Stanford CSP BUS47 - "Strategic Marketing of High Tech and Clean Tech" Spring 2012 Instructor: Tony Seba Strategic Positioning Tony Seba, author of 'Winners Take All - 9 Fundamental Rules of High Tech Strategy" teaches one of the most important concepts in high tech strategy: Strategic Positioning. How did Netsuite and Salesforce.com carve out such a great market niche a decade ago?
Views: 6048 Tony Seba
Part II of Joe Morone's training seminar titled "Winning High Technology Sales: The Methods and Mechanics" High Tech Rochester Lunch and Learn Series, Thursday, Sept 2, 2010
Views: 78 Worldleaders Sales
Learn how to use "magic quadrants" to position your products in the market-- whether you're a startup or an established company. See full course: https://www.udemy.com/rockstar-ubuild-an-inc-5000-company/?couponCode=youtube39 Complimentary lecture from an online course: How to build a multimillion dollar company. Link includes a discount code for the course.
Views: 15617 Rockstar U
An overview of marketing positioning, differentiation, and value proposition
Views: 75537 Brian K. McCarthy
PAUL WIEFELS - is a managing director and one of the founding partners of The Chasm Group LLC. He provides counsel to companies and organizations -- from start-ups to the Fortune 500 -- in the areas of corporate, business, and market development strategy and specializes in product marketing and positioning strategy. He is the author of The Chasm Companion: Implementing Effective Marketing Strategies for High Technology Companies, published in North America in 2002 by HarperCollins; and published internationally in 2003 and 2005 by John Wiley & Sons. Many of Mr. Wiefels' global clients are recognized leaders in their fields including Accuray, Adobe, Agilent, Brocade Communications, Citrix, H-P, Intel, Juniper Networks, Microsoft, Symantec, and VeriSign. He has worked with clients in virtually every sector of technology including information technology, consumer technology, biotechnology, medical instrumentation, and "green" technologies providing both counsel as well as capacity via a "hands on" orientation to senior management teams in North America, Europe and Asia. Mr. Wiefels' unique career background began in the consumer marketing sector where he served as an advertising agency account director working in the packaged goods and financial services sector. He transferred this experience to the technology sector where he has worked during the past 25 years. Prior to joining Chasm Group, he served as director of consulting for Landor Associates, the world's largest branding consultancy. Prior to Landor, he was worldwide director of product marketing for Ingres Corporation. Mr. Wiefels began his high tech career with Apple serving in marketing management positions with Apple's U.S. and International operations. Book Paul Wiefels at Speakers.com. http://www.speakers.com/Paul-Wiefels-speaker-biography
Views: 102 Speakers.com
Please Subscribe here https://goo.gl/6mVLxs to have more videos on business, entrepreneurship, motivation, personal development and success strategy. Setting the right price for a product or a service can be very challenging especially for new entrepreneurs. This is because it can be quite confusing to understand how pricing really works in the market. For example, which of these two products would you buy, the first one is priced at $800 and the second product with the same functions and usage is priced only at $4? Obviously, most of us would choose the $4 product, right? Yes and no. It all depends on 2 important factors which I am going to explain more in this video. If you say yes then why is it that a 256GB iPhone 7 which is priced at $849 is more in demand than a Freedom 251 smartphone which is priced only at $4 a piece? If you say no then why is it that most of us would choose to get a $1 mineral water than the one that is priced at $200 a bottle? So how much should you price your product then? Well, there’s no one right answer to this question because there are so many things that you need to consider such as your overall business goals, how you plan to position your product in the market, your market niche, the costs to produce your products, your product category, and your overall operational costs, just to name a few. Is there a simpler way to do this? Of course, there is, just make sure you know your product category and your positioning strategy. Let me explain. Basically, your product will fall into either one of these two big categories. One is a generic product which can be divided into convenience and shopping products. Convenience products refer to our day to day products such as food, drinks, household products, and so forth whereas shopping products refer to products like clothing, shoes, furniture, and electrical appliances. The second product category is specialty products such as exclusive clothing lines, luxury cars, branded items such as branded bags, watches, shoes, and perfumes. If it is categorised as a generic product just use cost plus profit pricing strategy. Which means, you set your price by adding up the total costs to produce one unit plus the profit you want to make for every product sold. This usually works just fine because almost all generic products are priced this way. But if your product is a specialty product, you need to decide on how you want to position it in the market, more specifically how do you want to position it in the mind of your customers and you can set whatever price you want. The most important thing that you must remember here is this, the moment you enter the market with your product positioning and pricing strategy, it will stay in there forever and, to reposition it later on in the future is almost impossible. For example, Freedom 251 smartphone is positioned as the cheapest and most affordable smartphone in the world and to reposition it just like an iPhone is near to impossible task. Therefore, how should you price your products and services? Decide on your product category and on how do you want to position it in your market. pricing strategies | pricing strategies in marketing | competitive pricing strategy | marketing pricing strategies | pricing methods | business pricing strategies | pricing strategy examples | Follow me on twitter https://twitter.com/moslemanoar Connect with me on linkedin https://my.linkedin.com/in/moslem Follow me on my blog http://moslemanoar.com/ Connect with me on facebook https://www.facebook.com/moslemanoarpage Connect with me on skype moslemanoar
Views: 32768 Success Matters
Consistent quality and maximum reproducibility for the welding of product pallet carriers with high-precision positioning of the KP3-V2H. The three-axis positioner with two machining stations offers maximum flexibility in terms of payload capacity, tool radii and distances between face plates. Here you will find all available payload capacities: https://www.kuka.com/kp3-v2h
Views: 4303 KUKA - Robots & Automation
Stanford CSP BUS47 - "Strategic Marketing of High Tech and Clean Tech" Spring 2012 Instructor: Tony Seba Strategy through the Technology Adoption Lifecycle Tony Seba, author of 'Winners Take All - 9 Fundamental Rules of High Tech Strategy" teaches what is the appropriate strategy at each point in the technology adoption lifecycle (or category adoption lifecycle). How do you know where in adoption lifecycle the product is? What is the appropriate strategy? How do you market to early adopters? Late adopters? How do you market to mainstream customers? How do you expand? Which new markets do you enter? What kind of a product do you develop for innovators? How do you market to skeptics? More information: http://www.tonyseba.com
Views: 5504 Tony Seba
Following the first CATIA for Design video teaser delivered last summer to mainly address the Transportation Design Community, we are pleased to introduce its High-Tech Product Design focused twin named "iTek". In less than 4 minutes, fly over the design workflow, and get a brief overview of CATIA V6 added value highlights within the Imagine, Create, Share and Experience phases. Watch it and share it!
