Search results “High tech product positioning”
Positioning - Strategic Marketing of High Tech and Clean Tech
Stanford CSP BUS47 - "Strategic Marketing of High Tech and Clean Tech" Spring 2012 Instructor: Tony Seba Strategic Positioning Tony Seba, author of 'Winners Take All - 9 Fundamental Rules of High Tech Strategy" teaches one of the most important concepts in high tech strategy: Strategic Positioning. How did Netsuite and Salesforce.com carve out such a great market niche a decade ago?
Views: 5950 Tony Seba
Marketing positioning strategy
Learn how to use "magic quadrants" to position your products in the market-- whether you're a startup or an established company. See full course: https://www.udemy.com/rockstar-ubuild-an-inc-5000-company/?couponCode=youtube39 Complimentary lecture from an online course: How to build a multimillion dollar company. Link includes a discount code for the course.
Views: 13875 Rockstar U
The Best Pricing Strategy - The Apple Way
Please Subscribe here https://goo.gl/6mVLxs to have more videos on business, entrepreneurship, motivation, personal development and success strategy. Setting the right price for a product or a service can be very challenging especially for new entrepreneurs. This is because it can be quite confusing to understand how pricing really works in the market. For example, which of these two products would you buy, the first one is priced at $800 and the second product with the same functions and usage is priced only at $4? Obviously, most of us would choose the $4 product, right? Yes and no. It all depends on 2 important factors which I am going to explain more in this video. If you say yes then why is it that a 256GB iPhone 7 which is priced at $849 is more in demand than a Freedom 251 smartphone which is priced only at $4 a piece? If you say no then why is it that most of us would choose to get a $1 mineral water than the one that is priced at $200 a bottle? So how much should you price your product then? Well, there’s no one right answer to this question because there are so many things that you need to consider such as your overall business goals, how you plan to position your product in the market, your market niche, the costs to produce your products, your product category, and your overall operational costs, just to name a few. Is there a simpler way to do this? Of course, there is, just make sure you know your product category and your positioning strategy. Let me explain. Basically, your product will fall into either one of these two big categories. One is a generic product which can be divided into convenience and shopping products. Convenience products refer to our day to day products such as food, drinks, household products, and so forth whereas shopping products refer to products like clothing, shoes, furniture, and electrical appliances. The second product category is specialty products such as exclusive clothing lines, luxury cars, branded items such as branded bags, watches, shoes, and perfumes. If it is categorised as a generic product just use cost plus profit pricing strategy. Which means, you set your price by adding up the total costs to produce one unit plus the profit you want to make for every product sold. This usually works just fine because almost all generic products are priced this way. But if your product is a specialty product, you need to decide on how you want to position it in the market, more specifically how do you want to position it in the mind of your customers and you can set whatever price you want. The most important thing that you must remember here is this, the moment you enter the market with your product positioning and pricing strategy, it will stay in there forever and, to reposition it later on in the future is almost impossible. For example, Freedom 251 smartphone is positioned as the cheapest and most affordable smartphone in the world and to reposition it just like an iPhone is near to impossible task. Therefore, how should you price your products and services? Decide on your product category and on how do you want to position it in your market. pricing strategies | pricing strategies in marketing | competitive pricing strategy | marketing pricing strategies | pricing methods | business pricing strategies | pricing strategy examples | Follow me on twitter https://twitter.com/moslemanoar Connect with me on linkedin https://my.linkedin.com/in/moslem Follow me on my blog http://moslemanoar.com/ Connect with me on facebook https://www.facebook.com/moslemanoarpage Connect with me on skype moslemanoar
Views: 29024 Success Matters
8: Creating a Marketing Plan: Product Positioning
Marketing in the 21st Century - ESP Marketing for Professionals by David Stig Hansen Read it FREE: bit.ly/1nn9uVr Dialogues : Do you want English captions/subtitles? Go here: http://www.goo.gl/E51KQJ www.facebook.com/davidstighansen Patreon : www.patreon.com/davidstighansen #secretsofspokenenglish #thesecretsofspokenenglish www.facebook.com/thesecretsofspokenenglish/ 你從來沒有教過連音 1. The History of Marketing 0:18 2. High Paying Marketing Jobs 9:57 3. Marketing Job Interview 11:30 4. Marketing Job Interview #2 12:35 5. First Day at the Office in the Marketing Department 13:33 6. What is a Marketing Plan? 15:40 7. Creating a Marketing Plan 1: The AOSTC Stages 16:55 8. Creating a Marketing Plan: Product Positioning 18:36 9. Setting SMART Objectives in a Marketing Plan 20:30 10. What is Market Research? 22:12 11. Types of Market Research 24:02 12. Running a Focus Group - Analyzing a Market Segment 26:35 13. Market Research - Ways to distribute surveys 28:06 14. Branding and Product Development 30:00 15. Product Development 31:25 16. Direct Sales Advertising Techniques 33:45 17. Advertising Channels in a Mass Market 34:45 18. Conflicting Distribution Channels 36:40 19. How to Solve a Distribution Problem 38:00 20. Distribution Channel Mismanagement 40:20 21. How to Write a Press Release Part 1 41:58 22. How to Write a Press Release Part 2 43:45 23. How to distribute a Press Release Part 1 45:28 24. How to Distribute a Press Release Part 2 46:38 25. Tourism , Hospitality and the MICE Industry 47:52 26. Planning for a trade show Part 1 49:00 27. How to plan for a Trade Show Part 2 51:14 28. Local Marketing and harnessing Repeat Business 3:14 29. Global, International and Local Marketing 5:09 30. International Marketing Fails 8:21 31. Thirty-three Marketing Acronyms You Need to Know 53:25 word-of-mouth wom wholesalers warehouse vision viral view values value user universal unique