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Simon Sinek on Tools Brands Use to Influence Consumer Behavior
 
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In Chapter 5 of 16 in his 2009 Capture Your Flag interview with host Erik Michielsen, "Start With Why" author Simon Sinek urges students, professionals, and consumers to recognize negative media and messaging is often only used to sell products and does not reflect true state of mind. Brands use marketing tactics to influence consumer behavior, loyalty, and decision making. Sinek acknowledges how many college graduates and job seekers face a mass-media induced negative mindset full of negativity, fear, manipulation, and aspirational messages. View more Near Peer career video insights from the Capture Your Flag career documentary series: http://www.captureyourflag.com/ Transcript: Erik Michielsen: For college graduates coming out of school looking for what's next, whether that means a job, graduate school, public service, many encounter a negative mindset. What's your insight into directing them toward a more positive path? Simon Sinek: It is true. We are unfortunately in a mass media world. Because businesses have not quite figured out how to differentiate themselves and really to run the most efficient businesses they are trying everything. Negativity, fear, manipulation, and aspirational messages. All of these messages work and we are bombarded with them. I think just being aware helps you overcome it. To understand the reason the news tells you, "you can die from tap water, tune in at 11." When CNN reports some horrible thing happening on some conspiracy going on. They are doing that because they need you to tune in so they can drive their ratings and sell more advertising. Understand why all that negativity exists. It is not because they want you to be scared it is because they need you to tune in. They need you to buy. They need you to vote. It works but also makes us a little more crazy.
Views: 14559 Capture Your Flag
Brand Personality and Consumer Behavior.wmv
 
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Consumer Behavior A Primer by Gail Tom
Views: 25242 GailTom1
Consumer Behaviors: Catherine Roe at TEDxUChicago 2012
 
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As the Head of Consumer Packaged Goods (CPG) at Google, Catherine Roe helps drive online advertising initiatives for top midwest CPG clients. With her expertise in marketing, shopping behavior, and sales, Catherine helps Google to leverage digital media in connecting CPG clients to their target consumers. She contributes to the Shopper Revolution by focusing on building creative sales solutions and developing highly productive teams. About TEDx, x = independently organized event. In the spirit of ideas worth spreading, TEDx is a program of local, self-organized events that bring people together to share a TED-like experience. At a TEDx event, TEDTalks video and live speakers combine to spark deep discussion and connection in a small group. These local, self-organized events are branded TEDx, where x = independently organized TED event. The TED Conference provides general guidance for the TEDx program, but individual TEDx events are self-organized.* (*Subject to certain rules and regulations)
Views: 76496 TEDx Talks
Market Sensing: Consumer Behavior Influences
 
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Discusses situational, pscyhological, and sociocultural influences on the consumer decision making process such as physical and social surroundings, time, purchase reason, mood, perception, motives, learning, attitudes, personality, lifestyles, roles, family influence, reference groups, social class, and culture and subculture. Table of Contents: 00:15 - Influences on Consumer Decision Making Process 01:16 - Situational Influences: 03:22 - Psychological Influences 04:58 - Selective Perception Illustrated? http://smartdatacollective.com/mithunsridharan/184581/how-big-data-could-facilitate-selective-perception-marketing 07:57 - Motivation http://www.simplypsychology.org/maslow.html 11:29 - Psychological Influences 16:26 - Influences on Consumer Decision Making Process 16:50 - Sociocultural Influences 22:01 - Influences on Consumer Decision Making Process
Views: 67691 Karen Gore
Consumer Behaviour Analysis on Cultural Influence in Advertisements.wmv
 
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Consumer Behaviour video for analyzing cultural influence on TV commercial advertising. Malaysia, Thailand, Australia.
Views: 12172 PyroCocky
The [brand] connected consumer | Tiffany White | TEDxUIUC
 
