Coca-Cola has unveiled the workings of its ‘One Brand’ marking the first ever time the company will market its entire range in the one global campaign. Uniting Coca-Cola, Diet Coca-Cola, Coca-Cola Zero, and Coca-Cola Life under a single banner, the strategy will look to tap “universal storytelling and everyday moments” under the ‘Taste the Feeling’ tagline, claimed the business.
Views: 13680 Liveology
One iconic brand, one Coca-Cola family, making choice easier and simpler for those who love the great taste, upliftment and refreshment of Coca-Cola. Enjoy whichever Coca-Cola suits your unique taste, lifestyle and diet #EnjoyTheFeeling
Views: 546032 Coca-Cola South Africa
Coca-Cola is the biggest non-technology company in the world. Origionally only selling 7 servings a day, the company has grown slightly, at an estimated rate of more than 1.9 billion servings a day. Whats the secret behind their success? With only 4 billion dollars being invested into their advertising, it has allowed Coke's advertising team to experiment and released its fare share of interesting campaigns.
Views: 313650 ThoughtCatalyst
Last week, Coca-Cola’s Chief Marketing Officer and Executive Vice President Marcos de Quinto unveiled the company’s new ‘One Brand’ global marketing strategy at a glitzy event held in Dubai. The bold new campaign, with the tagline ‘Taste the Feeling’, unites Coca-Cola, Coca-Cola Light/Diet Coca-Cola and Coca-Cola Zero under the iconic Coca-Cola brand. “We are planning many big things, not just within Coca-Cola, but within the other [company] brands, and this is just a first step,” de Quinto explained to Adlip. During his presentation, de Quinto made reference to Disney and praised the success and longevity of the much-loved brand. “I really admire the work that [Disney] have done,” adds de Quinto, pointing out how consistent and steady the brand has remained over the years. He notes that erratic behaviour really leads to ‘disengaged consumers’ for brands. He highlights the importance of keeping Coca-Cola one brand, and not slicing it into too many different parts. That said, the various brands within the Coca-Cola stable ‘must share the same values and benefits’, says de Quinto. Taste the Feeling… “’Taste’ makes reference to the unique taste of Coca-Cola, and ‘feeling’ talks to the emotion – so with this tagline we are merging both things - brand values and product benefits,” explains de Quinto.
Views: 1846 Adlip Channel
The official welcome to the new Coca-Cola identity #Chooseyourfavourite #OneBrand #Masterbrand
Views: 8056 MyCoke Malta
In our new series, Brand Evolution, we trace Coca-Cola's history, from health aid to happiness-maker. Read the story: http://www.fastcompany.com/3035762/watch-128-years-of-coca-colas-history-in-brand-evolution Follow us on Facebook: https://www.facebook.com/FastCompany Follow us on Twitter: https://twitter.com/FastCompany Follow us on Instagram: http://instagram.com/fastcompany Photo Credits: RANDALL FUNG/CORBIS (MAP); IMAGEZOO/CORBIS (POST CARD); JENNY E. ROSS/CORBIS (POLAR BEAR); ROBERT DOWLING/CORBIS (DOG); PURESTOCK (EXECUTIVES)
Views: 81839 Fast Company
Joined by Kate Santore, Sr. Integrated Marketing Content Manager at the Coca-Cola Company, Brand Storytelling takes a look at the new Coke & Meal Strategy, Coca-Cola’s use of influencer marketing, and the evolution of the beverage giant’s storytelling over the last 125 years. Check out more from this series “Brand Storytelling Sits Down with…”: https://www.youtube.com/playlist?list=PLUeBmHQ5fTw-XNaMO3ojdti2mMu4XpHMt Thanks to Coca-Cola and Kate Santore Subscribe to our Newsletter: http://www.brandstorytelling.tv/subscribe Learn more about our next Brand Storytelling event, Elevate: http://www.brandstorytelling.tv/events Follow Brand Storytelling on Social: IG: BrandStorytelling.tv FB: facebook.com/brandstorytelling TWITTER: brandstorytv LinkedIn: www.linkedin.com/company-beta/18013235
Views: 7792 BrandStorytelling.tv
Corporate event for Coca Cola Bulgaria announcing their new brand strategy "One Brand". Client: Coca Cola Production: http://mp-studio.eu/ Technical implementation: https://seg.bg/ Agency: http://www.apraagency.com/
Views: 3966 MP Studio