Views: 11750 Dassault Systèmes
Buy from: https://goo.gl/HrV71G Specifications: Brand: Parrot Item name: Minidrones Manbo Gyroscope: 3-axis gyro Motor: Coreless motor Camera: 0.3MP camera, VGA image capture (480 * 640) Control: APP control High precision hovering speed: 18km/h Vertical ascent speed: 2m/s Network connection: Via smart BT / BT V4.0 BLE BT application distance: Up to 20m Function: Forward/backward, up/down, left/right, sideward flight, hovering, height hold, gravity sensing, acrobatic flips Drone battery: 3.7V 550mAh Li-po battery Battery size: 43.5 * 25.5 * 8.5mm Battery weight: About 15g Standard charging time: About 90 minutes with the micro-USB cable (included) Fast charging time: 25 minutes with a 2.6 A charger (not included) Working time: About 7-9mins Product size: About 180 * 180 * 40mm / 7.08 * 7.08 * 1.57in Item weight: About 53g (without battery) There may be some deviation due to manual measurement. Package information: Package size: 25 * 20 * 5.8cm / 9.8 * 7.8 * 2.28in Package weight: 339g / 11.9oz Gift box package Notice: This RC model is not a toy and is not suitable for children under 14 years old. Carefully read the instruction before any use, if you are a beginner, it's advisable to be assisted by an experienced adult. Caution for the battery: Don't over-charge, or over-discharge batteries. Don't put it beside the high temperature condition. Don't throw it into fire. Don't throw it into water. Package list: 1 * Drone 1 * 3.7V 550mAh Lipo Battery 1 * USB Charging Cable 1 * Cannon 1 * Bullet Set 1 * Claw Forceps 1 * Manual If you like this video, please kindly subscribe this channel, enjoy the newest video in the first! Follow us on Facebook: https://www.facebook.com/rcmomentfans/ Follow us on Twitter: https://twitter.com/rcmoment Customer Service Email: [email protected]
Views: 554 RC Moment
NEW CONFIGURABLE NAAMS COMPONENTS FROM MISUMI USA! https://www.youtube.com/watch?v=FYi48fVdGfA -~-~~-~~~-~~-~- Start configuring now! Visit http://www.misumiusa.com to get started! MISUMI's Introduction to Positioning Stages Vick Yonata, a Product Engineer with Misumi's Linear Motion Group, will be presenting this webinar. Vick has several years of applications support experience in sizing and selection of positioning stages and related components. Key Topics Covered: - Introduction to Stages - Review of mechanism - Review of accuracy - Application examples - How to configure online with CAD download Feel free to contact the engineering team with your application or product concerns at [email protected] Start configuring now! Visit http://www.misumiusa.com to get started!
Views: 858 MISUMI USA
http://602communications.com Need some branding inspiration? Then head to the movies. The best brands in the world aren't built on great products, they're built on great stories. In this three-minute emotional marketing lesson video, emotional marketing expert Graeme Newell reveals the seven story plots that can change a brand from an impersonal pitch to a transcendent human drama. What would you say if I told you that you've seen every single movie ever made? It's true -- in a way. Experts say that there are only seven basic movie plots, so you probably polished off all seven before you could even spell your own name. Incidentally, the seven archetypes are: rags to riches, rebirth, quest, voyage & return, comedy, tragedy, and overcoming the monster. So what does this mean for positioning a brand? Every great marketer uses one of these stories when making a customer focused brand. So what is customer focus anyway? Customer focus is how the best advertising campaigns keep their message relevant to the only people that matter -- the customers. In this case, we're focusing on how to connect with and entertain the customers by utilizing one of the seven storytelling archetypes used by movies. The thing is: customers really don't care all that much about your product. They care about things like feeling smart, or confident, or feminine. When you start to really hone in on these feelings, you are really getting into the realm of customer relationship marketing. So what is customer relationship marketing? It's taking normal marketing and stepping it up to the next level. In an economy where every sale counts, it is essential that all companies are looking beyond a single sale. Instead, look to building a relationship with your customers to nurture a lifetime commitment. So let's take a look at some of the seven story archetypes and how to position a brand around them. The rags to riches story is one where a nobody manages to attain greatness though sheer perseverance and hard work. This can be seen in movies like Cinderella, Harry Potter, and Pretty Woman -- but also in Gatorade's brand. When positioning a brand around this archetype, you can connect with the universal idea that anyone can rise up and become legendary if they work hard enough, and some of the best television ads ever made utilize this technique. How about positioning a brand around "overcoming a monster?" In movies, it's one of the most popular, appearing in movies like Men In Black. In advertising, this archetype is all about appealing to the control-freak living inside all of us and showing how your product can overcome anything life throws at your customers. One of the best advertising campaigns around today is Allstate's "Mayhem" campaign, and it uses this technique. The quest motif is shared between classic movies such as Raiders of the Lost Ark and Timberland's advertising. A single man against nature is the name of the game for this archetype, and Timberland thrives on it. What do the popular woman's health club and Rocky Balboa have in common? They both thrive on the rebirth archetype. Nobody is perfect, and positioning a brand around rebirth charges your brand with this idea that if you have fallen down, dammit you can pick yourself back up again and be great. So to recap: what is customer focus? It's positioning a brand around the customer. The best advertising campaigns are the ones that are built from the customer up, not the product down. What is customer relationship marketing? It's making the best television ads, and whatever else you can bring to the table, all revolve around building a rapport between your brand and the deepest emotions your customers feel. So take a tip from the movies and start compelling your customers in new ways, they'll thank you by becoming a fan for life. http://602communications.com
Views: 10784 Graeme Newell
Company Profile Anhui Panta Import & Export Co.,Ltd, it's is the first national high-tech enterprise in the reach,development,production,sales and technical service of rolling equipment in east China,The office located in Hefei,the factory located in shandong. Main business We have first-class R&D techncians and R&D management system,it's one of comprehensive R&D teams in the rolling machine industry,the company havs many senior engineeers and has more than 10 years of industry experience.professional service team provides you with excellent technical services.,has been focused on stainless steel vessel Manufacturing Equipment, main product is Cone rolling machine,also distribute welding machine,polishing machine,and welding seam planishing machine. Objectives & Prospects Committed to building the first brand of chinese cone rolling machine. The company upholds the enterprise spirit of "excellence", "integrity-based" business philosophy, clear market positioning, and constantly develop new products with high technology content and high added value. Focusing on stainless steel forming industry, we will use high-tech applications such as CNC technology, high-end machining centers, and network information technology to enhance product quality, enhance comprehensive competitiveness, and serve our customers.
