Home
Search results “Brand and advertising museum london”
Feature: Museum of Brands
 
03:10
BHS seems on its way to joining the likes of Woolworths and Comet in the British brand boneyard. In a world where anything can be thrown away and replaced, a museum in West London provides a historic journey of changing consumer brands. From household goods to technology, we took a nostalgic trip through their time tunnel. Stay updated with what goes on behind the scenes! Follow us: http://www.twitter.com/London_360 Find us on Community Channel http://www.communitychannel.org/
Views: 244 London360
World Branding Awards - Robert Opie - Museum of Brands, Packaging and Advertising
 
06:16
The World Branding Awards took place at One Whitehall Place, London, on 26 October 2014. For more information and to see the list of winners, visit http://awards.brandingforum.org. The World Branding Forum, organisers of the Awards, presented Robert Opie, Founder of the Museum of Brands, Packaging and Advertising, with two replica trophies of the Awards. One trophy is gold while the other is silver. The trophies will be displayed in the museum. The Museum of Brands, Packaging and Advertising is located in London's Notting Hill. For more information, visit: http://www.museumofbrands.com/
Julia Hoffmann - Creative Director of Advertising and Graphic Design, Museum of Modern Art
 
51:20
Alumnus Julia Hoffmann, creative director of advertising and graphic design at the Museum of Modern Art, New York, discusses her life and career. Born in Frankfurt, Germany, Hoffmann earned her BFA in Graphic Design in 2002 from the School of Visual Arts, where she now teaches. As creative director of advertising and graphic design at The Museum of Modern Art (MoMA), Julia Hoffmann oversees brand identity and design for exhibition graphics, advertising, signage and collateral projects for all of MoMA's exhibitions and programs. She leads a creative team to develop design solutions that enhance MoMA's brand in New York City and around the world. Previously, Hoffmann was interactive art director for the Colorado-based advertising agency Crispin Porter + Bogusky, where her clients included Burger King, Microsoft and Volkswagen. She started her career working for Stephen Doyle and later for Paula Scher at Pentagram in New York, designing identities, branding systems, packaging and publication design for the Public Theater, Time magazine and the Metropolitan Opera. She was the lead designer on Jon Stewart's award-winning bestseller, America (The Book): A Citizen's Guide to Democracy Inaction.
Views: 3844 School of Visual Arts
Museum of Brands, Packaging & Advertising, 30th November 2017.
 
01:26
Featuring over 12,000 original items from the unique Robert Opie Collection, discover how well-loved brands evolved through their creative use of packaging and advertising - and how we evolved with them.
Advertising Masterclass at the Museum of Brands Monday 12 June
 
01:40
The Museum of Brands’ professional development programme is gathering momentum. With its industry focused series of talks, workshops and masterclasses, attendees can build on their knowledge with the latest insights from marketing experts. The Museum’s unique setting offers access to a huge range of displays showing brands, packaging and advertising from Victorian times to present day. We are proud to announce our next talk in the series; 'What Advertising History Can Teach Us About Tomorrow', a masterclass with Phil Woodford, Course Director at the Chartered Institute of Marketing. In this clip, Phil introduces his connection to the world of branding and advertising, and singles out his favourite brand in the Museum collection. Join us for his talk Monday 12 June at 6.30pm. Book your tickets here: https://www.eventbrite.co.uk/e/what-advertising-history-can-teach-us-about-tomorrow-tickets-31775869481 Find our whole programme of talks, workshops and masterclasses here: http://www.museumofbrands.com/whats-on/news/launching-professional-development-programme-2017.html For more information, please email Rose at [email protected]
Museum of brands, packaging and advertising London
 
00:46
Museum of brands, packaging and advertising is a lovely place to spend your spare time in Notting Hill London. We want to assist you to find the perfect location, Check out our info http://www.hamptons.co.uk/toletoffice/Notting-Hill/1634 We can assist you to find the perfect property
Views: 795 Ava Sipple
Enterprise Experience: An interactive branding workshop
 
01:40
Students of 5th EPA.L. of Patras, in the framework of Erasmus+ KA1 project, have taken part in an Interactive Branding Workshop at Museum of Brands, Packaging and Advertising in London. One of the teams presents the research they performed on a new brand innovation for a specific target group of consumers.
Views: 7 Gianna Stampouli
Coca-Cola (UK) Superbrands TV Brand Video
 
02:31
Coca-Cola is a Superbrand. -------- Subscribe to Superbrands TV today: YouTube: https://www.youtube.com/channel/UC8t0rxOZAT0JhFyLPTGHo6g?sub_confirmation=1 Facebook: https://www.facebook.com/superbrandstv Facebook (Superbrands Limited): https://www.facebook.com/superbrandsltd Instagram: https://www.instagram.com/superbrandsltd/ ------ In a world of global commerce and competition, excellence matters above all else. Outstanding brands distinguish themselves through collaborative enterprise, creative marketing, and superior products. These are exceptional brands which stand apart, elevating themselves to the prestigious distinction of being named a Superbrand. Participation in Superbrands is by invitation only, and offered to the most outstanding brands in their field. Attaining Superbrands Status strengthens a brand's position, adds prestige, and reassures consumers and suppliers that they are buying the best brand in its category. Coca-Cola is a Superbrand. Coca-Cola remains one of the most successful and innovative brands in the world today. The Company's ongoing brand and product innovation continues to reinforce its leadership in the soft drink industry. In 2009, the My Coke portfolio became the first brand to top the £1 billion retail sales mark, with 6.6 percent growth in value year-on-year. Coca-Cola was invented in 1886 by John Styth Pemberton, a pharmacist in Atlanta, Georgia. There are three core products in the Coca-Cola trilogy: Coca-Cola, introduced more than 100 years ago; Diet Coke, launched nearly 30 years ago; and the new addition, Coca-Cola Zero, introduced in 2007. CokeZone.co.uk, has grown steadily, and currently boasts nearly two million regular users. In 2010 the site was ranked the number one FMCG brand website, and won four Institute of Sales Promotion marketing accolades, including a Gold award for Digital Promotions. Coca-Cola is commitment to environmental sustainability, and currently boasts the remarkable rate of 97 percent recycling of all waste. Brands within the Coca-Cola Great Britain portfolio are synonymous with innovative and relevant marketing campaigns that reach out to and inspire consumers across the globe. Coca Cola proudly supports many major sporting endeavors, including the London 2012 Olympics and Paralympics, and the FIFA World Cup Trophy tour. Superbrands: The most respected universal seal of enduring excellence. Category: Entertainment Tags: Superbrands Coca-Cola UK The Coca-Cola Company License: Standard YouTube License
Views: 55086 Superbrands TV
Brand Museum
 
