior Data Protection Counsel, Intellectual Property Department, Richemont International, London En route to a gold-plated privacy strategy for a luxury brands group Recorded at the Privacy Laws & Business 25th Annual International Conference Overcoming Privacy Hurdles 2 - 4 July 2012, Cambridge, UK www.privacylaws.com
Intellectual Property: Trademark Rights
 
12:01
What is intellectual property. What is the difference between a trademark, copyright, patent and trade secret.
Views: 954 thetrademarklawyer
Intellectual Property (IP) audit in 7 easy steps
 
02:07
Intellectual property & intangibles could be your most valuable assets - accounting for up to 80% of business value. Inngot's simple online profiling tools rapidly identify, explain & promote your full range of IP & value adding intangibles - producing a sharable innovation profile that details your copyrights, trademarks, patents, designs & 40+ value adding resources like trade secrets, special processes, specialist technical know-how & brand reputation. Conduct your IP audit to identify exactly what your company owns http://www.inngot.com/ip-audit. To learn more about Inngot and the importance of IP watch our Inngot video series: - Inngot in 100 seconds - the value of Intellectual Property http://youtu.be/pUiWHVsXWKE - Intellectual Property Valuation: Inngot Sollomon system explained http://youtu.be/sX9pzOXLKRI - Inngot Customer Insights: Adding value to business http://youtu.be/XkEepit8m8M Visit our website to get started & add value to your IP http://www.inngot.com
Views: 2962 Inngot limited
Armor Bond - Keeping You Safe
 
14:32
Armor Bond is an international marketing brand for C-Bond, an intellectual property owned by BL2T, Inc. It is a revolutionary new way to make glass resistant to bullets, bomb blasts, storms, and explosions at one third the cost of traditional methods. Watch the video to see how effective Armor Bond is then call us for a consultation.
Views: 633 ArmorBond
Building Brands in Thailand, Panama and Uganda
 
06:50
Products with distinctive characteristics linked to their territory of origin, if effectively branded, can represent an important source of income for local producers and farmers. Watch the stories of nine communities in Panama, Uganda and Thailand where intellectual property is being used to develop local businesses and brand their unique products. More on IP strategies: http://www.wipo.int/ipstrategies/en/index.html Building Brands, Empowering Communities video series: http://www.youtube.com/playlist?list=PLsm_LOEppJay4YcVbw8qh_c8QivvgRJv3
Views: 2959 WIPO
Strategic Importance of Recycling and Reverse Logistics Management
 
09:33
A strategically designed recycling and reverse logistics program will create both tangible and intangible benefits that will maximize profitability, fuel growth, protect intellectual property, eliminate environmental liability, provide competitive advantages, and improve brand recognition. Peter King, a director with BCS Recycling Specialists, will show how to accomplish these benefits for manufacturers, distributors, and companies throughout the supply chain. Peter King, Director, BCS Recycling Specialists
Views: 5117 QMedicalDevice
Talking Evolution of Intellectual Property - Wrays IP
 
14:33
Peter Caporn, Partner at Wrays Patent and Trademark Attorneys http://www.wrays.com.au presents to the American Chamber of Commerce in Perth, Western Australia on the Critical Factors and Changing Face of Intellectual Property.
Views: 79 Wrays
Intellectual property training connects job seekers with firms
 
00:50
The Korean Intellectual Property Office offered a month-long training program for 25 college graduates and senior officials in the R&D sector in May. Among them, 18 found jobs in the intellectual property service industry, thanks to the program that connected the trainees with local firms. Ten intellectual property service companies hired trainees based on their scores and in-depth interviews. A company CEO positively evaluated the newly employed people, saying they have a good grasp of the intellectual property rights issues and seem adaptable to new working environments. The office said it plans to expand the job support program in accordance with the demands of the intellectual property industry. 지식재산서비스 교육 후 18명 취업 특허청이 지난 5월 한 달간 대학졸업생과 R&D 중견인력 등 25명을 대상으로 지식재산서비스업 채용연계교육을 실시한 결과, 18명이 취업에 성공한 것으로 나타났습니다. 채용에는 10여개 지식재산서비스 기업들이 나서 교육성적과 면접 등을 토대로 인재를 선발했습니다. 한 업체 관계자는 신입 직원이 지식재산서비스업에 대한 이해도와 습득력이 높고 업무에도 잘 적응하고 있다며 만족감을 나타냈습니다. 특허청은 앞으로도 지식재산서비스 인력 수요에 맞춰 채용연계교육을 확대해 나갈 계획이라고 밝혔습니다.
Views: 23 kimacamerica
TRUE RELIGION- BRAND PROTECTION
 