Views: 3 PANTA ENGINEERING
Here, Mike Foley of Oriental Motor explains the company’s BMU motor that works for dc speed control and up to 550 in.-lb of torque and 4,000 rpm.
Views: 342 Design World
http://602communications.com Standout marketing is tough to pull off with any product, but commodity goods like soap, toothpaste and electric power have the hardest job of all. In this three-minute emotional marketing lesson video, emotional marketing expert Graeme Newell shows how the best marketers in the world make the dullest products sound dazzling. See more Emotional Marketing videos at http://602communications.com. Graeme Newell from 602 Communications digs into some of the best advertising campaigns from that most generic of sectors - the bottled water industry. Despite the fact that water is the ultimate commodity product, these Madison Avenue masters have taken positioning a brand to a whole new level. Gone are worries about tying the brand back into priority features. This is an advertising task that begins with the ultimate blank slate: a pure, featureless, and ultimately uninteresting product. Marketing generic products like bottled water forces marketers to firmly ground their advertising in the place where all marketing should begin - the customer's experience of herself. When clients are ready to advertise, they will come to an agency typically having fallen in love with their own product. They don't typically ask themselves, "what is customer focus?" They believe that their product's feature set is divinely inspired to move customers and that their product is the obvious choice. The best television ads will take that dazzling product and temporarily set it aside. When positioning a brand, they will bring the customer's own sense of identity to the top marketing chain, then decide how that product furthers her own personal goals. Many marketers asked themselves, "what job is the customer hiring this product to do?" This clearly puts the marketing on a solid base of customer experience and forces both the agency and the client to put aside their own love of the product they worked so hard to create. The truth is that most customers treat the products they use as everyday commodities. From soap, to detergent, to beer, to coffee, we just don't think that much about purchases that we make. Most of our product preferences are grounded in gut instinct, not an objective comparison of features. We just like the product, and we don't think that much about why. The best advertising campaigns never forget this and always market from a customer-centric vantage point. This is the transcendent mindset that great marketers of generic products understand. Because their wares are the quintessential definition of an uninteresting product, the pretense of an exemplary feature set is gone. In this presentation, "Positioning a Brand: Best Ways to Market Uninteresting Products," keynote speaker and emotional marketing expert Graeme Newell shows you how the best marketers plain and simply get over themselves and embed a dazzling persona on to a product that should have no differentiating factors at all. Check out some of the best television ads around in this presentation that answers the question "what is customer relationship marketing?" Transcription of Text From The Video: "Positioning a Brand: Best Ways to Market Uninteresting Products." One of the biggest problems with advertising? Everyone thinks they're one-of-a-kind, even though most products really aren't that much different. Now a few products really ARE revolution, like Dyson vacuums. That roller ball proves it's different! Or the greatest couch potato invention in history! Now there are some industries where new features are rolled out constantly, like the mobile phone business. The advertising must continually explain new calling plans and new features. Product feature marketing works great when the features are continually improving, but this is the exception, not the rule. The trick is to avoid one of marketing's biggest mistakes - crowing about a small product improvement that no one's gonna care about. So what do you do when you can't market the bells and whistles any more? Well look no further than that ultimately generic product - bottled water. They've created a brand out of absolutely nothing. Dasani is the rebellious, thrilling water for those who don't follow the rules, and are always looking for a walk on the wild side. Perrier is the risk taker's water. Danger is what they want from a bottle of water. Evian is the young water...This is water we're talking about here - totally generic - but these companies have built an entire persona, out of nothing. This is marketing built entirely on how the customer wants to see herself, not how she feels about water. So remember, take a hard, honest look at your product. Is it truly unique? If so, embrace that, and put your features out on display, but if not, then you should build your marketing from the customer's ego up, not from the product features down. I'm Graeme Newell, and that's Emotional Marketing. See more Emotional Marketing videos at http://602communications.com.
Views: 22198 Graeme Newell
Coca-Cola is the biggest non-technology company in the world. Origionally only selling 7 servings a day, the company has grown slightly, at an estimated rate of more than 1.9 billion servings a day. Whats the secret behind their success? With only 4 billion dollars being invested into their advertising, it has allowed Coke's advertising team to experiment and released its fare share of interesting campaigns.
