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How to create a great brand name | Jonathan Bell
 
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Ever wondered why companies like Apple, Uber and AirBnB are so easily identified in a sea of advertising? Jonathan Bell gives step-by-step advice on how to create a lasting brand name. TEDArchive presents previously unpublished talks from TED conferences. Enjoy this unedited talk by Jonathan Bell. Filmed at TEDUniversity in 2016.
Views: 550064 TED Archive
What is Branding?
 
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Facebook: https://www.facebook.com/NorwichBSchool Twitter: https://twitter.com/NorwichBSchool This video was produced in 2011 by the MSc Brand Leadership team at Norwich Business School, University of East Anglia. The course was the first of its kind in the world and has attracted students from 23 countries including Japan, USA, Singapore, Taiwan, UK, India and China - to name but a few.
Views: 1417934 NorwichBSchool
15 MOST Luxurious Fashion Brands
 
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From Oscar de la Renta to Chanel, here are some of the most lavish and prestigious fashion brands. Subscribe to Hindered Thoughts http://goo.gl/d3U3RP 6. Chanel The high fashion wear company was introduced to the world back in 1909 by none other than Gabrielle Bonheur Chanel, otherwise known as “Coco Chanel.” This is where the brand gets its inspiration for the famously recognizable logo that is two interlocking C’s. The company specializes in creating haute couture for its wealthy clients but also for fashion models like Naomi Campbell, who once modeled for them, and actresses Marilyn Monroe, Keira Knightley, and Nicole Kidman. One of their most famous products is the perfume No. 5 de Chanel, along with the Chanel Suit. Today, Chanel is valued at being $6.8 billion dollars. An interesting fact to note is that Karl Lagerfeld, the creative director behind Fendi, happens to be the creative director for Chanel as well. 5. Prada Founded back in 1913 by Mario Prada, this fashion brand actually started out by manufacturing leather bags and trunks. It would then evolve into selling everything from clothing to perfume and even a brief stint of LG Prada cell phones. Though the brand may have broadened its inventory, it still spends the majority of its focus creating some of the world’s most exclusive handbags that only the rich and famous can possibly hope to afford. Mario Prada believed that women should not be involved in business so he excluded his own family members from getting involved. In a fantastic twist of irony, his son did not care to run the business so his daughter Luisa Prada took over as his successor and is now currently being run by her daughter Miuccia. 4. House of Versace The fashion empire that is the House of Versace all started with fashion designer Gianni Versace back in 1978. He created a brand that has been synonymous with elegance and simply oozes high fashion. His glamorous gowns have gone on to make a name for himself as a respected designer. Like the case of the famous black dress held with gold safety pins that actress Elizabeth Hurley wore back in 1994 to the premiere of Four Weddings and A Funeral. Sadly, Versace’s life was cut short in 1997 on the steps of his Miami mansion when he became the fifth and final victim of Andrew Cunanan. The tragic event will be the story behind American Crime Story’s season 2 titled: The Assassination of Gianni Versace. After his death, his sister Donatella became the new Artistic Director and has established a $5.5 billion company her brother would be proud of. 3. Gucci Started in 1921 by a Mr. Guccio Gucci, the company was originally dabbing in leather goods. It wasn’t until 19 years later when his son Aldo would take the company from being a one-stop shop into the fashion powerhouse that it’s now known for being. It’s Aldo that would usher in the era of the brand’s iconic “Bamboo Bag” and its “ready to wear segments.” In the 90’s, the company decided to bring American Fashion designer Tom Ford to revamp their women’s wear. He ended up helping launch the brand to where it is today. The fashion brand houses other well-known designers in its collections such as Alexander McQueen, Stella McCartney, and Yves Saint Laurent. If you’re in the market to do some shopping at this $12.4 billion brand, expect to spend at least $2,000. 2. Louis Vuitton This may come as a shock but the famous fashion brand has been around longer than you might have thought. Formed 163 years ago in 1854, a young man by the name of Louis Vuitton started out as an apprentice for a box-maker. Vuitton ended up becoming a well-known crafter of luxury trunks and opened up his own shop in Paris. He then ended up becoming the personal box-maker of Napoleon III’s wife, Empress Eugenie de Montijo. Fast forward years later and the company is now worth $28.1 billion with a generated revenue of $10.1 billion. Today, Louis Vuitton doesn’t make just trunks but designer handbags and clothing that can be spotted on the most famous of A-listers. 1. Balenciaga The beginning of Balenciaga’s reign began back in 1919 when it was established by its founder of the same name, Cristóbal Balenciaga. As a young child, Balenciaga became an apprentice to a tailor in his hometown of Getaria, Spain and would eventually get his formal training in Madrid. He would go on to create the House of Balenciaga and skyrocketed to success thanks to his artistic genius. He was hailed as the undisputed “ King of Fashion” and was highly respected among his peers which included the likes of Coco Chanel, Christian Dior, and Pierre Balmain. Balenciaga even helped train the likes of high-fashion designers Oscar de la Renta and Hubert Givenchy to name a few.
Views: 588684 Hindered Thoughts
Brand Name vs. Generic
 
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What is the difference between brand name and generic products? AsapTHOUGHT TASTE TEST: https://youtu.be/rYmon9AO1os Subscribe for more: http://bit.ly/asapsci Written by Mitchell Moffit, Gregory Brown, Amanda Edward and Rachel Salt GET THE ASAPSCIENCE BOOK: http://asapscience.com/book/ FOLLOW US! Instagram and Twitter: @whalewatchmeplz and @mitchellmoffit Clickable: http://bit.ly/16F1jeC and http://bit.ly/15J7ube AsapINSTAGRAM: https://instagram.com/asapscience/ Facebook: http://facebook.com/AsapSCIENCE Twitter: http://twitter.com/AsapSCIENCE Tumblr: http://asapscience.tumblr.com Vine: Search "AsapSCIENCE" on vine! SNAPCHAT 'whalewatchmeplz' and 'pixelmitch' Created by Mitchell Moffit (twitter @mitchellmoffit) and Gregory Brown (twitter @whalewatchmeplz). Send us stuff! ASAPSCIENCE INC. P.O. Box 93, Toronto P Toronto, ON, M5S2S6 Reference / Further Reading [1] http://www.ncbi.nlm.nih.gov/pmc/articles/PMC1852907/ [2] http://pubchem.ncbi.nlm.nih.gov/compound/ibuprofen [3] https://en.wikipedia.org/wiki/Ibuprofen_brand_names [4] https://www.cadth.ca/generic-drugs/similarities-and-differences-between-brand-name-and-generic-drugs [5] http://www.capsugel.com/media/library/excipient-requirements-in-the-formulation-of-solid-oral-drug-forms.pdf [6] http://www.fda.gov/Drugs/ResourcesForYou/Consumers/QuestionsAnswers/ucm100100.htm [7] https://advil.net.au/what_is_pain/difference.html [8] http://www.ncbi.nlm.nih.gov/pubmed/26455677 [9] http://www.ncbi.nlm.nih.gov/pubmed/26132680 [10] https://www.sciencebasedmedicine.org/generic-drugs-are-they-equivalent/ [11] http://www.ncbi.nlm.nih.gov/pubmed/26561521 [12] http://www.ncbi.nlm.nih.gov/pubmed/26620809 [13] http://www.ncbi.nlm.nih.gov/pubmed/23700299 [14] http://www.ncbi.nlm.nih.gov/pubmed/25222387 [15] http://www.ncbi.nlm.nih.gov/pubmed/22174986 [16] http://www.huffingtonpost.com/2015/02/22/generic-prescriptions_n_6730194.html [17] http://www.businessinsider.com/generic-drugs-vs-brand-name-2014-5 [18] http://link.springer.com/article/10.1007%2Fs40261-015-0351-1 [19] http://www.hindawi.com/journals/jtrans/2011/480642/ [20] http://www.scientificamerican.com/article/whats-the-difference-betw-2004-12-13/ [21] http://www.cbsnews.com/news/viagra-to-go-generic-in-2017-according-to-pfizer-agreement/ [22] http://www.salk.edu/about/history-of-salk/jonas-salk/ [23] http://jama.jamanetwork.com/article.aspx?articleid=181562
Views: 3603555 AsapSCIENCE
AMAZING CALLIGRAPHY DRAWINGS - FAMOUS BRANDS LOGOS 2018
 
