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Simon Sinek on Tools Brands Use to Influence Consumer Behavior
 
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In Chapter 5 of 16 in his 2009 Capture Your Flag interview with host Erik Michielsen, "Start With Why" author Simon Sinek urges students, professionals, and consumers to recognize negative media and messaging is often only used to sell products and does not reflect true state of mind. Brands use marketing tactics to influence consumer behavior, loyalty, and decision making. Sinek acknowledges how many college graduates and job seekers face a mass-media induced negative mindset full of negativity, fear, manipulation, and aspirational messages. View more Near Peer career video insights from the Capture Your Flag career documentary series: http://www.captureyourflag.com/ Transcript: Erik Michielsen: For college graduates coming out of school looking for what's next, whether that means a job, graduate school, public service, many encounter a negative mindset. What's your insight into directing them toward a more positive path? Simon Sinek: It is true. We are unfortunately in a mass media world. Because businesses have not quite figured out how to differentiate themselves and really to run the most efficient businesses they are trying everything. Negativity, fear, manipulation, and aspirational messages. All of these messages work and we are bombarded with them. I think just being aware helps you overcome it. To understand the reason the news tells you, "you can die from tap water, tune in at 11." When CNN reports some horrible thing happening on some conspiracy going on. They are doing that because they need you to tune in so they can drive their ratings and sell more advertising. Understand why all that negativity exists. It is not because they want you to be scared it is because they need you to tune in. They need you to buy. They need you to vote. It works but also makes us a little more crazy.
Views: 14377 Capture Your Flag
Brand Personality and Consumer Behavior.wmv
 
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Consumer Behavior A Primer by Gail Tom
Views: 24732 GailTom1
Market Sensing: Consumer Behavior Influences
 
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Discusses situational, pscyhological, and sociocultural influences on the consumer decision making process such as physical and social surroundings, time, purchase reason, mood, perception, motives, learning, attitudes, personality, lifestyles, roles, family influence, reference groups, social class, and culture and subculture. Table of Contents: 00:15 - Influences on Consumer Decision Making Process 01:16 - Situational Influences: 03:22 - Psychological Influences 04:58 - Selective Perception Illustrated? http://smartdatacollective.com/mithunsridharan/184581/how-big-data-could-facilitate-selective-perception-marketing 07:57 - Motivation http://www.simplypsychology.org/maslow.html 11:29 - Psychological Influences 16:26 - Influences on Consumer Decision Making Process 16:50 - Sociocultural Influences 22:01 - Influences on Consumer Decision Making Process
Views: 64492 Karen Gore
How brand name affect on consumer behavior?
 
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Views: 113 elephant in blue
personal influences on consumer buying behaviour mp4
 
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How to figure out your customers consumer buying habits
Views: 213 EmmaD marketing
How Color Psychology Influences Consumer Behaviour | Marketing Tips
 
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Use color psychology to your advantage Do you know that more than 90% of the purchases are influenced by the visual factors? Do you know that 75% of the pencils sold in United States are of color yellow? Do you know that 66% of the people won’t buy appliances if they are not of their preferred color? Color increases your brand recognition by 80% Think Coca Cola! How should you use color in your marketing?
Views: 9578 Weekly Marketing Tips
Consumer Behavior - Branding.wmv
 
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Consumer Behavior A Primer by Gail Tom
Views: 737 GailTom1
Consumer Behaviour Analysis on Cultural Influence in Advertisements.wmv
 
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Consumer Behaviour video for analyzing cultural influence on TV commercial advertising. Malaysia, Thailand, Australia.
Views: 11976 PyroCocky
influence of branding on consumer purchase behavior
 
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Hi this video can be explain about consumer perception towards branding
Views: 443 Karthik Selva
Personality & Consumer Behavior
 
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Subject :Business Economics Course :Undergraduate Keyword : SWAYAMPRABHA
MKTG 3202 – Consumer Behavior: Perception (5)
 
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East Tennessee State University Prof. Nancy Southerland
Color Psychology And Purchasing Influence
 