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Tiffany White tells a cautionary tale about the modern, connected consumer. Tiffany Barnett White is Associate Professor of Business Administration and Bruce and Anne Strohm Faculty Fellow at the University of Illinois, College of Business. She joined the faculty at Illinois in 1999 and received a Ph.D. in marketing from Duke University in 2000. Professor White is a consumer psychologist with research interests in the area of consumer-brand relationships. Her research addresses affective, cognitive, and behavioral aspects of these relationships, including self-brand attachments and the development and deterioration of consumer trust. Her research has been published in top journals in marketing and consumer psychology. She is married and the mother of two children. http://www.business.illinois.edu/facultyprofile/faculty_profile.aspx?ID=135 This talk was recorded at TEDxUIUC 2011 (02/19/11), which was organized at the University of Illinois at Urbana-Champaign by a group of students led by Cristian Mitreanu. http://www.tedxuiuc.com About TEDx, x = independently organized event In the spirit of ideas worth spreading, TEDx is a program of local, self-organized events that bring people together to share a TED-like experience. At a TEDx event, TEDTalks video and live speakers combine to spark deep discussion and connection in a small group. These local, self-organized events are branded TEDx, where x = independently organized TED event. The TED Conference provides general guidance for the TEDx program, but individual TEDx events are self-organized.* (*Subject to certain rules and regulations) http://www.ted.com
Views: 12770 TEDx Talks
Color Psychology And Purchasing Influence
 
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Color psychology can increase website conversions since it has a huge influence on our mood and emotions and eventually impacts our behavior. This research showed that 90% of all product assessments have to do with color, meaning that businesses can use the psychology to influence how consumers form an opinion about a product. Lissette Padilla and Mark Sovel discuss how to use the right color in the right way in order to impact human behavior, in this clip from the Lip News. http://thelip.tv/ http://thelip.tv/show/the-lip-news/ More Playlists from TheLipTV: Newest Lip News Clips: https://www.youtube.com/watch?v=qmxrRcClq7E&index=2&list=PLjk3H0GXhhGcjJDo6cQBCQprDMQyUQY3r BUZZSAW news clips - https://www.youtube.com/watch?v=bzL9y5jENUo&list=PLjk3H0GXhhGfxwzdter06NvBnjQjjLvtW&index=2 CRIME TIME clips playlist - https://www.youtube.com/watch?v=oS1wdCvA6-k&index=2&list=PLjk3H0GXhhGeC9DbpSnIvd2i9BHh2dBvv BYOD (Bring Your Own Doc) Highlight Videos- https://www.youtube.com/watch?v=8JrLvrfqzLM&index=2&list=PLjk3H0GXhhGeu2DCf6Ouo7hTsA5QB2MAL MEDIA MAYHEM short videos playlist - https://www.youtube.com/watch?v=LateK6RXAPU&list=PLjk3H0GXhhGcz4un-zws5sMlCLk3NNjDP&index=2 https://www.facebook.com/thelip.tv http://www.youtube.com/theliptv
Views: 83706 TheLipTV
Consumer Behavior - Branding.wmv
 
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Consumer Behavior A Primer by Gail Tom
Views: 742 GailTom1
How Color Psychology Influences Consumer Behaviour | Marketing Tips
 
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Use color psychology to your advantage Do you know that more than 90% of the purchases are influenced by the visual factors? Do you know that 75% of the pencils sold in United States are of color yellow? Do you know that 66% of the people won’t buy appliances if they are not of their preferred color? Color increases your brand recognition by 80% Think Coca Cola! How should you use color in your marketing?
Views: 10186 Weekly Marketing Tips
How brand name affect on consumer behavior?
 