01:26
Wholesaler and Retailer of kids, men's and women clothing. For more details contact the below link https://www.metasouk.com/IN/brand-museum/
Views: 79 Metasouk md
The Evolution of Brands
 
05:23
GIBS's Marketing Director Howard Fox chats to Brands and Branding Publisher Ken Preston from the South African Brand Museum about the evolution of brands at GIBS Brand Week.
World Branding Awards 2017 - Kensington Palace, London
 
04:16
Summary of the World Branding Awards 2017 at Kensington Palace in London, which saw 245 brands from 32 countries honoured in a glittering ceremony. For more information and to see the list of winners, visit http://awards.brandingforum.org/ Presented By: David Croft Video Production: twobytwo Director: Noah Goodrich Camera Operators: Noah Goodrich, Kyle Johnston, Paul Anthony, Tobias Marshall | Interviewers: Francis Lane, Cassandra Baratto, Kathleen Shelby, Andrea Damagnez, Simone Wilson, Claire Cataluffi, Jessie Pettit, Holly Mitchell Post Production: twobytwo | Photography: Francesca Emma & Beth Dubois, Light Studios | Event Management: Douglas Wintle, Wise Productions Special Thanks To: Sophie Keevil & Sarah Weller, Historic Royal Palaces | Robert Opie, Museum of Brands | Hannah Harris, The Recipe | Sofia Todd, Lavender Green | Clementine Vale, Apollo Strings | Kate Howard & Ben Revell, Past Pleasures Produced By: World Branding Forum Chairman: Richard Rowles Operations Director: Julian Andersen Project Directors: Charlotte Anderson, Steve Vandenberg Executive Producer: Peter Pek
Views: 4523 World Branding Forum
Museums & Marketing Strategies - talk by Laura Miller
 
01:26:20
On Wednesday 29 June 2016, Palazzo Grassi-Punta della Dogana hosted a talk with Laura Miller, Marketing Director at Solomon R. Guggenheim, New York. The talk focused on the new marketing strategies developed by museums on-site, off-site and on-line in order to widen and diversify their public. Laura Miller presented the case of the Guggenheim Museum in New York where she has been working for over twenty years.  Event organised in collaboration with Innovation Foundries.
New Library and Museum Branding
 
00:51
Copperwing developed the name, identity and branding campaign for a new facility that will house both the Montgomery City-County Public Library and The Children's Museum of Alabama.
Views: 313 copperwingdesign
22 Hidden Messages In Famous Logos (Part 1)
 
06:32
10 Mind Blowing Facts About COCA COLA: https://www.youtube.com/wa If You Enjoy My Videos, You Can SUBSCRIBE FREE ► http://bit.ly/SxmsCelik-SUBs-NOW ▼Follow Me On▼ Facebook ► https://www.facebook.com/scvideos Instagram ► https://www.instagram.com/sc.videoss 22 Hidden Messages In Famous Logos Part 2: https://www.youtube.com/watch?v=q35xl_ddCKA 50 Famous Logos: Then And Now : https://www.youtube.com/watch?v=3e9l7b8jYds 15 Creative Logo:https://youtu.be/q35xl_ddCKA 1. Fedex The white space between the E and the X forms a perfect arrow, suggesting a company moving forward and looking ahead. 2. Cisco The vertical lines are meant to represent both San Francisco’s Golden Gate Bridge as well as a digital signal. In fact, the name Cisco is itself derived from “San Francisco”. 3. Toblerone Based out of Bern, Switzerland, it just so happens that this chocolate company is headquartered in the city of bears. You may not have noticed that the logo features a bear climbing a mountain. 4. Roxy Roxy is a clothing line for girls who love surfing and snowboarding. It is owned by Quiksilver and the logo consists of two Quiksilver logos rotated to form a heart. 5. Sun Microsystems This logo was designed by professor Vaughan Pratt of the Stanford University. Having a clever ambigram you can read the brand name in every direction; horizontally and vertically. 6. Spartan Golf Club Looking head on, it appears to be a golfer who has just completed a drive, no doubt in the middle of the fairway! However, when you look at a side profile, the helmet of a Spartan warrior appears. 7. Sony Vaio The Sony Vaio logo symbolizes the integration of analog and digital technology. The “VA” forms an analog wave and “IO” represents a binary 1 and 0. 8. Pittsburgh Zoo & PPG Aquarium On either side of the tree, the faces of a gorilla and lion appear in white. In many of these examples of hidden symbolism, the ‘secondary’ imagery is often found by looking at the ‘negative space’ of the logo. 9. Northwest Airlines The old Northwest Airlines logo may look like a simple, logo but if you take a closer look the symbol on the left actually represent both N and W and, because it is enclosed within the circle it also represents a compass pointing northwest. 10. NBC The iconic NBC logo has a peacock in white with five colorful feathers representing each division of NBC. The peacock is also looking to the right, often associated with looking ahead or forward. 11. Museum of London The Museum of London logo may look like a modern logo design, but it actually represents the geographic area of London as it as grew over time. 12. Milwaukee Brewers The old Milwaukee Brewers logo may look like a simple catchers mitt holding a ball, but if you take a second you will see the team’s initials M and B. 13. London Symphony Orchestra Do you see the “LSO” letters or an orchestra conductor? 14. Hershey’s Kisses In Hershey’s Kisses logo there is a hidden Hershey’s kiss between the ‘K’ and the ‘I’. You might need to tilt your head slightly to the left to really see it 15. Goodwill The iconic smiling face is in fact the ‘G’ in Goodwill zoomed in an cropped slightly. Clever. 16. Bronx Zoo Another ‘negative space’ gem is the Bronx Zoo logo, where New York’s iconic skyline of tall buildings can be found between the legs of the giraffes. 17. Baskin Robbins The BR in the Baskin Robbins logo is made of two colours. When you focus on just the pink portion, the number 31 appears, denoting the number of flavours Baskin Robbins offers! 18. Atlanta Falcons The logo for the NFL football team the Atlanta Falcons has an easily visible graphic of a falcon, but did you notice the shape of the bird also forms the letter ‘F’? 19. Amazon Did you ever notice the arrow from ‘A’ to ‘Z’ in the Amazon logo? The thought is that Amazon carries everything from A to Z. Some say it also forms a slight smiley face. 20. VIA Rail Canada The iconic Canadian railway company VIA has a fascinating logo. If you focus on the white space between the ‘V’ and ‘I’ and then again at the white space between,the ‘I’ and the ‘A’ you’ll notice two parallel lines representing railway tracks. It’s subtle but effective. 21. Unilever Unilever produce a huge amount of different products and they wanted to reflect this in their logo. You can see bees, birds, dna, corn, flower, palm tree, and much more inside the “U”. 22. Tour de France The Tour de France logo actually contains the image of a cyclist which can be seen in the letter ‘R’, with the orange circle symbolizing. Contact ► [email protected] ▼Follow Me On▼ Website ► http://sxmscelik.com/ Facebook ► http://www.facebook.com/sxmscelik Instagram ► https://instagram.com/sxmscelik Music: "Bumba Crossing" Kevin MacLeod (incompetech.com) "Pyro Flow" Kevin MacLeod (incompetech.com) All Music Are: Licensed under Creative Commons: By Attribution 3.0 http://creativecommons.org/licenses/by/3.0/
Views: 5574092 SC Videos
The Design Process: Sarah Shotton, Creative Director of Agent Provocateur
 