→FREE AUDIOBOOK FROM AUDIBLE: http://audible.com/brainfood →Subscribe for new videos every day! https://www.youtube.com/user/TodayIFoundOut?sub_confirmation=1 →How "Dick" came to be short for 'Richard': https://youtu.be/BH1NAwwKtcg?list=PLR0XuDegDqP2Acy6g9Ta7hzC0Rr3RDS6q Never run out of things to say at the water cooler with TodayIFoundOut! Brand new videos 7 days a week! More from TodayIFoundOut That Time Coca-Cola Tried to Sell Bottled Tap Water in the UK and the Hilarity That Ensued https://youtu.be/TK4IhaLwXVc?list=PLR0XuDegDqP0HjtNM-IuWjliZeLoLVNan Why Coke Tried to Switch to New Coke https://youtu.be/CJt9JkqQYeI?list=PLR0XuDegDqP0GESJ0DgpgTcThLJVEbFs8 In this video: The idea that the secret formula for Coca-Cola is only known by two people who are never to be allowed near one another in case of some disaster resulting in the recipe being lost forever is one of those pop culture staples people can’t help but perpetuate. Given this, it’s perhaps not surprising that the spread of this idea has also been helped by various advertising campaigns done by Coca-Cola claiming just this. In fact, this idea actually started as a result of a Coca-Cola advertisement, but we’ll get to that in a bit. Want the text version?: http://www.todayifoundout.com/index.php/2014/10/formula-coca-cola-know-two-people/ Sources: http://abcnews.go.com/blogs/headlines/2011/12/coca-cola-moves-secret-formula/ http://www.snopes.com/cokelore/formula.asp http://www.worldofcoca-cola.com/secret-vault.htm http://www.foodnavigator-usa.com/R-D/Single-food-ingredient-the-cause-of-obesity-New-study-has-industry-up-in-arms http://usatoday30.usatoday.com/money/industries/food/2009-04-08-kosher-coke_N.htm http://www.nytimes.com/1988/07/01/business/how-coca-cola-obtains-its-coca.html http://www.coca-colacompany.com/press-center/press-releases/coca-cola-moves-its-secret-formula-to-the-world-of-coca-cola http://www.thisamericanlife.org/radio-archives/episode/427/original-recipe/recipe http://www.ibtimes.com/who-knows-secret-coca-cola-formula-381116 http://en.wikipedia.org/wiki/Stepan_Company http://en.wikipedia.org/wiki/Coca-Cola_formula
Views: 931717 Today I Found Out
London born, Australia-raised singer Conrad Sewell was in Paris today to launch the new anthem for Coca-Cola, “Taste the Feeling’. The anthem is part of a brand new Coca-Cola ‘One Brand’ global marketing strategy that, for the first time ever, unites Coca-Cola, Coca-Cola Light/Diet Coca-Cola, Coca-Cola Zero, and Coca-Cola Life under the iconic Coca-Cola brand positioning in one global creative campaign, “Taste the Feeling”. “Taste the Feeling” features the studio wizardry of Swedish DJ, artist and producer. A first acoustic version by Sewell is being featured in various TV spots for the new campaign and the lead single with Avicii will be released soon. Sewell, an Australian based singer, currently living in Los Angeles, was featured in the Kygo’s breakout 2015 single “Firestone," which produced 300 million Spotify streams and 3 million-plus worldwide sales. Conrad has also toured with a number of notable artists such as Ed Sheeran, Maroon 5 and more recently Jess Glynne. Grammy-nominated Avicii is best known for his work with Aloe Blacc on “Wake Me Up,”feel-good theme “Levels” and dance anthem “Hey Brother.” Avicii also collaborated with Wyclef Jean and Carlos Santana to create the official FIFA 2014 World Cup Anthem, “Dar um Jeito (We Will Find a Way).” Avicii has appeared in the top 10 of DJ Mag’s ‘Top 100 DJ’s’ rankings every year since 2011, reaching number 3 in both 2011 and 2012. Agency: Santo more info: http//www.coca-colacompany.com/tastethefeeling free mp3 download: http://www.coca-colacompany.com/tastethefeelinganthem http://www.coca-colacompany.com/content/dam/journey/us/en/private/fileassets/mp3/Taste-The-Feeling-Conrad-Sewell.mp3 more Avicii songs / ads - http://www.youtube.com/watch?v=V7MphymA58I http://goo.gl/CEevB
Views: 29870 TheReklameFernsehen
*Watch in HD for best result* Hi loves! My name is Devienna and I love art so much. My channel is about beauty, tips and tricks, challenges, life hacks, and I sing too sometimes. I post 2 videos every week on Wednesday and Friday. Wednesday is always about beauty, and Friday is for free content like song cover, challenge, but can also be related to beauty. Please subscribe to my channel if you’re new and let’s get to know more! XO~ ————————————————————————————— ‘The Face Shop x Coca Cola’ Products : ————————————————————————————— ❥ Oil Control Water Cushion - V203 ❥ Oil Clear Blotting Pact - Transparent (Universal) ❥ Mono Pop Eyes (Eyeshadow Palette) - Coke Red ❥ Coke Bear Lip Tint - 02 Coke Red ————————————————————————————— Connect with Me 📲 ————————————————————————————— ☞ Instagram : http://instagram.com/deviennaaa ☞ Facebook Page : https://www.facebook.com/deviennamakeup/ ☞ Email : [email protected]
Views: 267900 Devienna Makeup