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Views: 133 elephant in blue
Virginia Tech: The impact of color on consumer behavior
 
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Rajesh Bagchi, associate professor of marketing in the Pamplin College of Business at Virginia Tech, and co-researcher Amar Cheema from the University of Virginia study how red and blue background colors on websites or on the store walls influence consumers' willingness to buy. Their research looked at the impact of color on three settings: auctions, negotiations, and fixed-price settings, such as retail stores. Read the full story: http://www.vt.edu/spotlight/innovation/2013-04-22-consumers/color.html
Views: 31287 Virginia Tech
Why Consumer Behavior is Vital for Success in Marketing
 
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Knowing why consumers are buying what they’re buying is the best way to learn how to market your product in a way that it sells. Watch this video so that you can understand consumer behavior and how to use it to your business' advantage. For more on this subject, click here: https://www.techfunnel.com/martech/why-consumer-behavior-is-so-important-in-marketing/ ABOUT: TechFunnel, a web brand of Bython Media, is an ambitious technology media web property dedicated to technology news, product reviews, and analyzing how technology affects business, finance, human resources, marketing, government, and everyday life.
Views: 642 Bython Media
influence of branding on consumer purchase behavior
 
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Hi this video can be explain about consumer perception towards branding
Views: 452 Karthik Selva
Marketing/Consumers Behaviour/Influence
 
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Swarowski1
Views: 168 SuperPautina
Personality & Consumer Behavior
 
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Subject :Business Economics Course :Undergraduate Keyword : SWAYAMPRABHA
personal influences on consumer buying behaviour mp4
 
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How to figure out your customers consumer buying habits
Views: 260 EmmaD marketing
Marketing project - Consumer behaviour
 
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This is my last year's marketing project about Black and Gold, a brand under IGA supermarket in Sydney. I was told to propose the negative aspects of this brand. I only notice recently that it's doesn't really make sense in some part LOL oh but well.. NOTE: It's only a project. No offence or anything some sort intended. ***NO COPYRIGHT INFRINGEMENT INTENDED*** "This video uses copyrighted material in a manner that does not require approval of the copyright holder. It is a fair use under copyright law.
Views: 453 michellicism
Consumer Behavior - Phone Ad
 
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Consumer Behavior - Phone Ad
Views: 17842 Malik Mustofa
Case Study - Consumer Behavior
 
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#CaseStudy #ConsumerBehavior #Consumer-Brand Relationships #NostalgicAttachment #TVteam
Views: 531 thaosumi
Celebrity Endorsement & Consumer Buying Behavior (In depth research project)
 
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This research will examine how the advertising industry use celebrity endorsement as a way to influence consumer buying behaviour. I have chosen to focus on celebrity endorsement in particular, because I find this strategy as most likely to generate big masses of people’s attention from all over the world. Feel free to comment and subscribe if you want me to cover more topics in the future:) Much love from Norway!
Consumer Behavior - Perception is Active
 
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Consumer Behavior A Primer by Gail Tom
Views: 12412 GailTom1
Understanding Customer Behavior | Customer Insight Expert Maurice Allin | AQ's Blog & Grill
 
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http://www.aqblogandgrill.com. 0:49 - What is strategic insight? 2:34 - Buyer experience journey 4:09 - Brand ethnography and customer anthropology 5:10 - Quantitative and qualitative research 8:27 - Becoming a good brander 11:07 - Account planning 13:20 - Leap of faith 14:10 - Future of marketing "Branding is the act of making meaning.” Marketer Maurice Allin speaks with Alan about the anthropology of branding and how a brand is a cultural phenomena. Branding is about the meaning, not the messaging. Brand Ethnography is about understanding Customer/Brand Interaction. Customer Anthropology is about understanding human behaviour in the absence of our brand. Maurice Allin also speaks about the usefulness of qualitative and quantitative marketing tools, the role of both play in creating brand experiences, and how B2B companies can go beyond just being about products by creating a strong brand. Maurice Allin is the Vice President of Strategic Insight at Quarry Integrated Communications, and strives to help marketers be more effective by finding and telling customer stories. He uses multi-modal anthropology based quantitative techniques to create a hypothesis, testing those hypothesis and creating business cases through rigorous quantification. Welcome to AQ's Blog and Grill where each week Alan Quarry dishes up the best in interviews with entrepreneurs from new comers like Mike McCauley who are just making a splash to veterans like Guy Kawasaki there is plenty to learn and discover when it comes to the world of business. Explore branding, marketing and gain fresh insight, strategy and ideas for your business. So why not join us for a little fast food for thought?
Views: 7018 AQ's Blog & Grill
MKTG 3202 – Consumer Behavior: Perception (5)
 