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Find the pen here - https://amzn.to/2wjRRig Find some calligraphy tutorial books here - Beginner - Beginner - https://amzn.to/2w1E5Bd Or - https://amzn.to/2vviL5D Intermediate - https://amzn.to/2wVjtH9
Views: 4023967 BrainPleasers
9 Brand Design Elements Your Brand MUST Have for Designers and Entrepreneurs
 
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If you are in the midst of designing your personal brand, you have come to the right video. In this video I share the 9 Essential Elements of a Personal Brand Design Ecosystem and offer a few examples of what good personal brand design looks like. You can download the companion mini-ebook for this video here: “9 Design Elements Your Brand Absolutely, Positively Needs” http://www.philipvandusen.com/direct-optin This video is a speed-round of this original video: https://youtu.be/iuIgfMd6sdM —————————————————————————————— This video is targeted to my channel’s audience of entrepreneurs, designers, creative professionals and anyone interested in brand strategy, business planning, design, trend, marketing and communications. —————————————————————————————— Philip VanDusen is the founder of Verhaal Brand Design, a strategic design and branding consultancy in the New York City metro area. He is an accomplished creative executive and expert in strategic branding, graphic design and creative management. Philip gives design, branding, marketing and business advice to creative professionals and entrepreneurs on building successful creative practices and brands. —————————————————————————————— MY WEBSITE: http://www.philipvandusen.com JOIN THE BRAND•MUSE NEWSLETTER: http://www.philipvandusen.com/muse WORK WITH ME PERSONALLY: http://www.philipvandusen.com/oneonone FOLLOW ME ON TWITTER: https://twitter.com/philipvandusen SUBSCRIBE TO MY YOUTUBE CHANNEL: http://www.youtube.com/c/PhilipVanDusen FOLLOW ME ON PINTEREST: https://www.pinterest.com/philipvandusen/ LIKE ME ON FACEBOOK: https://www.facebook.com/Verhaal-Brand-Design-115957185470571/ GET TUBEBUDDY - THE BEST TOOL FOR YOUTUBERS: https://www.tubebuddy.com/philipvandusen RECOMMENDED BOOKS TO HELP YOU BUILD YOUR BRAND AND CREATIVE PRACTICE: Book on Design Thinking: “Change By Design”, Tim Brown http://amzn.to/2mTFDrz On Creative Inspiration: “Imagine”, Jonah Lehrer http://amzn.to/2mJpQe9 On the Freelance Economy: “Free Agent Nation” by Daniel Pink http://amzn.to/2mWlbpR My fav Design Career book: “Orbiting the Giant Hairball” by Gordon MacKenzie http://amzn.to/2noTnIL On inspiration: “Rules of the Red Rubber Ball: Find and Sustain Your Life’s Work” by Kevin Carroll http://amzn.to/2moisCu The 22 Immutable Laws of Branding, Al Ries + Laura Ries http://amzn.to/2noZGwd MY EQUIPMENT + TOOLS: Canon EOS 80D DLSR Camera: http://amzn.to/2nn4y4q Canon EOS 80D 18-55mm kit lens: http://amzn.to/2mnAAws Canon EOS 80D Yongnuo 35mm lens: http://amzn.to/2nniETh RODE NT2000 Condenser Mic: http://amzn.to/2mFoNvG ART Tube MP: Tube Mic PreAmp: http://amzn.to/2mFoVeE Rode Mic Boom: http://amzn.to/2nxNFmJ Mackie HR824 Studio Monitors: http://amzn.to/2nxQNz3 Sony MDR 7506 Headphones: http://amzn.to/2mFpsxa Screenflow 6.2: video editing software: http://amzn.to/2nxFLK3 LimoStudio Softbox Lights (x2): http://amzn.to/2n2u7KK Logitech HD Pro Webcam C920: http://amzn.to/2nmX4hZ Rode smartLav+ Lavalier Microphone: http://amzn.to/2n2xL7B OWC ThunderBay 4 0GB 4-Bay HD Enclosure: http://amzn.to/2npj7Va Toshiba 3.5-Inch 2TB 7200 RPM HD (x4): http://amzn.to/2mnWZtm HP 27er 27-in IPS LED Backlit Monitor http://amzn.to/2w29u1S Anker 2.4G Wireless Vertical Ergonomic Optical Mouse http://amzn.to/2iZHKts Refurbished Apple iPad Air A1474 16GB, Wi-Fi, Black http://amzn.to/2wDuEVX Stylus Pen RETECK 10 Pack, Stylus for iPad, iPhone, Etc http://amzn.to/2x7iEPC TubeBuddy: https://www.tubebuddy.com/philipvandusen Adobe Creative Suite (2017 CC) Apple Logic Pro X Native Instruments Komplete Audio 6: USB Audio Interface *We are a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for us to earn fees by linking to Amazon.com and affiliated sites.
Views: 165181 Philip VanDusen
Naming: Phases of Strategic Brand Development
 
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Click Here To See More From This Expert: http://www.docstoc.com/video/102014250 Sasha Strauss is the Managing Director at Innovation Protocol (innovationprotocol.com). Docstoc has over 20 million business and legal documents to help you grow and manage your small business and professional life. Thousands of how-to articles and videos, with fresh content uploaded daily. Attorney reviewed documents to save you time and money. Try Docstoc Premium today! http://www.docstoc.com/premium
Views: 75652 docstocTV
How to Choose the Best Business Name
 
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Not sure what you should name your business? // I get asked a lot about how to name a business, so I wanted to give you some more clarity around this topic. At the end of the day, it’s up to you, but my advice in this week’s episode of The Sunny Show should help you land on a name that makes you feel ready to take on the world. JOIN the Be Your Own Boss Mastermind Facebook Group: https://www.facebook.com/groups/beyourownbossmastermind/ Tweet this video: http://ctt.ec/saBob Say hi on social: Talk to me: Snapchat: https://www.snapchat.com/add/sunnylen... Twitter: https://twitter.com/SunnyLenarduzzi Instagram: http://instagram.com/sunnylenarduzzi/ Facebook: https://www.facebook.com/SunnyLenarduzzi
Views: 43986 Sunny Lenarduzzi
Steve Jobs on The Secrets of Branding
 
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Get the full course at a great discount: http://www.bitesizebschool.com/buildbrandu Sorry about the misspelling of honor @4:55. Unfortunately, there isn't a way to change it without loosing all of the views/comments. Steve Jobs is well known for great design and creating innovative products. But he is also unparalleled as a marketing and branding expert. Even after Apple's near demise and damage to its brand during the 1990's, Steve was able to pull the company from the brink, polish off its brand and build it into one of the strongest ever seen. How did he do it? In 'Steve Jobs On Branding', you'll find out how Steve used such such powerful branding techniques.
Views: 313201 Bitesize Business School
Top 10 Iconic Global Liquor Brands
 
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They're the consummate distributors of delectable spirits. Join http://www.WatchMojo.com as we count down our picks for the Top 10 Iconic Global Liquor Brands. For this list, we're not counting down the most delicious liquors, but the most respected brands around the world. Subscribe►►http://www.youtube.com/subscription_center?add_user=watchmojo Facebook►►http://www.Facebook.com/WatchMojo. Twitter►►http://www.Twitter.com/WatchMojo Instagram►►http://instagram.com/watchmojo Suggestion Tool►►http://www.WatchMojo.com/suggest Channel Page►►http://www.youtube.com/watchmojo Special thanks to our users akt and hyprmania52 for submitting the idea on our Interactive Suggestion Tool at http://www.WatchMojo.com/suggest! Check out the voting page here, http://watchmojo.com/suggest/Top+10+Iconic+Global+Liquor+Alcohol+Brands Want a WatchMojo cup, mug, t-shirts, pen, sticker and even a water bottle? Get them all when you order your MojoBox gift set here: http://watchmojo.com/store/ WatchMojo is a leading producer of reference online video content, covering the People, Places and Trends you care about. We update DAILY with 4-5 Top 10 lists, Origins, Biographies, Versus clips on movies, video games, music, pop culture and more!
Views: 1663071 WatchMojo.com
Definition of Brand and Branding
 
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Best selling author, consultant and former Yahoo CSO offers a definition of a brand which reveals a marketing strategy for branding. For more: http://TimSanders.com
Views: 5060 Sanders Says
How to Create a New Brand Name? Lorraine Carter - Persona Branding and Design
 