In today’s episode of Tina Tries It, I’ll be testing out the Coca-cola Makeup collection with The Face Shop. Is it worth it? Watch to find out. Subscribe to my channel for more videos https://bit.ly/2JFCtDr #KOREANMAKEUP #BEAUTY #TINATRIESIT __________________ 💕 My Makeup Bag & Jewellery Case Brand💕 Each bag comes with complimentary monogramming https://markandscribe.com https://www.instagram.com/markandscribe/ 💕 My Eyelash Brand 💕 https://petitecosmetics.com https://www.instagram.com/petitecosmetics __________________________ 😘 Follow Me 😘 TINA YONG Instagram ► http://instagram.com/tina_yong SnapChat ► tina_yong Facebook ► http://www.facebook.com/Tinayongfanpage Twitter ► https://twitter.com/tina_yong Website ► http://www.tinayong.com __________________________ 📹 EQUIPMENT I USE 📹 Microphone: Rodelink Wireless http://amzn.to/2b9lglt Lighting: Aputure Lightstorm 120D https://amzn.to/2GTiTyX Soft Box: Aputure Light Dome https://amzn.to/2ED9gT2 Camera: Canon 80D https://amzn.to/2GQuHWK Canon G97X Mark II http://amzn.to/2fV1drX Canon 24-70mm Lens 2.8 http://amzn.to/2b9lqcD Editing Program: Adobe Premier Pro CC **Disclaimer: This video is not sponsored. All thoughts and opinions are my own. Some of the links provided above are affiliate links meaning I do make a small commission when you purchase using the link. This does not cost you extra. You can also purchase from the brand’s websites so don’t feel obliged to use my link if you don’t want to. Thanks for all your support! xx
Views: 600856 Tina Yong
Coca-Cola (often referred to simply as Coke) is a carbonated soft drink produced by The Coca-Cola Company. IAYTD is your one-stop shop for all things comics, movies, television, and more. If you're curious about fandoms like Game of Thrones or the Marvel Cinematic Universe, I can help with my regular What Is videos that summarize a hobby or interest in just a few minutes! If you love movies but maybe you're not current, I'll prepare you for the newest entries in the biggest franchises like Fast and the Furious and Star Wars. FACEBOOK: http://facebook.com/IAYTD INSTAGRAM: @iaytd TWITTER: https://twitter.com/iaytd WEBSITE: http://iamyourtargetdemographic.com Here are some of my favorites! Guide to Omega Level Mutants: https://youtu.be/eCB8eenktmo Understanding Marvel's Movie Rights: https://youtu.be/1ZT_ni9HgnI What is Dungeons and Dragons: https://youtu.be/xh6hqDR-RKc http://facebook.com/IAYTD http://iamyourtargetdemographic.com
Views: 27400 I Am Your Target Demographic
Do you know the Top 10 Untold Truths of Coca-Cola Coke? Bet you didn't know the drink company that you love has some not-so-family-friendly secrets. Coca-Cola ships practically all over the world and they have something for everyone. Coke has a history of being not only unhealthy but at some point, it was mind altering and even booted from a few countries. Coca-Cola has reached an incredible level of brand-recognition shared only by a few other companies in the world, and there's a good reason. Coke is everywhere. From the seven continents, everyone knows that red can with the simple line. Coke has some seriously far-reaching cultural influence and without a doubt, when aliens land on Earth, they'll be like "Oh, you guys have Coke too? That's cool." Believe it or not, there are still some things you didn't know about that Coke Soda from the south. So on that note, let’s pop the top and look at the top 10 untold truths about Coca-Cola the No.1 soft drink company in the world. Coca-Cola, or Coke is a carbonated soft drink (fizzy drink), manufactured by The Coca-Cola Company. Originally intended as a patent medicine, it was invented in the late 19th century by John Pemberton and was bought out by businessman Asa Griggs Candler, whose marketing tactics led Coca-Cola to its dominance of the world soft-drink market throughout the 20th century. The drink's name refers to two of its original ingredients: coca leaves, and kola nuts (a source of caffeine). The current formula of Coca-Cola remains a trade secret, although a variety of reported recipes and experimental recreations have been published. Comment #CocaCola #Coke #SoftDrink if you are ready to Taste The Feeling with Always Coca-Cola top 10 untold truths of The Coca-Cola Company. Timestamps: 0:36 This Is Why It’s Called Coca-Cola 1:57 Coca-Cola Has Way Better Flavors (Not Available In The US) 3:16 Coca-Cola is Willing To Buy Anyone Out For World Domination 4:34 Coca-Cola Was Initially Called ‘Nerve Tonic’ 5:59 Sigmund Freud Claimed Coca-Cola Cured him 7:07 Coca-Cola is the Oldest Sponsor of The Olympics 8:20 Coca-Cola Serves 3,500 Products Around The World 9:50 North Korea Doesn’t Want Coca-Cola And Cuba Can’t Have It 11:11 Coca-Cola’s H2NO Campaign 12:25 It Was Originally An Alcoholic Beverage SUMMARY: - Coca-Cola has its name for one reason and one reason only. They used cocaine in their formula for years. - Outside of the US, there many Coca-Cola flavored drinks that you can't find locally. - Coca-Cola bought out Thums Up and mostly only kept the actual Thums Up brand. S - Coke was meant to be a healing ‘nerve tonic’. Something that could cure migraines and impotence among other ailments. - Sigmund Freud claimed that in addition to Coca-Cola being able to cure migraines and addictions to drugs, it helped him personally. - Coca-Cola has been sponsoring the Olympics from day one. - Some people have been able to prove at least 3,500 products with affiliation to Coca-Cola are out there. - The Coca-Cola brand has had a hard time getting into the market in