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What is Licensing?
 
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Licensing is the process of leasing a legally protected (that is, trademarked or copyrighted) entity – a name, likeness, logo, trademark, graphic design, slogan, signature, character, or a combination of several of these elements. The entity, known as the property or intellectual property, is then used in conjunction with a product. Many major companies and the media consider licensing a significant marketing tool. Licensing is a marketing and brand extension tool that is widely used by everyone from major corporations to the smallest of small business. Entertainment, sports and fashion are the areas of licensing that are most readily apparent to consumers, but the business reaches into the worlds of corporate brands, art, publishing, colleges and universities and non-profit groups, to name a few. Licensing can extend a corporate brand into new categories, areas of a store, or into new stores overall. Licensing is a way to move a brand into new businesses without making a major investment in new manufacturing processes, machinery or facilities. In a well-run licensing program, the property owner maintains control over the brand image and how it's portrayed (via the approvals process and other contractual strictures), but eventually reaps the benefit in additional revenue (royalties), but also in exposure in new channels or store aisles.
Views: 5609 Licensing Expo
What is Licensing?
 
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Licensing is the process of leasing a legally protected (that is, trademarked or copyrighted) entity – a name, likeness, logo, trademark, graphic design, slogan, signature, character, or a combination of several of these elements. The entity, known as the property or intellectual property, is then used in conjunction with a product. Many major companies and the media consider licensing a significant marketing tool. Licensing is a marketing and brand extension tool that is widely used by everyone from major corporations to the smallest of small business. Entertainment, sports and fashion are the areas of licensing that are most readily apparent to consumers, but the business reaches into the worlds of corporate brands, art, publishing, colleges and universities and non-profit groups, to name a few. Licensing can extend a corporate brand into new categories, areas of a store, or into new stores overall. Licensing is a way to move a brand into new businesses without making a major investment in new manufacturing processes, machinery or facilities. In a well-run licensing program, the property owner maintains control over the brand image and how it's portrayed (via the approvals process and other contractual strictures), but eventually reaps the benefit in additional revenue (royalties), but also in exposure in new channels or store aisles.
Views: 11312 Licensing Expo
Licensing and Franchising | Class 11 Business  International Business 1
 
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Licensing and Franchising | Class 11 Business International Business 1 by Anjali Scholarslearning.com is an online education portal that provides interactive study material for students of classes 6th to 12th for CBSE. Complete with elaborate live classes, multimedia tutorials, interactive exercises, practice tests and expert help, we endeavor to make school easy for students and help them score more. We also provide free NCERT solutions, subject-wise synopses and chapter-wise revision notes for classes 6th to 12th for a thorough understanding of concepts right from a basic to an advanced level of difficulty. Download scholarslearning app from android and ios .
The Fundamentals of Licensing Agreements
 
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Michael Kosic, CEO, XYZ Interactive, highlights deals his company has made with his proprietary technology, GestureSense and BeaconSense. Michael shares his framework of thinking for win/win license agreements as well as building a partner ecosystem with multiple products simultaneously in market. | Part 3 of 3
Global Market Entry Strategies Explained
 
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http://www.woltersworld.com Going abroad for business? Or thinking of selling your products in foreign lands? This video goes through the main ways firms can grow their business by selling their products abroad. Exporting, Franchising, Strategic Alliances, Joint Ventures, Direct Investment. Copyright Mark Wolters 2012
Views: 105976 Wolters World
What is a Licensing Agreement?
 
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Is there a difference between licensing and patenting? Yes. inventRight cofounder Andrew Krauss explains the basics of licensing agreements, also known as licensing contracts. This is what you need to know about what a licensing agreement is. inventRight is a one-on-one coaching program that has helped people from more than 40 countries license their ideas for new products. It was founded by Andrew Krauss and Stephen Key in 2001. Visit http://www.inventright.com for more information and to become their student. Call #1-800-701-7993 to set up an appointment with Andrew or another member of the inventRight team to discuss how we can help you license your ideas. New to licensing? Read inventRight cofounder Stephen Key’s bestselling book “One Simple Idea: Turn Your Dreams Into a Licensing Goldmine While Letting Others Do the Work.” Find it here: http://amzn.to/1LGotjB. Want to learn how to license your product ideas without a patent? Stephen's book “Sell Your Ideas With or Without a Patent” explains exactly how. Find it here: http://amzn.to/1T1dOU2. inventRight, LLC. is not a law firm and does not provide legal, patent, trademark, or copyright advice. Please exercise caution when evaluating any information, including but not limited to business opportunities; links to news stories; links to services, products, or other websites. No endorsements are issued by inventRight, LLC., expressed or implied. Depiction of any trademarks/logos does not represent endorsement of inventRight, LLC, its services, or products by the trademark owner. All trademarks are registered trademarks of their respective companies.
Views: 2681 inventRightTV
Licensing and franchising class 11 part 1
 