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East Tennessee State University Prof. Nancy Southerland
Consumer Behavior towards Buying Shoe HD ( Brand v/s Sales Promotion)
 
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This documentary will give the idea of the shoe industry of Dhaka, Bangladesh. It portraits the factors that motivate consumer’s behavior to buy a branded or non-branded shoe. Shoe is a kind of product that attracts different consumers in both normal time and while a sales promotion time. Here we will find out what strategy marketers use for a shoe sales promotion in Dhaka and the reasons consumers like/dislike the sales promotions. We have collected data from several places of Dhaka, interviewed different kind of people (according to age,gender,income,preference etc.) to know different taste of them. We have also included a part where a researcher to identify how to know the consumer well in this factor. I am very thankful to each and everyone (including my friends, family and faculties) who supported me to finish this documentary while generating the idea ,shooting and editing. Editing Credits : Wahiduzzaman Khan
Consumer Brand Behaviour
 
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Peter Schmidt-Hansen, Lecturer and Course Leader, talks about his module 'Cunsumer Brand Behaviour'.
Views: 342 UEABrandleadership
Decision Making Process: How Consumers Make Buying Decision? (Episode 8 : S1)
 
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Consumers think category, not brands. That's how they make decision. When they think to have energy drink, Red Bull takes all the advantages. Why? Simple, Red Bull created the category. Who else has right to claim the ownership of energy drink category? Let's watch following two videos for more explanation: GET FULL SCRIPT HERE! Blog: http://KamilAli.com/ Learn Here: http://www.youtube.com/KamilAliVideo Learn More Free Stuff: http://KamilAli.com/
Views: 183188 Kamil's Kartoons
A Marketing Perspective On Cosmetic Brands: Consumer Behaviour | CANDACE | TIA | MADHAV
 
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Understanding how marketers influence the consumer's behaviour in cosmetics product category. Brand Positioning, In-store Influence, Semiotics, Motive, Attitude Change Strategies and Cross-Culture.
Views: 33 Madhav Mantry
Coca-Cola on influencing consumer behaviour
 
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Coca-Cola Enterprises' recycling director Patrick McGuirk talks about interrogating consumers better to understand what brand messages will best influence them when it comes to recycling
Views: 1068 edie
The Psychology of Shopping
 