North Korea and Cuba. - In the early nineties, the Coca-Cola brand ran a campaign that basically wanted to encourage people to hate on water. - John Pemberton original formula had to be reformulated because of the aggressive removal of alcohol at the time. Make Sure To SUBSCRIBE To Our Channel! ►► https://goo.gl/Grh1Wg Top 10 Untold Truths of Tabasco!!! https://youtu.be/fXycQGmp1bk Top 10 Untold Truths of Red Lobster!!! https://youtu.be/Wk9jPtvC574 TOP 10 UNTOLD TRUTHS OF FIVE GUYS!!! https://youtu.be/cc2suGCOERU TOP 10 UNTOLD TRUTHS OF HARD ROCK CAFE!!! https://youtu.be/ns9MPEU6Nys Top 10 Untold Truths of Popeyes Chicken!!! https://youtu.be/ZCInxJjeG2s Top 10 Untold Truths About TGI FRIDAYS!!! https://youtu.be/jSgVKnJsZHA Top 10 Untold Truths Of Chili’s!!! https://youtu.be/Up8k-Sehp58 Want to see our Most Popular Videos? Check them out here: https://goo.gl/tz6DA4 All clips used for fair use commentary, criticism, and educational purposes. See Hosseinzadeh v. Klein, 276 F.Supp.3d 34 (S.D.N.Y. 2017); Equals Three, LLC v. Jukin Media, Inc., 139 F. Supp. 3d 1094 (C.D. Cal. 2015).
Views: 15198 BabbleTop
Let’s talk about investing in Coca Cola the company and whether Coca Cola stock is a buy in 2018. Coca Cola is one of the most well-known brands in the world. Up there with Apple and Nike. But let’s delve into Coca Cola the stock and whether it’s a good place to invest our money in 2018. *About Coca-Cola* • They own 500 different brands. • Sell over 3,500 different beverages • They own 4 out of the top 5 soft drinks in the world. • Basically, a gigantic beverage company. *How Coca-Cola Make Money* • Through sales of their finished product = 60% of their revenue. • Through sale of soda syrup = 40% of their revenue. *Coca-Cola Fundamentals* • Price = $44.53 • EPS = $0.29 • P/E Ratio = 152.50 • Dividends = $1.56 • P/BV = 11.14 (higher than the industry P/BV) • Industry P/BV = 8.65 • Earnings decreased from $7.35 billion in 2015 to $1.25 billion in 2017. And yes I know that the 4th quarter earnings results are an anomaly but even then I’m not impressed with coca cola’s figures. *My Opinion* • Coca Cola shares are way overpriced. I don’t see why a company is priced so high when their earnings and revenue are decreasing. It’s not even close to a growing company. I guess people just see the brand Coca Cola and think it’s a good investment without going into the fundamentals and other features of the stock. If you want to learn about Investing and Personal finance then subscribe here: https://www.youtube.com/channel/UCmHm0w-JJfC2Ll1Of_WObAQ?view_as=subscriber // Books I Recommend… ▸ Investing: https://goo.gl/BRPh3D ▸ Wealth Mindset: https://goo.gl/RcSjcx ▸ Personal Finance: https://goo.gl/yXiH2Y or https://goo.gl/TLE5fV ▸ Personal Development: https://goo.gl/AVzKqt ▸ Entrepreneurship: https://goo.gl/wbWcWM ___ // YouTube Recommended Equipment ▸MY MICROPHONE (VOICE OVER): https://goo.gl/dLYtzr ▸MY MICROPHONE (CLIP ON): https://goo.gl/kfoMVZ ▸ ANIMATION SOFTWARE: VideoScribe ▸ CAMERA (Not needed for animation): https://goo.gl/PoJLGp ▸ TRIPOD (Not needed for animation): https://goo.gl/e2zqmB ▸ LIGHTING (Not needed for animation) : https://goo.gl/JAxCLj ▸ VIDEO EDITING SOFTWARE (Not needed for animation) : https://goo.gl/FSJYkR ▸ THUMBNAIL EDITING SOFTWARE: https://goo.gl/fw5KCg ▸ LAPTOP: https://goo.gl/UuPq6V ▸ DESKTOP: https://goo.gl/7MiVwG ___ // My Social Media ▸ Instagram | https://www.instagram.com/cooperacademy1/ || @cooperacademy1 ▸ Twitter | https://twitter.com/cooperacademy1 || @cooperacademy1 ▸ Facebook | https://www.facebook.com/cooperacademy1/ Disclaimer: It's important to note that I am not a financial adviser and you should do your own research when picking stocks to invest in. These are just some of my viewpoints, by no means would I recommend watching one YouTube video and then immediately buying that stock. Do your homework and due diligence before buying! This video was made for educational and entertainment purposes only. I hope this video was helpful in making your decision if Coca Cola shares are a buy in 2018. This channel is funded by donations from subscribers like you! Every donation is greatly appreciated! ➤➤➤ https://www.paypal.me/cooperacademy
Views: 5934 Cooper Academy - Investing
It was 1886, and in New York Harbour, workers were constructing the Statue of Liberty. Eight hundred miles away, another great American symbol was about to be unveiled. Like many people who change history, John Pemberton, an Atlanta pharmacist, was inspired by simple curiosity. One afternoon, he stirred up a fragrant, caramel-coloured liquid and, when it was done, he carried it a few doors down to Jacobs' Pharmacy. Here, the mixture was combined with carbonated water and sampled by customers who all agreed - this new drink was something special. So Jacobs' Pharmacy put it on sale for five cents (about 3p) a glass.