02:20
Agent Provocateur, which was founded in London in 1994, is a leading British lingerie brand. In this short film, Creative Director Sarah Shotton discusses the brand’s inspirations and processes from creation to catwalk, and explores the idea of temptation in underwear design. This film was produced for the V&A exhibition, Undressed: A Brief History of Underwear, 16 April 2016 – 12 March 2017 vam.ac.uk/undressed vam.ac.uk/content/exhibitions/exhibition-undressed-a-brief-history-of-underwear/
How Pentagram Really Works
 
03:01
Partner Paula Scher divulges why the leader in graphic design remains mysterious. Read the story: https://www.fastcompany.com/videos/list/zcMlxcLt/video/Nh5FqHUV/how-pentagram-really-works Follow us on Facebook: https://www.facebook.com/FastCompany Follow us on Twitter: https://twitter.com/FastCompany Follow us on Instagram: http://instagram.com/fastcompany
Views: 25378 Fast Company
Museum of Failure celebrates unsuccessful innovations
 
06:20
(2 Jun 2017) LEADIN: Many museums celebrate our greatest achievements, but now one in Sweden is showcasing a selection of innovation failures. Helsingborg's Museum of Failure presents an amusing look at brand innovations that aimed for the stars... but missed. STORYLINE: Green Heinz ketchup? Fat-free Pringles? Colgate frozen lasagna? A doggie woof-translator? You don't need to be an expert to know they weren't successful. Which is why these wild creations - along with around 60 others - are star artifacts at Helsingborg's new Museum of Failure, a wacky parade of unsuccessful products from years gone by. It's the brainchild of 43-year-old curator and clinical psychologist Samuel West. The idea came to him when holidaying in Croatia and he quickly purchased the internet domain name. West later realised he'd accidentally misspelt 'museum' - a sure sign his project would succeed. "In innovation, we know that 80 to 90 percent of innovation projects they fail and you never read about them, you don't see them, people don't talk about them," says West. "And if there's anything we can do from these failures is learn from them. But, you can't learn from them, if you can't talk about them or see them." Many featured products show companies attempting to diversify their brand and break from what they're traditionally known for. There's Coca-Cola's 'BlaK' coffee beverage and Pepsi's 'Crystal' clear soda. Iconic American motorcycle manufacturer Harley-Davidson makes an appearance, but there's not a bike in sight. Instead, there's a men's eau-du-toilette, launched in the mid-90s. "They launched this cologne and people, the fans, hated it," explains West. "They said: 'You're Disneyfying our brand,' They had Christmas ornaments, Barbie dolls, all kinds of other stuff with the Harley-Davidson logo and it sort of trivializes the brand and it wasn't popular amongst their core fans." Even one of the world's best-known businessmen makes an appearance - President of the United States Donald Trump. The 'I'm Back And You're Fired' board game from 2004 looks like Monopoly, but players use 'T' branded pieces and the paper notes are adorned with Trump's image. "It's a boring version of 'Monopoly,' it's simplified so stupid people can play it, but it's also horribly boring," says West. "And the game is full of Trump's logo, picture of Trump on the money, anecdotes, stories about how successful Trump is, the game is horrible." Perhaps surprisingly, the Museum of Failure is also home to some high-tech devices, including Google's 'Glass' headset, with augmented reality display and in-built camera. "The problem was Google released it too early, it was still a prototype, so it as full of bugs, there weren't any applications, it wasn't really useful in anyway," says West. "On top of that, the Google Glass had huge privacy issues, so they were banned from cafes in San Francisco and people (that) used Google Glass were called 'Glass-holes'." Of course, many of the brand's featured in West's collection of failures will dispute their place - it's the equivalent of a Hollywood actor being nominated for a 'Razzie' award. Segway may feel particularly aggrieved to see its two-wheeled electric mobility device making an appearance, but West claims it's justified given how revolutionary developers first thought the vehicle would be. "It was an innovation, and it failed to meet those expectations that they had from the start," explains West. "The Segway was supposed to revolutionize the way we transport people, it was supposed to be to the car, what the car was to the horse and buggy. "And we all know that the Segway today is used by tourists before the go get drunk." The bulky black device paved the way for the iPhones and iPads millions use today. You can license this story through AP Archive: http://www.aparchive.com/metadata/youtube/36a0019b3f7b6c322d1f0324dbccf7bc Find out more about AP Archive: http://www.aparchive.com/HowWeWork
Views: 9534 AP Archive
NFC at the Museum of London
 