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https://youtu.be/-RAJBb_62SA https://youtu.be/3_ixvnkW764 https://youtu.be/7tXZWwDotXE https://youtu.be/8-UBI7lpNeE https://youtu.be/bKug81j_KSw https://youtu.be/Ta0lDwgjCYo Comparison Chart BASIS FOR COMPARISONLICENSINGFRANCHISINGMeaningLicensing is an arrangement in which a company (licensor) sells the right to use intellectual property or produce a company's product to the licensee, for royalty.Franchising is an arrangement in which the franchisor permits franchisee to use business model or brand name for a fee, to conduct business, as an independent branch of the parent company (franchisor).Governed byContract LawFranchising regulations or Company Law as the case may be.RegistrationNot necessaryMandatoryTraining and supportNot providedProvidedDegree of controlThe licensor has control on the use of intellectual property by the licensee, but has no control on the licensee's business.Franchisor exerts considerable control over franchisee's business and process.ProcessInvolves one time transfer of property or rights.Needs ongoing assistance of franchiser.Fee structureNegotiableStandard
Views: 7094 bhawna gupta
Entry mode decision - Internationalisation - Global Marketing
 
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An introduction to the subject of market entry mode decision in the connection with an organisation's internationalisation process. 4 sets of factors, which influence an organisation's choice of entry mode, are introduced and evaluated using an example. The subject of internalisation and externalisation is introduced as is a list of possible entry modes. This video is aimed at marketing management students.
Views: 102288 Tine Wade
How to Walk a Trade Show For Licensing
 
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Open innovation was alive and well at the 2019 International Home + Housewares Show in Chicago! Meet inventRight students whose licensed inventions were showcased at the event and learn how to take advantage of trade shows as an independent inventor from leading licensing expert Andrew Krauss. You don't need a booth, you need to hustle! https://www.housewares.org/show/default Bringing an invention to market? Let inventRight, the world's leading experts on product licensing, show you how. Co-founded by Stephen Key and Andrew Krauss in 1999, inventRight has since helped people from more than 60 countries license their ideas. Visit http://www.inventright.com for more information and to become their student. Call #1-800-701-7993 to set up an appointment with Andrew or another member of the inventRight team to discuss how we can help you license your ideas. New to licensing? Read inventRight cofounder Stephen Key’s bestselling book “One Simple Idea: Turn Your Dreams Into a Licensing Goldmine While Letting Others Do the Work.” Find it here: http://amzn.to/1LGotjB. Want to learn how to license your product ideas without a patent? Stephen's book “Sell Your Ideas With or Without a Patent” explains exactly how. Find it here: http://amzn.to/1T1dOU2. inventRight, LLC. is not a law firm and does not provide legal, patent, trademark, or copyright advice. Please exercise caution when evaluating any information, including but not limited to business opportunities; links to news stories; links to services, products, or other websites. No endorsements are issued by inventRight, LLC., expressed or implied. Depiction of any trademarks/logos does not represent endorsement of inventRight, LLC, its services, or products by the trademark owner. All trademarks are registered trademarks of their respective companies.
Views: 2618 inventRightTV
What is BRAND LICENSING? What does BRAND LICENSING mean? BRAND LICENSING meaning & explanation
 
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What is BRAND LICENSING? What does BRAND LICENSING mean? BRAND LICENSING meaning - BRAND LICENSING definition - BRAND LICENSING explanation. Source: Wikipedia.org article, adapted under https://creativecommons.org/licenses/by-sa/3.0/ license. SUBSCRIBE to our Google Earth flights channel - https://www.youtube.com/channel/UC6UuCPh7GrXznZi0Hz2YQnQ Licensing means renting or leasing of an intangible asset. It is a process of creating and managing contracts between the owner of a brand and a company or individual who wants to use the brand in association with a product, for an agreed period of time, within an agreed territory. Licensing is used by brand owners to extend a trademark or character onto products of a completely different nature. Examples of intangible assets include a song ("Somewhere Over The Rainbow"), a character (Donald Duck), a name (Michael Jordan), or a brand (The Ritz-Carlton). An arrangement to license a brand requires a licensing agreement. A licensing agreement authorizes a company which markets a product or service (a licensee) to lease or rent a brand from a brand owner who operates a licensing program (a licensor). A company may choose to license its brand(s) when they believe there is strong consumer acceptance for brand extensions or products. For example, when Apple launched the iPod there was an immediate need for accessories such as headphones, charging and syncing stations and carrying cases. Apple decided not to manufacture these products and instead chose to have a licensee make the products. By doing so, Apple could offer branded "Earbud Headphones", "iPod docking stations" and "iPod socks." Each is made by a separate company but together offer the consumer an elegant solution. All of these accessories are sold by licensees. Apart from benefits to licensors, there are benefits to licensees as well. Licensees lease the rights to a brand for incorporation into their merchandise, but do not share ownership in it. Having access to major national and global brands, and the logos and trademarks associated with those brands, gives the licensee significant benefits. The most important of these is the marketing power the brand brings to the licensee’s products. When brand managers enter or extend into new product categories via licensing they create an opportunity for a licensee to grow their company. Below is an example of the licensed product process steps: Licensor chooses the product categories to be licensed. Licensor finds and negotiates a license with the best licensees. Licensees develop concepts, prototypes and final production samples and submit for approval. Licensor approves licensed products for sale. Licensees sell licensed products to authorized retailers. Licensees expect that the license will provide them with sales growth. This sales growth may be in the form of growth within existing market or the opportunity to enter a new market. To achieve this, licensees expect that the brand they are licensing has significant brand preference, that it will open doors and ultimately help them meet or exceed their business objectives. The licensing contract forces the licensee to achieve certain sales targets and royalties; therefore, the goal of the licensee is to quickly meet their business objectives, thereby achieving their contract obligations. Royalties are the monies paid to a licensor by the licensee for the right to use the licensed property. It is calculated by multiplying the Royalty Rate by the Net Sales. The main international professional association for brand licensing is the Licensing Industry Merchandiser's Association, which sponsors the annual Licensing International Expo.....
Views: 1815 The Audiopedia
International Business & Product Licensing
 
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A brief description of how International Business works, why a business would go global, and what options a business has to begin going global.
Views: 13 Bill Garrison
What is Licensing?
 