05:23
http://investigativeconsultants.com/ The sales of counterfeit goods have a huge negative economic impact on the economy. The underground economy is growing every day and is hurting everyone. Intellectual property crimes, such as counterfeiting and piracy are eroding the foundation of our economy. Do your part and buy the real deal! Kris Buckner
Views: 1336 InvestigativeCo
AliFest 2012: intellectual property (IPR) panel
 
43:13
A panel of thought-leaders, led by Global CEO of Export Now and former U.S. Under Secretary of Commerce and former U.S. Ambassador to Singapore Frank Lavin, explored the friction between innovation and intellectual property protection in the context of small business brand growth in China at Alibaba Group's annual e-commerce summit in Hangzhou, China.
Views: 308 Alibaba.com
Intellectual Property Valuation: Inngot Sollomon system explained
 
02:00
This is the second step to UNLOCKING the value from your innovation profile. http://www.inngot.com/ip-valuation - 80% of business value can be held by off balance sheet assets. Inngot can identify what you have & tell you what it's worth in under an hour. Sollomon is the user-friendly online valuation tool that independently assesses the value of your intellectual property & intangible assets, confidentially combining your free 'Inngot innovation profile' with business plan information to produce a sharable web valuation certificate. Start the process with your free IP audit to identify exactly what your company owns http://www.inngot.com/ip-audit then use Sollomon http://www.inngot.com/ip-valuation to find out how much your IP: copyrights, trademarks, patents, designs & value adding resources like trade secrets, special processes, specialist technical know-how & brand reputation, are really worth. Make more from what you already own. To learn more about Innovation profiling: IP audit, Inngot, the importance of IP & its organisational value watch our Inngot video series: - Intellectual Property Audit: Inngot IP profiling system explained http://youtu.be/u_G8bWr2e-g - Inngot in 100 seconds - the value of Intellectual Property http://youtu.be/pUiWHVsXWKE - Inngot Customer Insights: Adding value to business http://youtu.be/XkEepit8m8M Visit our website to get started & add value through your IP http://www.inngot.com
Views: 1751 Inngot limited
Steels-On the other side
 
03:23
FACEBOOK.COM/STEELSGA STEELSANDGARDENS.TUMBLR.COM Brand new, proven intellectual property JANUARY 5 2012 THIS IZ MINE On the other side well I'm lost down this road I'm on i could've swore that you told me it'd take me home but i never felt as far as i do here and I'm afraid that a tattered heart will give into the fear that i still lose myself every time you're near and yours is the only voice i hear and you gave up everything just to try again with again with me well i fought to save our life in hopes that i could save mine and i know I'm a stronger man in the light cause i'd never felt as far as i did there and I'm not sure a broken heart could compare wouldn't look myself in the eye wouldn't hold up my head talk about trouble child, i was a mess but you gave up everything just to try again with me well I'm on my way back home I can hear your voice is calling....
Views: 555 Steels AL
AliFest 2: Panel on intellectual property protection
 
06:14
Michael Ellis, president and managing director, Asia-Pacific for the Motion Picture Association (MPAA) describes the organization's efforts in China to protect the intellectual property of Hollywood studios. Alibaba Group's Taobao Marketplace, a popular online retail platform in China, and the MPAA recently signed a Memorandum of Understanding (MOU) to promote a healthier online environment in China for the sale and distribution of legitimate audio-visual content.
Views: 214 Alibaba.com
The Key to Creating Wealth with Intellectual Property
 
02:35
Licensing is a process for transforming intellectual property into a money making asset.
Views: 204 Rand Brenner
IP Protect Expo 2012
 
05:10
A review of IP Protect Expo 2012, the definitive Intellectual Property and Brand Protection Trade Exhibition -- by the industry for the industry: held on 28 and 29 March 2012, Business Design Centre, London, UK
Views: 562 ipprotectexpo
Salter Looks to Broaden Marilyn Monroe Brand
 