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I'm often asked how do we come up with brand names?  Do we brain storm over copious glasses of wine or have fun with scrabble but it's actually far more systemised than. Great names don't typically happen by accident. We actually use our Nail It Naming™ System which is quite systematic and sometimes sounds counterintuitive with something that involves a lot of creativity too.  But our 'Nail it Naming' process helps keep all our work very focussed to deliver results.    After all, our objective is to achieve a strong list of names which meet specific brand criteria. Without a process like our Nail It Naming™ System, coming up with creative new name solutions can become 'pot luck'. So what are the key criteria you need to consider when developing new brand names? Well, you have to be very clear on your brand proposition, mission and purpose and it's positioning. • Who are your core target audience and what do they expect from you? • What are your core brand values and brand promise?  • What is your brand personality and brand story? • What does your brand stand for and why should I care about it? You also need to ensure you overcome a few potential obstacles when creating a new brand name. A new brand name must be: • appealing, strategic and distinctive • legally available • intuitive to pronounce and spell • have no negative connotations or meanings • possibly work as a web address or URL If you need a new brand name be it for your company, service, product, division, ingredients, tagline or whatever why don't you get in touch and checkout our 'Nail it Naming' system yourself.  We work with entrepreneurs, government agencies, not-for-profit entities, companies large and small and we'd love to help you create some really strong customer attracting naming solutions so you and your organisation become much more successful. If you'd like to find out more you can get in touch using the contact details on our site http://www.personadesign.ie E: [email protected] T: +353 1 8322724
Views: 1585 Lorraine Carter
Branding: Nike & Apple Marketing Strategy
 
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Subscribe: https://www.youtube.com/c/BrianGJohnsonTV?sub_confirmation=1 What can we learn from Apple and Nike when it comes to marketing and branding? Share this video: https://youtu.be/BmnKyhOZkNk Don’t just share your message. Stake your claim and amplify it! NEW VIDEOS: Wednesdays & Thursdays I share the very strategies, tactics and rituals that have generated job ending results for myself and countless students. More importantly, my methods have allowed me to impact others in a positive way and they can help you to do the same. Subscribe and join me! Subscribe: https://www.youtube.com/c/BrianGJohnsonTV?sub_confirmation= Send Your Swag: Brian G. Johnson 3630 Outback Vista Point Colorado Springs, CO 80904 ** All video and audio content created by myself and or used with permission from the creator.
Views: 105548 Brian G Johnson TV
IDENTITY DESIGN: BRANDING
 
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What's the difference between identity design and branding? Is a logo a brand? What is a brand? 3 things you might not know about identity design and branding from Executive Creative Director Chris Do. 👉Subscribe: https://goo.gl/F2AEbk Annotations -- 01:36 Identity versus branding 04:28 Branding is only what others say/feel that you are 07:45 Think more, make less 09:43 How to define the brand 12:30 Putting together logo examples 13:59 Let's Design & Sketch 19:20 Common mistake: depending only on the computer 20:38 Find designers with a deep knowledge of a subject rather than do it yourself. 22:26 Working through logo examples, and hand off the example to your choice designer 26:45 Summary Media Drop -- The Brand Gap - Marty Neumeier Story: Substance, Structure, Style, And The Principles Of Screenwriting - Robert McKee Special Thanks to our Sponsors: Shutterstock - http://www.shutterstock.com Media Temple - http://mediatemple.net This is Ground - http://thisisground.com Links Discussed in This Episode: CORE Really Explained: https://www.youtube.com/watch?v=e4BEt_o9bCk CORE Brand Attributes Webinar: https://www.youtube.com/watch?v=5l4i3PZucHI CORE Defining the Brand: https://www.youtube.com/watch?v=e916gMCWVKI CORE session Alignment: https://www.youtube.com/watch?v=uOeIG_WDesw _________________________________________________ Listen to the Futur podcast on iTunes: https://itunes.apple.com/us/podcast/the-futur/id1209219220?mt=2 Android Stitcher: http://www.stitcher.com/podcast/aaron/the-futur Google Play: https://play.google.com/music/listen?u=0#/ps/Itg3hr5bs4a54w73o2toxcr4vhe HOW TO SUPPORT THE FUTUR: Purchase a Kit:https://www.thefutur.com/shop/ subscribe to the secret and private Master mind group on FB with bi-weekly webinars & exclusive videos not released anywhere else. Music on the show from Art-list.io http://goo.gl/22VpQi Use our Amazon Affiliate Link: http://astore.amazon.com/chrisdo-20 Buy useful design tools from Creative Market: https://creativemarket.com/?u=ChrisDo Get your business cards printed at Moo: http://www.moo.com/share/qn6x98 _________________________________________________ Need brand strategy help? Visit Blind LA’s WEBSITE: http://blind.com Jose Caballer: http://bit.ly/josecaballerTwitter Chris Do: http://bit.ly/theChrisDoTwitter Purchase a CORE Kit: http://bit.ly/myskooltools
Views: 460922 The Futur
How to Choose the Best Business Name
 
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Bizversity is the Technology and Media spin-off of the highly successful business education company, Business Blueprint. At Bizversity our mission is to grow the people that move the world forward. Because business people change things. They learn, they create, they build, they disrupt. And when they do, they influence the people around them and the world becomes a better place. So if you are an entrepreneur, business leader, manager, executive or startup, go to our website and claim your free account today: https://bizversity.com/YTWC8 In terms of our product, quite simply, we've built the world's best business training and we have made it simple and easy for you to access. Often described as the 'Netflix for Business', Bizversity gives you direct access to over 1,000+ TV-Quality videos, which have been produced by over 250+ leading business experts from around the globe. Plus, because Bizversity is an App that works on all smartphones, tablets and TVs, our entire content library is available to you on-demand, anywhere, anytime. For a full list of benefits and to claim your free account, go to: https://bizversity.com/YTWC8 Should you require any further support, or to discuss content, media, partnership or enterprise opportunities, email: help[at]bizversity.com. So don't delay, click on the link below and start your journey today: https://bizversity.com/YTWC8 Also, subscribe to our YouTube Channel now and be the first to know about new content and exclusive offers: https://bizversity.com/ytSubscribe And finally connect with us on Social Media and let Bizversity help you grow your business: Facebook ▶ https://www.facebook.com/BizversityApp Twitter ▶ https://twitter.com/bizversity Instagram ▶ https://www.instagram.com/bizversity Linkedin ▶ https://www.linkedin.com/school/7794973/ Flickr ▶ https://www.flickr.com/photos/bizversity
Views: 299459 Business Blueprint
Differences Between Your Amazon FBA Business Name & Private Label Brand Name
 
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Differences Between Amazon FBA Business Name & Private Label Brand Name Stay ahead of the game! Subscribe: http://bit.ly/2dCay35 Start,3 Private Label Products On Amazon: http://bit.ly/2k19Tf7 Daily Facebook Live: https://www.facebook.com/InternetBizUni Click here http://www.internetbizuni.com/ to sign up to receive my hot list of products that will make great products to start your private label brand with today. Connect Email: [email protected] Facebook: https://www.facebook.com/InternetBizUni Twitter: https://twitter.com/InternetBizUni Blog: http://www.internetbizuni.com/category/blog Website: http://www.internetbizuni.com
Views: 5763 InternetBizUni
Sasha Strauss | $100,000 of Brand Strategy Advice
 
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A rich introduction to all things branding- from naming and brand architecture to visual design and brand extension. We'll look at why brands matter, who they matter to, how you can build them into your marketing, advertising and public relations strategies. A great start for professional communicators or those simply interested in brand strategy
Views: 125406 BINA LA
The Psychology Of Creating A Name Your Customers Can't Forget
 
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To get more of my very best trainings, go to: http://www.ebenpagan.com. A brief summary of the video: - We have 'buffer systems' related to body senses - It takes a little while for something we perceive to register in the brain - when naming, use repetitive sounds; makes them 'bounce' around in phonological loop (auditory senses), make them stick in the brain - Add rhythm to your naming - It's not about making a name that's easy to remember - it's about making a name that's hard to forget alt15d 640x360 5000kbps
Views: 7332 Eben Pagan
How to Build Your Brand, Think Bigger and Develop Self Awareness — Gary Vaynerchuk Interview
 