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Color psychology can increase website conversions since it has a huge influence on our mood and emotions and eventually impacts our behavior. This research showed that 90% of all product assessments have to do with color, meaning that businesses can use the psychology to influence how consumers form an opinion about a product. Lissette Padilla and Mark Sovel discuss how to use the right color in the right way in order to impact human behavior, in this clip from the Lip News. http://thelip.tv/ http://thelip.tv/show/the-lip-news/ More Playlists from TheLipTV: Newest Lip News Clips: https://www.youtube.com/watch?v=qmxrRcClq7E&index=2&list=PLjk3H0GXhhGcjJDo6cQBCQprDMQyUQY3r BUZZSAW news clips - https://www.youtube.com/watch?v=bzL9y5jENUo&list=PLjk3H0GXhhGfxwzdter06NvBnjQjjLvtW&index=2 CRIME TIME clips playlist - https://www.youtube.com/watch?v=oS1wdCvA6-k&index=2&list=PLjk3H0GXhhGeC9DbpSnIvd2i9BHh2dBvv BYOD (Bring Your Own Doc) Highlight Videos- https://www.youtube.com/watch?v=8JrLvrfqzLM&index=2&list=PLjk3H0GXhhGeu2DCf6Ouo7hTsA5QB2MAL MEDIA MAYHEM short videos playlist - https://www.youtube.com/watch?v=LateK6RXAPU&list=PLjk3H0GXhhGcz4un-zws5sMlCLk3NNjDP&index=2 https://www.facebook.com/thelip.tv http://www.youtube.com/theliptv
Views: 81388 TheLipTV
Understanding consumer behaviour, from the inside out
 
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Hilke Plassmann, INSEAD Chaired Professor of Decision Neuroscience and Associate Professor of Marketing at INSEAD, joins us to discuss how recent advancements in her field afford unprecedented insights into consumer choice.
Views: 2144 INSEAD
The Neuroscience behind Brand Trust - Lecture by Erik Schoppen
 
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Lecture by Erik Schoppen at the University College Groningen about social neuroscience, brand trust & behavior change. The models shown in this lecture are from his (upcoming) book Build Bridge Bond - Building Sustainable Brand Trust and Leadership (Dutch, 2018). ABOUT THE LECTURE How do we make decisions in our consumer behavior, and how do we experience brands? How do we make 'The Leap of Faith?' This is the trust to take action, sometimes developed in (milli)seconds and with little information. These are the shortcuts (biases) in our brain. Therefore, the way we process cognitive information is key to understand consumer thinking and to predict future behaviors. However, the way we feel puts us into action. How is our behavior influenced by what we already know and trust? Our behavior is largely determined by our emotions and motivations, it is therefore important to know which incentives encourage us (read the brain) to take action. Normally our choices are made emotionally first, and rationalized afterwards. Hence, the most memorable brands are created on clear beneficial and strong emotional value propositions, resulting in long-lasting brand relationships. The development of emotional value and social connections is therefore becoming increasingly important, because it influences our brand choices in the long term. To understand the principles of this type of mental value creation you have to understand the human mind. Brand psychology, also called neurobranding or neuromarketing, is a relative new field that studies the consumers' physical and mental response to (marketing) stimuli, triggered by our unconscious biases. It provides insight into how we associate brands with our personal experiences, feelings and routines. A brand is a mental representation in the mind of the consumer, and developed well, it predicts consumer behavior. The challenge is to create a brand that consumers want to know and trust, so their mental representation of it will give a positive emotional response and evoke rewarding user behavior. Erik Schoppen lectures brand management, psychology, neuroscience (perception, cognition, behavior) at the Hanze University Groningen of Applied Science and University of Groningen. He is author of Build Bridge Bond - Building Sustainable Brand Trust and Leadership, and is co-author of the standard work Strategic brand management (4th BNL-edition). At the moment he is doing his Ph.D. research at the University of Groningen (Behavioral and Social Sciences, Cognitive Neuroscience, Experimental Psychology), researching Sustainable Brand Trust & Behavior Change. As a lecturer, consultant and speaker he built up a reputation for his strong performances, inspiring people and organizations with his clear vision of a sustainable future economy. Information & Bookings: www.erikschoppen.com
Views: 1212 Erik Schoppen
Consumer Behavior towards Buying Shoe HD ( Brand v/s Sales Promotion)
 