04:40
Jan. 13 (Bloomberg) -- James "Jamie" Salter, chief executive officer of Authentic Brands Group LLC, discusses the acquisition of the intellectual property of Marilyn Monroe LLC and the strategy for building the brand of deceased celebrities. Salter speaks with Erik Schatzker on Bloomberg Television's "InsideTrack." (Source: Bloomberg)
Views: 662 Bloomberg
Intellectual Property - Australia and International
 
00:36
Businesses now operate in a global economy where consumers are brand sensitive. Commercialisation of IP has a direct impact on building customer loyalty. Source: http://www.axislegal.com.au/
Views: 33 mosshelley
Talking Brand & Culture - Wrays IP
 
18:34
Jo Woodfield, Director of Brand and Culture Services for Wrays Patent and Trademark Attorneys http://www.wrays.com.au presents to the American Chamber of Commerce in Perth, Western Australia.
Views: 113 Wrays
Australian Trademark Registration - Do You Need It?
 
02:53
In this video I give you the lowdown on whether you need to register a trademark. Check out my other videos for more bite-sized, easily digestible bits of information about brand protection and Australian trademark law. Feel free to leave a comment or question after watching and remember to hit that [share] button up there and share this with your friends and connections! Victor Ng markwell intellectual property lawyers Melbourne, Australia Web: http://www.markwellip.com.au Twitter: http://twitter.com/markwellip LinkedIn: http://www.linkedin.com/victorwcng
Views: 2254 trademarklawyer
Intellectual Property, Pharmaceuticals and Public Health
 
04:02
BOOK REVIEW INTELLECTUAL PROPERTY, PHARMACEUTICALS AND PUBLIC HEALTH: Access to Drugs in Developing Countries Edited by Kenneth C. Shadlen, Samira Guennif, Alenka Guzman, N. Lalitha ISBN: 978 1 84980 0 143 Edward Elgar Publications www.e-elgar.com INTELLECTUAL PROPERTY RIGHTS MEET PUBLIC HEALTH WORLDWIDE An appreciation by Phillip Taylor MBE and Elizabeth Taylor of Richmond Green Chambers Published by Edward Elgar, this book will appeal strongly to a wide range of professionals, academics and students with interest in and involvement in public health issues worldwide, specifically the pharmaceutical industry. As the subtitle indicates, the focus here pertains to access to drugs in developing countries, an issue which has raised its profile in the public consciousness with increasing frequency, especially of late. To cite just one example, the book's four expert editors point out that post-Apartheid governments in South Africa have struggled with meeting the dual objectives of increasing local production of essential medicines, whilst reducing prices. Bearing all this in mind -- including the ongoing controversies centering on branded versus generic pharmaceutical products -- the pharmaceutical industry, which is concentrated mainly in only six countries, relies very much on patents and trademarks and is therefore heavily dependent on intellectual property rights, patents in particular. One assertion made by the editors, however -- all of whom hail from top universities worldwide, including the LSE and McGill -- is that the ongoing harmonization of IP rights globally over the last three or four decades, has meant that the pharmaceutical industry generally, has increased its presence in developing countries, both with respect to production and distribution. The 13 international contributors to this study -- including the four editors -- examine all pertinent aspects of this fascinating field, including the latest developments across at least eleven different countries. Case studies are presented of national experiences in Africa, Asia and the Americas, notably Canada. Pricing and drug registration policies, as well as patents and other regulatory instruments are systematically and methodically examined. Interestingly, the book is the ultimate result of a collaborative project entitled 'Globalisation and Public Health in Developing Countries' funded by the Foundation Maison des Sciences de l'Homme in Paris. For those involved in healthcare disciplines -- and that includes lawyers with pharmaceutical clients -- the book is timely, topical, and packed with carefully researched information which puts a number of major issues relating to pharmaceuticals in perspective. Of great value to researchers are the copious footnotes and extensive bibliographies which follow most of the articles. If you're a student, academic, or practitioner in related IP issues, particularly international health, international political economy, or international development and law, this book certainly provides you with an impressive mine of information if you find yourself having to argue your corner on any number of legal, economic and ethical issues in this complex field of study.
Views: 872 Phillip Taylor
Intellectual Property Audit for E-Commerce Companies.mov
 