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New to Licensing? Watch our short video that covers the basics of Licensing. Want to learn more? Be sure to sign up for our newsletter at https://ubmlicensinggroup.com/ and learn more from http://www.licensemag.com/ Licensing is the process of leasing a legally protected (that is, trademarked or copyrighted) entity – a name, likeness, logo, trademark, graphic design, slogan, signature, character, or a combination of several of these elements. The entity, known as the property or intellectual property, is then used in conjunction with a product.
Views: 10284 Licensing Expo
Licensing and Franchising
 
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Types of Entry Modes-- Created using PowToon -- Free sign up at http://www.powtoon.com/ . Make your own animated videos and animated presentations for free. PowToon is a free tool that allows you to develop cool animated clips and animated presentations for your website, office meeting, sales pitch, nonprofit fundraiser, product launch, video resume, or anything else you could use an animated explainer video. PowToon's animation templates help you create animated presentations and animated explainer videos from scratch. Anyone can produce awesome animations quickly with PowToon, without the cost or hassle other professional animation services require.
Views: 10406 ww lim
Licensing Expo 2018 - Las Vegas | LIMA Licensing - International .
 
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Licensing, at its core, is the process of 'renting' a well-known brand and using it on products. Connecting a powerful brand to an in-demand product helps to increase sales and drive revenue growth. The meeting place for the global licensing industry For more than 35 years, Licensing Expo has connected the world's most influential entertainment, character, art, and corporate brand owners and agents with consumer goods manufacturers, licensees, and retailers. Whether you are looking to spot trends, build partnerships, or secure brand rights for your products, Licensing Expo has your answer.
Views: 429 Sync Media Network
Licensing in international business
 
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-- Created using PowToon -- Free sign up at http://www.powtoon.com/youtube/ -- Create animated videos and animated presentations for free. PowToon is a free tool that allows you to develop cool animated clips and animated presentations for your website, office meeting, sales pitch, nonprofit fundraiser, product launch, video resume, or anything else you could use an animated explainer video. PowToon's animation templates help you create animated presentations and animated explainer videos from scratch. Anyone can produce awesome animations quickly with PowToon, without the cost or hassle other professional animation services require.
Licensing Strategies Part 1
 
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There are many ways to license your IP. You can license by product, markets, distribution channels, territories and many other ways.
Views: 190 Rand Brenner
IBO 2 - International Marketing, International Marketing Entry Modes, Licensing & Franchising
 
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The Commerce Aspirants, IBO 2 - International Marketing, International Marketing Entry Modes, Licensing & Franchising
Jonathan Symington: Basics of International Licensing @ Licensing University
 
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We’ll be covering all the basics of doing business in multiple markets, including all the pitfalls and opportunities that you need to know to successfully expand your licensing business beyond your home market. This will include legal, contractual, financial, cultural and local business considerations, as well as discussion of hot topics of the moment such as the impact of tariffs and Brexit.
Views: 37 LIMAlicensing
8 Mistakes I've Made Licensing My Ideas
 
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inventRight cofounder and leading product licensing expert Stephen Key describes the biggest mistakes he's made licensing his ideas. inventRight is a one-on-one coaching program that has helped people from more than 40 countries license their ideas for new products. It was founded by Andrew Krauss and Stephen Key in 2001. Visit http://www.inventright.com for more information and to become their student. Call #1-800-701-7993 to set up an appointment with Andrew or another member of the inventRight team to discuss how we can help you license your ideas. New to licensing? Read inventRight cofounder Stephen Key’s bestselling book “One Simple Idea: Turn Your Dreams Into a Licensing Goldmine While Letting Others Do the Work.” Find it here: http://amzn.to/1LGotjB. Want to learn how to license your product ideas without a patent? Stephen's book “Sell Your Ideas With or Without a Patent” explains exactly how. Find it here: http://amzn.to/1T1dOU2. inventRight, LLC. is not a law firm and does not provide legal, patent, trademark, or copyright advice. Please exercise caution when evaluating any information, including but not limited to business opportunities; links to news stories; links to services, products, or other websites. No endorsements are issued by inventRight, LLC., expressed or implied. Depiction of any trademarks/logos does not represent endorsement of inventRight, LLC, its services, or products by the trademark owner. All trademarks are registered trademarks of their respective companies.
Views: 12804 inventRightTV
Free Resources to Educate Yourself About Product Licensing
 