ui tv traditional trade tourism tour top through theme the testing test television telephone telemarketing telegraph technically targeting target tactics swot surveys survey supply suppliers supervises success stunt street strategy strategies stores stereotypes stars stands stakeholders stages spot sponsoring spamming social smb smarketing sla signs signage show shops service served seo sender sellers segmentation segment secondary seasonal score scale sales saas roi rivalry risk reward revenue retweet return retention retailers retail results response respondent research representatives reports remarketing relations recurring rebranding rebrand rational rate radio quotes questionnaire quantitative quality qualitative qualified qr purchasing publicity publications public psychographics ps proof promotional promotion promoter profitable profit profile professional products product problem printing print primary pricing price press prelaunch pr ppc posters positioning position porter’s planning place pest performance perceptions penetration pay-per-click path packaging outlet outdoor optimization on-page offer off-page objectives nps no-follow niche news new net mtg mrr moderator model mix mission metrics merchandise media maturity marketing market marcom manufacturing manufacturer management majority mailing mail mags magazine ltv ltv loyalty long-tail logos lodging local link line lifecycle licensing levels letters lead launch late last landing kpi keyword joint investment introduce international interface insights innovators infographic industry individual indicator inbound in implementation impact image identity idea hospitality home high-street high guide growth group green grass goals global generic generation generate funnel full from friction free franchises four form forecasting forces for focus flier five findings feed feasible fair facilities facebook exposition export expectation existing exhibition exclusivity event environment entry engagement endorsement email editorial economy economies economic ebook dynamic distribution discount direct digital differentiation differentiate demographics demand deliverables data cycle customer current ctr css csr cruise crowdsourced cross cro crm creation cpl cow coverage cost-per-lead cost cos corporate conversion contract context content contacts consumer concept competitor competition company cms closed-loop clicked click-through click churn charge channels channel change chain ceo cause-related catalogue casl cash can-spam campaign call-to-action cac cac c2c buzz buyers buyer business-to-consumer business-to-business business bundles bulk branding branded brand bounce booth blogging billboards benchmarking banner b2c b2b audience associate approve application appeal api analyze analytics analysis aida agent agency agencies advertising adopters ad activities acronym acquisition a/b 101
Positioning Strategy
http://www.psychotactics.com/uniquenessmastery Positioning strategy seems to be the hardest thing in the world to achieve. This is because while we understand positioning and the importance of having a positioning strategy, there are no steps telling us how to get from Point A to Point B. Like for instance, what if your product or service is so different that it's actually hard to believe. We'd all want a product that has a positioning just like that. And you'd think that a positioning strategy would be simple for such a product. But it's not! It runs into a whole bunch of trouble, because most people just won't believe what you're telling them. And there's a way out of the mess. So watch this video, because it shows you quickly how to get your uniqueness across quickly and effectively. 0:37 How to Peel Garlic In Under Ten Seconds 1:24 Demonstrating the Uniqueness 1:35 Corning Demonstrating Their Positioning Strategy 2:08 IceBreaker Positioning Positioning strategy shouldn't be hard, and it's not. If you know what to do. And do it well, that is!
Views: 1636 Sean D'Souza
How To Differentiate Your SaaS Product From Your Competitors | Dan Martell
Want to cut through all the noise in your marketplace? In this video, I'm going to share how to separate yourself from the competitors and work with incredible companies that want your solution. Exclusive Resource: The Customer Niche Focuser™ Training - Figure Out Where to Invest Your Marketing Resources & How to Scale Companies Using Paid User Acquisition - http://bit.ly/2Uu8YHd --- Let's connect on... + Instagram (behind the scenes): http://instagram.com/danmartell + Facebook (live trainings + Q&A): http://FB.com/DanMartell + Twitter (what I'm reading): http://twitter.com/danmartell --- When I started Flowtown, we were treading water in the reddest of oceans. Social sharing and publishing tools were all the rage, and standing out from the crowd was NOT going to be easy. Fortunately, we were able to lean into one key differentiator in our feature set for our product called Timely. It was almost criminally simple -- but by being the only social publishing tool that CHOSE the ideal time to post for you (based on our algorithm)... and did it automatically… we were able to successfully differentiate ourselves from the pack. A similar case can be found with my friend Laura Roeder’s company, Edgar. Laura and her team have built a multimillion dollar company in the hyper-competitive social publishing space by being the ONLY one to market around the idea of content repurposing (and of course, facilitating it through their features). But a Product Hook is only ONE way to differentiate in a crowded market. I shot this week’s episode to walk you through the 5 best ways to differentiate your software company so that you can achieve massive success in even the bloodiest of shark-infested oceans ;-) At a high level, the 5 ways to differentiate your product are: 1. Nail a niche 2. Product hook 3. Be remarkable 4. Positioning 5. Pricing Some of these are more long-term strategies, but if you want a simple yet powerful way to stand out today, I suggest paying special attention to number three. It doesn’t matter what you do or who you serve -- there’s always an opportunity to be more remarkable. This could be something as simple as sending out hand-written thank you cards to new customers (wufoo forms did this before getting acquired by surveymonkey)... … or just baking in “mention-worthy” moments and experiences into your onboarding process. Watch the full episode here, and if you’re up for a fun exercise with your team, take 20 minutes to brainstorm a few