Views: 404166 ThoughtCatalyst
Adopts auto positioning system that operated by touch screen,set the rendering height and speed easily. Adopts electric constant hydraulic system, no need to step on the pedal hardly for 6 times (1000 times a day) to start it; Easy to change the plastering position,requires 1-2 minutes only; Adopts stainless steel as main material, durable and easy to clean; Has smoothing bar on the end, reduce the appearance of seam effectively. Equipped with vibrating motor, fill the gaps and hols effectively, guarantees the mortar sticks to the wall firmly; Small size makes it portable, only 1 man is required to operate the machine; Patented product, proudly earned the title of NEW HIGH TECH PRODUCT granted by China govrnment. Contact me for more information: [email protected] Tel/Whatsapp: +86 15603050215 www.portable-cementmixer.com www.automaticrenderingmachine.com www.ezrenda.com
Views: 18987 EZ RENDA OFFICIAL ACCOUNT
How to Position a Brand Chris and Jose talk about how to position yourself and your business to maximize your value and your happiness. Learn how to analyze and dissect the positioning and design strategies of powerful brands like: Harley Davidson, Apple, Lululemon and Adidas. Learn strategic and tactical skills you can use to grow your business. Book: Positioning: The Battle for Your Mind By Al Ries http://amzn.to/1JuqKhe Table of Contents 1:29 Positioning Overview (Coke example) Scarcity Demand Convenience 3:34 Apple positioning case study 6:37 Virgin America positioning case study 7:51 Toyota positioning case study 8:59 How to position your design business - The 3 key components of positioning 10:53 Identifying what you're good at - venn diagram 15:14 What industries value your skill set? 17:04 Who are the customers? 17:48 Highly successful brands are analyzed by Chris and Jose 20:50 Understand your customers, sound and look like them 21:45 How to target a market and get clients 26:15 Summary Special Thanks to our Sponsors: Shutterstock - http://www.shutterstock.com Media Temple - http://mediatemple.net This is Ground - http://thisisground.com Links Discussed in This Episode: CORE Really Explained: https://www.youtube.com/watch?v=j9WFfp1iBaw&list=UU-b3c7kxa5vU-bnmaROgvog CORE Brand Attributes Webinar: https://www.youtube.com/watch?v=5l4i3PZucHI&list=UU-b3c7kxa5vU-bnmaROgvog CORE Defining the Brand: https://mail.google.com/mail/u/0/#sent/14a131fd05283512?projector=1 _________________________________________________ 👉Subscribe: https://goo.gl/F2AEbk 👉See our Academy Channel: https://goo.gl/vB9zoP Want a deeper dive? Typography, Lettering, Sales & Marketing, Social Media and The Business of Design courses available here: https://goo.gl/bRt5qd — Love the content? Become a sustaining member for $5/mo today. https://goo.gl/nwekfL BOOKLIST – Essential Reading for Creative Professionals: http://bit.ly/2UtftOb Essential Design Books: http://bit.ly/2UtftOb Kits & Proposals: https://goo.gl/mSjuWQ Visit our website: https://www.thefutur.com FREE resources: https://goo.gl/Qh6gHr Mandarin (Chinese) Subtitles on UiiUii https://uiiiuiii.com/?s=the+futur — We love getting your letters. Send it here: The Futur c/o Chris Do 1702 Olympic Blvd. Santa Monica, CA 90404 USA — OUR AFFILIATE LINKS Webflow: http://bit.ly/2EbET9l Retro Supply Co.: http://bit.ly/2GW8gzR Skillshare: https://goo.gl/YCo2uT Amazon: http://bit.ly/thefuturishere Creative Market: https://goo.gl/g4jlTE Design Cuts: http://bit.ly/2GSsAR3 Epidemic Sound: https://bit.ly/2T647tR Bring Your Own Laptop Tutorials: byol.me/thefutur By making a purchase through any of our affiliate links, we receive a very small commission at no extra cost to you. This helps us on our mission to provide quality education to you. Thank you. — 🎙 Futur Podcast: https://thefutur.com/podcast/ ✍️ Futur Blog: https://thefutur.com/blog/ Jose Caballer: http://bit.ly/josecaballerTwitter Chris Do: http://bit.ly/theChrisDoTwitter Purchase a CORE Kit: http://bit.ly/myskooltools === *By making a purchase through any of our affiliate links, we receive a very small commission at no extra cost to you. This helps us on our mission to provide quality education to you. Thank you.
Views: 86111 The Futur
In this video, Will and Allie discuss how to position your brand properly. Positioning your brand's products and services is crucial to reaching your target market. Will and Allie touch on some examples of how you might position your brand and the importance of identifying where you fit in. We'd love to hear any experiences you have with positioning your products/services in the comments below. Stay tuned for our next video, we have plenty of business coaching tips on the way! Our Gear: Main Camera: Red Raven 4.5K Sony A7R3 : https://amzn.to/2SQvGby Sigma 24-70mm F2.8 Art : https://amzn.to/2LZydgI Sigma 14-24mm F2.8 Art : https://amzn.to/2SNkw7o Sigma 85mm F1.4 Art : https://amzn.to/2SKCkzZ Sigma 18-35mm F1.8 Art : https://amzn.to/2VCM15r Tamron 70-200mm F2.8 G2 : https://amzn.to/2SLuExo GoPro Hero 6 Black : https://amzn.to/2CgfaKy DJI Mavic Air : https://amzn.to/2SNkU5Q Rhino Slider : https://amzn.to/2SQwgGg Sigma MC-11 Lens Adapter : https://amzn.to/2SJUFgv Music courtesy of Musicbed (https://www.musicbed.com/) Just say Hii! Our locations: Hiilite Web + Marketing Main Office 115-1690 Water Street Kelowna, BC, V1Y 8T8, Canada (778) 436-8795 https://hiilite.com Kelowna Photographers Studio at Hiilite 1690 Water St unit 110, Kelowna, BC V1Y 8T8 Canada https://photography.hiilite.com/ Vancouver 2105-950 Cambie Street, Vancouver, BC, Canada (604) 227-3622 https://hiilite.com/service-areas/vancouver-seo/ Los Angeles 1702 Olympic Blvd, Santa Monica, CA, United States (310) 444-5556 https://hiilite.com/service-areas/los-angeles-seo/ Calgary (403) 406-2190 https://hiilite.com/service-areas/calgary-seo/ Follow us on Social Media! Facebook: https://www.facebook.com/hiilite/ G+: https://plus.google.com/+Hiilite Twitter: https://twitter.com/hiilite Instagram: https://www.instagram.com/hiilite/ LinkedIn: https://www.linkedin.com/company/hiiilite-creative-group Pinterest: https://in.pinterest.com/hiilite/
Views: 100 Hiilite
Hemisphere GNSS' Miles Ware offers a rundown on the company's products — including its RTK positioning products, OEM board technology and L band Atlas Correction Service — at ION GNSS+ 2018 in Miami. (Background image: iStock.com/imaginima)
Views: 158 GPS World
George Gordon Associates, Inc. www.ggapack.com Rightmove
Views: 142 GGAPack
We often get asked lots of questions about incorrect bike set up and fit, and the consequences when out on a mountain bike trail. They vary from struggling with lifting the wheel to manual or wheelie, to suffering from knee pain or saddle sores. Here we address the different ways you can set up your bike to make it comfortable and work for you. Subscribe: http://gmbn.tech/subscribetogmbntech The GMBN Shop: http://gmbn.tech/9e Doddy discusses how different geometry and sizes of bike along with the finishing kit will affect your ability to be comfortable or move the bike around. One thing most people experience unnecessarily is being uncomfortable in the saddle, and this can easily be rectified by addressing the position or angle of your saddle. If the pain continues it might be worth researching the correct saddle for your sit-bone width, and experimenting with different shapes and brands. Having the right sized stem will change more than you might believe. A shorter stem or riser bars could allow you to raise the front wheel easier, but you might want to consider a longer stem for more control if you ride steep or long climbs. Getting your clipless pedals and the SPD cleats installed correctly is also very important for injury prevention. If you're experiencing knee pain this could be one of the reason's why. Additionally having the right tyre pressure for the terrain and conditions, can make your ride more comfortable in addition to offering consistent grip. The same applies to suspension set up: the correct suspension pressure, compression, sag and rebound for your weight, terrain and riding style could change the entire feel and ride of your mountain bike. We like to help here at GMBN Tech so keep your questions coming in for next week by emailing [email protected] or using #askgmbntech 👇 If you'd like to contribute captions and video info in your language, here's the link 👍 http://gmbn.tech/9d More GMBN Tech videos... 