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Gary Vaynerchuk shares tips on How to Build Your Brand, Think Bigger and Develop Self Awareness. Check out the #AskGaryVee book here: https://amzn.to/2CIzVl5 In this interview, #1 New York Times best-selling author Gary Vaynerchuk shares advice building a personal brand, how to think bigger, online video trends, and why self-awareness is important for every influencer. Check out Gary Vaynerchuk's latest book, "#AskGaryVee: One Entrepreneur's Take on Leadership, Social Media, and Self-Awareness" https://amzn.to/2CIzVl5 Check out Gary Vaynerchuk online: https://www.youtube.com/user/GaryVaynerchuk https://twitter.com/garyvee https://www.instagram.com/garyvee/ https://www.snapchat.com/add/garyvee Music Courtesy of Hurley Mower https://soundcloud.com/nedmowermusic https://www.facebook.com/hurleymower Download the free checklist with “19 Tips for Getting More Views and Subscribers on YouTube” at: http://videoinfluencers.net/19tips Benji Travis on Social Media: YouTube- https://www.youtube.com/user/benjimantv Instagram- http://instagram.com/benjimanfood Facebook- https://www.facebook.com/benjimantv Twitter- https://twitter.com/benjimantv https://www.snapchat.com/add/benjimantv Sean Cannell on Social Media: https://www.youtube.com/user/seanTHiNKs https://twitter.com/seancannell https://instagram.com/seancannell https://www.facebook.com/seanTHiNKs https://www.snapchat.com/addseancannell Video Influencers – Helping You Increase Your Influence, Income, and Impact With Online Video http://videoinfluencers.net/ https://www.facebook.com/videoinfluencers https://twitter.com/videoinfluencer VIDEO GEAR, LIGHTING AND LINKS (AND OTHER STUFF) Video Gear Used For This Video: ** Camera - Canon t5i https://amzn.to/2CnX8HW ** Canon - Sony Alpha a7S https://amzn.to/2CpD888 ** Editing Software Adobe Premiere Pro CC http://amzn.to/1SvAfDh DISCLAIMER: This video and description contains affiliate links, which means that if you click on one of the product links, I’ll receive a small commission. This help support the channel and allows us to continue to make videos like this. Thank you for the support! About This Video: In this video Benji Travis from Video Influencers interviews Gary Vaynerchuk at VaynerMedia New York, NY. They talk about How to Build Your Brand, How to Think Bigger, and developing self-awareness as an influencer. Gary also share tips on current online video trends like musical.ly and snapchat as well as tips for building a personal brand in 2016. Gary’s branding advice and tips from his latest book #AskGaryVee will help you build your influence, income, and impact, so check out the Gary Vaynerchuk Interview! #videoinfluencers
Views: 883770 Video Influencers
Branding 101: What Should You Name Your Brand?
 
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You might be surprised by how some of the most popular brands got their names. Your brand name is the first aspect anyone will notice about your business... don't take this lightly! Make sure that your brand name lines up with your branding strategy. SUBSCRIBE TO THIS CHANNEL! CHECK OUT OUR PARTNERS: http://www.nvtc.org http://www.trivisioncreative.com SOCIAL NETWORKS: twitter : http://twitter.com/marketingmomen7 facebook : https://www.facebook.com/pages/The-Marketing-Moment/472404509603002
Choosing a Domain Name & Branding tips
 
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Full Tutorial at http://onlinebusinesstech.com/the-ultimate-guide-to-choosing-a-domain-name/ Jump Ahead: Branding 0:32 5 Types of Brand Names 0:55 Personal Branding 1:03 Generic/Descriptive Branding 3:57 Suggestive Branding 6:37 Arbitrary/Fanciful Branding 7:56 Hybrid Branding 9:11 Technical Tips 9:49 Spelling 10:22 Saying 11:01 Looks 11:19 Domain Extensions 11:38 Length 12:43 Filler Words 13:08 Thesauras 13:45 Instead of asking what your domain name should be, just rephrase the question and ask what should your BRAND NAME be. This will allow you to look at your domain from more of a marketing perspective, and open up a number of resources for you to help make a decision. In this video, I go over the 5 types of brand names you can choose from as it pertains to domains, as well as my technical tips on how to construct a domain. ★ SUBSCRIBE TO MY CHANNEL ★ http://www.youtube.com/subscription_center?add_user=UCiJzHCQ2nc9ExBb-R3DFwow ★ FOLLOW ME ★ Tutorials & Videos - http://www.onlinebusinesstech.com Facebook - https://www.facebook.com/onlineebusinesstech Twitter - https://twitter.com/MattOBTech Google+ - https://plus.google.com/u/2/b/101683996276222269299/101683996276222269299/posts ★ MORE RESOURCES ★ http://www.OnlineBusinessTech.com/resources
Views: 13739 Online Business Tech
Brand Build - How To Build A Strong Brand
 
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Get the full course at a great discount: http://www.bitesizebschool.com/buildbrandu Building a brand that resonates with your customers can be a challenge. In Building A Strong Brand, you'll learn what the most important characteristics of a powerful brand are. This is a practical course that provides you with the skills needed to build a strong brand for your business.
Views: 100245 Bitesize Business School
Amazon branding strategies: How to CREATE a GREAT brand and AVOID deadly MISTAKES
 
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Download here - http://SellsLikeHotCakes.co In this video, we are going to talk about creating your own brand. I will share my tips, hacks, advice on how you can create a great brand, including brand name and logo and what you need to remember when you’re creating the title for your products and the main brand and how to avoid most crucial mistakes. Here’s a sneak preview of what you’ll learn: SURE FIRE TIPS on how to pick a GREAT brand name The different types of brands- Guys, Knowing your NICHE is VERY IMPORTANT! How to brainstorm when making choices for your brand Why you need to get out of your head! And avoid over thinking things How to choose the brand name and AVOID copyright infringement problems; Crucial Stuff! How to get from ZERO to $47,812 per month using a SIMPLE and EFFECTIVE Amazon And Shopify system with ZERO Capital Or Investment + A team of Experts READY to Help you to SUCCEED! Your FULL PROOF Amazon and Shopify Crash Course Program to get from ZERO to $47,812 per month with no CAPITAL or INVESTMENT + A Community of Experts ready to Guide You along the way TURNKEY AMAZON + SHOPIFY SYSTEM: The Ultimate Step-By-Step Crash Course to get you from ZERO to $47,812 per month: All the TOOLS you need + A Team of Professionals ready to Guide You All the way to SUCCESS
Views: 6093 Sells Like Hot Cakes
Branding wiz Alexandra Watkins on creating brand names with buzz
 
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One of the most critical decisions for new products is its name. Alexandra Watkins, founder of nationally acclaimed naming agency Eat My Words, shares exclusive tips in creating names that people can actually spell, pronounce and understand; evaluating the strength of any name in 15 seconds; and coming up with a smart domain name strategy.
How to Understand the Types of Brand Names
 
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http://CatchwordBranding.com How to assess the various naming styles you can use to name a new product or company, presented by naming expert Maria Cypher.
Views: 3788 Catchword Branding
Top 10 Brands That Failed
 
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Views: 4000932 WatchMojo.com
How to Pick an International Brand Name
 
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http://CatchwordBranding.com How to develop a brand name or corporate identity that will succeed in markets worldwide, presented by naming expert Laurel Sutton.
Views: 2798 Catchword Branding
Branding Your Personal Brand / Creative Business | Build a Strong, Cohesive Brand Identity
 
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I hope this video was helpful for you! If you'd like to work with me to create your brand identity, just click here ▸▸ http://hollycasto.com/services WHAT'S NEXT ▸ subscribe to my youtube channel | http://bit.ly/21HvTw7 ▸ check out my blog | http://hollycasto.com ▸ sign up for my emails (& get free stuff!) | http://eepurl.com/cj-F_b FOLLOW ▸ instagram | http://instagram.com/hollycastocreative ▸ twitter | http://twitter.com/hollycastoblog ▸ pinterest | http://pinterest.com/hollycastoblog WORK WITH ME ▸ design services | http://hollycasto.com/services MY FAVES ▸ etsy - open a shop + get 40 free listings | http://etsy.me/1QIHcRk ▸ shopify - try for free for 14 days | http://bit.ly/1R5hebt ▸ printful - for order fulfillment + shipping | http://bit.ly/1N6nTvQ ▸ quickbooks - for simple bookkeeping | http://bit.ly/22KBbIG ▸ squarespace - for starting a blog or website | http://bit.ly/1i0Rbjp ▸ canva - free graphic design website | http://bit.ly/1fqI5sq // DISCLAIMER ▸ This is NOT a sponsored video. ▸ Some affiliate links are used, which means that I earn a small commission if you click the link and make a purchase.
Views: 108651 Holly Casto
Terrible Off-Brands and Bootlegs
 