things you can do TODAY to start being more remarkable and mention-worthy. Looking forward to hearing about them in the comments. Dan “swimming with the sharks” Martell Don't forget to share this entrepreneurial advice with your friends, so they can learn too: https://youtu.be/g5ItIiMLR8Q ===================== ABOUT DAN MARTELL ===================== “You can only keep what you give away.” That’s the mantra that’s shaped Dan Martell from a struggling 20-something business owner in the Canadian Maritimes (which is waaay out east) to a successful startup founder who’s raised more than $3 million in venture funding and exited not one... not two... but three tech businesses: Clarity.fm, Spheric and Flowtown. You can only keep what you give away. That philosophy has led Dan to invest in 33+ early stage startups such as Udemy, Intercom, Unbounce and Foodspotting. It’s also helped him shape the future of Hootsuite as an advisor to the social media tour de force. An activator, a tech geek, an adrenaline junkie and, yes, a romantic (ask his wife Renee), Dan has recently turned his attention to teaching startups a fundamental, little-discussed lesson that directly impacts their growth: how to scale. You’ll find not only incredible insights in every moment of every talk Dan gives - but also highly actionable takeaways that will propel your business forward. Because Dan gives freely of all that he knows. After all, you can only keep what you give away. Exclusive Resource: The Customer Niche Focuser™ Training - Figure Out Where to Invest Your Marketing Resources & How to Scale Companies Using Paid User Acquisition - http://bit.ly/2Uu8YHd
Views: 553 Dan Martell
Positioning a Brand: Seven Brand Stories that Changed the World
http://602communications.com Need some branding inspiration? Then head to the movies. The best brands in the world aren't built on great products, they're built on great stories. In this three-minute emotional marketing lesson video, emotional marketing expert Graeme Newell reveals the seven story plots that can change a brand from an impersonal pitch to a transcendent human drama. What would you say if I told you that you've seen every single movie ever made? It's true -- in a way. Experts say that there are only seven basic movie plots, so you probably polished off all seven before you could even spell your own name. Incidentally, the seven archetypes are: rags to riches, rebirth, quest, voyage & return, comedy, tragedy, and overcoming the monster. So what does this mean for positioning a brand? Every great marketer uses one of these stories when making a customer focused brand. So what is customer focus anyway? Customer focus is how the best advertising campaigns keep their message relevant to the only people that matter -- the customers. In this case, we're focusing on how to connect with and entertain the customers by utilizing one of the seven storytelling archetypes used by movies. The thing is: customers really don't care all that much about your product. They care about things like feeling smart, or confident, or feminine. When you start to really hone in on these feelings, you are really getting into the realm of customer relationship marketing. So what is customer relationship marketing? It's taking normal marketing and stepping it up to the next level. In an economy where every sale counts, it is essential that all companies are looking beyond a single sale. Instead, look to building a relationship with your customers to nurture a lifetime commitment. So let's take a look at some of the seven story archetypes and how to position a brand around them. The rags to riches story is one where a nobody manages to attain greatness though sheer perseverance and hard work. This can be seen in movies like Cinderella, Harry Potter, and Pretty Woman -- but also in Gatorade's brand. When positioning a brand around this archetype, you can connect with the universal idea that anyone can rise up and become legendary if they work hard enough, and some of the best television ads ever made utilize this technique. How about positioning a brand around "overcoming a monster?" In movies, it's one of the most popular, appearing in movies like Men In Black. In advertising, this archetype is all about appealing to the control-freak living inside all of us and showing how your product can overcome anything life throws at your customers. One of the best advertising campaigns around today is Allstate's "Mayhem" campaign, and it uses this technique. The quest motif is shared between classic movies such as Raiders of the Lost Ark and Timberland's advertising. A single man against nature is the name of the game for this archetype, and Timberland thrives on it. What do the popular woman's health club and Rocky Balboa have in common? They both thrive on the rebirth archetype. Nobody is perfect, and positioning a brand around rebirth charges your brand with this idea that if you have fallen down, dammit you can pick yourself back up again and be great. So to recap: what is customer focus? It's positioning a brand around the customer. The best advertising campaigns are the ones that are built from the customer up, not the product down. What is customer relationship marketing? It's making the best television ads, and whatever else you can bring to the table, all revolve around building a rapport between your brand and the deepest emotions your customers feel. So take a tip from the movies and start compelling your customers in new ways, they'll thank you by becoming a fan for life. http://602communications.com
Views: 9923 Graeme Newell
Promotion Strategy - Strategic Marketing of High Tech and Clean Tech
Stanford CSP BUS47 - "Strategic Marketing of High Tech and Clean Tech" Spring 2012 Instructor: Tony Seba Promotion Strategy Tony Seba, author of 'Winners Take All - 9 Fundamental Rules of High Tech Strategy" offers tips on how new companies should build a promotion strategy (publicity, advertising, communication) without a large budget. What's the right promotion strategy? What's the right social media strategy? What are the key things to emphasize - regardless of outlet (Facebook, LinkedIn, Twitter, etc.) What are the right messages? When should a company invest in publicity and public relations? When does it invest in advertising? What is the best content strategy? How is advertising or promotions different from branding? What do stories have to do with advertising? More information: http://www.tonyseba.com
Views: 2365 Tony Seba
Paul Wiefels On Category Positioning