📹 Perfect Gear Indexing | http://gmbn.tech/perfect 📹 Future MTB Tech | http://gmbn.tech/futretech Brought to you by the world’s largest mountain bike channel, the Global Mountain Bike Network (GMBN), GMBN Tech goes deeper into the bikes, kit and technology stories that help fuel your rides. Our mission is to help you discover, dial-in and get the best from the latest cutting edge bikes and technology available. With news and rumours, first ride exclusives, how-tos, the weekly GMBN Tech Show wrapping up and showcasing the week’s biggest tech stories, and more besides, if it’s off-road tech, it’s in. Every week, of every month we seek out, showcase, and ride the newest gear and innovations from across the globe in an authoritative, inspiring and entertaining way to help you get the best from your rides. And when we’re not riding, we get geeky in an accessible, easy-to-understand way about forks. And shocks. And more to help you setup and maintain your bikes perfectly. Engage with us every week on the channel and across social media – we’re here to answer every question you’ve got on mountain biking tech. Facebook - http://gmbn.tech/gmbntechfb Instagram - http://gmbn.tech/gmbntechinsta Twitter - http://gmbn.tech/gmbntechtwitter Brought to you by the world’s largest mountain bike channel, the Global Mountain Bike Network (GMBN), GMBN Tech goes deeper into the bikes, kit and technology stories that help fuel your rides. Our mission is to help you discover, dial-in and get the best from the latest cutting edge bikes and technology available. With news and rumours, first ride exclusives, how-tos, the weekly GMBN Tech Show wrapping up and showcasing the week’s biggest tech stories, and more besides, if it’s off-road tech, it’s in. Every week, of every month we seek out, showcase, and ride the newest gear and innovations from across the globe in an authoritative, inspiring and entertaining way to help you get the best from your rides. And when we’re not riding, we get geeky in an accessible, easy-to-understand way about forks. And shocks. And more to help you setup and maintain your bikes perfectly. Engage with us every week on the channel and across social media – we’re here to answer every question you’ve got on mountain biking tech. Facebook - http://gmbn.tech/gmbntechfb Instagram - http://gmbn.tech/gmbntechinsta Twitter - http://gmbn.tech/gmbntechtwitter
Views: 168372 GMBN Tech
Review the basics of the price component of the marketing mix. This critical element of your marketing strategy can make or break your competitive position. Provided by Rasmussen College School of Business.Download the PowerPoint presentation at http://www.sophia.org/marketing-mix-pricing-basics-tutorial
Views: 239573 Soma Datta
http://www.psychotactics.com/uniquenessmastery When you go about creating your positioning statement, you'd think you've achieved a lot. And you have, but it's not enough. You need to drive that positioning statement home. As part of your strategy, you have to get that message out over and over again, until it becomes second nature to your clients. So how do you do that? How do you make it part of your positioning strategy? Find out in the video below. 00:24 Why Just Creating A Uniqueness Is A Wast of Time 1:34: How Volvo Positioned their Brand
Views: 5572 Sean D'Souza
http://coachlarshedenborg.blogspot.com/2016/03/develop-positioning-strategy-for-your.html Positioning your personal strategy is something you’ll be doing on your own. All the work you just did will feed into what your position strategy is for that target market. So, yes, on page six, you will for two examples just draw a line down the middle and write a positioning strategy, talking about those six things. So you’re just basically in those boxes writing thoughts about their purchase preferences or gratification mode or how they view products and services, those types of things. You’re gonna put that all together and it doesn’t need to be remotely perfect, but it’s how you want to position yourself to that target market. So take a crack at both of them. If you’re taking those six things, you’ve already identified the generic component of it, then translate them into specific language and wording. There are some really good examples. It’s more the implication of this thinking than actually coming up with a totally word-smithed thing, because a lot of this positioning stuff is internal. This is stuff you and your team is embracing. It’s not a public document as a position strategy. You don’t have to worry about wordsmithing the crap out of this thing. Alright, you should use, as much as possible, the exact words and style. Everything you do in your marketing and selling efforts springs from this and gives everyone in your company a feel for your positioning. I don’t want to harp on it, but how many of you feel, at least on the buyer’s or seller’s side, that the whole process of attracting people to your business is completely broken? Does anyone feel that way? Do businesses just generate leads by? I know there’s some people in the room that are sort of geeky about this and they look at their numbers. I have no idea what Boomtown even says to get people to show up on our website, such as where I’m spending money. I’m a leverage kind of guy, so I would never get into that detail, but we don’t even know if they’re getting a bunch of renters for rental homes in Charlotte. We don’t know if we trick them into registering and that’s why they’re crap leads. I mean, seriously! The amount of thought process we give into the buyer’s side of our business is ridiculous, but somehow we make it work. I think going forward with 25 of these platforms in our market where Boomtown promised me there would be never more than four. That’s not the way business is going to exist in the next one to three years. And if you don’t figure all of this stuff out now, especially with the turn in the market, it’s not going to be good. I think everyone knows unique selling propositions. Hopefully having done this will work and will help you realize a USP for a first-time buyer won’t be a USP for a luxury buyer. The one-size-fits-all USP is not the way. Lars Hedenborg Certified High Performance Coach & Business Consultant 704-980-7585 [email protected]
Views: 467 Real Estate B-School
http://www.psychotactics.com/uniquenessmastery Positioning is the holy grail of marketing strategy. Once you occupy a place in a customer's brain, it stays put. But the problem with positioning, is that it's been so very hard to achieve. We have more clutter today, than ever before. And it's harder to position your brand than ever before. So we just give up. But there's no reason to give up. Positioning is easy if you know how to go about it. And you end up with more than just a positioning statement. The entire DNA of your business changes.