00:35
The importance of the Intellectual Property and its commercial value is increasing day by day. It can be said that the Intellectual Property Rights constitutes more than 80% of the total value of the assets of the company. In such an event, it is important for every company to keep track of the value, extent, ownership, licenses, transfers etc., of their Intellectual Property Assets. It is important for a business to know the scope, value and contents of its Intellectual Property for the business to make full commercial gain out of the IP Assets. An IP Audit is an assessment of the company's Intellectual Property Rights which include Trade Marks, Copyrights, Patents, Designs, Copyrights, Trade Secrets, Confidential Information. Conducting an Intellectual Property Audit helps the organization to identify and maintain its IP Assets as well as to uncover any problems relating to it and prevents the misuse of IP Assets of the companies by third parties. The Audit includes a detailed examination and evaluation of the Intellectual Property Assets and determines its strengths and weaknesses. It helps to perfect and enforce company's Intellectual Property Rights in a better way. Conducting an IP Audit helps to determine and assess the value of the organization and the ways for an organization to protect, maintain & expand its IP Assets. The IP Audit may also reveal any potential third parties infringements that the company may commit. In other words, the IP Audit will provide a detailed analysis of any Violations of Trade Marks, Patents, Copyrights and other Intellectual Property Rights that a company may commit without any Knowledge. An Intellectual Property Audit involves various steps such as; Identification of the assets of the company, Collecting information on the IP Rights, Review of the Intellectual Property Procedures and Practices, Uncovering of any issues / problems with the identified Intellectual Property Assets, Strategies and solutions to overcome the issues / problems, Review of various contracts such as employment contracts and contracts with Third Parties, Review of disputes concerning IP Assets, Conducting Intellectual Property Searches, Review of Intellectual Property License and Assignment Agreements, Listing, collecting and reviewing the Trade Mark Applications, Review of products, packaging, product literature and advertisements, Patent Audit and Freedom to Operate Opinion, Intellectual Property Protection in the online space, (Online IP Audit), Review of the domain names and domain name infringements, Verifying the titles and ownership of the Intellectual Property Assets, Uncovering unprotected Intellectual Property Rights, Review of Trade Secret Agreements Preparing detailed report on the above. Domain Name Disputes India, are India's first consultants dealing exclusively with Online Brand Protection & Domain Name Disputes. Domain Name Disputes India offers its clients detailed online brand protection strategies and solutions to protect them from online frauds, cybersquatting, sale of counterfeit goods etc., To know more, please visit www.domaindisputesindia.com. or mail us at [email protected]
Views: 418 iBrandProtect
TRDA Webinar 4 Securing Your Intellectual Property 08 17 11
 
01:33:31
4. Securing Your Intellectual Property This Webinar will clarify differences among patents, copyrights, trademarks/names and know how. It will explain how to brand your company, technologies, products and services. Special attention will be devoted to patents... particularly -- product novelty, filing process, litigation, and patent strategy. Think... company asset extended to proprietary protection.
Views: 33 TRDAinnovation
What Does Trademark Protect?
 
00:27
What intellectual property can be protected by trademark? Attorney Joe Escalante explains.
Views: 857 LegalZoom
Brand Protection and Social Media - Rob Holmes
 