PAUL WIEFELS - is a managing director and one of the founding partners of The Chasm Group LLC. He provides counsel to companies and organizations -- from start-ups to the Fortune 500 -- in the areas of corporate, business, and market development strategy and specializes in product marketing and positioning strategy. He is the author of The Chasm Companion: Implementing Effective Marketing Strategies for High Technology Companies, published in North America in 2002 by HarperCollins; and published internationally in 2003 and 2005 by John Wiley & Sons. Many of Mr. Wiefels' global clients are recognized leaders in their fields including Accuray, Adobe, Agilent, Brocade Communications, Citrix, H-P, Intel, Juniper Networks, Microsoft, Symantec, and VeriSign. He has worked with clients in virtually every sector of technology including information technology, consumer technology, biotechnology, medical instrumentation, and "green" technologies providing both counsel as well as capacity via a "hands on" orientation to senior management teams in North America, Europe and Asia. Mr. Wiefels' unique career background began in the consumer marketing sector where he served as an advertising agency account director working in the packaged goods and financial services sector. He transferred this experience to the technology sector where he has worked during the past 25 years. Prior to joining Chasm Group, he served as director of consulting for Landor Associates, the world's largest branding consultancy. Prior to Landor, he was worldwide director of product marketing for Ingres Corporation. Mr. Wiefels began his high tech career with Apple serving in marketing management positions with Apple's U.S. and International operations. Book Paul Wiefels at Speakers.com. http://www.speakers.com/Paul-Wiefels-speaker-biography
Views: 93 Speakers.com
Hemisphere GNSS presents RTK positioning products, OEM board technology at ION GNSS+ 2018
Hemisphere GNSS' Miles Ware offers a rundown on the company's products — including its RTK positioning products, OEM board technology and L band Atlas Correction Service — at ION GNSS+ 2018 in Miami. (Background image: iStock.com/imaginima)
Views: 67 GPS World
Strategic positioning
Tip # 16 - Strategically position yourself to gain hands on experience in the industry of your choice
Part II: Positioning Your Product to Win More Deals
Part II of Joe Morone's training seminar titled "Winning High Technology Sales: The Methods and Mechanics" High Tech Rochester Lunch and Learn Series, Thursday, Sept 2, 2010
Views: 77 Worldleaders Sales
Brand Positioning Strategy
After you've established a brand promise it's time to work on your brand positioning strategy. Jim introduces a framework to help you better understand your business in relation to the market.
Views: 4524 snapclass
Brand Mission, Vision, Positioning, Personality & Identity...
Highlights the key differences between the 5 key terms of Brand Mission, Vision, Positioning, Personality & Identity.
Views: 2013 FMCG Academy
Capsim R&D: Making the best products
How can we make the right products? This video walks you through the process for figuring out what customers want, and for designing the right products in the right round.
Views: 15670 profgarrett
Strategic Positioning - The Positioning Matrix
Rod McNealy, Johnson & Johnson Marketing Executive, Wharton Lecturer, presenting Strategic Positioning and the Positioning Matrix at Princeton, learn more at RodMcNealy.com
Views: 2682 jnjtiger
Symmetry Shorts - High Tech or High Touch?
Visit www.symmetrypartners.com In this Symmetry Short, Patrick Sweeny, Principal, runs down the pros and cons of choosing a "robo-advisor". While "robos" may be useful in certain situations, there's no replacement for an experienced human being.
Views: 689 Symmetry Partners
Position Tech Products
See what your cleats don't have!
Views: 1584 PositionTechFootball
Market Segmentation - Stanford "Strategic Marketing of High Tech and Clean Tech"
Stanford CSP BUS47 - "Strategic Marketing of High Tech and Clean Tech" Spring 2012 Instructor: Tony Seba Market Segmentation Tony Seba, author of 'Winners Take All - 9 Fundamental Rules of High Tech Strategy" teaches one of the most important concepts in high tech strategy: Segmentation in new or emerging markets. The class includes key concepts such as - Value - Value Proposition - Value Creation and Value Capture - Bottom-up segmentation - Total Available Market (TAM)
Views: 13034 Tony Seba
How to Position Any Business to Charge Premium Prices
Accompanying guide: http://www.nicholasreese.com/picture-perfect-positioning/ It is so easy to fall into the same trap that a lot of freelancers and entrepreneurs fall into which is overlooking the importance of how they are actually positioned in the market. More often than not, freelancers and entrepreneurs end up feeling so overwhelmed by reluctance and fear that no one will want to buy their products and/or hire them for their services if they decide to raise their prices up. In this video I break down this mentality down and I talk about a strategy that I have been using for a long time. Learn all about what I refer to as "Picture Perfect Positioning Strategy" which helps you understand how a premium strategy can serve you as better using four basic steps which basically require you to get into the mindset of your client so that you understand their goals; frame the conversation around the quality of the products and/or services that you offer; explain how your products/services are different from those offered by others; and provide them with a clear example of what could end up happening if they opted for products/services other than your own. I have also created a guide called the Picture Perfect Positioning Strategy Guide which is basically a walk-through to provide you with a better understanding of the four basic steps and a much more elaborate breakdown of key insights that will allow you to figure out what you need to know about market positioning and better pricing. The Picture Perfect Positioning Strategy Guide will only be available for free download for a limited period of time so make sure that you get your copy while you still can. To download a copy of The Picture Perfect Positioning Strategy Guide, please click here: http://www.nicholasreese.com/picture-perfect-positioning/ Don't forget to check out the accompanying guide for this video which is available on my blog at: http://www.nicholasreese.com/premium-positioning/
Views: 5773 Nick Reese