Views: 8475 Sean D'Souza
Please join us in welcoming Lori McConville as she discusses how best to position your company's products and services to stay top of mind in the marketplace for existing and potentially new customers. In today's fast paced consumer environment, if you're not positioning your brand correctly, your business could get overlooked. Her professional experience as both entrepreneur and key decision maker for marketing strategies at Barmuda Companies and now The Caliber Group, give her unique insight to both professional marketing strategies utilized by top public relations and marketing firms and enable her to relate this to the common challenges that small business owners grapple with everyday.
Branding | Surveys | Positioning | Market Research | On Target Research - What makes us unique. Well there are a couple of things that make us unique about what we do. One is the focus on positioning and how important that aspect of marketing is. Few people understand actually what positioning is and are able to tie a product or service to something that their prospects already consider cool, or good, or valuable, or worth paying for. So I speak on positioning around the world. I have written articles on it. Even the godfather of positioning Al Ries, who was the co-author of the great book of positioning -- "The battle for your mind", has referred to our marketing newsletter on positioning as brilliant. So I take that as high compliment. So one, we specialize on positioning. And positioning is what makes you unique. We don't guess at it. We go in to the minds of the prospects to find out how to position the client's product or service. Very very few market research companies do this or even know how to do this, so that is unique. Secondly, we can reach hard to reach publics. We can survey hard to reach publics. We have surveyed the marketing directors of the top oil companies in the world, the top 7 oil companies. We have surveyed judges. We have surveyed merger and acquisition attorneys. We have surveyed orthopedic surgeons. These are not easy publics or audiences to get through to. There is not an industry sector that I can think of where we haven't conducted, branding, positioning market research and surveys. We have done work in entertainment, in health care, in retail, in wholesale, and manufacturing. We have done a lot in technology, new products in technology, software and hardware. We have done a great deal of market research in hospitality. We have done work in the legal profession in the accounting profession, in the finance profession, financial services. Insurance companies, banks. We use experienced interviewers who have been doing this for years. Most market research or survey companies have a bunch of minimum wage kids with headsets who call people. They asked closed ended questions like: Blue? Grey? Yellow? Do you like? Yes / No. This is a key difference. The surveys we do are in depth and they get into what the respondent really thinks about the product or service. If you are wanting to positioning yourself as the market leader then surveys and positioning are essential to set you apart from your competitors and to tap into the hearts and minds of your customers so they just keep handling over money for your products and services. Email Tony on [email protected] for more information on how to get started today. We are industry leaders in: Customer surveys Positioning surveys Market research Marketing Marketing Audits Reputation Marketing ... ... And a whole lot more! If you're interested in these things listed below then we are the people to talk to: surveys for money, fun surveys, surveys for facebook, examples of surveys, sample surveys, surveys definition, survey questions, branding definition, importance of branding, product branding, branding strategy, corporate branding, branding marketing, branding companies, brand equity, market positioning, positioning examples, product positioning, positioning strategy, positioning definition, brand positioning, segmentation, positioning statement, market research methods, market research process, definition of market research, market research surveys, market research analyst, market research jobs, paid market research On Target Research - What We Provide, over 20 years of customer loyalty surveys, customer satisfaction surveys, positioning and branding surveys, customer surveys, expertise in all aspects of marketing, research, branding, positioning, enthusiastic clients in New York City, Chicago, Los Angeles, Canada, Australia and Moscow. Contact Tony on [email protected] for a free consultation.
Views: 652 MarketResearchSurvey
High Force Oscillatory Voice Coil Positioning Stage H2W's voice coil positioning Stage (P/N VCS12-1000-LB-C) is an open loop system that can be used for high force, oscillatory applications that required sinusoidal motion. The stage is driven by an NCC moving coil type linear actuator and is guided by two ceramic coated shafts sliding within two precision linear bushings. Each voice coil has a 1.2" [30.5 mm] stroke, generates 100 lbs [445 N] of continuous force and 300 lbs [1362 N] of peak force. It can be supplied with springs so that the voice coil will operate as a balanced spring mass system. Digital output linear encoders are available as an option. Features: - High Force - High acceleration available - Low maintenance - Custom strokes and force configurations available For additional information please contact H2W Technologies, 26380 Ferry Court, Santa Clarita, CA 91350; Tel: (661) 291-1620, Fax: (661) 291-1626, E-Mail: [email protected] or visit the website at www.h2wtech.com.