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This documentary will give the idea of the shoe industry of Dhaka, Bangladesh. It portraits the factors that motivate consumer’s behavior to buy a branded or non-branded shoe. Shoe is a kind of product that attracts different consumers in both normal time and while a sales promotion time. Here we will find out what strategy marketers use for a shoe sales promotion in Dhaka and the reasons consumers like/dislike the sales promotions. We have collected data from several places of Dhaka, interviewed different kind of people (according to age,gender,income,preference etc.) to know different taste of them. We have also included a part where a researcher to identify how to know the consumer well in this factor. I am very thankful to each and everyone (including my friends, family and faculties) who supported me to finish this documentary while generating the idea ,shooting and editing. Editing Credits : Wahiduzzaman Khan
Millennials: Changing Consumer Behavior: Goldman Sachs' Lindsay Drucker Mann
 
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The Millennials – the largest generation in US history – are entering their peak spending years. Lindsay Drucker Mann, a vice president in Global Investment Research at Goldman Sachs, explains how companies are responding to their growing economic influence.
Views: 45786 Goldman Sachs
A Marketing Perspective On Cosmetic Brands: Consumer Behaviour | CANDACE | TIA | MADHAV
 
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Understanding how marketers influence the consumer's behaviour in cosmetics product category. Brand Positioning, In-store Influence, Semiotics, Motive, Attitude Change Strategies and Cross-Culture.
Views: 28 Madhav Mantry
Consumer Behavior - Phone Ad
 
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Consumer Behavior - Phone Ad
Views: 17037 Malik Mustofa
Consumer Behaviour - What is Brand Personality?
 
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Hello all! This is a group video presentation for Consumer Behaviour unit BMA262. All clips and music are for fair use and educational purpose. Editing: Sanchit Paul Narration and Script: Michael Zou, Yiorgo Mellas, Sanchit Paul, Wenhao Qian, Sarah Molnar and Lydia Newton
Views: 1015 Harrison Thomas
Consumer Brand Behaviour
 
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Peter Schmidt-Hansen, Lecturer and Course Leader, talks about his module 'Cunsumer Brand Behaviour'.
Views: 340 UEABrandleadership
Sonic Branding Consumer Behavior Project
 
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Consumer Behavior project about sonic branding and how it affects each and every person nowadays.
Views: 162 Salma Elzarka
Consumer Behavior & The Consumer Decision Making Process
 
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http://www.woltersworld.com How to we know what consumers will want or need or more importantly buy? One way is to understand consumer behavior. This video sets out to help you better understand how consumers work and how they come by their decisions to purchase different products and services.
Views: 115558 Wolters World
Situational Influences - Documentary (Consumer Behavior)
 
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A 30-minute long documentary about the situational influences that affect the buying behavior of consumers.
Views: 1521 Celine Veatrice Conde
Decision Making Process: How Consumers Make Buying Decision? (Episode 8 : S1)
 
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Consumers think category, not brands. That's how they make decision. When they think to have energy drink, Red Bull takes all the advantages. Why? Simple, Red Bull created the category. Who else has right to claim the ownership of energy drink category? Let's watch following two videos for more explanation: GET FULL SCRIPT HERE! Blog: http://KamilAli.com/ Learn Here: http://www.youtube.com/KamilAliVideo Learn More Free Stuff: http://KamilAli.com/
Views: 180057 Kamil's Kartoons
Consumer Behavior - Perception is Active
 
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Consumer Behavior A Primer by Gail Tom
Views: 12231 GailTom1
Why Consumer Behavior is Vital for Success in Marketing
 
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Knowing why consumers are buying what they’re buying is the best way to learn how to market your product in a way that it sells. Watch this video so that you can understand consumer behavior and how to use it to your business' advantage. For more on this subject, click here: https://www.techfunnel.com/martech/why-consumer-behavior-is-so-important-in-marketing/ ABOUT: TechFunnel, a web brand of Bython Media, is an ambitious technology media web property dedicated to technology news, product reviews, and analyzing how technology affects business, finance, human resources, marketing, government, and everyday life.
Views: 346 Bython Media
Consumer Behavior - Perception - Attention
 
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Consumer Behavior A Primer by Gail Tom
Views: 13049 GailTom1
Does Social Media Influence Purchasing Decisions?
 
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http://hubshout.com/?Does-Social-Media-Influence-Purchasing-Decisions&AID=1222 Social media is a great tool for connecting to people and brands you care about. Brands and businesses have been able to reap the benefits of social media innovations over the past decade, and marketers have made many cases for its strengths and weaknesses. A new study recently released revealed social media's real impact on purchasing decisions. Watch the Daily Brown Bag to learn the results of the survey covering the impact of social media on consumer purchasing decisions.
Impact on consumer behaviour by the marketing strategies of mobile phone companies.
 