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Download your copy of "Getting In: Cutting Through the Red Tape to License Your Ideas" today: http://www.inventright.com/getting-in Check out our library of articles about product licensing: http://www.inventright.com/help/licensing-library Visit IPWatchdog.com for higher-level intellectual property strategy: http://www.ipwatchdog.com/ The USPTO has fantastic free resources as well: https://www.uspto.gov/ inventRight is a one-on-one coaching program that has helped people from more than 40 countries license their ideas for new products. It was founded by Andrew Krauss and Stephen Key in 2001. Visit http://www.inventright.com for more information and to become their student. Call #1-800-701-7993 to set up an appointment with Andrew or another member of the inventRight team to discuss how we can help you license your ideas. New to licensing? Read inventRight cofounder Stephen Key’s bestselling book “One Simple Idea: Turn Your Dreams Into a Licensing Goldmine While Letting Others Do the Work.” Find it here: http://amzn.to/1LGotjB. Want to learn how to license your product ideas without a patent? Stephen's book “Sell Your Ideas With or Without a Patent” explains exactly how. Find it here: http://amzn.to/1T1dOU2. inventRight, LLC. is not a law firm and does not provide legal, patent, trademark, or copyright advice. Please exercise caution when evaluating any information, including but not limited to business opportunities; links to news stories; links to services, products, or other websites. No endorsements are issued by inventRight, LLC., expressed or implied. Depiction of any trademarks/logos does not represent endorsement of inventRight, LLC, its services, or products by the trademark owner. All trademarks are registered trademarks of their respective companies.
Views: 1214 inventRightTV
Should Inventors Attend the Licensing Expo in Las Vegas?
 
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There's a big difference between brand licensing (aka licensing in) and product licensing (aka licensing out). Licensing expert Stephen Key describes why The Licensing Expo isn't a good fit for product developers who want to license their ideas for new products. inventRight is a one-on-one coaching program that has helped people from more than 40 countries license their ideas for new products. It was founded by Andrew Krauss and Stephen Key in 2001. Visit http://www.inventright.com for more information and to become their student. Call #1-800-701-7993 to set up an appointment with Andrew or another member of the inventRight team to discuss how we can help you license your ideas. New to licensing? Read inventRight cofounder Stephen Key’s bestselling book “One Simple Idea: Turn Your Dreams Into a Licensing Goldmine While Letting Others Do the Work.” Find it here: http://amzn.to/1LGotjB. Want to learn how to license your product ideas without a patent? Stephen's book “Sell Your Ideas With or Without a Patent” explains exactly how. Find it here: http://amzn.to/1T1dOU2. inventRight, LLC. is not a law firm and does not provide legal, patent, trademark, or copyright advice. Please exercise caution when evaluating any information, including but not limited to business opportunities; links to news stories; links to services, products, or other websites. No endorsements are issued by inventRight, LLC., expressed or implied. Depiction of any trademarks/logos does not represent endorsement of inventRight, LLC, its services, or products by the trademark owner. All trademarks are registered trademarks of their respective companies.
Views: 1639 inventRightTV
Why Do Brand Owners Exhibit At Licensing Expo?
 
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Do you currently own or represent a brand? Are you looking to expand your brand into new product categories, but aren't quite sure how? See why brand owners choose to exhibit at Licensing Expo.
Views: 5260 Licensing Expo
Best Idea For Business Expansion | Franchising and Licensing | Hindi
 
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Let's Make Your Business Digital With Lapaas. Join Our Most Advanced Digital Marketing Course. That will cover 23 Modules of Business And Digital Marketing like SEO, SEM, Email Marketing, Social Media Marketing, Affiliate Marketing , Digital Identity Creation, blogging, advanced analytics, blogging, video production, Photoshop, business Knowhow, etc To Know More Call +919540065704 or Visit https://lapaas.com/ Lapaas - Best Digital Marketing Institute 455 Shahbad Daulatpur, Delhi-110042 Nearest Metro Station Samaypur Badli Or Rithala Share, Support, Subscribe!!! Youtube: https://www.youtube.com/IntellectualIndies Twitter: https://twitter.com/Intellectualins Facebook: https://www.facebook.com/IntellectualIndies Facebook Myself: https://www.facebook.com/princesahilkhanna Instagram: https://www.instagram.com/intellectualindies/ Website: sahilkhanna.in About : Intellectual Indies is a YouTube Channel, Intellectual Indies is all about improving Mentally, Emotionally, Psychologically, Spiritually & Physically.
Views: 14384 Intellectual Indies
Part 1 - The Global Licensing Market
 
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The Global Top 100 licensing companies accounted for almost $160 billion in retail sales of licensed products out of the total market of almost $192 billion worldwide. Tony Lisanti, The Global Editorial Director of Global License Magazine speaks with David Roth and Ken Schept about the licensing market and how it operates and what the current trends are.
Views: 337 thestorewpp
Licensing Expo Keynote 2017
 
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Cole Gahagan, Chief Commercial Officer of Fanatics Inc., the global leader for sports licensed merchandise, delivers the opening Keynote address at Licensing Expo 2017.
Views: 1081 LIMAlicensing
Licensing Agreement Breakdown For My Recently Licensed Product
 
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In the last video, I talked about what my experience was like of getting my sports merchandising product idea licensed. In this video, I'm doing a breakdown of what that licensing agreement entails. Enjoy! Watch my previous video "Successfully Licensed My Product Idea!": https://youtu.be/GLNUbMrQGU8 FREE Licensing Starter Kit: https://www.houseofroyalties.com/licensing-starter-kit Website: https://www.houseofroyalties.com/ Exclusive Membership Group: https://www.houseofroyalties.com/membership Instagram: https://www.instagram.com/houseofroyalties8/ 🎶i hate social media. by ŦRVPGUÐ: https://soundcloud.com/thatboirobby/i 🎶Grown Up Calls (Wino Willy x Tri Randall Remix): https://soundcloud.com/stillwaterchina/grown-up-calls-wino-willy
Views: 710 House of Royalties
Asian Opportunities for Global Brands: Hong Kong International Licensing Show
 