Views: 16144 h2wtechnologies
SMC launches its first smart actuation sensor. The latest sensor to join SMC’s extensive product range is the D-MP that offers reassurance to factory operators of consistent accuracy and control at any time. Providing continuous information on the status and performance of cylinders. D-MP is the first sensor within SMC’s product portfolio that can detect the stroke positions of air cylinders at all times with continuous feedback. It is available in three types of outputs: * Analogue signal * IO-Link process data, or * Flexible switching point. The functionality of the D-MP means that multiple auto-switches can be replaced by one actuator position sensor, reducing the number of components needed. An advantage of the IO-Link is that it increase your ability to extract meaningful diagnostic data. The D-MP Actuator Position Sensor can be used in a number of ways, for example workpiece discrimination, inspection and monitoring. #DoyoureallyknowSMC #AustralianManufacturing Follow us on LinkedIn to stay in touch: https://www.linkedin.com/company/smc-pneumatics-australia-pty-ltd Australia Contact Info: Email: [email protected] (+61) 1800 763 862 New Zealand Contact Info: Email: [email protected] (+64) 0800 1320 762
Views: 154 SMC Corporation Australia New Zealand
This animation shows the basic concept of positioning, segmentation and differentiation in a didactical and entertaining way. More information and access to the multimedia technical note: http://openmultimedia.ie.edu/fichas/posicionamiento_segmentacion_i.html IE Business School http://www.ie.edu
Views: 85531 IE Business School
Google is one of the masters at positioning a brand. In this presentation from the Promax marketing conference, emotional marketing expert Graeme Newell reveals the inspirational messaging strategy behind this branding powerhouse.
Views: 1826 Graeme Newell
For more info please visit: http://enfieldtech.com/portfolio/high-speed-slamless-positioning/ This high speed slamless positioning demo is moving at an average speed of 50 inches per second and not hitting cylinder ends, product life is extended. By controlling position, the cylinder does not make hard stops preventing premature wear, machine vibrations and downstream problems.
Views: 13496 Enfield Technologies
H2W introduces its latest high precision air bearing linear positioning stage (ABS-012-12-030-X). The ABS series stage incorporates five magnetically preloaded air bearings for both load carrying and lateral guidance. The base of stage is constructed using a lapped granite surface plate and the lateral guidance is controlled by a granite straight edge that is mounted to the base. The non-contact 3 phase brushless linear motor operates in conjunction with a high resolution linear encoder for closed loop operation. The ironless core coil assembly has no magnetic attractive force to the stationary magnet assembly, and as a result it does not induce any cogging into the system. The lower moving mass of the stage allows for much higher accelerations of light payloads. The stage has a stroke of 12 in [300 mm]; generates 20 lbs [89 N] of continuous force and 60 lbs [267 N] of peak force. It includes a 1 micron resolution linear encoder. H2W's line of air bearing positioning stages are ideal for high precision applications requiring extremely flat and straight, non-contact motion. Features: - Non-contact air bearing operation - Excellent flatness and straightness specifications - Lowest velocity ripple - No wearing parts - Custom strokes and force configurations available H2W Technologies is dedicated to the design and manufacture of linear and rotary motion products that are used in the motion control industry. The complete line of linear electric motors includes: single and dual axis linear steppers, DC brush and brushless linear motors, voice coil actuators, and AC induction motors. Also offered is a complete line of ball screw, lead screw and belt driven positioning stages. Other motion control products include: limited angle torque motors for compact, limited angular excursion rotary servo applications, 3 phase brushless rotary servo motors with matching digital servo amplifiers and permanent magnet linear brakes for fail-safe, zero power braking for baggage handling and people moving applications as well as amusement park rides. With over 75 years combined experience in the linear and rotary motion field, the H2W Technologies team of engineers offers the optimal solution to the most demanding motion control requirements. For additional information please contact H2W Technologies, 26380 Ferry Court, Santa Clarita, CA 91350; Tel: (661) 291-1620, Fax: (661) 291-1626, E-Mail: [email protected] or visit the website at www.h2wtech.com.
Views: 52501 h2wtechnologies
Visit www.symmetrypartners.com In this Symmetry Short, Patrick Sweeny, Principal, runs down the pros and cons of choosing a "robo-advisor". While "robos" may be useful in certain situations, there's no replacement for an experienced human being.
Views: 706 Symmetry Partners
Stepper motors enable accurate positioning with ease. They are used in various types of equipment for accurate rotation angle and speed control using pulse signals. Stepper motors generate high torque with a compact body, and are ideal for quick acceleration and response. Stepper motors also hold their position at stop, due to their mechanical design. Stepper motor solutions consist of a driver (takes pulse signals in and converts them to motor motion) and a stepper motor. A stepper motor rotates with a fixed step angle, just like the second hand of a clock. This angle is called "basic step angle". Oriental Motor offers stepper motors with a basic step angle of 0.36°, 0.72°, 0.9° and 1.8°. For more information visit: http://www.orientalmotor.com/products/stepper-motors/index.html
Views: 18006 Oriental Motor
In this video Dr Vivek Bindra explains about Consumer Behaviour. He explains in details about how a businessman can improve his sales by understanding the consumer behaviour. He shares different case studies in this video to explain about consumer behaviour. Watch this video till the end to know all the details. To Attend a 4 hour Power Packed “Extreme Motivation & Peak Performance” Seminar of BOUNCE BACK SERIES, Call at +919310144443 or Visit https://bouncebackseries.com/ To attend upcoming LEADERSHIP FUNNEL PROGRAM, Call at +919810544443 or Visit https://vivekbindra.com/upcoming-programs/leadership-funnel-by-vivek-bindra.php Watch the Leadership funnel Program Testimonial Video, here at https://youtu.be/xNUysc5b0uI Follow our Official Facebook Page at https://facebook.com/DailyMotivationByVivekBindra/ and get updates of recent happenings, events, seminars, blog articles and daily motivation.
Views: 3116557 Dr. Vivek Bindra: Motivational Speaker
Your positioning strategy is essentially a marketing strategy that aims to elevate your product or service to a distinct position, relative to competing products or services, in the mind of your customer. Most companies do this by emphasizing the features of their product or service (what it does, what it is, how it works, etc.). The key reason for having a positioning statement is to ensure that all your communications are consistent with the statement. You must integrate your positioning statement directly into your marketing program. The final measure of the success of your positioning strategy and statement is the most important. Your positioning statement must be readily understood by your customer. Does your message make sense? Is it clearly understood by your customers? Does your team understand the message and can they effectively convey the message to your customer? If you can answer with a resounding 'Yes!" then you are on your way!!