01:46
NFC (Near Field Communication) is a new mobile phone technology which allows users to share information with a simple tap of a device. Working with Nokia, we've introduced NFC to both our venues, and with an increasing number of NFC enabled handsets available in the UK, we're excited to be among the first public organisations to use tomorrow's technology today. Find out more in this short film and by visiting http://www.museumoflondon.org.uk/Explore-online/NFC.htm
Views: 25193 Museum of London
Whats in store at CIM's Brand Health Summit 2016
 
01:07
Looking back at last years Digital Summit, next up Brand Health Summit 2016 CIM’s Brand Health Summit is a one-day event designed for marketing professionals and business leaders. Get the chance to hear our leading speakers from a range of industries. We’re bringing you case studies, interviews, and interactive Q&As to help you understand the drivers of brand experience, how to build a great brand, and the future trends you need to know about. Join us at the British Museum, London on Wednesday 02 March 2016. Book your ticket: http://www.cim.co.uk/community/events/brand-health-summit/ Facebook: http://www.facebook.com/TheCIM Twitter: http://www.twitter.com/CIM_Exchange LinkedIn: https://www.linkedin.com/company/the-chartered-institute-of-marketing_2
Views: 567 TheCIMTube
World Branding Awards 2015 - Kensington Palace, London
 
03:39
Summary of the World Branding Awards 2015 at the State Apartments of Kensington Palace in London, which saw 118 brands from 30 countries honoured in a glittering ceremony. For more information and to see the list of winners, visit http://awards.brandingforum.org/ Video Production: Digital Snowball Director: Rodrigo "Greg" Rattazzi Camera Operators: Len Henriksen, Alex Rice Interview Coordinator: Ayako Stratton Photography: Francesca Emma, Beth Dubois Post-Production: Hafiz Hass, Nasri Siru, Mahesh Dass Event Management: George Foden, Douglas Wintle, Wise Productions Special Thanks To: Vanessa de Lande Long, Historic Royal Palaces Laura Johnson, Ampersand Events James Bacon, NMP Live Pips McKaig, Lavender Green Clementine Westwood, Apollo Strings Robert Opie, Museum of Brands Produced By: World Branding Forum Chairman: Richard Rowles Project Directors: Julian Andersen, Peter Michaels, Daniel Lotto Executive Producer: Peter Pek
Views: 9250 World Branding Forum
Glug NYC: Wolff Olins
 
21:18
isa Smith is an award-winning Creative Director with expertise across a variety of design disciplines, from branding, print and advertising to exhibition design. After joining Wolff Olins in 2011, Lisa led the firms’ creative team in the execution of the highly acclaimed re-brand of USA Today garnering a coveted Silver Lion at the 2013 Cannes Lions Awards as well as a Fast Company Innovation by Design Award. Lisa has worked across a range of categories including fashion, retail, hospitality, museums, law, healthcare and technology, for clients including Expedia, Microsoft Surface, Nixon Peabody and Getty Images. Before joining Wolff Olins, Lisa built her experience working for world-class clients. She spent five years with design consultancy Browns in London where she delivered award-winning work for Channel 4 — one of the UK’s top broadcasters — and worked on engagements for internationally renowned fashion designer Dries Van Noten, D&AD (Design & Art Direction), Magnum photographers Susan Meiselas and Bruce Gilden, and illustrator/artist Paul Davis. Following Brown’s, Lisa worked for 2 years at the V&A, London’s largest museum of art and design where she helped develop and execute an end-to-end identity for the museum, including exhibition design. After relocating to New York 8 years ago, she joined Marque Creative where her clients included The Bon-Ton Stores Inc., Victor Alfaro, The Nolitan Hotel and Haunch of Venison. Lisa is a high-energy, dynamic design leader with a strong vision and skill in inspiring and motivating teams. http://www.wolffolins.com/people/100/lisa-smith https://twitter.com/lisadesignnyc?lang=en
Apotek | Hair-Raising Subway Ad | Wind Train Arrives | Swedish Pharmacy Commercial Trains Billboard
 