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This Video summaries the psychological factors that influence shopping behaviour. MUSIC CREDITS Song Title - "Arecibo Message" BY - Jesse Spillane ALBUM - Art of Presentation Available under the Creative Commons Attribution Attribution 4.0 International (CC BY 4.0) https://creativecommons.org/licenses/by/4.0/ http://freemusicarchive.org/music/Jesse_Spillane/Art_of_Presentation/Jesse_Spillane_-_Art_of_Presentation_-_10_Arecibo_Message https://creativecommons.org/licenses/by/4.0/legalcode NOTE: This video plays the opening of the song (approx 1 min) on loop. OVERVIEW Have you ever wondered what factors influence your shopping behaviour? Did you know that ϖ our assessment of expected product benefits ϖ rational decision making ϖ emotions ϖ heuristics ϖ Our habits ϖ mental accounting ϖ feelings of trust ϖ our general mood ϖ feelings of attachment towards the sale item ϖ ability to pay ϖ the interaction with sales staff ϖ market forces ϖ social influences ϖ The convenience of the sale process ϖ And random factors can all significantly influence whether people are willing to buy a good or service, and if so how much they are prepared to pay. ASSESSMENT OF EXPECTED PRODUCT BENEFITS: There is usually a direct relationship between our willingness to pay and our assessments of perceived value. The more we are convinced that the purchase will fulfil our needs or provide value, the more we will be willing to pay for the good or service. RATIONAL DECISION MAKING: In order to make a rational assessment of a potential purchase we must be able to articulate the key decision making criteria. The rational decision maker would then assess the milk purchase options against each criteria. Finally the rational decision maker would buy the option that best fulfils the decision criteria…if the purchase options fulfil his minimum requirements.. If a product is superior on some criterion but inferior on others, then the rational decision maker must assess which criteria should be give more importance. EMOTIONAL PURCHASING BEHAVIOUR: Emotional states, when compared to rational decision making, allow us to make quicker decision with much less cognitive effort. Marketers strategically seek to associate products with an emotional advertising experiences that will increase the prospect of a purchase. FEELINGS OF ATTACHMENT: Once you are attached to the product, you'll often consider paying a premium to keep the feeling of ownership. Behaviour economists call this phenomenon the “endowment effect”. HEURISTICS: Heuristics allow for quick decisions that are not mentally draining. Some of the rules of thumb we commonly use include: • Purchase the cheapest • Buy the option rated as having the best main feature • Buy the brand with the most attractive packaging • Buy the brand you know • Buy the same brand as last time. HABIT: If we are happy with a brand we have purchased before, then there is always a risk associated with purchasing a new brand. ABILITY TO PAY: We can only buy what we can afford, and nearly all of us face constraints on money available to make purchases. MENTAL ACCOUNTING: Psychological research has found that people rarely assess their overall budget making purchase decisions. Rather people tend to draw upon separate monthly budgets for different types of expenditure. MARKET FORCES Knowledge of market price sets a benchmark for how much we are willing to pay. SOCIAL FACTORS: Our social instincts commonly affect our purchasing behaviour. We often look at what others are buying, and we often purchase what is popular at the time. A social endorsement from a respected figure can also increase our tendency to buy at a premium. TRUST: Sellers with a reputations for providing a consistent quality product will benefit from higher sales. Many sellers offer a return policy to overcome the barriers of buyers concern about quality. We will also be more likely to buy at a premium if we consider the seller to be an expert. CONVENIENCE: No one likes being made to wait unnecessarily, being forced to travel, or being made to spend additional effort in the shopping process. THE SALES INTERACTION: Research has found that we buy more from salespeople that we like and trust. Sales staff who are skilled in making a customer feel important are nearly always more successful, as many people cannot resist paying more when their ego is being stocked. GENERAL MOOD: It has been found that people who are experience a sad mood over a period of time are more likely to buy more when they are out shopping. RANDOM FACTORS: You may be surprised to find out that random factors can significantly influence our shopping behaviour, by anchoring our willingness to pay.
Views: 8839 BusinessPsychologyHub
CONSUMER BEHAVIOR  MARKETING MGMT
 
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CONSUMER BEHAVIOR MARKETING MGMT
Views: 1429 Shashi Aggarwal
Personality Influences on Consumer Behavior - A Documentary
 
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A short documentary on how self concept effects the purchase decision of the customer, as per required by the course as final project of Consumer Behavior - Conceived, produced, directed, animated and edited by Mohaamed Ali Beg. (Bachelors of Business Administration - 8th - Spring 2011 - Bahria University Islamabad Campus) Contrbuted by Mohaamed Ali Beg, Muhammad Hassan Iqbal, Bahroz Khan and Shaharyar Zafar.
Views: 9803 MABUploads
How Marketing Effects Consumer Behavior
 
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No copyright intended. Economy Social Project
Views: 138 PLAN4Production
Consumer Behavior & The Consumer Decision Making Process
 
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http://www.woltersworld.com How to we know what consumers will want or need or more importantly buy? One way is to understand consumer behavior. This video sets out to help you better understand how consumers work and how they come by their decisions to purchase different products and services.
Views: 118452 Wolters World
Consumer Behaviour - Marketing Lecture by Prof. Vijay Prakash Anand
 