47:11
Brand Protection and Social Media This presentation is from http://etcDallas.com that was held in 2012. In the era of telecommuting and coffee shop branch offices, Facebook has replaced the watercooler, LinkedIn is the new resume and Skype is the new boardroom. Let's face it. Your online 'brand' has become your most public persona. Along with the vast benefits that social media bring a new world has opened up for fraud, misinformation and brand abuse. Holmes is not only a top brand protection investigator. He is also the one-man marketing department for his firm. Combining his two passions of trademark investigations and social media, he will take you on his journey from creating his first blog, designing his firm's website, and planning a social media strategy and then arm you with brand protection tactics that he employs for his clients. Raised in New Jersey in a family of private investigators, Rob worked his first trademark infringement case at the age of twelve. While aspiring as a stand-up comedian in Los Angeles in the early 90s, he was employed at a premiere intellectual property investigative firm. Here, he found himself assigned to investigate a new breed of faceless perpetrators: online infringers. Rob conducted some of the world's first IP-related Internet investigations, and pioneered the study of the "virtual crime scene". His regular clients include 20 of the 100 Best Global Brands. He is the Editor of the blog Knockoff Report and popular speaker on the topics of Intellectual Property and the Internet. Rob is a private eye, funny guy, blogger, Calvinist, Freemason, Prius owner, and a Gene Hackman Fan. http://ipcybercrime.com Pickle TV Links http://Twitter.com/GaryLeland Follow Pickle TV on Twitter. http://Facebook.com/PickleTV Become a fan of Pickle TV on Facebook. http://Pickle.TV Visit our website. This content is provided with a Creative Commons Share-Alike License. Feel free to use this content, so long as you give credit to Gary Leland, of Pickle.TV and link to http://Pickle.TV Gary leland is a new media producer of video information. For advertising information send him an email to [email protected], or visit his personal website site at http://GaryLeland.com for more information on Gary.
Views: 207 ConferenceShowcase
Intellectual Property Q&A: T-Shirt Slogans
 
01:27
You've created the coolest T-shirt slogan -- can you prevent someone else from copying it? How? Those are some of the questions patent attorney Daniel Cohn takes on in this Protecting Your Intellectual Property Q&A segment.
Views: 576 Howard Cohn
Do I need to copyright my work?
 
02:30
ASK THE EXPERT: Intellectual Property by Atty. Editha Hechanova The DESIGN PARA SA LAHAT VIDEO LIBRARY Atty. Editha Hechanova, leading IP lawyer explains the value of intellectual property on business, brands and products. --------------------------------------------------------------------------------­­­------------ SUPPORT PHILIPPINE DESIGN! The "Design Project" segment of our show is up for sponsorship. Brand it with your logo as it airs nationwide in the Philippines (GMA News TV) and primetime internationally on GMA Pinoy TV! The "Design Project" segment also forms a library or series of "HOW TOs" in Design and Education with clips that will be available online for viewing. Please email [email protected] for sponsorship inquiries. --------------------------------------------------------------------------------­­­------------ Music is by Tanglaw. This segment was shot in the Philippines. Design Para Sa Lahat is a production of the Philippine Design Institute and Tenorium Ent. Copyright 2012. --------------------------------------------------------------------------------­­­------------ www.designparasalahat.com www.facebook.com/designerpo -- LIKE OUR PAGE www.youtube.com/designparasalahat -- SUBSCRIBE Email: [email protected] Tel: +63 2 2189092
Views: 357 designparasalahat
BRAND GEEK Geekview pilot episode
 
07:06
A satrical look at intellectual property news headlines inspired by, well, you know . . .
Views: 20 BrandGeek
Licensing Adds Value to Your Intellectual Property
 
01:19
Licensing adds value to your intellectual property. Balough Law Offices, LLC, a Chicago law firm, tells you how to license your products or ideas.
Views: 134 Balough Law
IBIDEM: A new approach to Intellectual Property Rights protection
 
05:00
• Ibidem offers specialised legal consultancy services for patent and trademark registration, management and protection of intellectual asset rights. • For more than twenty years, we have been developing legal tools with our clients to ensure an efficient fight against the competition and guarantee returns on their marketing, advertising and R&D investments. • Its mission is to plan, advise and protect its clients' intellectual capital. + info: http://ibidem.es/en/
My Edited Video
 
03:44
I created this video with the YouTube Video Editor (http://www.youtube.com/editor)
Views: 9 wamoronjia
Counterfeiting-crime©, a global problem exceeding the scope of intellectual property
 
05:33
Since its creation, the WAITO Foundation has set to work against all aspects of [email protected] and is carrying out research to identify international, regional and national organizations producing, distributing and selling illicit products, thereby endangering consumer safety, the economy and the stability of States and jeopardizing fair corporate competition.
Views: 56 WAITOFoundation
Joker - Old Era
 
05:13
Subscribe - http://bit.ly/TKlDS3 Facebook - http://facebook.com/karmicaclothing Web Store - coming soon Artist: Joker Track: Old Era The content we post is not always original to us. We do not claim any of the content posted by Karmica as our intellectual property. Our uploads merely represent our brand's influences.
Views: 9788 Karmica
Trademarks: Trade Names and Domain Names
 