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New-media game characters join traditional brands in tapping opportunities in the booming Asian licensing industry. The HKTDC Hong Kong International Licensing Show 2012 showcased more than 500 properties including video game icon Angry Birds, as well as those from leading toymaker Hasbro. HKTDC Hong Kong International Licensing Show: http://www.hktdc.com/fair/hklicensingshow-en/HKTDC-Hong-Kong-International-Licensing-Show.html
Views: 1662 HKTDC
The True Value of Royalties and Licensing Agreements
 
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David Fedewa is inventRight's Advanced Negotiations Coach. inventRight is a one-on-one coaching program that has helped people from more than 40 countries license their ideas for new products. It was founded by Andrew Krauss and Stephen Key in 2001. Visit http://www.inventright.com for more information and to become their student. Call #1-800-701-7993 to set up an appointment with Andrew or another member of the inventRight team to discuss how we can help you license your ideas. New to licensing? Read inventRight cofounder Stephen Key’s bestselling book “One Simple Idea: Turn Your Dreams Into a Licensing Goldmine While Letting Others Do the Work.” Find it here: http://amzn.to/1LGotjB. Want to learn how to license your product ideas without a patent? Stephen's book “Sell Your Ideas With or Without a Patent” explains exactly how. Find it here: http://amzn.to/1T1dOU2. inventRight, LLC. is not a law firm and does not provide legal, patent, trademark, or copyright advice. Please exercise caution when evaluating any information, including but not limited to business opportunities; links to news stories; links to services, products, or other websites. No endorsements are issued by inventRight, LLC., expressed or implied. Depiction of any trademarks/logos does not represent endorsement of inventRight, LLC, its services, or products by the trademark owner. All trademarks are registered trademarks of their respective companies.
You Don't Need a Patent to License an Idea
 
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Find Stephen's book "Sell Your Ideas With or Without A Patent" here: https://goo.gl/3rv9OT Stephen pulls back the curtain on strategies to use to license your product without a patent — which the majority of inventRight students do! There are also times when more protection is needed and he shares his experience obtaining more than 20 US and international patents as well as his successful case in Federal Court to stop infringement. How do you decide when you need a patent? What is "perceived ownership" and how do you create it? How do you find a good patent attorney? In this video Stephen introduces his book "Sell Your Ideas with or Without a Patent" which answers all these questions and more. Interested? Invest in your own education. https://goo.gl/3rv9OT Bringing an invention to market? Let inventRight, the world's leading experts on product licensing, show you how. Co-founded by Stephen Key and Andrew Krauss in 1999, inventRight has since helped people from more than 60 countries license their ideas. Visit http://www.inventright.com for more information and to become their student. Call #1-800-701-7993 to set up an appointment with Andrew or another member of the inventRight team to discuss how we can help you license your ideas. New to licensing? Read inventRight cofounder Stephen Key’s bestselling book “One Simple Idea: Turn Your Dreams Into a Licensing Goldmine While Letting Others Do the Work.” Find it here: http://amzn.to/1LGotjB. Want to learn how to license your product ideas without a patent? Stephen's book “Sell Your Ideas With or Without a Patent” explains exactly how. Find it here: http://amzn.to/1T1dOU2. inventRight, LLC. is not a law firm and does not provide legal, patent, trademark, or copyright advice. Please exercise caution when evaluating any information, including but not limited to business opportunities; links to news stories; links to services, products, or other websites. No endorsements are issued by inventRight, LLC., expressed or implied. Depiction of any trademarks/logos does not represent endorsement of inventRight, LLC, its services, or products by the trademark owner. All trademarks are registered trademarks of their respective companies.
Views: 2166 inventRightTV
IP Licensing Agreements - 5 Basic Tips -- Intellectual Property Licensing and Licensing Agreements
 
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Drafting IP Licensing Agreements for businesses. Details: http://www.advocaterahuldev.com/licensing-intellectual-property-agreements/ IP Licensing Agreements are very crucial during commercialisation and market entry strategy formulation. Technology Licensing is also a viable option in some cases. What Is Licensing? Generally, a "License" refers to a right granted by a first party to a second party, wherein the first party is known as licensor and the second party is known as licensee. The grant of a license by the licensor to the licensee constitutes an element of an agreement between those parties. By way of executing a licensing agreement, the licensor authorizes the licensee to use the licensed material, which may be a technology or an Intellectual Property (IP), such as, for example, Patent, Trademark, Copyright, Design etc. Types of Licensing Agreements Broadly, IP licensing agreements are of following types: Technology License Agreement Trademark Licensing and Franchising Agreement Copyright License Agreement Crucial points while executing a licensing agreement include various requirements for effective licensing agreements, which also define nature of rights that can be licensed and certain rights which are not licensable. https://advocaterahuldev.com/
Living Abroad and Licensing Your Idea to American Companies
 
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If you don't live in the United States, you can still license your ideas to American companies. In fact you can license your ideas from anywhere in the world: Licensing is a global opportunity. Stephen and Andrew explain why their international students are not a disadvantage — and how you too can get in on the licensing lifestyle. To learn more about Stephen and Andrew's one-on-one coaching program, visit http://inventright.com/.
Views: 1658 inventRightTV
How to License Your Product Ideas Without a Patent
 