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Tescos frosted flavoured corn starch flakeroonies Music: http://www.incompetech.com/ Discord: https://discord.gg/7pX48Cd Patreon: https://www.patreon.com/SootHouse Twitter: https://twitter.com/HouseSoot
Views: 3644593 SootHouse
How To Build Your Brand: 3 Smart Branding Strategies You Can Use Now
 
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How to build your brand: discover 3 brilliant branding strategies the casual-clothes company Marine Layer uses that you should try on for size. This video will show you how to weave personality into your business and sell more without being pushy. C'mon over to http://www.marieforleo.com/2016/05/branding-strategies/ where we answer your follow-up questions after the episode. If you enjoyed this video, subscribe to our channel and get the world’s best inspiration, motivation and advice delivered straight to your inbox at http://www.marieforleo.com. And if you’re interested in more episodes on building a meaningful business, check out our YouTube playlist on that exact topic here: https://www.youtube.com/playlist?list=PLD87A632CFD5449B5. Thanks for watching! FOLLOW ME AT: Facebook: http://www.Facebook.com/marieforleo Twitter: http://www.twitter.com/marieforleo Instagram: http://www.instagram.com/marieforleo My YouTube channel: http://www.youtube.com/marieforleo
Views: 138508 Marie Forleo
FULL FACE OF BRANDS THAT HATE ME
 
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HEY EVERYONE... Welcome BACK to my channel. In today's video I'm doing a full face of makeup of mostly brands that HATE me or took me off of their PR lists... I get so many questions about why I don't review or use brands like Too Faced Cosmetics or Kat Von D... I have a long history with some brands or owners that a lot of you don't know about. I address ALOT of topics and hopefully give you guys a better insight of what's been going on... AND THE REAL TEA?? Watch and hear my unfiltered thoughts about the makeup industry. WANT MORE?? 💳 WATCH me TEST OUT $3,500 OF NEW MAKEUP AT SEPHORA ▷ https://bit.ly/2Kqr6jK 🍊 SHOP THE THIRSTY PALETTE & SUMMER COLLECTION: http://bit.ly/2t2rSJk *SHOP: http://www.jeffreestarcosmetics.com + FOLLOW MY BRAND ON Instagram: http://instagram.com/jeffreestarcosmetics +FOLLOW ME ON IG: http://instagram.com/jeffreestar + FACEBOOK: https://www.facebook.com/JeffreeStar + SNAPCHAT: jeffreedahmer + TWITTER: @jeffreestar JACKET BY: MOSCHINO WATCH MORE VIDEOS...................❤️ 🔥 WATCH ME READING MY BOYFRIEND’S DM’S IN ASMR ▷ https://bit.ly/2KunzBg 🎀 WATCH GARRETT WATTS DO MY MAKEUP ▷ https://bit.ly/2M7Jx9j 🔮 GUCCI MADE ME PINK CUSTOM LUGGAGE ► http://bit.ly/2DhuKVL 💄 RED HOT BLOOD SUGAR MAKEUP TUTORIAL ► http://bit.ly/2BzPHth MUSIC: ► Retrovision ► ”Cake” - https://www.youtube.com/watch?v=TEAoPiZWnsQ (courtesy of NoCopyrightSounds)
Views: 18322199 jeffreestar
Daymond John - Branding Your Business
 
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Daymond John - Branding Your Business Want to know the billion dollar secrets to branding? Then check out this live stream #BrandingYourBusiness, #ChrisSacca, #DaymondJohn, #garyvee, #shopify, #business, #marketing, #Facebookad, #GrantCardone, #tailopez,
Views: 11950 Daymond John
16 FAMOUS LOGOS WITH A HIDDEN MEANING (That We Never Even Noticed)
 
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How to design a successful logo? How to build a famous brand for your business? Some of the most well-known logos in the world were purposefully designed to indicate something much more than simple beauty. In fact, it seems that in some cases, every line, curve, and color has meaning behind it. Adidas, Apple, BMW, Coca-Cola, Toyota… We see these famous brands everywhere but never consider what their logos exactly mean. Curious to know the secret? Watch the 16 famous logos with a hidden meaning you've never noticed. Hyundai 0:33 The letter ’Н’ symbolizes two people – a client and a representative of the company – shaking hands. Adidas 0:52 The current logo is three stripes at an angle which together form a triangle. This symbolizes a mountain, which in turn represents the challenges that all sportsmen have to overcome day after day. Apple 1:21 Rob Janoff, the designer who came up with the world-famous Apple company logo, explained his idea in one of his interviews. He bought a bag of apples, placed them in a bowl, and spent time drawing them for a week, trying to break the image down into something simple. Vaio 1:58 The first two letters of the Vaio logo symbolize an analogue wave. The last two are similar to the numbers 1 and 0 — that is, symbols of a digital signal. Amazon 2:14 The orange arrow is similar to a smile because the company wants its customers to be satisfied. The arrow is also stretched between the letters ’A’ and ’Z’, in a hint that the company sells absolutely every product you can imagine. Baskin Robbins 2:40 The pink-colored parts of the "BR" section make up the number 31, which is how many ice cream flavors Baskin Robbins used to famously sell. Toyota 2:56 The logo represents a stylized image of a needle eye with a thread passing through it. This is a hint at the company’s past – they used to produce weaving machines. Continental 3:28 Continental, a famous car tire producer, has a logo in which the first two letters depict a car wheel. Formula 1 3:41 If you look carefully at the white space between the letter ’F’ and the red stripes, you can see the number 1. Pinterest 3:59 On Pinterest, people collect images they like from across the Internet and ’pin’ them to their online boards. That’s why the image of a pin is hidden in the letter P. Beats 4:17 Beats, an audio equipment producer based in the USA, uses a logo in which the letter ’B’ looks like headphones on a person’s head. Toblerone 4:32 The famous chocolate company based in Bern, Switzerland, has a silhouette of a bear in its logo. That's because Bern is sometimes called a city of bears. BMW 4:55 The logo is simply a part of the Bavarian flag, the area of Germany where the company originated. LG 5:18 The logo is a stylized image of a person’s face. According to the company, this represents its aspiration to have human relations with their customers. Evernote 5:34 The corner of the elephant’s ear is folded over in a similar way how people fold the corner of a page to make notes. Coca-Cola 5:57 In the space between the letters ’O’ and ’L’, you can see the Danish flag. It’s purely a coincidence. Nevertheless, Coca-Cola has used this as part of its marketing campaigns in the Scandinavian country. If you’ve enjoyed this video, hit that thumbs up button! Music: That Feeling by HookSounds (http://www.hooksounds.com) is licensed under a Creative Commons license (https://creativecommons.org/licenses/by/4.0/). Subscribe to Bright Side : https://goo.gl/rQTJZz ---------------------------------------------------------------------------------------- Our Social Media: Facebook: https://www.facebook.com/brightside/ Instagram: https://www.instagram.com/brightgram/ 5-Minute Crafts Youtube: https://www.goo.gl/8JVmuC ---------------------------------------------------------------------------------------- For more videos and articles visit: http://www.brightside.me/
Views: 18851183 BRIGHT SIDE
Trademarks and branding - In a nutshell
 