Parrot Minidrones Manbo High-tech Sensors Positioning Drone App Control RTF RM8677
Buy from: https://goo.gl/HrV71G Specifications: Brand: Parrot Item name: Minidrones Manbo Gyroscope: 3-axis gyro Motor: Coreless motor Camera: 0.3MP camera, VGA image capture (480 * 640) Control: APP control High precision hovering speed: 18km/h Vertical ascent speed: 2m/s Network connection: Via smart BT / BT V4.0 BLE BT application distance: Up to 20m Function: Forward/backward, up/down, left/right, sideward flight, hovering, height hold, gravity sensing, acrobatic flips Drone battery: 3.7V 550mAh Li-po battery Battery size: 43.5 * 25.5 * 8.5mm Battery weight: About 15g Standard charging time: About 90 minutes with the micro-USB cable (included) Fast charging time: 25 minutes with a 2.6 A charger (not included) Working time: About 7-9mins Product size: About 180 * 180 * 40mm / 7.08 * 7.08 * 1.57in Item weight: About 53g (without battery) There may be some deviation due to manual measurement. Package information: Package size: 25 * 20 * 5.8cm / 9.8 * 7.8 * 2.28in Package weight: 339g / 11.9oz Gift box package Notice: This RC model is not a toy and is not suitable for children under 14 years old. Carefully read the instruction before any use, if you are a beginner, it's advisable to be assisted by an experienced adult. Caution for the battery: Don't over-charge, or over-discharge batteries. Don't put it beside the high temperature condition. Don't throw it into fire. Don't throw it into water. Package list: 1 * Drone 1 * 3.7V 550mAh Lipo Battery 1 * USB Charging Cable 1 * Cannon 1 * Bullet Set 1 * Claw Forceps 1 * Manual If you like this video, please kindly subscribe this channel, enjoy the newest video in the first! Follow us on Facebook: https://www.facebook.com/rcmomentfans/ Follow us on Twitter: https://twitter.com/rcmoment Customer Service Email: [email protected]
Views: 540 RC Moment
CATIA for Design - High Tech Product Design focus
Following the first CATIA for Design video teaser delivered last summer to mainly address the Transportation Design Community, we are pleased to introduce its High-Tech Product Design focused twin named "iTek". In less than 4 minutes, fly over the design workflow, and get a brief overview of CATIA V6 added value highlights within the Imagine, Create, Share and Experience phases. Watch it and share it!
Views: 11585 Dassault Systèmes
On display: High-tech stepper motors for remarkable positioning
Here, Mike Foley of Oriental Motor explains the company’s BMU motor that works for dc speed control and up to 550 in.-lb of torque and 4,000 rpm.
Views: 328 Design World
Introduction to Positioning Stages: Simplified, Standard, and High Precision
NEW CONFIGURABLE NAAMS COMPONENTS FROM MISUMI USA! https://www.youtube.com/watch?v=FYi48fVdGfA -~-~~-~~~-~~-~- Start configuring now! Visit http://www.misumiusa.com to get started! MISUMI's Introduction to Positioning Stages Vick Yonata, a Product Engineer with Misumi's Linear Motion Group, will be presenting this webinar. Vick has several years of applications support experience in sizing and selection of positioning stages and related components. Key Topics Covered: - Introduction to Stages - Review of mechanism - Review of accuracy - Application examples - How to configure online with CAD download Feel free to contact the engineering team with your application or product concerns at [email protected] Start configuring now! Visit http://www.misumiusa.com to get started!
Views: 801 MISUMI USA
Develop a Positioning Strategy for Your Target Market
http://coachlarshedenborg.blogspot.com/2016/03/develop-positioning-strategy-for-your.html Positioning your personal strategy is something you’ll be doing on your own. All the work you just did will feed into what your position strategy is for that target market. So, yes, on page six, you will for two examples just draw a line down the middle and write a positioning strategy, talking about those six things. So you’re just basically in those boxes writing thoughts about their purchase preferences or gratification mode or how they view products and services, those types of things. You’re gonna put that all together and it doesn’t need to be remotely perfect, but it’s how you want to position yourself to that target market. So take a crack at both of them. If you’re taking those six things, you’ve already identified the generic component of it, then translate them into specific language and wording. There are some really good examples. It’s more the implication of this thinking than actually coming up with a totally word-smithed thing, because a lot of this positioning stuff is internal. This is stuff you and your team is embracing. It’s not a public document as a position strategy. You don’t have to worry about wordsmithing the crap out of this thing. Alright, you should use, as much as possible, the exact words and style. Everything you do in your marketing and selling efforts springs from this and gives everyone in your company a feel for your positioning. I don’t want to harp on it, but how many of you feel, at least on the buyer’s or seller’s side, that the whole process of attracting people to your business is completely broken? Does anyone feel that way? Do businesses just generate leads by? I know there’s some people in the room that are sort of geeky about this and they look at their numbers. I have no idea what Boomtown even says to get people to show up on our website, such as where I’m spending money. I’m a leverage kind of guy, so I would never get into that detail, but we don’t even know if they’re getting a bunch of renters for rental homes in Charlotte. We don’t know if we trick them into registering and that’s why they’re crap leads. I mean, seriously! The amount of thought process we give into the buyer’s side of our business is ridiculous, but somehow we make it work. I think going forward with 25 of these platforms in our market where Boomtown promised me there would be never more than four. That’s not the way business is going to exist in the next one to three years. And if you don’t figure all of this stuff out now, especially with the turn in the market, it’s not going to be good. I think everyone knows unique selling propositions. Hopefully having done this will work and will help you realize a USP for a first-time buyer won’t be a USP for a luxury buyer. The one-size-fits-all USP is not the way. Lars Hedenborg Certified High Performance Coach & Business Consultant 704-980-7585 [email protected]
What Is Strategic Marketing?