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https://www.amazon.com/Sell-Your-Ideas-Without-Patent/dp/1507885733/ A patent is not required to license a simple product idea. Stephen Key and Andrew Krauss, cofounders of inventRight, have developed a strategy for licensing ideas without a patent. Speed to market is crucial! You can't afford to wait for a patent to issue to start making moves. Learn how 99% of their students license ideas without a patent. Want to learn how to license your ideas without a patent? Stephen's book Sell Your Ideas With or Without a Patent explains exactly how to do that. Pick up a copy here: http://amzn.to/1T1dOU2. New to licensing? Read Stephen's bestselling book One Simple Idea: Turn Your Dreams Into a Licensing Goldmine While Letting Others Do the Work (http://amzn.to/1LGotjB) inventRight is a one-on-one coaching program that helps people license their ideas founded by Stephen Key and Andrew Krauss in 2001. Visit http://www.inventright.com for more information and to become their student. Call #1-800-701-7993 to set up an appointment with Andrew or another member of the inventRight team to discuss how they can help you license your ideas.
Views: 71139 inventRightTV
WWE International Licensing Show 2018
 
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Licensing, at its core, is the process of 'renting' a well-known brand and using it on products. Connecting a powerful brand to an in-demand product helps to increase sales and drive revenue growth. The meeting place for the global licensing industry For more than 35 years, Licensing Expo has connected the world's most influential entertainment, character, art, and corporate brand owners and agents with consumer goods manufacturers, licensees, and retailers. Whether you are looking to spot trends, build partnerships, or secure brand rights for your products, Licensing Expo has your answer.
Views: 18 Sync Media Network
Power Rangers Dino Charge and Mighty Morphin Power Rangers Products at Licensing Expo 2015
 
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Power Rangers Dino Charge Toys and Products at Saban Brand's Booth (Licensing International Expo 2015). Mighty Morphin Power Rangers (Legacy/Collector Line) and Popples are also included at the booth. Power Rangers Dino Super Charge and the new Red Ranger posters are featured at Saban Brands' Booth. . #PowerRangers #GoGoPowerRangers #Hasbro Subscribe for More Power Rangers: http://www.youtube.com/powerrangersofficial?sub_confirmation=1 Shop for Power Rangers here: http://www.powerrangers.com Facebook: http://www.facebook.com/powerrangers Instagram: http://www.instagram.com/powerrangers Twitter: http://twitter.com/PowerRangers All-new episodes of Power Rangers Beast Morphers air on Nickelodeon.
Views: 26662 Power Rangers Official
Brad Schultz, formerly of Moshi Monsters: On Successful Global Licensing Strategies
 
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In this exclusive interview, Brad Schultz, former head of video for Mind Candy/Moshi Monsters explains how to make an entertainment brand from an online game for kids, and how to build an audience through digital platforms. More about MIPCOM, the world's entertainment content market: http://www.mipcom.com More about MIPJunior, the world's showcase for kids programming: http://www.mipjunior.com
Views: 356 mipmarkets
Brand Licensing Europe: LIMA President upbeat on licensing business | Marketing Media Money
 
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Maura Regan tells CNBCs James Wright about the trends in licensing and what's driving growth
How to Boost Sales Through Licensing Partnerships   Tips for Becoming a Successful
 
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Licensing provides opportunity for new business growth & profit both for brand owners and their product partners. When establishing a new licensing partnership, it is important to make sure you are working with the right collaborator. Topics include: Licensing 101: An overview of how licensing works What licensors look for in a potential licensing partnership What makes a good licensor/licensee match Case studies of successful licensing partnerships in the home and housewares market Top trends in the licensing industry Presenters Jessica Blue: Vice President, Licensing Expo James Slifer: SVP, Business Development, The Joester Loria Group Steven Ekstract: Group Publisher, License! Global
Aurora Cannabis Receives Health Canada Licensing of Aurora Sky and MedReleaf Bradford
 