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Trademarks and branding, In a nutshell - expert advice from Ben Travers at Stephens Scown LLP http://in.a-nut.sh/StephensScown Don't miss new In a nutshell videos... subscribe by clicking here: http://www.youtube.com/subscription_center?add_user=BEInaNutshell Find out more about this video... We all know that reputation is important, we all get business through word of mouth. For many, reputation is embedded within the brand, itself made up of, the company or domain name, trading name, or the name of a key product or service line. It may be a memorable and distinctive tagline or the distinctive packaging goods are sold in. Sometimes, its a combination of all these. Often, these brand identifiers are the most valuable assets of a business -- they can add to your bottom line. Unlike most other businesses assets, your reputation is irreplaceable. Yet many businesses neglect to protect this asset. A common misconception is that a business is covered if it registers the company name and domain names. In the UK, trade mark registrations, domain name registrations and Company Name registrations all sit in parallel. Simply registering a domain name or company name does not mean you are free to use that name in trade. Only trade mark registration creates a monopoly in the brand -- enabling you to stop others using your brand or something similar. The trade mark registration system works on a first to file basis, so it is possible that a third party to register your brand or a similar brand as a trade mark for themselves. This could have a serious impact on any business expansion plans you may have, even if you were trading first. Many businesses assume that brand protection is not for them, that it is costly and something which only larger organisations need to worry about. This is not the case. The costs of not doing it can be far higher. Registration, which typically takes around 6 months, gives peace of mind and control over your brand and hard fought reputation whilst adding value to the business. Ben Travers Stephens Scown LLP http://www.stephens-scown.co.uk/ [email protected] 01392 210700 ........................................ CONNECT WITH BITPOD Facebook - https://www.facebook.com/bitpod Twitter - https://twitter.com/bitpod_uk Pinterest - http://pinterest.com/bitpod/ Linkedin - http://www.linkedin.com/company/bitpod Bitpod - http://www.bitpod.co.uk SUBSCRIBE TO OUR CHANNELS http://www.youtube.com/subscription_center?add_user=BEInaNutshell http://www.youtube.com/subscription_center?add_user=bitpod
Views: 6136 In a Nutshell
Simplicity: the Key to Building a Successful Brand
 
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BJ Cunningham, Entrepreneur According to Amazon's Jeff Bezos, your brand is whatever people say about you when you're not in the room. So how do you ensure they're saying the right things? MeetTheBoss TV's Ben Thompson caught up with entrepreneur BJ Cunningham to find out how to win the battle for hearts and minds, and why keeping your promises is key to building a successful brand in the internet age...
Views: 96680 MeetTheBoss
The 7 Keys to Creating a Powerful Brand Name - The Sponge Branding Insights
 
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https://thesponge.com.au/renaming/the-7-keys-to-creating-a-powerful-brand-name/?r=YTV Find out the 7 Keys to Creating a Powerful Brand Name for your business. Whether you’re creating a new brand name for a new business and you have a clean slate to start with, or if it’s time to rebrand your existing business with a more powerful brand name, you’ll find what you need here. https://thesponge.com.au/renaming/the-7-keys-to-creating-a-powerful-brand-name/?r=YTV
Views: 2927 The Sponge
How to Create Great Product and Company Names
 
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http://CatchwordBranding.com How to create a great brand name or corporate identity that reflects your marketing goals, presented by naming expert Maria Cypher
Views: 39926 Catchword Branding
Top Luxury Fashion Brands - Haute Couture
 
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Top Luxury Clothing Brands 2012 © Luxury Group International
Views: 225279 WORLD RANKINGS
How to Launch a Luxury Startup
 
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So you want to launch a luxury brand? Learn exactly what it takes to launch a luxury startup - from positioning your brand to choosing the right marketing strategies. Takeaways: 1. Understand what customers want. 2. Look at the competitive matrix. 3. Get significant startup capital together. 4. Be in it for the long-haul game. 5. Set it up for customers to engage with your brand in at least 6 touchpoints. Recommended Reading "DTC Update: The Latest Direct-to-Consumer Business Models and Strategies" http://blog.scalingretail.com/dtc-update-latest-direct-consumer-business-models-strategies/ "How to Create a Lifestyle Brand" http://blog.scalingretail.com/create-lifestyle-brand/ Check out the Scaling Retail website for more business e-commerce and retail tips, reviews and more: http://www.scalingretail.com/ Follow us here Instagram: https://instagram.com/scalingretail/ Twitter: https://twitter.com/scalingretail Facebook: https://www.facebook.com/scalingretail LinkedIn: https://www.linkedin.com/company/nyc-retail-consultant
Views: 34217 Scaling Retail
बिना खर्चा किये Brand Viral कैसे करें | Must Watch 5 Tips By Dr Vivek Bindra |
 
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In this Video, Dr. Vivek Bindra reveals the secret of Brand Equity, Brand Positioning and its significance. He states the importance of brand significance and brand preference. He poignantly outlines the difference in brand equity of 2 iconic leaders in this country namely, Rahul Randhi and Narendra Modi. He highlights how both leaders have their cult status and how regional branding also plays a pivotal role in elections. He compares the brand positioning of 2 leading soft drink giants in India, namely Coke and Thums Up and points out the difference in their brand positioning. He also clarifies his branding and positioning status in the market. Watch this iconic video in full to know more. To Attend a 4 hour Power Packed “Extreme Motivation & Peak Performance” Seminar of BOUNCE BACK SERIES, Call at +919310144443 or Visit https://bouncebackseries.com/ To attend upcoming LEADERSHIP FUNNEL PROGRAM, Call at +919810544443 or Visit https://vivekbindra.com/upcoming-programs/leadership-funnel-by-vivek-bindra.php Watch the Leadership funnel Program Testimonial Video, here at https://youtu.be/xNUysc5b0uI Follow our Official Facebook Page at https://facebook.com/DailyMotivationByVivekBindra/ and get updates of recent happenings, events, seminars, blog articles and daily motivation.
Branding: What is a brand?
 
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** Download THE HUMAN GUIDE TO BRANDING: http://thehumanguide.com/ *** What is a brand? What is branding? What's the difference? When I ask business people what they think a brand is nine out of ten usually get it wrong. Over the years, the word “brand” has been has been used to describe all kinds of things that it’s not. So today, I want to bring clarity as to what this term really means and empower you to build a better brand for yourself, your company, your product or service. I’m Richard Ensley, brand consultant and founder of Priest & King. Today, I want to clear the fog on the definition of brand and branding. Now these words get used pretty loosely these days — so much so, that most intelligent business folks can get a bit confused So let’s first eliminate a few common misconceptions. A brand is not a logo — it is not a product. It is not a company — it is not marketing — or design. It is not packaging — is not colors — mascots or slogans. Now, I can tell you that a majority of the companies That I’ve worked with believed these elements were the brand — To be fair — they were partially right. These are products of a brand — but the brand is much deeper — Much more interactive — and much more human than these elements. So what is a brand? Well I have found that many experts and agencies define “brand” In their own unique ways — it seems split between two different school’s of thought. Many experts believe a “brand” is a combination of everything a company or service says and does — and the way they communicate it, express it or visualize it — while other experts believe a brand is simply what the audience believes about the company — Their experiences and perceptions of that product or service. I subscribe to both of these theories. At Priest & King, we believe that a brand is a story and a promise combined with actionable core values, beliefs, identity, behavior and personality to create a strong narrative. We also believe that the audiences perceptions, emotions and experiences of a company highly impact that brand’s story. So what about brandING? If your brand is a combination of your beliefs, values and personality — combined with your audiences perceptions and experiences of you — then brandING is simply the act of managing those perceptions and experiences — in a consistent manner. For example: Coca-Cola is one of the most recognizable brands in the world. When I say the brand name, the branding automatically triggers. A variety of sights, tastes and sounds right? You can hear the bubbles, see the red can with white script letters, you may have even just gotten thirsty. Many of you think of fun times growing up or other positive experiences as well. So the branding has triggered the brand — the name, the look, the sound — has tapped into your subconscious experiences and positive or negative perceptions of the product. Did you know that at the root of every marketing campaign that coke produces is their core value “To inspire moments of optimism and happiness”? Their imagery is typically filled with smiles and people in situations where they are happy and having fun. Even their packaging says ENJOY coca-cola. This is branding — shaping the customer’s perceptions and experiences through consistently every commercial, ad campaign, and user experience. Make sense? So what’s the role of the logo? Or their colors? Or their unique bottle shape? These elements simply identify the company — they are basically flags that trigger your perceptions of the brand. Now — you may be looking at your brand or the marketing you are doing and you be saying to yourself — yeah but that’s Coke — they're massive — they're a billion dollar company! — How could I make my brand effective like that? Well — the truth is — I work with businesses all of the time who are developing amazing brands — to stand out in their markets. Not only is it important to have effective branding — you don’t have a choice in today’s business climate — there is more competition than ever before — how are you going to stand out? Would you like more expert advice on branding your business? I’ve recently written my first book. It’s called THE HUMAN GUIDE TO BRANDING. Today, I’m making it available — FOR FREE! This book is filled with helpful keys that will educate you and empower you to build a strong, lasting brand. To receive your free copy visit http://thehumanguide.com Music: "We Sing" by Grande Baliad. Produced by Steve Dresser. https://grandebaliad.com/
Views: 131 Branding For Humans
Building a Million Dollar Clothing Empire w/ CEO of Live Fit, Randall Pich
 