This video clip is from Tony Seba's "Strategic Marketing of High Tech and Cleantech" course at Stanford. What is Strategic Marketing? What are the key components of a go-to-market strategy? What decisions do you need to make to develop the business plan? Whole Product. Positioning. Target Market. Pricing. Distribution Channels. Partnerships. More....
Views: 7082 Tony Seba
What is a positioning statement?
This is an overview of a new Udemy online course entitled, Mastering Product Positioning: https://www.udemy.com/mastering-product-positioning. The course is by Mike Gospe and is based on his book, The Marketing High Ground. The course can be completed in just a few hours. Comes complete with a template, exercises, and examples. To learn more, contact Mike at [email protected] or visit www.kickstartall.com or www.udemy.com. Mastering Product Positioning
Views: 594 MikeGospe
Ch 12a Branding in high-tech markets
Branding strategies, pros and cons, ingredient branding, pros and cons
Parrot Minidrone Airborne Night MacLane High-tech Sensors Positioning Drone App Control RTF RM8676
Buy from: https://goo.gl/sKNNEn Specifications: Brand: Parrot Item name: Minidrones Airborne Night MacLane Gyroscope: 3-axis gyro Motor: Coreless motor Camera: 0.3MP camera, VGA image capture (480 * 640) Control: APP control High precision hovering speed: 18km/h Network connection: Via smart BT / BT V4.0 BLE BT application distance: Up to 20m Function: Forward/backward, up/down, left/right, sideward flight, hovering, height hold, acrobatic flips, gravity sensing Drone battery: 3.7V 550mAh Li-po battery Battery size: 43.5 * 25.5 * 8.5mm Battery weight: About 15g Standard charging time: About 90 minutes with the micro-USB cable (included) Fast charging time: 25 minutes with a 2.6 A charger (not included) Working time: About 7-9mins Product size(with guard ring): About 185 * 177 * 35mm / 7.28 * 6.9 * 1.37in Item weight: About 50g (without battery) There may be some deviation due to manual measurement. Package information: Package size: 23 * 21 * 4.8cm / 9.05 * 8.26 * 1.88in Package weight: 254g / 8.9oz Gift box package Notice: This RC model is not a toy and is not suitable for children under 14 years old. Carefully read the instruction before any use, if you are a beginner, it's advisable to be assisted by an experienced adult. Caution for the battery: Don't over-charge, or over-discharge batteries. Don't put it beside the high temperature condition. Don't throw it into fire. Don't throw it into water. Package list: 1 * RC Quadcopter 1 * 3.7V 550mAh Lipo Battery 1 * USB Charging Cable 1 * Sticker 1 * Manual If you like this video, please kindly subscribe this channel, enjoy the newest video in the first! Follow us on Facebook: https://www.facebook.com/rcmomentfans/ Follow us on Twitter: https://twitter.com/rcmoment Customer Service Email: [email protected]
Views: 109 RC Moment
AMD Updated Roadmap Released As They Hint At Polaris Product Positioning & Price
http://www.redgamingtech.com for more gaming news, reviews & tech http://www.facebook.com/redgamingtech - Follow us on Facebook! https://twitter.com/RGTCrimsonRayne - Paul's Twitter AMD have released an updated roadmap for 2016, as they hint at Polaris product positioning and price for the next big GPUs in PC gaming. Royalty Free Music - www.audiomicro.com/royalty-free-music
Views: 2811 RedGamingTech
Part III: Positioning Your Product to Win More Deals, Continued
Part III of Joe Morone's training seminar titled "Winning High Technology Sales: The Methods and Mechanics" High Tech Rochester Lunch and Learn Series, Thursday, Sept 2, 2010
Views: 64 Worldleaders Sales
Target Marketing, Segmentation and Positioning
Did you like this video? Please Share It. This Video is part of Internet Marketing Course, for more info visit: http://www.digitpro.co.uk/courses/internet-marketing-course/ Course Summary: http://www.theeducators.com/portfolio-items/internet-marketing/ To be able to research and design an Internet marketing plan is an essential skill and learners will explore, the steps involved in drawing up these plans. This activity will bring together the skills covered in this unit. Learning outcomes: On successful completion of this course a learner will: 1. Understand marketing through the Internet 2. Be able to use the Internet for promotion using digital marketing communications 3. Be able to produce market research to support customer relationship management 4. Be able to design an Internet marketing plan. ----------------------------- Target Marketing involves breaking a market into segments and then concentrating your marketing efforts on one or a few key segments... This video is part of the internet marketing course. Client: http://www.digitpro.co.uk Media Partner: http://www.theeducators.com Producer: Tony Zohari Speaker: Siamak Taslimi
Views: 74251 DigitPro
Marketing Mix: Pricing Strategies
Review the basics of the price component of the marketing mix. This critical element of your marketing strategy can make or break your competitive position. Provided by Rasmussen College School of Business.Download the PowerPoint presentation at http://www.sophia.org/marketing-mix-pricing-basics-tutorial
Views: 227047 Soma Datta
Expert Positioning, Marketing Strategy & Audience Engagement. Jonathan Lea interviews Luke Havard
http://www.lukehavard.com Corporate Lawyer Jonathan Lea interviews Luke Havard on his unique expert positioning and marketing strategy as one of the leading strategist in the world. Jonathan asks Luke about his unique perspective, talent and expert positioning as a strategist and coach to leading public figures, entrepreneurs and corporate leaders. The discussion leads then leads into how as a leading expert Luke engages with his audience and potential clients, which social media tools and platforms Luke uses and what his most powerful strategies are for connecting with his audience.