Views: 881591 Docu Share
The media landscape is a very different beast today than it was even 5 years ago. Then agency-led television commercials dominated how we channel our marketing. The very fact you are reading this here proves that things have changed. Coca-Cola have always been at the forefront of innovation. In this video Jonathan Mildenhall, Vice-President, Global Advertising Strategy and Creative Excellence at The Coca-Cola Company is the person responsible for leading global creative vision and strategy for the Company's portfolio of global brands. In this video he explains how Coke will leverage the opportunities in the new media landscape and transform one-way storytelling into dynamic storytelling hoping to add value and significance to peoples lives. Jonathan describes the challenge of content creation in an enlightening way, reminding us that "every contact point with a customer should tell an emotional story". Follow Jonathan Mildenhall on Twitter https://twitter.com/#!/Mildenhall
Views: 692834 We are Cognitive
It's a brand's business making sure you get a warm, fuzzy feeling like when you crack open an ice cold Coke. So it should come as no surprise the lengths they go to protect their image. From computer giants IBM to the cuddly charity Kids Wish Network, there is a lot that brands are trying to keep from you. Music = Abdication by Igor Dvorkin / Duncan Pittock / Ellie Kidd Click to Subscribe.. http://bit.ly/WTVC4x Check out the best of Alltime10s - https://www.youtube.com/playlist?list=PLec1lxRhYOzt2qqqnFBIpUm63wr5yhLF6 Where else to find All Time 10s... Facebook: http://ow.ly/3FNFR Twitter: http://ow.ly/3FNMk
Views: 7010844 Alltime10s
Coca-Cola is a Superbrand. -------- Subscribe to Superbrands TV today: YouTube: https://www.youtube.com/channel/UC8t0rxOZAT0JhFyLPTGHo6g?sub_confirmation=1 Facebook: https://www.facebook.com/superbrandstv Facebook (Superbrands Limited): https://www.facebook.com/superbrandsltd Instagram: https://www.instagram.com/superbrandsltd/ ------ In a world of global commerce and competition, excellence matters above all else. Outstanding brands distinguish themselves through collaborative enterprise, creative marketing, and superior products. These are exceptional brands which stand apart, elevating themselves to the prestigious distinction of being named a Superbrand. Participation in Superbrands is by invitation only, and offered to the most outstanding brands in their field. Attaining Superbrands Status strengthens a brand's position, adds prestige, and reassures consumers and suppliers that they are buying the best brand in its category. Coca-Cola is a Superbrand. Coca-Cola remains one of the most successful and innovative brands in the world today. The Company's ongoing brand and product innovation continues to reinforce its leadership in the soft drink industry. In 2009, the My Coke portfolio became the first brand to top the £1 billion retail sales mark, with 6.6 percent growth in value year-on-year. Coca-Cola was invented in 1886 by John Styth Pemberton, a pharmacist in Atlanta, Georgia. There are three core products in the Coca-Cola trilogy: Coca-Cola, introduced more than 100 years ago; Diet Coke, launched nearly 30 years ago; and the new addition, Coca-Cola Zero, introduced in 2007. CokeZone.co.uk, has grown steadily, and currently boasts nearly two million regular users. In 2010 the site was ranked the number one FMCG brand website, and won four Institute of Sales Promotion marketing accolades, including a Gold award for Digital Promotions. Coca-Cola is commitment to environmental sustainability, and currently boasts the remarkable rate of 97 percent recycling of all waste. Brands within the Coca-Cola Great Britain portfolio are synonymous with innovative and relevant marketing campaigns that reach out to and inspire consumers across the globe. Coca Cola proudly supports many major sporting endeavors, including the London 2012 Olympics and Paralympics, and the FIFA World Cup Trophy tour. Superbrands: The most respected universal seal of enduring excellence. Category: Entertainment Tags: Superbrands Coca-Cola UK The Coca-Cola Company License: Standard YouTube License
Views: 55184 Superbrands TV
Coca-Cola is a Superbrand. -------- Subscribe to Superbrands TV for all the latest brand videos: YouTube: https://www.youtube.com/channel/UC8t0rxOZAT0JhFyLPTGHo6g?sub_confirmation=1 Facebook: https://www.facebook.com/superbrandstv Facebook (Superbrands Limited): https://www.facebook.com/superbrandsltd Instagram: https://www.instagram.com/superbrandsltd/ ---------- Superbrands pays tribute to the world's most exceptional and valuable brands. These outstanding brands are analyzed and researched by international panels of experts — professionals who possess in-depth of knowledge of business, branding, marketing, research, communications and media. These Superbrands Councils then select the brands which have distinguished themselves through market dominance, goodwill, and exceptional customer loyalty. Participation in Superbrands is by invitation only, and offered to the most outstanding brands in their field. Attaining Superbrands Status strengthens a brand's position, adds prestige, and reassures consumers and suppliers that they are buying the best brand in its category. Coca-Cola is a Superbrand. Coca-Cola remains one of the most successful and innovative brands in the world