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Peter Voogd travels to the headquarters of Live Fit to meet with the CEO Randall Pich.  Live fit is a fitness clothing company birthed and based in Long Beach and is one of the fastest growing companies in the world.  Success did not come easy for Randall as all odds were stacked against him, and never had a real plan or mentor. In this documentary style interview Peter and Randall talk about everything from branding to building a team, as well as how to rise above the noise is this tough new economy
Views: 160362 Entrepreneur
The greatest TED Talk ever sold - Morgan Spurlock
 
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With humor and persistence, filmmaker Morgan Spurlock dives into the hidden but influential world of brand marketing on his quest to make a completely sponsored film about sponsorship. (And yes, onstage naming rights for this talk were sponsored too. By whom and for how much? He'll tell you.) Talk by Morgan Spurlock.
Views: 3746562 TED-Ed
Branding- Your Branding Blueprint
 
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http://www.yoursmartbrand.com/blueprint -FREE BRANDING BLUEPRINT Branding - its importance and what a brand is from a marketing perspective. Branding is paramount to any business and its success. From a marketing perspective how can a brand or branding of a product be such an integral part? Branding is the heart of your company and the path to success but not every company needs it and some will need it far more so than others. Branding suggests a way and a method to how you best please your customers and what your business means to them. Your business needs to set itself apart from the rest, in other words your competition. If your branding is effective then you can stand out from the crowd. In any business there are several companies offering the same service but why should a customer choose your business over any of the others? Simple, you have a good branding, or at least you should have. Branding comes in several forms. It is not simply the name of your company or the design of your logo but the way you have feedback from (hopefully) satisfied customers and testimonials. The way you advertise is part of your branding too. How are you marketing your business? These important factors tell customers who you are and what you represent. Your task when branding is to get into the customer's mindset what you are all about. You will need to be confident and give the potential customer a feeling that you are proud of your business ethic. This installs confidence in your customer too. It is no good advertising your weaknesses or shortfalls. Remember when Gerald Ratner, owner of several branches of jewellery stores in the United Kingdom, labelled his stock as "just crap?" It was a branding disaster and one that ultimately finished off the chain as a viable business. Branding involves the promotion of your strengths and where you and your business can benefit potential customers. Every business needs to make customers feel at home when they utilise its services or buy from its stores. If you get the branding right, then this can go a long way in creating that successful marketing strategy. When you have a successful branding of your product or service you will find your customers will pay more for your business services or products as opposed to a service that does not provide any kind of branding. Branding helps to install confidence in the customer, otherwise what else makes them buy branded products more confidently than unbranded ones? Branding is one of the most important components of how successful your business can be and if done correctly then, the opportunities are endless. It's a fallacy to think that, the best companies in the marketplace are the wealthiest, it's the ones who use branding correctly using the right channels that, reach out to the largest and targeted audience who enjoy the most success and profits. Its a branding game. Everything you do with your business will effect how your brand will be perceived by your future customers, so finding the right building blocks and gathering a good reputation along the way will greatly enhance your changes and will determine who successful you'll become in your niche. What is Branding and why is it so important to build a good Brand. Many companies have devoted millions (if not billions) of dollars to develop their individualistic brand names to the stature that they are now. What has it taken to build the branding and brand names/vision from the CEO and founding members, untold extensive marketing strategy, years of continued focus and determination, passion, sweat, and hard work, and most importantly, a solid product that performs in the market. The above is just but a glimpse of what it has taken companies, with strong brand names, to reach where they are. Let us break down this 'branding' issues and see what it is, what it takes to make it, how to maintain it and increase its growth in the market. Definition of a Brand and branding The wording might differ as you move from state to state but the basic idea is still the same. A brand is a word, letter, symbol, design, color, phrase, or any other feature that is unique to a certain company\person. This is what identifies the seller's goods or services and distinguishes them from other similar products in the market. The genesis of the word goes through the years back to 1200s and the name has slowly changed to include many things. With each civilization from the 1200s, the brand has acquired new meaning and new dimension. This is primarily what has helped it to become so important in modern business culture. The word has now become synonymous with the word 'identity' when it comes to modern business culture. Branding can stand for, product company or service Companies have been known to pump millions of their revenue into shaping the perception that is created when the brand is shown. E.g., the name Microsoft invokes images of computers, software, technology etc.
Views: 9643 John Smart
Personal Branding: 5 Reasons to Brand Yourself
 
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Have you ever wondered how Personal Branding can help you? In this video blog you will discover the top 5 Reasons to Brand Yourself. Subscribe to Sigmalive Youtube Channel: https://www.youtube.com/sigmalive Join the Entrepreneur Bootcamp November 26-27 2016 in Cyprus at https://www.entrepreneur2016.eu. Media Sponsor: sigmalive.com About Pavlina Papalouka: Pavlina Papalouka is an entrepreneur, seminars organiser, personal branding expert, personal development coach, and speaker. Her passion is helping people overcome their limitations and unlock their true potential. She is pursuing her passion by organizing live seminars and online events, offering online education programs and speaking. Connect with Pavlina on: http://www.pavlinapapalouka.com/ Subscribe to Pavlina’s Youtube Channel: https://www.youtube.com/user/PavlinaVideoBlog Personal Branding: 5 Reasons to Brand Yourself Wouldn’t your life and business be easier if the right clients, people and opportunities found you and asked to work with you and buy your products or services, instead of you going after them to make a sale? If you answered yes to this question, then Personal Branding can help you! Its actually necessary for anyone who wants to stand out in today’s market. So what are the top 5 reasons brand yourself? #1 People will google you anyway. #2 You attract better clients and opportunities. #3 You position yourself as a top expert in your niche and stand out from the competition. #4 You need to market yourself in the year you live in. #5 You build credibility and trust around your name, your products or your services. Entrepreneur Insights by Sigmalive: Each week we bring you an inspiring person or message to help you discover strategies, ideas and trends, on how to create success in your life and business. Official Website: http://www.sigmalive.com/ Google+: https://plus.google.com/+sigmalive/videos Facebook: https://www.facebook.com/sigmalivecy Twitter: https://twitter.com/Sigmalivecom Instagram: sigmalivecom
Views: 1952 Sigmalive
Brand Yourself with this 1 Personal Branding Tip for Founders
 
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This is the one quick hack and a great first step for growing your personal brand online! More at handshakin.com/videos Mentioned: Domain names, website builders, online real estate, social media, social media market, and all of your weaknesses. ★Do you want more insights and resources for being a successful entrepreneur with a strong personal brand? Check out www.handshakin.com Follow Us on Twitter: https://twitter.com/handshakin Follow Us on Facebook: https://www.facebook.com/handshakin Handshakin.com is your go-to destination for accessing strategies for marketing, networking, and building your personal brand and online business. I’m here to give you the tools to take your personal brand and online business to the next level! Do you think a successful entrepreneur needs a strong personal brand? Are you creating awesome content, rapidly growing your audience, and generating consistent leads? I’m here to help! Let me be your guide to building a successful personal brand by… Rapidly growing authentic audiences on social media Writing and distributing blog posts for you (that’s right, we will write authentic and optimized blog posts for you!) Growing your mailing list and effective email marketing Growth and Network Hacking Start building your brand today, become a thought leader of tomorrow. What does it take to be a successful entrepreneur? What is the best advice for entrepreneurs? If you are looking to become the next great business entrepreneur or to become an expert in entrepreneurship or are looking for advice and strategies from business and marketing experts, then you’re in the right place. We cover everything from the traits of a serial entrepreneur to the best and most useful strategies to grow your business. Beyond speaking with top entrepreneurs about how to grow a successful online business, we dive into the world of general marketing and online marketing. If you want to be successful in marketing, then you need to understand the nuances of subcategories like plan marketing, marketing management, digital marketing, marketing strategy, becoming a marketing manager, media marketing, social marketing, and multi-level marketing. If you want to start a successful online business, then you MUST be well-versed disruptive technology applications and social media marketing. Do you want to: make money using SnapChat? Make money using Instagram? Social media marketing is about more than gaining followers or gaining subscribers. The goal is to grow your social media audiences and to use social media to grow your business using the best social media marketing strategies. Let us teach you the best strategies for SnapChat marketing, Instagram marketing, Twitter marketing, Facebook marketing, and YouTube marketing. We even show you how to market using live streams and how to use live streaming to build your business. Now is the time to build and monetize your personal brand. How can I work from home? Personal branding is the path to online jobs! There is no better time to start your own business. We’re here to help you with starting your own business. We talk with growth experts who are obsessed with teaching you the ins-and-outs of scalable growth, how to achieve exponential growth in business, growth hacking marketing, and growth hacking strategies. And, of course, we are obsessed with the role of networking and social networking and how it applies to a business startup. Whether it is a content marketing startup or one of the cool new technology startups, we cover what it takes to launch a startup, how to grow a startup, how to join a startup, and even how to name a startup. So, if you are looking to take your personal brand to the next level, or have ever asked yourself ANY of the following questions, then SUBSCRIBE to our channel! -What is an entrepreneur? -How can I use social media to build a personal brand?- - How can I make a marketing strategy? -How can I work from home? -How can I start a business? -How do I start an online business? -What is growth hacking? -What is a personal brand statement?
Our Startup Branding Journey - What Makes A Brand Memorable?
 