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A theoretical approach for the Consumer behaviour analysis of brands, Apple and Samsung.
Views: 109 Sanid MTP
Personality Influences on Consumer Behavior - A Documentary
 
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A short documentary on how self concept effects the purchase decision of the customer, as per required by the course as final project of Consumer Behavior - Conceived, produced, directed, animated and edited by Mohaamed Ali Beg. (Bachelors of Business Administration - 8th - Spring 2011 - Bahria University Islamabad Campus) Contrbuted by Mohaamed Ali Beg, Muhammad Hassan Iqbal, Bahroz Khan and Shaharyar Zafar.
Views: 9757 MABUploads
Consumer Behavior - Small Groups, Connections.wmv
 
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Consumer Behavior A Primer by Gail Tom
Views: 2842 GailTom1
Virginia Tech: The impact of color on consumer behavior
 
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Rajesh Bagchi, associate professor of marketing in the Pamplin College of Business at Virginia Tech, and co-researcher Amar Cheema from the University of Virginia study how red and blue background colors on websites or on the store walls influence consumers' willingness to buy. Their research looked at the impact of color on three settings: auctions, negotiations, and fixed-price settings, such as retail stores. Read the full story: http://www.vt.edu/spotlight/innovation/2013-04-22-consumers/color.html
Views: 30341 Virginia Tech
What Happens When WTF Happens -- The New Consumer
 
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"What Happens When WTF Happens" is an animated short film by Conversion Marketing-Communication about how modern consumers now make purchase decisions, and the influence and importance of search engine marketing, social media, and CRM in that process. Conversion was created in response to this new consumer behaviour, and to help marketers shift from a 20th century brand advertising / mass media push paradigm, that is no longer working as it once did, to a 21st century brand publishing / consumer pull content model in order to engage consumers when they enter the active evaluation stage of the purchase decision journey.
Views: 26924 driveconversion
Marketing Minute 100: “Do Customers Really Purchase Because of Habits?" (Consumer Behavior)
 
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Marketers have known for decades that getting customers in the habit of purchasing their products is often an easy way to maintain future purchases with relatively little ongoing marketing effort. But do customers really buy based on habits? In his book called “Hooked,” Nir Eyal discusses how marketers can construct experiences (what he calls “hooks”) that can lead customers through a series of steps that guides them toward habit-forming loops, bringing them back to the product again and again. Eyal explains that external or internal triggers can elicit a particular behavior or action from a person. When that action is followed by a positive reward that varies to some degree each time the action is performed, the person moves from mere desire to an almost insatiable craving for that reward. When the person then invests personal time, effort, and/or social capital into the behavior, they are, in his terms, “hooked.” Digital technology has made the Hook Model a reality in a variety of situations and industries. However…, Although many marketers want their buyers to repurchase based on habits, savvy marketers will always create products and experiences that will provide buyers with solid reasons to come back for more. **Be sure to subscribe to my channel so you don't miss any future episodes of Monday's Marketing Minute, where you’ll learn about: - Marketing Strategy and Tactics - Brand Development - Personal Branding and Professional Branding - Marketing Yourself - Marketing Leadership - Self-Improvement - and whatever relevant and related topics come our way. **Also, connect with me on any of the following: LinkedIn: https://www.linkedin.com/in/anthonymiyazaki Twitter: https://twitter.com/sensiblefolk Instagram: https://www.instagram.com/sensiblefolk/ YouTube: https://www.youtube.com/AnthonyMiyazaki
Views: 10958 Anthony Miyazaki
How is consumer behaviour changing and what does that mean for brands and retailers?
 
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Vincent Slevin, European Business Development Manager discusses how consumer behaviour is changing and what that means for retailers
Views: 261 Samsung Business EU
Designing Consumer-Driven Brand Advocacy
 
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The explosion in social media has changed marketing forever. The consumer decision journey (ref. Mckinsey & Company) has changed, and in order for brands to influence the purchasing decisions of today's consumer, they must focus marketing efforts on increasing brand advocacy (particularly among current customers). This video explains how brands stand the best chance in influencing consumers and most importantly how they can retain them as customers who recommend them.
Views: 164 Jason Vargas
Brand Equity - Emotions behind the consumer buying decisions
 
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Brand Equity - Emotions behind the consumer buying decisions
Views: 397 ET NOW