today. The Company's ongoing brand and product innovation continues to reinforce its leadership in the soft drink industry. In 2009, the My Coke portfolio became the first brand to top the £1 billion retail sales mark, with 6.6 percent growth in value year-on-year. Coca-Cola was invented in 1886 by John Styth Pemberton, a pharmacist in Atlanta, Georgia. There are three core products in the Coca-Cola trilogy: Coca-Cola, introduced more than 100 years ago; Diet Coke, launched nearly 30 years ago; and the new addition, Coca-Cola Zero, introduced in 2007. CokeZone.co.uk, has grown steadily, and currently boasts nearly two million regular users. In 2010 the site was ranked the number one FMCG brand website, and won four Institute of Sales Promotion marketing accolades, including a Gold award for Digital Promotions. Coca-Cola is commitment to environmental sustainability, and currently boasts the remarkable rate of 97 percent recycling of all waste. Brands within the Coca-Cola Great Britain portfolio are synonymous with innovative and relevant marketing campaigns that reach out to and inspire consumers across the globe. Coca Cola proudly supports many major sporting endeavors, including the London 2012 Olympics and Paralympics, and the FIFA World Cup Trophy tour. The brand values of Coca-Cola have stood the test of time, conveying optimism, happiness, togetherness and authenticity. Coca-Cola aims to bring people together with an uplifting promise of better times and possibilities. These values make Coca-Cola as relevant and appealing to people today as it has always been, and ensure Coca-Cola's status as a Superbrand. Superbrands: The most respected universal seal of enduring excellence.
Views: 40086 Superbrands TV
by: Rinelda Mouton --- Coca-Cola announced its new global brand profolio strategy 'One brand' in Namibia last week. The “One brand' strategy will allow Coca-Cola to move away from multiple brands to a single iconic brand campaign.
Views: 362 One Africa TV
David Butler, Coca-Cola's VP of Innovation and Entrepreneurship, explains the two reasons why his company remains attractive to investors. First, its presence as a so-called "iconic brand." Second, its proven ability to leverage its assets in new ways. Butler offers a glimpse into the ideas espoused in his new book "Design to Grow: How Coca-Cola Learned to Combine Scale and Agility (and How You Can Too)." Read more at BigThink.com: http://goo.gl/P7qeWW Follow Big Think here: YouTube: http://goo.gl/CPTsV5 Facebook: https://www.facebook.com/BigThinkdotcom Twitter: https://twitter.com/bigthink Transcript: I think what makes Coca-Cola interesting to an investor or to anyone is really two things: It's been able to maintain its point of view as a brand over time. And this is what is commonly referred to as an iconic brand. So in other words there are great brands out there, lots of brands, but there are relatively few that are able to maintain a point of view on the changing times around them. So if you think about it Coke has always had a point of view on society. So in the early '60s when there was a lot of cultural change they had a point of view on race relationships. And remember the Mean Joe Greene commercial where Mean Joe Greene tosses his shirt to the kid. Anyway this is what makes brands iconic, having a point of you around the world around them. And then the second thing is I think Coke has always been able to leverage its assets in new ways. Of course we have a core business but it's always been able to adapt and change to the marketplace by offering new products and services, again, that are outside of our core business. I mean Coke and every other large corporation can't stand on its laurels. So you have to adapt. Every large company or brand or product must adapt to be relevant. Every company is right now afraid of having a Kodak moment. You can imagine that the people inside of Kodak looking at the iPhone and calling it a toy at some point, now they're not. So that's what every large company, every brand should be looking at and frankly avoiding. And lots of phrases out there right now rolling around disruptive innovation and so forth, but whatever you want to call it every brand, every company, every large organization must remain relevant or they simply die. Directed/Produced by Jonathan Fowler, Elizabeth Rodd, and Dillon Fitton
Views: 21646 Big Think
Copo desenvolvido pela Splashcom para a campanha One Brand da Coca-Cola 2017
Views: 21 Splashcom Comunicação
Coca-Cola is viewed as a classic staple of American culture that has grown into a worldwide phenomenon. But how much do you really know about the drink? Here’s a look at some of the company’s most interesting tidbits throughout history. Subscribe to Talltanic http://goo.gl/wgfvrr 7. Worth Its Weight In Gold Fact: the Coca-Cola company makes a lot of money. So much so, that it’s been estimated that the company makes around $35.1 billion each year on average. As of this year, the brand value for Coca-Cola was generated at being 78.14 billion US dollars which is a little less than the previous year’s 80.31 billion US dollars. That’s way more than Starbucks, Red Bull, Pepsi, and Budweiser put together. Thanks to that hefty $35.1 billion in yearly revenue, the company is technically classified as “the 84th largest economy in the world.” Which is apparently more than Costa Rica’s own economy according to a 2010 Securities and Exchange Commission that Coca-Cola had filed. 