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"MARKETING MANAGEMENT MASTERCLASS" Course Link and Discount Code: https://www.udemy.com/marketing-management-masterclass/?couponCode=MARKETING10 In this video, I have talked about Consumer Behaviour. ................................................................................................ Web: www.marketingbyvijay.com Check out my blog: https://marketingbyvijay.wordpress.com/ Like my Facebook Page: https://www.facebook.com/marketingbyv... Please send your queries, feedback and suggestions on [email protected]
Views: 47824 Marketing by Vijay
Designing Consumer-Driven Brand Advocacy
 
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The explosion in social media has changed marketing forever. The consumer decision journey (ref. Mckinsey & Company) has changed, and in order for brands to influence the purchasing decisions of today's consumer, they must focus marketing efforts on increasing brand advocacy (particularly among current customers). This video explains how brands stand the best chance in influencing consumers and most importantly how they can retain them as customers who recommend them.
Views: 183 Jason Vargas
BUYER BEHAVIOR AND PURCHASE DECISION MAKING PROCESS
 
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Video presentation on Buyer Behavior Model with discuss on the factors influence the buyer behavior and decision making process. Presentation also explain on the term of Brand Loyalty, Repeat purchase and Corporate image. Presenter 1) HARIZ AMIRUL BIN AIDI ROSLAN Actor 1) AIMAN BIN TAJUDDIN 2) MOHD NAJMIE BIN AHMAD TARMIZI
Views: 279 hariz amirul
Situational Influences - Documentary (Consumer Behavior)
 
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A 30-minute long documentary about the situational influences that affect the buying behavior of consumers.
Views: 1584 Celine Veatrice Conde
The Neuroscience behind Brand Trust - Lecture by Erik Schoppen
 
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Lecture by Erik Schoppen at the University College Groningen about social neuroscience, brand trust & behavior change. The models shown in this lecture are from his (upcoming) book Build Bridge Bond - Building Sustainable Brand Trust and Leadership (Dutch, 2019). ABOUT THE LECTURE How do we make decisions in our consumer behavior, and how do we experience brands? How do we make 'The Leap of Faith?' This is the trust to take action, sometimes developed in (milli)seconds and with little information. These are the shortcuts (biases) in our brain. Therefore, the way we process cognitive information is key to understand consumer thinking and to predict future behaviors. However, the way we feel puts us into action. How is our behavior influenced by what we already know and trust? Our behavior is largely determined by our emotions and motivations, it is therefore important to know which incentives encourage us (read the brain) to take action. Normally our choices are made emotionally first, and rationalized afterwards. Hence, the most memorable brands are created on clear beneficial and strong emotional value propositions, resulting in long-lasting brand relationships. The development of emotional value and social connections is therefore becoming increasingly important, because it influences our brand choices in the long term. To understand the principles of this type of mental value creation you have to understand the human mind. Brand psychology, also called neurobranding or neuromarketing, is a relative new field that studies the consumers' physical and mental response to (marketing) stimuli, triggered by our unconscious biases. It provides insight into how we associate brands with our personal experiences, feelings and routines. A brand is a mental representation in the mind of the consumer, and developed well, it predicts consumer behavior. The challenge is to create a brand that consumers want to know and trust, so their mental representation of it will give a positive emotional response and evoke rewarding user behavior. Erik Schoppen lectures brand management, psychology, neuroscience (perception, cognition, behavior) at the Hanze University Groningen of Applied Science and University of Groningen. He is author of Build Bridge Bond - Building Sustainable Brand Trust and Leadership, and is co-author of the standard work Strategic brand management (4th BNL-edition). At the moment he is doing his Ph.D. research at the University of Groningen (Behavioral and Social Sciences, Cognitive Neuroscience, Experimental Psychology), researching Sustainable Brand Trust & Behavior Change. As a lecturer, consultant and speaker he built up a reputation for his strong performances, inspiring people and organizations with his clear vision of a sustainable future economy. Information & Bookings: www.erikschoppen.com
Views: 1321 Erik Schoppen
advertising consumer behavior.mov
 
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lab #4
Views: 4587 mwindow88

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