Views: Luke Havard
Market Positioning defined
Market positioning - is defined as organising for a product or service to occupy a clear, distinctive, and meaningful position in the minds of target customers relative to competing products. visit: http://www.b2bwhiteboard.com
Views: 8188 B2Bwhiteboard
Strategic Marketing - Positioning
Perceptual Map
Views: 625 RedRaiderMarketing
Positioning Strategy and Statement
Your positioning strategy is essentially a marketing strategy that aims to elevate your product or service to a distinct position, relative to competing products or services, in the mind of your customer. Most companies do this by emphasizing the features of their product or service (what it does, what it is, how it works, etc.). The key reason for having a positioning statement is to ensure that all your communications are consistent with the statement. You must integrate your positioning statement directly into your marketing program. The final measure of the success of your positioning strategy and statement is the most important. Your positioning statement must be readily understood by your customer. Does your message make sense? Is it clearly understood by your customers? Does your team understand the message and can they effectively convey the message to your customer? If you can answer with a resounding 'Yes!" then you are on your way!!
Views: 236 WorksmartAcademy
Neil Gaught on positioning strategy
A relevant, compelling and sustainable positioning strategy that key audiences can understand, engage with and support helps organizations define their value and focus. LinkedIn: https://www.linkedin.com/in/neil-gaught-5583a4a/ Twitter: https://www.twitter.com/NeilGaught Amazon: https://www.amazon.co.uk/Core-Single-Organizing-Change-Business/dp/178353785X/ref=sr_1_1?s=books&ie=UTF8&qid=1491033409&sr=1-1&keywords=neil+gaught Website: http://www.neilgaught.com/soi.html
XY Linear Gantry System + Z-Axis Stage (3-Axis Precision Positioning)
High-precision modular XYZ gantry automation system combined of Standa precision motorized linear stages product line positioners, which could be customized up to particular needs. Gantry system manufacturer webpage: http://www.standa.lt/products/catalog/custom_engineering?item=637
Views: 7570 Standa Ltd.
Pricing Strategy: Positioning and How to Price Your Product
http://MarketingPathfinders.com Pricing Strategy: Positioning and How to Price Your Product - Learn the importance of positioning and how to price a product or service. Start your pricing strategies with positioning insights and not conversations about pricing models such as "cost plus" or "penetration pricing" and so forth.
Product and Company Positioning - Prof. Ken - The Small Biz Pilot
Prof. Ken - the "Small Biz Pilot" offers tips on product and company positioning in the market. 30PageUniveristy.com helps entrepreneurs and small business owners to "Read.", "Learn." and "Do." in a simple reader-friendly thirty page book. The 30PageUniversity.com books cover the basic fundamental and necessary steps required for any small business owner applying lessons and skills through a hands on workbook section, story section and lesson section in thirty easy-to-read pages. All material, lessons and worksheets are also supported with a series of online resources to help make any product launch a success for the inspiring entrepreneur to the seasoned marketer. Small Biz Pilot is a unique expert small business sales and marketing firm, focused on building opportunity for small business and entrepreneurs. The Small Biz Pilot team creates customized programs to assist our small business partners in the development of their sales and marketing efforts and to help execute their global go-to-market strategy.
Views: 265 Prof. Ken Ninomiya
Precision Motion Control and Positioning & Drive Technologies -  Insights by PI www.pi.ws
This video explains how different drive technologies used in micro-positioning, nanopositioning and precision automation work - by PI. // Contents: Piezo Motors 0:05 Hexapods: 1:24 Piezo Nanopositioners: 3:01 Linear Motors and Gantries: 4:23 Tools for Super Resolution Microscopy: 5:49 SiP - Photonics Alignment Technologies 7:22 About PI: 9:17 Whitepapers and Technotes http://www.pi-usa.us/blog/ and http://www.pi-usa.us/Engineered_Motion_Systems/Precision_Automation_Solutions.php Broadest & Deepest Portfolio of Precision Motion and Automation Technologies PI is a global leader in precision motion and automation technologies, including linear motors, piezo motors and mechanisms, hexapod 6-axis parallel kinematic alignment platforms, air bearing gantries; hybrid drives, multi-axis nanopositioning systems. Examples: Nanopositioning Systems These stages are capable of providing nanometer size steps and below. PI offers different concepts for different applications, from ultra-precise and fast flexure stages for small travel ranges to large air bearing stages and exotic maglev systems. Gantries, Linear Motors, Precision Air Bearing Stages, Components, Systems Air bearing motion systems with linear motors provide frictionless motion with excellent guiding precision (flatness/straightness) over long travel ranges, and with high load capacity. PI's air bearing stage designs are based on more than 200 man years of experience. Hexapod 6-Axis Positioners and Motion Platforms (Stewart Platforms) Hexapod parallel positioners provide extremely versatile multi-axis motion in all degrees of freedom. They are based on a 6-axis (XYZ, Pitch, Roll, Yaw) actuator system, arranged in parallel between a top and bottom platform. PI Hexapod positioners and motion simulators have many advantages over conventional multi-axis stages, such as improved dynamics, smaller package size and higher stiffness. Piezo Mechanisms: Stages & Positioners, Flexure Direct Drives, Piezo Motor Long Travel Designs Several piezo-based positioning concepts: Flexure-guided stages provide the highest precision and speed, but are limited to typically to 1 mm travel range. Several piezo motor concepts are offered for long travel ranges. Ultrasonic piezo motors provide higher speed, PiezoWalk motors excel in force generation, and stick-slip motors are very compact and cost effective. Precision Automation Stages and Actuators A large variety of linear and rotary stages and actuators for precision automation is available. Several drive technologies: 3-phase electromagnetic motors, voice coil linear motors provide high speed long travel and long service life. Custom gantry systems with mechanical bearings and air bearings are available. Photonics Alignment, Automated Fiber Positioners Fiber alignment / photonics test automation systems come in different flavors from compact XYZ motorized fiber positioners to fully automated 6 degree of freedom hexapod alignment systems with controller and software. Integrated closed-loop piezo scanners provide extremely fast response for the shortest possible alignment times. Digital Controllers / ACS Automation Controllers Closed-loop positioning and motion controllers for piezo systems and linear motors are the key to high performance motion. PI provides a very large spectrum, from miniature OEM modules, to compact digital-servo bench top controllers. High-end multi-axis controllers based on ACS modules with EtherCat® connectivity with advanced servo algorithms.