6. Medicinal Coke Before Coca-Cola was just a simple soda, it was once advertised as a medicinal tonic to “cure” ailments such as headaches, impotence, and specifically those who were addicted to morphine. Today, you couldn’t treat any of those things with the modern coke formula but there is another condition that the soda can help ease. Individuals who suffer from asthma can potentially benefit from drinking anything that is a source of caffeine, like coke or coffee during an attack. The caffeine will metabolize into theophylline, a drug that was used to treat asthma as it causes the airways to relax. It’s better to get the caffeine from tea or coffee, but most people have coke on hand. 5. Contaminated Coke It seems unfathomable to imagine that a company you’re supposed to trust is actually poisoning you and you have no idea that it’s happening. That was the reality for the population of India. The Centre for Science and Environment (CSE) of New Delhi had conducted an investigation and had several of Coca-Cola’s drinks, also Pepsi’s, tested from 25 different bottling plants. The CSE discovered that all the samples contained an amalgam of three to five different cancerous pesticides. Not only that, but the company even admitted that it was also responsible for contributing to India’s already growing water scarcity. Why just last year the company was forced to close a bottling plant located in north India due to activist pressure. 4. Flying Accusations It was back in 2003 that the Coca-Cola Company charitably donated $1 million to the American Academy Of Pediatric Dentistry or AAPD as part of a partnership between the two. Coincidentally, the AAPD released a statement later that same year saying that Coke was not harmful to children’s teeth. That happens to be the exact opposite of what they’ve been saying for years based off of solid evidence that they’ve gathered. This is what led to the company being accused of bribing the AAPD into making that statement. Sugary and acidic drinks like coke are one of the leading factors contributing to health problems such as cavities and obesity and that’s the tooth. 3. Coca-Cola And Sugar Rations At the time of World War I, the Coca-Cola Company took a major dent due to sugar rations but managed to bounce back and was the leading drink during the second world war. This was strongly due to the company’s war efforts that provided military soldiers with massive amounts of the sweet stuff. The soldiers claimed that the drink would act as a sort of “pick-me-up” while they were out fighting on the front lines. During the middle of the war in 1992, the Coca-Cola Company was thriving thanks to the sugar rations that the United States had placed and were exempt from. Other soft drink companies, unfortunately, weren’t as lucky. 2. Coca-Cola And Germany During 1939 to 1945, the Coca-Cola Company was one of the high-profile American companies to do business with Germany, along with IBM and General Motors. The German division of the Coca-Cola Company continued to run under the fascist regime. It’s said that even some of the top executives of the company were affiliated members of a certain party. The sales were doing well up until the United States joined the war and placed an embargo on Germany that prevented the export of Coca-Cola syrup. Without the ingredient, they could no longer supply the production of coke. Instead, the company created the drink Fanta as a substitute by using whey and apple pomace. The name comes from the German word fantasie. 1...
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Learn how the entrepreneurial team known as VEB finds, funds and builds emerging beverage brands to ensure Coca-Cola has the pipeline today to win tomorrow.
Views: 6723 The Coca-Cola Co.
Coca Cola "Hunt" "The Coca-Cola Company exists to benefit and refresh everyone it touches." (The Coca Cola Company) "Coca-Cola is a carbonated soft drink sold in stores, restaurants, and vending machines internationally. The Coca-Cola Company claims that the beverage is sold in more than 200 countries. It is produced by The Coca-Cola Company in Atlanta, Georgia, and is often referred to simply as Coke (a now genericized trademark) or (in European and American countries) as cola or pop. Originally intended as a patent medicine when it was invented in the late 19th century by John Pemberton, Coca-Cola was bought out by businessman Asa Griggs Candler, whose marketing tactics led Coke to its dominance of the world soft-drink market throughout the 20th century." (wikipedia.org) Some further facts & toughts on Coke. You can put them in context to the clip or ignore them and just enjoy the video. When the United States entered World War II, sugar rationing in the United States meant Coca-Cola was unable to produce drinks at full capacity. However, a deal was struck between the U.S. government and Coca-Cola whereby the company was exempted from sugar rationing, while Coca-Cola supplied free drinks to the United States Army. The U.S. Army permitted Coca-Cola employees to enter the front lines as "Technical Officers" where they operated Coke's system of providing refreshments for soldiers, who welcomed the beverage as a reminder of home. After the war, the soldiers brought home their newfound taste for Coca-Cola, popularising the drink. A survey of soldiers