00:44
Apotek | Ad That Could Blow You Away Literally | Swedish Pharmacy Commercial Subway Trains Billboard Hair-Raising Subway Ad Blows Away the Competition A clever outdoor ad from Sweden uses a bit of technology to transcend the limits of the medium. Apotek, a pharmacy brand, outfitted subway platform ads in Stockholm with ultra-sonic sensors that discerned when a train was coming. The ad featured a model with a lush mane, and when the train came, her hair flapped in the wind and she struggled to keep it in place. SEE ALSO: Billboard Shows Different Messages for Kids and Adults The tagline: Make your hair come alive. The ad surfaced around the same time that another billboard, from IKEA, was using alternating red, blue and green lighting to express three different messages and underscore a point about maximizing space. Have something to add to this story? Share it in the comments. This Ingenious Subway Ad Activates When the Train Arrives Last November, British Airways unveiled billboards that interact with airplanes. Now, Swedish pharmacy chain Apotek has come up with some creepily-awesome subway ads that respond to incoming trains. To promote a new line of hair products, Apotek snuck ultrasonic sensors into digital screens on a Stockholm subway platform. The sensors monitor the train's arrival, ensuring that the model's luscious tresses are blown away each time the train pulls in. This video shows the installation process. And here's some additional raw footage --which seems to suggest that timing the ad just right is a bit tricky. In this instance, the model's hair doesn't start blowing until well after the train first arrives. Campaña de Apotek Hjärtat en el metro de Estocolmo Clear Channel Outdoor, especialista en soluciones de comunicación, ha desarrollado una llamativa campaña en una estación de metro de Estocolmo para la compañía farmacéutica Apotek Hjärtat. Ad of the Week: Apotek Hjärtat digital poster An innocuous looking poster in a Stockholm subway proved surprising to commuters recently when the model starring in the ad reacted to the arrival of trains, with her hair blowing around as if by the wind. The digital poster, which is for haircare company Apotek Hjärtat, is our Ad of the Week. Created by ad agency Åkestam Holst and interactive and post production company Stopp, the poster was fitted with an ultra sonic sensor so it would react to the arrival of incoming trains, though not to passing passengers. The film below shows how it worked: Apolosophy by Apotek Outdoor ad in Sweden Last year we saw a digital billboard ad for British Airways that showed a child stand up and point when a BA plane flew overhead, and this work is a similarly clever use of technology. As with the BA work, the tech is used to create an effect that is right on brand for the client. And the work even impressed Clear Channel: the ad was initially going to run for one day only but the media company saw it as such a good advert for its screens' capabilities that they kept it live for five additional days. THIS SWEDISH SUBWAY AD UNDERSTANDS HOW HARD IT IS TO KEEP YOUR HAIR NICE WHEN THE TRAIN BLOWS PAST The curious dual nature of public transportation means that the arrival of a subway train is met with both the thrill of knowing that you don't have to wait in a station anymore, and the unpleasant experience of dealing with a train that's about to zoom by you, blowing your hair and screaming in your ear. That's something that Scandinavian drug store chain Apotek decided to play with for its new interactive subway poster campaign highlighting a new line of hair care products. In this 45-second video, Apotek, agency Perfect Fools and production company Stopp demonstrate how they installed an ultrasonic sensor in digital posters, which were capable of monitoring when the trains would arrive in the station. As they do, the blonde-haired model who otherwise sits pleasantly smiling and occasionally blinking at commuters suddenly reacts--as her voluminous locks start blowing all over her face. Those in the station seem to appreciate the unexpected fun that the drug store brought to their commute, rendering an otherwise ominous tagline--"makes your hair come alive"--into a safe, friendly bit of relatable whimsy. Advertising: Now with interactive hair February 28th, 2014 • No CommentsBy Ian Wade Following on from British Airways' planespotting ad, it seems like interactive is now quite the thing for advertising and consumer brand engagement. The pharmacy brand Apotek have fitted out subway adverts in Stockholm with ultra-sonic sensors that react to when a train is arriving or departing the station. The ads feature a lady with nice hair that swishes about in reaction to the trains. Haircare Poster Reacts To Train's Arrival In Stockholm Subway The Ad That Could Blow You Away Literally! Apotek
Views: 160096 PillowPie
L'Odyssée de Cartier
 
03:31
L'Odyssée de Cartier Discover the new Cartier film, a journey between dream and reality. For the very first time, Cartier has decided to create a cinema epic focusing on its history, its values and inspiration, its artistic and universal scope. Directed by: Bruno Aveillan. More information on: http://www.odyssee.cartier.com
Views: 19957590 Cartier
Robert Rose on Content Marketing in 2020
 
01:07:40
Robert Rose, Chief Strategist at the Content Marketing Institute, speaks at North Plains Breakfast and Brands event held at the Brand Museum in London. Download the white paper here: http://www.northplains.com/white-paper/content-marketing-up-to-eleven/ Links to videos shown in Robert Rose's presentation: British Airways Face advert https://www.youtube.com/watch?v=fJnk40klHaE Ryan asks Miley to the prom https://www.youtube.com/watch?v=nRPqvbnvzj4 What does the fox say? https://www.youtube.com/watch?v=jofNR_WkoCE&feature=kp Rosanna Pansino https://www.youtube.com/watch?v=h5pxW4YOUwE&list=TLQzIC5bcv-W2F22ST-L4WV48HOUSthDj9 Coca-Cola, #Share the Good https://www.youtube.com/playlist?list=PLCIVZWq1FAweMYH0a98UNfdisPD8F_Xmm
Bug Museum Branding Project
 
01:39
Interactive Media Video for Bug Museum Branding Project
Views: 98 Eujin Park
Design Museum Re-Brand
 
00:17
University project where we were asked to re-brand the design museum. This animation would appear on the website, as well as a form of installation that would be designed for the outside of the museum. The morphing colours/shapes are the letter 'D' in many different typefaces to show the diversity of design and the many different routes and approaches that different designers take to solve problems.
Views: 205 Lee Burnett
World Branding Awards 2014 - London
 
04:22
Summary of the World Branding Awards 2014, which saw 69 brands from 25 countries honoured in a glittering ceremony at the prestigious One Whitehall Place in London on 26 October 2014. For more information and to see the list of winners, visit http://awards.brandingforum.org/ Presenter: David Croft (Sky Sports) Production: 7Seven Productions Camera & Post Production: Greg Rattazzi Interviewer/1st Assistant: Nina Schwizer Post Production: Vanessa Szill Photography: Beth Dubois, Francesca Emma Event Management: Simon Bell, Eclipse Presentations Produced By: World Branding Forum Chairman: Richard Rowles Project Directors: Julian Andersen, Peter Michaels Administration: Maria Santana Executive Producer: Peter Pek
Views: 6258 World Branding Forum
The Creative Museum project
 