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Aurora Cannabis Receives Health Canada Licensing of Aurora Sky and MedReleaf Bradford - RICH TV LIVE - FEBRUARY 25, 2019 - Aurora Cannabis Inc. (the “Company” or “Aurora”) (NYSE: ACB) (TSX: ACB) (Frankfurt: 21P; WKN: A1C4WM) today announced that both its Aurora Sky and MedReleaf Bradford facilities are now fully licensed by Health Canada for the production and sale of cannabis and cannabis derivative products. The rapid scale-up of our production capacity – with our Sky and Bradford facilities specifically adding over 128,000 kg per year in capacity – is resulting in significant increases in product availability across our domestic medical and consumer, as well as our international market segments, over the coming months. Terry Booth, CEO of Aurora Current production at Aurora Sky, with recent harvests exceeding target yields, validates our production philosophy and our investment in high-tech, highly automated facilities. MedReleaf Bradford employs best practices identified during the integration of the Aurora and MedReleaf organizations, and is consistently delivering exceptional yields and high-quality product that has resonated well in both the medical and consumer markets. Aurora Sky Located at the Edmonton International Airport in Alberta, Aurora Sky is the Company’s first “Sky Class” facility. Aurora Sky is designed to deliver high quality, consistent and highly cost-efficient cannabis cultivation. At 800,000 square foot, the facility delivers massive scale, incorporates state-of-the-art technology, and leverages a high degree of automation to deliver target production costs of well below one dollar per gram. With the entire facility’s cultivation space now licensed by Health Canada, the Company anticipates the facility to be fully planted in March 2019, with the full impact of product available for sale to be realized by the end of June 2019. MedReleaf Bradford Located in Ontario, MedReleaf Bradford is a 210,000 square foot high-tech production facility built to EU GMP specifications which features 17 independently climate-controlled grow rooms. Designed for large scale, hang-dried, hand-manicured production, 13 of the flower rooms are currently in production to service the consumer and medical markets. With the facility’s cultivation space now completely licensed, Aurora anticipates the facility to be fully planted by early April 2019, reflecting a production capacity of 28,000 kg of high-quality cannabis per annum. Subscribe - https://www.youtube.com/c/RICHTVLIVE Visit - http://www.richtvlive.com/ a FREE community for stocks, sports, travel, and trending topics. #richtvlive #auroracannabis #education https://t.me/joinchat/FR1YMRfXZdpX2bR_D3tJAw Join the RICH TV LIVE FREE Social Media Community - Download the Amino app on your phone or computer and follow the link - https://aminoapps.com/c/RICHTVLIVE/home/ RICH TV LIVE Clothing - https://teespring.com/stores/rich-tv-live ILL KIDD Playlist - https://www.youtube.com/playlist?list=PLiBGEhbXkQPCHTZsUlx-GxSGgsCLUSKJO Popular Uploads - https://goo.gl/tbvXGg Most Recent Upload - https://goo.gl/unKXBy YouTube Channel Page - https://goo.gl/yUdG7w Subscribe - https://goo.gl/q2tLnn Rich TV Live Playlist - https://goo.gl/e116JF RICH TV LIVE TOP 10 STOCKS Playlist - https://www.youtube.com/playlist?list=PLiBGEhbXkQPCfeYmBKHyXXu8dZc3YkkbW&disable_polymer=true Disclaimer RICH TV LIVE company profiles and other investor relations materials, publications or presentations, including web content, are based on data obtained from sources we believe to be reliable but are not guaranteed as to accuracy and are not purported to be complete. As such, the information should not be construed as advice designed to meet the particular investment needs of any investor. Any opinions expressed in RICH TV LIVE reports company profiles or other investor relations materials and presentations are subject to change. RICH TV LIVE and its affiliates may buy and sell shares of securities or options of the issuers mentioned on this website at any time. Investing is inherently risky. RICH TV LIVE is not responsible for any gains or losses that result from the opinions expressed on this website, in its research reports, company profiles or in other investor relations materials or presentations that it publishes electronically or in print. Disclosure - https://www.richtvlive.com/feature-.html We strongly encourage all investors to conduct their own research before making any investment decision. For more information on stock market investing, visit the Securities and Exchange Commission ("SEC") at www.sec.gov/Canadian CSA https://www.securities-administrators.ca/.
Views: 855 RICH TV LIVE
Here's Why YOU Should Attend Licensing Expo!
 
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At the forefront of worldwide licensing trends, bringing together brands from more than 90+ countries ---Licensing Expo is the place to be June 8-11, 2015 !!!! For 35 years Licensing Expo has connected the world's most influential entertainment, digital properties, character, fashion, art and corporate brand owners and agents with consumer goods manufacturers, licensees and retailers. This is the meeting place for the global licensing industry, whether you are looking to spot trends, build strategic partnerships or secure promotional tie-ins. Millions of products across the world started life as a conversation at Licensing Expo, and this is where you can find the right partners to expand your business and make the deals that will change your business forever. In 2014, 482 exhibitors representing more than 5,000 brands gathered in Las Vegas and more than 15,700 key decision making retailers, manufacturers, marketing and advertising professionals attended, across all consumer product categories. Don't miss the most exciting year yet, the 2015 Licensing Expo begins June 8 - June 11th in Las Vegas at the Mandalay Bay Hotel, Convention Center, & Resort. Learn more online, http://www.licensingexpo.com --------------------------------------------------------------------- Video Work By: LACED Agency, http://www.lacedagency.com
Views: 5990 Licensing Expo
Licensing in international business
 
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-- Created using PowToon -- Free sign up at http://www.powtoon.com/youtube/ -- Create animated videos and animated presentations for free. PowToon is a free tool that allows you to develop cool animated clips and animated presentations for your website, office meeting, sales pitch, nonprofit fundraiser, product launch, video resume, or anything else you could use an animated explainer video. PowToon's animation templates help you create animated presentations and animated explainer videos from scratch. Anyone can produce awesome animations quickly with PowToon, without the cost or hassle other professional animation services require.
How to Craft a Winning Market Entry Strategy: Part 2 -- Special Licensing Agreements
 
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http://DonaldMcMichael.com We continue our investigation of the methods we can employ to expand businesses into new markets. Inside today's video we will focus on understanding contract manufacturing and franchising from the asset owner's perspective. If the attributes of your product and company culture align with one of these methods you stand to achieve the highest return on investment (ROI) of all the business development strategies. Why is this... well you'll have to watch the video to discover why. My goal with this video blog series is to have you take something away from each part, whether it's a reminder about an old friend or new perspective. Best, Don P.S. Don't forget to rate my video and leave a comment if you have something to add. For more information and videos on business strategy execution visit: http://DonaldMcMichael.com
Views: 3786 Donald McMichael
Full-Time Job? Licensing Your Ideas On the Go
 