Views: 83147 nanopositioning
Galileo launch & u-blox positioning technology on Swiss TV (in German)
On December 15th 2016 the European Commission (EC) officially announced the launch of Galileo Initial Services. In the beginning of 2016 u-blox had already announced a firmware update for the vast majority of its u-blox M8 multi-GNSS receiver products, most which support Galileo in addition to GPS, GLONASS, BeiDou, QZSS and SBAS. Find the relevant products at https://www.u-blox.com/en/product-search/field_product_class/modules-199/field_product_platform/M8?utm_source=SFMC&utm_campaign=Customer+email+-+Galileo+-+20161220&utm_medium=email
Views: 1335 u-blox
How to Position a Brand
How to Position a Brand Chris and Jose talk about how to position yourself and your business to maximize your value and your happiness. Learn how to analyze and dissect the positioning and design strategies of powerful brands like: Harley Davidson, Apple, Lululemon and Adidas. Learn strategic and tactical skills you can use to grow your business. Book: Positioning: The Battle for Your Mind By Al Ries http://amzn.to/1JuqKhe Table of Contents 1:29 Positioning Overview (Coke example) Scarcity Demand Convenience 3:34 Apple positioning case study 6:37 Virgin America positioning case study 7:51 Toyota positioning case study 8:59 How to position your design business - The 3 key components of positioning 10:53 Identifying what you're good at - venn diagram 15:14 What industries value your skill set? 17:04 Who are the customers? 17:48 Highly successful brands are analyzed by Chris and Jose 20:50 Understand your customers, sound and look like them 21:45 How to target a market and get clients 26:15 Summary Special Thanks to our Sponsors: Shutterstock - http://www.shutterstock.com Media Temple - http://mediatemple.net This is Ground - http://thisisground.com Links Discussed in This Episode: CORE Really Explained: https://www.youtube.com/watch?v=j9WFfp1iBaw&list=UU-b3c7kxa5vU-bnmaROgvog CORE Brand Attributes Webinar: https://www.youtube.com/watch?v=5l4i3PZucHI&list=UU-b3c7kxa5vU-bnmaROgvog CORE Defining the Brand: https://mail.google.com/mail/u/0/#sent/14a131fd05283512?projector=1 _________________________________________________ Listen to the Futur podcast on iTunes: https://itunes.apple.com/us/podcast/the-futur/id1209219220?mt=2 Android Stitcher: http://www.stitcher.com/podcast/aaron/the-futur Google Play: https://play.google.com/music/listen?u=0#/ps/Itg3hr5bs4a54w73o2toxcr4vhe HOW TO SUPPORT THE FUTUR: Purchase a Kit:https://www.thefutur.com/shop/ subscribe to the secret and private Master mind group on FB with bi-weekly webinars & exclusive videos not released anywhere else. Music on the show from Art-list.io http://goo.gl/22VpQi Use our Amazon Affiliate Link: http://astore.amazon.com/chrisdo-20 Buy useful design tools from Creative Market: https://creativemarket.com/?u=ChrisDo Get your business cards printed at Moo: http://www.moo.com/share/qn6x98 _________________________________________________ Need brand strategy help? Visit Blind LA’s WEBSITE: http://blind.com Jose Caballer: http://bit.ly/josecaballerTwitter Chris Do: http://bit.ly/theChrisDoTwitter Purchase a CORE Kit: http://bit.ly/myskooltools
Views: 78184 The Futur
Class Six: Niche Thyself! How to Think About Product Positioning
Your business is unique, so are your customers. Identify your niche market and it will help you position your products and/or services more effectively and successfully. This class is hosted by +Alejandro Amezcua from +Syracuse University.
Chapter 9- Positioning Using the 4 Ps
In advertising their are four ps Product, Place, Price and Promotion. Here are five different kinds of products, each are very similar to one another, there are only a few differences between them.
Views: 86 HilaryTGrade11
Marketing Mondays: Positioning Differentiation
Views: 44 EvoNexus CommNexus
Innovative Marketing Ideas
Eight Innovative Marketing and brand ideas Cool marketing tips Also watch Experience Marketing https://youtu.be/f4iQ3TCbqTk Keywords: Take all you can if you break it Brilliant advertising strategies Proven marketing concepts Branding strategy marketing tips for small businesses Marketing strtaegies marketing management marketing strategies in India Consumer marketing tips and strategies marketing lecture advertising and marketing tips how to gain publicity great brand positioning strategies examples of great marketing
Views: 176601 Positive Revolution
Positioning a Brand - Google's Formula for Inspirational Marketing
Google is one of the masters at positioning a brand. In this presentation from the Promax marketing conference, emotional marketing expert Graeme Newell reveals the inspirational messaging strategy behind this branding powerhouse.
Views: 1621 Graeme Newell

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