03:06
Aaron J. Stewart of the Law Offices of Aaron J. Stewart elaborates on his firm and intellectual property/trademark. The Law Offices of Aaron J. Stewart are located in Chico, California.
Views: 1815 chicolawfirm
Swindle - Forest Funk
 
04:39
Subscribe - http://bit.ly/TKlDS3 Facebook - http://facebook.com/karmicaclothing Web Store - coming soon Artist: Swindle Track: Forest Funk The content we post is not always original to us. We do not claim any of the content posted by Karmica as our intellectual property. Our uploads merely represent our brand's influences.
Views: 44648 Karmica
"Brands and Music" - Dominic Hodge
 
32:15
"What IP means to us: the case of Frukt Communications" - Dominic Hodge, Frukt Communications The 3rd Russian-British Creative Economy forum was organized by British Council Russia together with Tom Fleming Creative Consultancy and took place on 19 March 2012 in Moscow at MOD design centre. It concentrates on the questions of copyright, intellectual property and educational programmes in creative sector.
Operational Maya - World Intellectual Property Day 2012
 
02:16
Fakes worth millions seized in INTERPOL-led operation across Americas Operation Maya results released on World Intellectual Property Day LYON, France -- Fake goods including toys, computer software, clothing, beauty products, engine oil and cigarettes worth nearly 30 million US dollars have been seized in an INTERPOL-initiated and coordinated operation across 11 countries in the Americas. Codenamed Maya the two-week operation (1 -- 15 March) saw more than 1,000 interventions by police, customs, investigators and Intellectual Property (IP) crime experts at key locations such as land and sea and airport border control points in addition to markets, shops and street vendors, with 200 individuals arrested or currently under investigation and more than a million items recovered. The operation also revealed increasingly elaborate efforts by criminals to avoid detection, with items smuggled into a country via one route while counterfeit trade mark materials including stickers for computers, batteries, mobile phones and even car emblems, were sent separately to be used later to 'brand' the products. "Operation Maya again shows that there is no product which is not being counterfeited and criminals are using every means available to traffic fake and illicit goods," said Operation Maya project manager, Roberto Manriquez, a crime intelligence officer with INTERPOL's IP crime unit. "As with legitimate trade, criminals also follow the market and we have seen an increasing number of fake and illicitly traded electronics such as phone and computer parts and accessories. "This operation has again shown to effectively tackle this type of transnational crime, coordination between police and all involved partners, such as customs, prosecutors and the private sector is essential, and the results we have seen across all 11 countries are due to their commitment and support," concluded Mr Manriquez. In addition to counterfeits, the operation also identified routes used by organized crime groups for trafficking in illicit goods, stolen works of art, archaeological remains, wildlife and even child abuse images. Although investigations are currently ongoing in many of involved countries, INTERPOL is announcing the initial results from Operation Maya to mark World Intellectual Property Day, April 26. INTERPOL's IP crime programme activities revolve around three main areas: raising awareness and capacity building, delivering integrated training and operations, and international co-operation to assist all 190 member countries in identifying the individuals and transnational crime networks behind the trafficking of counterfeit and illicit goods. Operation Maya which was launched with the support of the US Department of Justice and US Patent and Trademark Office was based on INTERPOL's successful Operation Jupiter model which, since its launch in 2004, has resulted in more than 1,660 arrests, the seizure of more than 12 million counterfeit products worth more than 500 million US dollars. Countries involved in Operation Maya: Belize, Canada, Colombia, Costa Rica, El Salvador, Guatemala, Honduras, Mexico, Nicaragua, Panama and the USA. For more information on individual results, please contact the national enforcement agencies in the countries concerned.
Views: 1035 INTERPOL
How To Trademark A Brand Or Logo Online
 
03:10
Finding the right website to register your valuable trademark assets can be difficult. This video from http://www.trademarksa2r.com shows you how to approach it.
Views: 2832 TakanomiDigital

Investment banking cover letter sample analyst interview
144 eme newsletter formats
Vthumb application letters
Custom writing service
7 eleven employment application online