Here's a video about apple and nike and pepsi and kendall jenner and reebok and all these awful companies who pretend to be progressive. I call it the enlightened brand, and it makes me want to vomit. If you want to support the new channel, pitch a buck on Patreon https://www.patreon.com/onehandclap. Thanks for watching.
Kendall Jenner’s Pepsi Ad and Michael Jordan’s Nike Commercials and marketing techniques and brands and basketballs and did I mention Pepsi and Nike and oh so much more :)
my twitter: https://twitter.com/iwshicldluvumor (will announce new vids here)
my gram: https://www.instagram.com/iwishicouldloveyoumore/?hl=en
my *Bitcoin* address (in case you'd like to charitably divest): 35DYiircpL5mmCo6ffABY6yvNgM2WPLoDK
Hello again! I’ve been working on this video for a while and I’m so glad to finally post it. I know I started with two videos about tv shows, but I’ve been hoping to branch out from mostly Adult Swim-related content toward music, film, and politics. This felt like a good start. Now, two things I want to say right off the bat: 1. The first five or so minutes of this video come completely from Naomi Klein’s incredible research on the topic, and if you are interested in these concepts, I really suggest you check out No Logo. There’s a lot of important ideas I didn’t have time to squeeze into these videos. 2. As you’ll see in the comments section, I’m not 100% sure about everything I’m saying. I just mostly wanted to put the ideas out there and create space for them to be debated.
As always, the best way to help with the channel (if you’re interested) is to Like, Subscribe, Comment, Share with Friends, Post on Facebook, Tweet, and upvote on Reddit. I really appreciate all the help and support I’ve gotten so far.
Here’s a link to No Logo: https://www.amazon.com/No-Logo-Anniversary-Introduction-Author/dp/0312429274/ref=sr_1_1?s=books&ie=UTF8&qid=1509928421&sr=1-1&keywords=no+logo
And here’s a link to Andi Zeisler’s, We Were Feminists Once: https://www.amazon.com/Were-Feminists-Once-CoverGirl%C2%AE-Political/dp/1610395891
All this is for educational purposes only. I don’t own any of this content.
Quick summary: I start the video by introducing Pepsi’s recent Kendall Jenner commercial, which was obviously a sickening failure. But I want to move beyond pure disgust and discuss the marketing techniques it uses. In this video I try to identify a trend in branding that I call The Enlightened Brand, which is essentially a company that tries to associate itself with some progressive political movement. I explore ads by Nike, Marriott, Audi, McDonald's, Burger King, Coca Cola, and more. Hope you enjoy :)