04:02
The Creative Museum project
Scottish Independence: Last Week Tonight with John Oliver (HBO)
 
15:19
Scotland is about to vote on whether to secede from the UK. There are solid arguments on both sides. But none of that makes bagpipes good to listen to…or does it? Connect with Last Week Tonight online... Subscribe to the Last Week Tonight YouTube channel for more almost news as it almost happens: www.youtube.com/user/LastWeekTonight Find Last Week Tonight on Facebook like your mom would: http://Facebook.com/LastWeekTonight Follow us on Twitter for news about jokes and jokes about news: http://Twitter.com/LastWeekTonight Visit our official site for all that other stuff at once: http://www.hbo.com/lastweektonight Connect with Last Week Tonight online... Subscribe to the Last Week Tonight YouTube channel for more almost news as it almost happens: www.youtube.com/user/LastWeekTonight Find Last Week Tonight on Facebook like your mom would: http://Facebook.com/LastWeekTonight Follow us on Twitter for news about jokes and jokes about news: http://Twitter.com/LastWeekTonight Visit our official site for all that other stuff at once: http://www.hbo.com/lastweektonight
Views: 13401564 LastWeekTonight
HSBC & The British Museum
 
00:50
Winners of the Telegraph Media Group A&B Cultural Branding Award @ 32nd Arts & Business Awards 'Understanding different cultures is the first step to doing business internationally'. Present in 88 countries, global banking giant HSBC's brand alignment with the British Museum, the 2nd most visited cultural institution in the world, is an important platform for its Cultural Exchange strategy. Click here to read the full case study: http://artsn.biz/RiTCyE
Views: 191 Arts & Business
Banksy at the Museums!!!              ♥♥♥♥♥♥CULT VIDEO♥♥♥♥♥♥
 
01:35
by http://guerrillaradio.iobloggo.com/ Dressed as a British pensioner, over the last few days Banksy entered each of the galleries and attached one of his own works, complete with authorative name plaque and explanation. Need Talent to Exhibit in Museums? Not This Prankster By RANDY KENNEDY Published: March 24, 2005 t was not nearly as dangerous as the time he sneaked into the elephant pen at the London Zoo and scrawled a graffiti message from the point of view of an elephant: "I want out. This place is too cold. Keeper smells. Boring, boring, boring." And it was not quite as elaborate as the stunt last year in which he spirited a stuffed rat wearing wraparound sunglasses into the Natural History Museum in London and mounted it on a wall. Advertisement But over the last two weeks, a shadowy British graffiti artist who calls himself Banksy has carried his own humorous artworks into four New York institutions - the Museum of Modern Art, the Metropolitan Museum of Art, the Brooklyn Museum and the American Museum of Natural History - and attached them with some sort of adhesive to the walls, alongside other paintings and exhibits. Similar stunts at the Louvre and the Tate museum have earned the artist - who will not reveal his real name - a following in Europe, where he has had successful gallery shows and sold thousands of books of his artwork. But his graffiti has also landed him in legal trouble. Need Talent to Exhibit in Museums? Not This Prankster By RANDY KENNEDY Published: March 24, 2005 t was not nearly as dangerous as the time he sneaked into the elephant pen at the London Zoo and scrawled a graffiti message from the point of view of an elephant: "I want out. This place is too cold. Keeper smells. Boring, boring, boring." And it was not quite as elaborate as the stunt last year in which he spirited a stuffed rat wearing wraparound sunglasses into the Natural History Museum in London and mounted it on a wall. Advertisement But over the last two weeks, a shadowy British graffiti artist who calls himself Banksy has carried his own humorous artworks into four New York institutions - the Museum of Modern Art, the Metropolitan Museum of Art, the Brooklyn Museum and the American Museum of Natural History - and attached them with some sort of adhesive to the walls, alongside other paintings and exhibits. Similar stunts at the Louvre and the Tate museum have earned the artist - who will not reveal his real name - a following in Europe, where he has had successful gallery shows and sold thousands of books of his artwork. But his graffiti has also landed him in legal trouble. Elyse Topalian, a spokeswoman for the Met, said that museum officials believed that a painting found there - a small, gold-framed portrait of a woman wearing a gas mask - was hung surreptitiously on March 13. Guards noticed it and removed it from a wall near other paintings in the American wing, she said. Ms. Topalian added that no damage had been done to the wall or to other artworks. The museum does not look kindly on such unauthorized additions to its walls. "I think it's fair to say that it would take more than a piece of Scotch tape to get a work of art into the Met," Ms. Topalian said. Sally Williams, a spokeswoman for the Brooklyn Museum, said a painting - in this case, of a red-coated colonial-era military officer holding a spray-paint can, with antiwar graffiti in the background - was discovered and removed on March 16. The painting was hung between two others from the museum's permanent collection in the American Identities galleries on the fifth floor. She said that the painting was now sitting in the museum's conservation lab and that its fate was uncertain. "I think the immediate issue was just to get it out of the gallery and tucked away somewhere where it couldn't be seen," she said. An official at the Museum of Modern Art said that a painting of a can of cream-of-tomato soup was found hanging in a third-floor elevator lobby and taken down on March 17. A spokesman for the Museum of Natural History, where the graffiti artist apparently hung a glass-encased beetle (a real one) equipped with fighter jet wings, missiles and a satellite dish, confirmed the incident by e-mail but did not say when the work was found. by Banksy supporters website: http://guerrillaradio.iobloggo.com/
Views: 79521 BanksyTv
Zeitz Museum of Contemporary Art Africa Launches with Iconic Brand Identity by M&C Saatchi Abel
 