Views: 246 WorksmartAcademy
Subscribe to the channel: http://www.youtube.com/valuetainment?... The bigger your vision is, the more important it is for you to build a team. One of the challenges that people have is they want to be something they're not. Everybody wants to be the Shaq or the LeBron or the Kobe instead of realizing their area of strength. In this video, I talk about the following 10 different roles in a company. Biz Dev - 1:14 Visionary - 2:19 Operations - 7:01 Finance - 7:49 Expansion - 8:15 Marketing - 9:36 Legal - 10:55 Information - 11:51 Product Development - 12:47 Sales - 14:13 Visit the official Valuetainment Store for gear: https://www.valuetainmentstore.com/ For more information and for detailed notes for this episode, visit http://www.patrickbetdavid.com/roles-within-a-company/ Valuetainment- The best channel for new, startup and established entrepreneurs. Schedule: New episodes every Tuesday and Thursday on a broad array of entrepreneurial topics.
Views: 64747 Valuetainment
http://MarketingPathfinders.com Pricing Strategy: Positioning and How to Price Your Product - Learn the importance of positioning and how to price a product or service. Start your pricing strategies with positioning insights and not conversations about pricing models such as "cost plus" or "penetration pricing" and so forth.
Views: 12844 Marketing Pathfinders LLC
The Video shows multi-axis motion including the rotation around different pivot points of the H-845 hexapod. More on high-load hexapods https://www.pi-usa.us/en/products/6-axis-hexapods-parallel-positioners/#c59458
Views: 314 nanopositioning
cSPIN, a quantum leap in microstepping Find more information at: http://www.st.com/cspin
Views: 468 STMicroelectronics
http://www.psychotactics.com/uniquenessmastery Positioning strategies are useless if a competitor can easily copy you. So what's the use of being unique, if your uniqueness or positioning can be very easily pinched? You need some sort of insurance to avoid this blatant daylight robbery from taking place. And not surprisingly, there is an answer to this dilemma. The key to preventing your positioning strategies from being copied is to get a second-level uniqueness. A first-level uniqueness can easily be duplicated, but a second-level is almost impossible to copy. Why is this the case? Let's find out why. 00:31 Top Level Uniqueness 1:09 Article Writing Course Second-Level Uniqueness 1:35: How To Get to "Baby Toughness" 2:15 Second-Level of Uniqueness So make sure your positioning strategies stay right at home! And of course, for more videos, click on the playlist or just go to http://www.psychotactics.com/uniquenessmastery
Views: 9135 Sean D'Souza
How to install and position brake levers on bikes with drop handlebars. Questions or comments? Leave them below! See all our Rim Brake videos in our Rim Brake playlist ▶︎ https://www.youtube.com/playlist?list=PLGCTGpvdT04Re5yrxKOVg1yjuollLGDwZ Video contents: 00:22 Tools Needed 00:38 Locate Mounting Bolt 03:12 Installation ➤ Tools & materials used: • String or cable • Straight edge tool • Hex & Torx® Compatible Tools - http://www.parktool.com/category/hex-torx-compatible-tools • ATD-1 Adjustable Torque Driver - http://www.parktool.com/product/adjustable-torque-driver-atd-1 • TW-5.2 Ratcheting “Click Type” Torque Wrench - http://www.parktool.com/product/ratcheting-click-type-torque-wrench-tw-5-2 For a text-based walk-through of this process: http://www.parktool.com/blog/repair-help/brake-lever-mounting-positioning-drop-bars ➤ Subscribe: https://www.youtube.com/user/parktoolcompany?sub_confirmation=1 ➤ Like: https://www.facebook.com/parktool ➤ Follow: https://www.instagram.com/parktoolblue ➤ Fix It: Did you know that Park Tool is the #1 resource for bicycle repair education? • Visit our YouTube Channel: https://www.youtube.com/parktool • Visit the Repair Help section of Parktool.com: http://www.parktool.com/blog/repair-help/ • Check out The Big Blue Book of Bicycle Repair: http://www.parktool.com/product/big-blue-book-of-bicycle-repair-3rd-edition-bbb-3 ➤ About Park Tool: Since our founding in 1963, Park Tool has been the leading name in bicycle tools. Our YouTube channel is an extension of our mission to be the ultimate resource for mechanics and riders of all skill levels. Here you will find comprehensive repair help tutorials for a wide range of components and processes, as well as troubleshooting guides, tips and tricks, and information on the latest Park Tool products. ➤ More Rim Brake Repair Help: • Guide to Rim Brakes ▶︎ https://www.youtube.com/watch?v=qWtM5c-X0gM • How to Replace Brake Pads on a Bike ▶︎ https://www.youtube.com/watch?v=JpJrslWIUxM • Brake Lever Mounting & Positioning - Upright Bars ▶︎ https://www.youtube.com/watch?v=-ZJdqJDrs60 • Brake Housing & Cable Installation - Drop Bars ▶︎ https://www.youtube.com/watch?v=oL82JM7H2Bw • Brake Housing & Cable Installation - Upright Bars ▶︎ https://www.youtube.com/watch?v=Xg5MrDgLhHI • Bicycle Rim Brake Identification - What Type of Brake Do I Have? ▶︎ https://www.youtube.com/watch?v=j6ANuieQR4w • Brake Caliper Mounting & Adjustment - Dual Pivot ▶︎ https://www.youtube.com/watch?v=q4ay12CSF48 • Brake Caliper Mounting & Adjustment - Side Pull ▶︎ https://www.youtube.com/watch?v=UOrIVc5lG-k • Brake Caliper Mounting & Adjustment - Center Pull ▶︎ https://www.youtube.com/watch?v=iJeYSKUI-6A • Brake Caliper Mounting & Adjustment - Linear Pull & V Brake ▶︎ https://www.youtube.com/watch?v=XMa9UqY9obk • Brake Caliper Mounting & Adjustment - Cantilever Threaded Post ▶︎ https://www.youtube.com/watch?v=FvFira2dAPY • Brake Caliper Mounting & Adjustment - Cantilever Smooth Post ▶︎ https://www.youtube.com/watch?v=G_tDym0G6zo • Brake Caliper Mounting & Adjustment - U Brake ▶︎ https://www.youtube.com/watch?v=YS1cW3I4OgQ
Views: 242801 Park Tool