after the war indicated that veterans preferred Coca-Cola to Pepsi by an 8 to 1 ratio. Coca-Cola has been criticised for its decision to continue trading in Nazi Germany. Eventually, the difficulty of shipping Coca-Cola concentrate to Germany and its occupied states, due to the Allied blockades, led to the creation of a new drink (Fanta) by a Coca-Cola employee. Fanta is still sold worldwide to this day. (...) After World War II, Coke began expanding worldwide. Initially having been restricted only to North America and Western Europe, Coke was soon being distributed in numerous other countries, especially those, such as the Philippines, which had been occupied by the Americans during World War II. The process was aided by the company assuming control of a number of Coca-Cola manufacturing plants which had been established during the war by the army, with help from the company, in order to spur distribution of the drink to soldiers. (wikipedia.org) "One of The Coca-Cola Company's fundamental principles for conducting business around the world is respect for human and labor rights. We treat all our employees in over 200 countries in which we do business with fairness, dignity and respect. We and our bottling partners operate in accordance with local laws and we contribute to the communities we serve." (The Coca Cola Company) "(...) And now human rights groups and anti-poverty campaigners are calling for a global boycott of the world's most powerful drink - the latest in a string of multinational brands that have been pilloried for allegedly unethical and inhumane behaviour. (...) Campaigners accuse Coke of using ruthless tactics to ensure that it remains the world's number one brand. Coca-Cola, they allege, has caused droughts and poisoned water supplies in rural India, been linked to paramilitary gangs in Colombia and turned a blind eye to violent attacks on trade unionists in Latin America, Asia and Russia. (...) (S. Carrell, The Independent) "Coca-Cola has gone through a number of different advertising slogans in its long history, including, "(It's) The Real Thing", "Life tastes good", "Always Coca-Cola" and "Coke Side of Life". (Wikipedia.org) "We live in a world where we make choices every day and The Coke Side of Life encourages people to make those choices positive ones. This new campaign invites people to create their own positive reality, to be spontaneous, listen to their hearts and live in full color." (Marc Mathieu, The Coca-Cola Company) Other theorists over time have linked kitsch to totalitarianism. The Czech writer Milan Kundera (...) defined it as "the absolute denial of shit." His argument was that kitsch functions by excluding from view everything that humans find difficult to come to terms with, offering instead a sanitised view of the world in which "all answers are given in advance and preclude any questions." (wikipedia.org)
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15 Things You Didn't Know About COCA COLA SUBSCRIBE to ALUX: https://goo.gl/KPRQT8 In this Alux.com video we'll try to answer the following questions: How big is Cocacola How much money is Coca Cola making? How big is Coke? How much money is Coke worth? What are the best Coke facts? What are the best Coca Cola facts? What is the most expensive coke bottle? What is the best Coca Cola documentary? How much is the Coke brand worth? How much is Coca Cola worth? How much Coke do people drink in 1 day? How much Coke is being sold every day? Who has the secret coke recipe? Which is better Pepsi or Coke? Is Coca Cola the most valuable brand in the world? Is Coke bad for you? WATCH MORE VIDEOS ON ALUX.COM! Most Expensive Things: https://www.youtube.com/watch?v=Ay0u3dJRZas&list=PLP35LyTOQVIu4tNnitmhUqIjySwUhfOyl Luxury Cars: https://www.youtube.com/watch?v=m5GhenZZs1k&index=1&list=PLP35LyTOQVItrVHGzdB9KY-Sbjq4gU-Ym Becoming a Billionaire: https://www.youtube.com/watch?v=Skwfwf2SNpw&index=6&list=PLP35LyTOQVIsO8kOTx8-YOgwkGvrPtJ3M World's Richest: https://www.youtube.com/watch?v=rAy_G-1JF74&index=1&list=PLP35LyTOQVIvthSKr0S3JdjWw3qA9foBa Inspiring People: https://www.youtube.com/watch?v=lMjO3Gg45pM&list=PLP35LyTOQVItaKCX5o3yaje6_H9D-GuEM Travel the World: https://www.youtube.com/watch?v=-Blsz2JbdgM&t=2s&index=23&list=PLP35LyTOQVIt823Sy_C3-166RLzONbw6W Dark Luxury: https://www.youtube.com/watch?v=ch7JWVk8Ldk&index=6&list=PLP35LyTOQVIvQU6lzpW5_lryMmdB6zncU Celebrity Videos: https://www.youtube.com/watch?v=UuhPRVdDli0&list=PLP35LyTOQVIuJuINlyvSU2VvP6pk9zjUk Businesses & Brands: https://www.youtube.com/watch?v=Xr2YdBz2uWk&list=PLP35LyTOQVIv0fNwEgqmkrDd9d9Nkl7dz - Follow us on INSTAGRAM for amazing visual inspiration: https://www.instagram.com/aluxcom/ & Don't miss the latest Luxury News only on Facebook: https://www.facebook.com/ealuxe --- Alux.com is the largest community of luxury & fine living enthusiasts in the world. We are the #1 online resource for ranking the most expensive things in the world and frequently refferenced in publications such as Forbes, USAToday, Wikipedia and many more, as the GO-TO destination for luxury content! Our website: https://www.alux.com is the largest social network for people who are passionate about LUXURY! Join today! SUBSCRIBE so you never miss another video: https://goo.gl/KPRQT8 -- For businesses inquiries we're available at: https://www.alux.com/contact/
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