01:57
The Zeitz Museum of Contemporary Art Africa (Zeitz MOCAA) has been opened with a powerful brand identity to represent Africa’s newest cultural icon. Having been appointed the museum’s pro bono advertising agency, M&C Saatchi Abel developed the logo and brand identity to reflect the iconic status and symbolic importance of Zeitz MOCAA both for the continent and internationally. Globally, the M&C Saatchi brand is synonymous with an endearing love of art. One of the agency’s original founders, Charles Saatchi, opened his eponymous London gallery in 1985 to exhibit his vast personal collection to the public. In South Africa, M&C Saatchi Abel’s collection of contemporary South African and African art is beyond just a body of art pieces, and is rather seen by the agency as a body of inspiration for the creative company.
Views: 41 The AdStasher
Make Money Through Extreme Branding in London England
 
34:55
These are just a few very successful clients who've written a book. To write a business book to brand yourself, contact [email protected]
Views: 207 Raymond Aaron
Enterprise Experience - An interactive branding workshop
 
02:17
Students of 5th EPA.L. of Patras, in the framework of Erasmus+ KA1 project, have taken part in an Interactive Branding Workshop at Museum of Brands, Packaging and Advertising in London. One of the teams presents the research they performed on a new brand innovation for a specific target group of consumers.
Views: 4 Gianna Stampouli
6Tribes Street Advertising London
 
00:56
Discover our Street Advertising campaign in London
Views: 306 6Tribes
Famous Logos with Hidden Meanings
 
04:17
Decoding 20 brands with secret symbols hidden in their famous logos. Free audiobook: http://www.audibletrial.com/TheDailyConversation Subscribe to TDC: https://www.youtube.com/TheDailyConversation/ Like our page on Facebook http://www.facebook.com/thedailyconversation Join us on Google+ https://plus.google.com/100134925804523235350/posts Follow us on Twitter http://www.twitter.com/thedailyconvo Music: "Not For Nothing" - Otis McDonald - YouTube Audio Library "Cielo" - Huma-Huma - YouTube Audio Library "Tremsz" - Gunnar Olsen - YouTube Audio Library "Third Time" - Jingle Punks - YouTube Audio Library Brand Logos Explored: BMW Tostitos FedEx CISCO Atlanta Falcons Le Tour de France Pittsburgh Zoo Toblerone Amazon Museum of London Galeries Lafayette Baskin Robbins Unilever Roxy London Symphony Milwaukee Brewers Washington Capitals Adidas Bronx Zoo Hershey Kisses
Views: 361533 The Daily Conversation
Miller Coors exhibition branding Toronto
 
03:41
Miller Coors exhibition branding Toronto 2014 © marialaustsen.com. All rights reserved.
Views: 76 Maria Laustsen
DTM_Week3_Haofeng Dong
 
01:59
References: Gucci Garden Official Website: https://www.gucci.com/us/en/st/stories/visions/article/gucci_garden?gclid=Cj0KCQjwhoLWBRD9ARIsADIRaxRPYHvTqOG0RLERQWs3p6agVjJI2LG8_4CgeM7-SScXvVGbe-b51VUaAmIGEALw_wcB News: https://www.architecturaldigest.com/story/gucci-garden-opens-in-florence Hi, my name is Haofeng Dong. Welcome to my drop-the-mic. What is the first word comes to your mind when you think of Gucci? Luxury? Fashion? But, can you imagine a luxury palace with museum, restaurant and Gucci boutique? That's Gucci Garden. In January 2018, Gucci opened up Gucci Garden in Florence, Italy. Now let's our journey in the brand-new Gucci Garden. The restaurant serves Italian classics, like Parmigiano Reggiano tortellini, pork buns, and mushroom risotto. The interior of the restaurant is designed to make its great cuisine stand out and references Gucci's cultural heritage. After enjoying the dinner, you can explore the exhibitions inside the garden. Divided into a series of themed parks, the exhibitions narrate the House's new vision while celebrating the archives including old advertising campaigns, artisan's images and retro objects. After visiting the museum, you can even purchase some limited editions in the boutique. Opening up restaurants is not a new thing for fashion luxury brands. However, Gucci is the first fashion luxury brand that combines restaurant, museum and shop together. After opening up for 3 months, Gucci Garden generates a huge social buzz. There are over 21,000 posts taking about Gucci Garden on Instagram. KOLs from all over the world posted videos about exploring the Gucci Garden. What's takeaway from it? The desires of luxury consumers are changing, for them, luxury is an appreciation of fine works, fine craftsmanship and creativity. More and more Millennials care about the brand experience."Fine Art plus experience" will the future marketing trend of fashion luxury brands. Gucci is a benchmark that leads the change.
Views: 92 haofeng dong
Award Winning Design - The Most Creative Design in the World
 