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Our Startup Branding Journey - What Makes A Brand Memorable? Author: Customericare. Download from SlideShare ▽ http://adf.ly/1K3RiI We recently took on one of the biggest challenges so far: Building a solid brand and culture for our startup. We thought it could be fun to share our journey with the world and see what we learn, what we find out and how it can help others take on a journey of their own. We wrote about the importance of branding here as a first step into the journey: customericare(dot)com/startup-branding-and-culture/ In these slides we focus on what makes a brand memorable. And here's the article that goes with the slides about building a memorable customer experience: customericare(dot)com/create-memorable-customer-experiences/ Hope you'll like the presentation and don't hesitate to leave your thoughts in the comments! Published in: Marketing, Small Business & Entrepreneurship Transcript 1. Our startup branding journey PART1 What makes abrand memorable? 7. WHAT IS A BRAND? Ok, first problem: 9. A LOGO A NAME+ donot make a brand! (wetried) 11. "Brand is just a perception, and perception will match reality over time. Sometimes it will be ahead, other times it will be behind. But brand is simply a collective impression some have about a product." - ELON MUSK 12. So, that's where we're at: We have a name. We have a logo. We don't have a brand 19. A BRAND MEMORABLE In this deck we'll see what makes 28. Here are our 3 favorite brand story frameworks for startups 29. 1. The PSS Story Problem Solution Success 31. 2. The Underdog Story Small business passionate about product and customers VS Big corporate business with impersonal customer service 33. 3. The Higher Purpose Story Strong company culture + A vision going way beyond the product 36. Some kind of magic potion - Simple Design - Good story - Unique personality - Good knowledge of customers 40. The Creator ! Non-conformists who design products that help customers be creative. Creators are perfectionists who are found of good design and like thinking out-of-the-box. 44. The Lover ! Lover brands are all about relationships and beauty. They strive to make customers feel special and help them build connections with others. 45. The Ruler ! Ruler brands love being in control. They are leaders by nature and are dedicated to make their customers feel successful and important. 46. The Hero ! Underdogs that end up winning using their skills and will- power. They often have an enemy to fight against and empower customers to achieve their full potential. 48. The Maverick ! They live to break the rules and go against established conventions. Maverick brands are different, but they have this cool kid image that's oh so attractive. 50. The Regular Guy/Girl ! They live to keep it simple to be more accessible. All they really want for them and their customers is to belong to a community. 60. Cool, cool, but how do you know what's memorable to customers? 1. Hang-out in the same places as they do 2. Do one-on-one interviews 3. Look at the content they share 4. Study the look and feel of softwares they use 62. What we have right now Live chat software? What? Looks like an antivirus Name is kinda generic and hard to spell (capital or small "i", all together or spaces) 64. STEP 2: What is our story and how do we tell it? There are too many pop-ups / box based solutions interrupting customers (live chat, marketing automation, feedback boxes…). You can't test them all at once and it's annoying to switch.Problem Solution Success Build a tool that puts everything together and can be a live chat by day, lead gen tool by night… Time will tell :) 66. STEP 3: We want to try a very different brand personality: 2 Excitement Daring Trendy Exciting Spirited Cool Young Imaginative Unique + The Maverick 67. STEP 4: Which customers will this resonate with? Young, marketing savvy website designers looking for a chat solution for their clients Digital marketers & growth hackers looking for new ways to generate leads 68. We've got memorable branding covered ! But that's not all! Being memorable also means building a memorable customer experience. READ ABOUT IT HERE Make sure to subscribe to my channel if you liked the video! Music Supplied by NoCopyrighSounds: Artist Name: Jim Yosef - Firefly [NCS Release] Video link: https://www.youtube.com/watch?v=x_OwcYTNbHs ▽ Connect with NCS Facebook http://facebook.com/NoCopyrightSounds Twitch http://twitch.tv/nocopyrightsounds Twitter http://twitter.com/NCSounds Spotify http://bit.ly/SpotifyNCS SoundCloud http://soundcloud.com/nocopyrightsounds Google+ http://google.com/+nocopyrightsounds Instagram http://instagram.com/nocopyrightsounds_ ▽ Follow Jim Yosef SoundCloud https://soundcloud.com/jim-yosef Facebook https://www.facebook.com/jimyosefmusic YouTube https://www.youtube.com/user/Jimboows
Views: 1378 Biness
How to Systematically Build Personal Brand Authority - Personal Branding Ep. 5
 
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Your name is part of your branding-- Pretty fucking important part. Watch the whole series on personal branding here: https://www.youtube.com/playlist?list=PLEmTTOfet46PW8WqOKkfLTtNjuMmGQDmt Watch this video until the end to see how to market yourself to the marketplace. ★☆★BONUS FOR A LIMITED TIME★☆★ You can download Dan Lok's best-selling book F.U. Money for FREE: http://buildpersonalbrandauthority.danlok.link ★☆★ SUBSCRIBE TO DAN'S YOUTUBE CHANNEL NOW ★☆★ http://bit.ly/DanLokSubscribe Today, authority is it. If you’re an entrepreneur, coach, consultant, professional service provider or salesperson, your perceived authority is what allows you to up your game significantly. personal brand authorityNow, don’t take the word authority to mean fame or notoriety – it’s really more about possessing personal power – the kind that can attract new business, create more opportunities and drastically shorten sales cycles. But here’s the thing you must understand – everyone wants it and few really know how to earn it. ★☆★ SUBSCRIBE TO DAN'S YOUTUBE CHANNEL AND GET MORE DOSES OF DAN: ★☆★ http://bit.ly/DanLokSubscribe Dan Lok, a.k.a. The King of High-Ticket Sales, is one of the highest-paid and most respected consultants in the luxury and “high-ticket” space. Dan is the creator of High-Ticket Millions Methodology™, the world's most advanced system for getting high-end clients and commanding high fees with no resistance. Dan is one of the rare keynote speakers and business consultants that actually owns a portfolio of highly profitable business ventures. Not only he is a two times Tedx opening speaker, he's also an international best-selling author of over 12 books and the host of Shoulders of Titans show. Dan's availability is extremely limited. As such, he's very selective and he is not cheap. But if you think you or your brand might benefit from one-on-one interaction with Dan, visit http://danlok.com Or consider becoming a member of his high-level mastermind: http://www.danlokinnercircle.com ★☆★ WANT TO OWN DAN'S BOOKS? ★☆★ http://www.amazon.com/Dan-Lok/e/B002BLXW1K ★☆★ NEED SOLID ADVICE? ★☆★ Request a call with Dan: https://clarity.fm/danlok ★☆★ CONNECT WITH DAN ON SOCIAL MEDIA ★☆★ Blog: http://www.danlok.com/blog/ Podcast: http://www.shouldersoftitans.com/ Facebook: https://www.facebook.com/danlokfan/ Twitter: https://twitter.com/danthemanlok Instagram: https://www.instagram.com/danlok/ YouTube: https://www.youtube.com/user/vanentrepreneurgroup Linkedin: https://www.linkedin.com/in/danlok Meetup: http://www.meetup.com/Vancouver-Entrepreneurs-Group-Business-Network/ Amazon: http://www.amazon.com/Dan-Lok/e/B002BLXW1K This video is about: How to Systematically Build Personal Brand Authority - Personal Branding Ep. 5 https://youtu.be/CoAtOTxnR9s https://youtu.be/CoAtOTxnR9s
Views: 35161 Dan Lok