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If you have a full-time job, do you really have enough time to license your ideas for new products. Yes! In this video, Woof Washer 360 inventor and inventRight coach Ryan Diez demonstrates how he gets in touch with potential licensees by using his phone when he has a few minutes free. Diez has a full-time job in addition to working for inventRight. https://www.entrepreneur.com/article/248244 inventRight is a one-on-one coaching program that has helped people from more than 40 countries license their ideas for new products. It was founded by Andrew Krauss and Stephen Key in 2001. Visit http://www.inventright.com for more information and to become their student. Call #1-800-701-7993 to set up an appointment with Andrew or another member of the inventRight team to discuss how we can help you license your ideas. New to licensing? Read inventRight cofounder Stephen Key’s bestselling book “One Simple Idea: Turn Your Dreams Into a Licensing Goldmine While Letting Others Do the Work.” Find it here: http://amzn.to/1LGotjB. Want to learn how to license your product ideas without a patent? Stephen's book “Sell Your Ideas With or Without a Patent” explains exactly how. Find it here: http://amzn.to/1T1dOU2. inventRight, LLC. is not a law firm and does not provide legal, patent, trademark, or copyright advice. Please exercise caution when evaluating any information, including but not limited to business opportunities; links to news stories; links to services, products, or other websites. No endorsements are issued by inventRight, LLC., expressed or implied. Depiction of any trademarks/logos does not represent endorsement of inventRight, LLC, its services, or products by the trademark owner. All trademarks are registered trademarks of their respective companies.
Views: 1736 inventRightTV
Parade of Characters International licensing expo 2018
 
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Licensing, at its core, is the process of 'renting' a well-known brand and using it on products. Connecting a powerful brand to an in-demand product helps to increase sales and drive revenue growth. The meeting place for the global licensing industry For more than 35 years, Licensing Expo has connected the world's most influential entertainment, character, art, and corporate brand owners and agents with consumer goods manufacturers, licensees, and retailers. Whether you are looking to spot trends, build partnerships, or secure brand rights for your products, Licensing Expo has your answer.
Views: 841 Sync Media Network
Licensing 101 Webinar:  The Basics of Licensing Explained
 
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Licensing with the right brand partners can grow and change the businesses of retailers and manufacturers . The licensing business has changed dramatically since its inception and consumers are much more brands conscious than ever before, wanting branded products that make them feel good about their purchases. Join this webinar to learn: - Overview of how licensing works - Learn about successful business models that can be implemented - Case studies will be shared to show how licensing programs have performed in the home and housewares market
How LICENSING Can Grow Your Brand or Business
 
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New York Yankees T-shirt, Batman Action Figure, Mrs. Fields Klondike Ice Cream Bar, Calvin Klein underwear. Did you know that all these are licensed products? Brand Trademark Licensing: Why or how does it work? Stu Seltzer, President of Seltzer Licensing Group, Specialists in Licensing and Strategic Alliances, discusses brand licensing and how licensing can help grow any business. He uses Marketing principles to show how to create more loyalty among your customers through licensing. Part 2: How to Determine Royalty Fees and Costs of Licensing http://www.youtube.com/watch?v=MGH55iIT-A0 For more information on how to grow your business through licensing, connect with us: http://www.seltzerlicensing.com
Views: 6152 SeltzerLicensingGrp
How do I adapt my product to international markets?
 
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Becky Ann Hughes, VP, Glu Mobile explains how they adapt their mobile games to international markets from day one. Becky Ann Hughes serves as Vice President and GM at Glu Mobile, a leader in free-to-play mobile gaming. Since joining the GluPlay team in 2010, Becky Ann has spearheaded tremendous growth of the studio and integration following its acquisition in 2014. Becky Ann has a keen understanding of all aspects related to product development including creative direction, product analytics, licensing and business development, engineering, and live operations. Video Transcript: How do I adapt my product to international markets? Video gaming and especially mobile gaming is a global phenomenon, so all of our apps have to be developed for the world. A couple of things we do initially in the game development is that we make sure our art style and our mechanics themselves are very intuitive for anybody regardless of where you are at. You can actually see how you will play and what you will play in any culture that you are in. We localize in 14 different languages across the world and we make sure that the localization is in the app store page as well as in the game so that they really have a good experience when they're playing the game. Learn more at http://siliconvalleyforum.com/startupedia/product
Views: 10 Startupedia
Licensing International Expo 2012 - Exhibit Design
 
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The Licensing Expo 2012 wrapped up today at the Las Vegas Convention Center in Las Vegas. This is the world's premier event for Brand Management. See the best views of the trade show floor. See industry giants and photos of the show floors best trade show display booths. We're Exhibit People, we're located in Las Vegas. We're a full service trade show display company and we work hundreds of shows, and while we're there, we look for booth designs that stand out from the rest. It's not just the expensive industry giants that catch our eye, but it's any booth design that has a well put together look, feel and message -- at any size or complexity. This is an ongoing Best-of-Show service that benefits exhibitors and designers to maximize their exhibit marketing efforts. If you're in the market for a new or rental trade show display, talk to us and see if we should be your next exhibit company 888.323.2830 / www.exhibitpeople.com.
Views: 1107 Exhibit People