03:33
What is Graphic Design? What makes brilliant design stand out from the rest? And how can we learn how to improve our own designs? This film investigates stand out examples of design form the D&AD Awards. We learn what a D&AD Juror is looking for when they're judging. This film features insights from Book Design, Magazine and Newspaper Design, Branding and Graphic Design. It ends with the question of whether graphic design can make a difference in the world. D&AD represents global creative, design and advertising communities and celebrates brilliance in commercial creativity. Work Featured in the film: Tourists, F/Nazca Saatchi & Saatchi, http://www.dandad.org/awards/professional/2015/graphic-design/24557/tourists/ FKA Twigs LP1, Prettybird UK http://www.dandad.org/awards/professional/2015/graphic-design/24592/jesse-kanda-lp1/ Dream2Advance, BBDO India (Gurgoan) http://www.dandad.org/awards/professional/2015/graphic-design/24599/dream2advance/ Turning Packaging into Education, Y&R http://www.dandad.org/awards/professional/2015/crafts-for-design/24135/turning-packaging-into-education/ Identity for Porto, White Studio http://www.dandad.org/awards/professional/2015/branding/24379/new-visual-identity-for-the-city-of-porto-portugal/ Tire Kimono, McCann Erickson Tokyo http://www.dandad.org/awards/professional/2015/branding/24397/tire-kimono/ Freedom Candles, Ogilvy & Mather London, http://www.dandad.org/awards/professional/2015/graphic-design/24537/freedom-candles/ IFC Rebrand, Gretel http://www.dandad.org/awards/professional/2015/branding/24389/ifc-rebrand/ Beauforts Musical Scale, Heydays http://www.dandad.org/awards/professional/2015/branding/24369/beauforts-musical-scale/ Aperture Magazine, A2/SW/HK http://www.dandad.org/awards/professional/2015/magazine-newspaper-design/24171/aperture-magazine/ WIRED x Design, Elastic http://www.dandad.org/awards/professional/2015/graphic-design/24614/wired-x-design/ Dandelyan Bar Identity, Magpie Studio http://www.dandad.org/awards/professional/2015/branding/24388/dandelyan-bar-identity-morgans-hotel-group/ G . F Smith, Made Thought http://www.dandad.org/awards/professional/2015/branding/24398/g-f-smith/ The New British - Issue Zero, http://www.dandad.org/awards/professional/2015/magazine-newspaper-design/24184/the-new-british-issue-zero/ Peter Gilmore App for iPad, Pollen, http://www.dandad.org/awards/professional/2015/graphic-design/24587/peter-gilmore-app-for-ipad/ Onomatopées, Marks http://www.dandad.org/awards/professional/2015/graphic-design/24559/onomatopees/ Draw Paint Print Like the Great Artists, Laurence King Publishing http://www.dandad.org/awards/professional/2015/book-design/24433/draw-paint-print-like-the-great-artists/ The Guardian Responsive Website http://www.dandad.org/awards/professional/2015/graphic-design/24589/the-guardian-responsive-website/ Human Traffic Sign, Lowe China http://www.dandad.org/awards/professional/2015/white-pencil-creativity-for-good/24195/human-traffic-sign/ Geometry of Pasta, Here Design http://www.dandad.org/awards/professional/2015/packaging-design/24419/geometry-of-pasta/ The Stone Twins Business Cards http://www.dandad.org/awards/professional/2015/graphic-design/24548/the-stone-twins-business-cards/ Soundlab Box, F/Nazca Saatchi & Saatchi, http://www.dandad.org/awards/professional/2015/direct/24673/soundlab-box/ Barcelona Design Museum, Atlas http://www.dandad.org/awards/professional/2015/graphic-design/24596/barcelona-design-museum/
Museum Commercial History Project
 
02:14
This video is about Museum Commercial History Project
Views: 30 Lily Mulin
Exhibition Stand Attractions - Exhibition Stand Ideas - Exhibition Games Hire
 
00:48
Exhibition Stand Attractions & Exhibition Games are a fun way to add: High visitor engagement Positive memorable interactions Increase new contacts Grow awareness of your brand This is all achieved through our unique ideas and games. Full branding is available to compliment your exhibition stand. Let the visitors that come to your stand play your game or be incentivised to participate in a competitive activity. Let them smile, enjoy the experience and then involve them in conversation. Please call our team for fun, memorable, effective ways to promote your business and products. 01733 44 20 25 http://www.acetonesgroup.com/service/exhibition-games/
Views: 1449 Lewis Slack
Museum of Brands, Packaging and Advertising, London - taketwo
 
01:57
taketwo took a trip down nostalgia lane to check out the Museum of Brands, Packaging and Advertising in London. There is a huge number of reminiscent items to see here and with the taketwo 2 for 1 London Voucher and Guide Book, when you buy one ticket, you get one FREE saving you £6.50! taketwo is a premier two for one London Voucher and Guide Book with great 2for1 London offers across a range of sites in London including the Museum of Brands, Packaging and Advertising. Check out http://www.taketwobooks.com for more info. Also find us on: http://www.facebook.com/taketwobooks http://www.twitter.com/taketwobooks http://www.youtube.com/taketwobooks
Views: 2459 taketwobooks
London Design Festival Living Identity discussion, part 3/5
 
08:36
Video of the Moving Brands panel discussion, held as part of this year's London Design Festival. The panel - consisting of: Tim Rich, writer, journalist, former editor of Graphics International, founder of 26; Matt Jones, designer for BBC and Nokia, founder and lead designer of Dopplr.com; Martin Cole, musician, documentarist, former planner at BBH, now at WPP; Geoff Fowle, graphic and communication design course director at Central St. Martin's; and Ben Wolstenholme, founder and creative director at Moving Brands - discussed how the world is moving faster than ever, especially technology, innovation and information. They also discussed the shrinking boundaries between design, branding and advertising, and considered the effect of these changing contexts on the creative agency of the future.
Views: 904 MB info
World Branding Awards - Barclays
 
02:33
The World Branding Awards took place at One Whitehall Place, London, on 26 October 2014. For more information and to see the list of winners, visit http://awards.brandingforum.org. WINNER: Barclays - Banking - United Kingdom Barclays has over 300 years of history and expertise in banking. From their beginnings in Lombard Street, London through to the launch of the world’s first ATM, the brand is a force in the banking industry. It moves, lends, invests and protects money for 48 million customers and clients worldwide. Barclays has a primary listing on the London Stock Exchange and is a constituent of the FTSE 100 Index. It has a secondary listing on the New York Stock Exchange. It has total assets of around US$2.42 trillion, making it the seventh-largest of any bank worldwide. David Wheldon, Director of Brand, Reputation, Citizenship and Marketing, and Emma Isaac, Group Brand and Marketing Director of Barclays, accepted the award.

Objective for resume it
Heterodermia dissertation
Cover letter digital strategy conferences
Case study format political science
Powerpoint presentation about business cycle