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What is Licensing?
 
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Licensing is the process of leasing a legally protected (that is, trademarked or copyrighted) entity – a name, likeness, logo, trademark, graphic design, slogan, signature, character, or a combination of several of these elements. The entity, known as the property or intellectual property, is then used in conjunction with a product. Many major companies and the media consider licensing a significant marketing tool. Licensing is a marketing and brand extension tool that is widely used by everyone from major corporations to the smallest of small business. Entertainment, sports and fashion are the areas of licensing that are most readily apparent to consumers, but the business reaches into the worlds of corporate brands, art, publishing, colleges and universities and non-profit groups, to name a few. Licensing can extend a corporate brand into new categories, areas of a store, or into new stores overall. Licensing is a way to move a brand into new businesses without making a major investment in new manufacturing processes, machinery or facilities. In a well-run licensing program, the property owner maintains control over the brand image and how it's portrayed (via the approvals process and other contractual strictures), but eventually reaps the benefit in additional revenue (royalties), but also in exposure in new channels or store aisles.
Views: 4320 Licensing Expo
International Business & Product Licensing
 
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A brief description of how International Business works, why a business would go global, and what options a business has to begin going global.
Views: 9 Bill Garrison
Licensing and Franchising | Class 11 Business  International Business 1
 
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Licensing and Franchising | Class 11 Business International Business 1 by Anjali Scholarslearning.com is an online education portal that provides interactive study material for students of classes 6th to 12th for CBSE. Complete with elaborate live classes, multimedia tutorials, interactive exercises, practice tests and expert help, we endeavor to make school easy for students and help them score more. We also provide free NCERT solutions, subject-wise synopses and chapter-wise revision notes for classes 6th to 12th for a thorough understanding of concepts right from a basic to an advanced level of difficulty. Download scholarslearning app from android and ios .
Global Market Entry Strategies Explained
 
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http://www.woltersworld.com Going abroad for business? Or thinking of selling your products in foreign lands? This video goes through the main ways firms can grow their business by selling their products abroad. Exporting, Franchising, Strategic Alliances, Joint Ventures, Direct Investment. Copyright Mark Wolters 2012
Views: 95161 Wolters World
Innovation and Access: the Role of IP Licensing
 
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Please join the CSIS Scholl Chair in International Business for a morning conference on humanitarian licensing. This exciting new concept in IP regulation that seeks to improve access to new innovation in humanitarian contexts while also protecting the rights of IP owners and fostering innovation. --------------------------------------------------------------------- Subscribe to our channel: http://cs.is/2dCfTve CSIS is the world's #1 defense and national security think tank. Visit http://www.csis.org to find more of our work as we bring bipartisan solutions to the world's greatest challenges. Check out the rest of our videos here: http://cs.is/2dolqpj Follow CSIS on Twitter: http://twitter.com/csis On Facebook: http://www.facebook.com/CSIS.org And on Instagram: http://www.instagram.com/csis/
Licensing Expo 2018 - Las Vegas | LIMA Licensing - International .
 
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Licensing, at its core, is the process of 'renting' a well-known brand and using it on products. Connecting a powerful brand to an in-demand product helps to increase sales and drive revenue growth. The meeting place for the global licensing industry For more than 35 years, Licensing Expo has connected the world's most influential entertainment, character, art, and corporate brand owners and agents with consumer goods manufacturers, licensees, and retailers. Whether you are looking to spot trends, build partnerships, or secure brand rights for your products, Licensing Expo has your answer.
Views: 260 Sync Media Network
What is Licensing?
 
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New to Licensing? Watch our short video that covers the basics of Licensing. Want to learn more? Be sure to sign up for our newsletter at https://ubmlicensinggroup.com/ and learn more from http://www.licensemag.com/ Licensing is the process of leasing a legally protected (that is, trademarked or copyrighted) entity – a name, likeness, logo, trademark, graphic design, slogan, signature, character, or a combination of several of these elements. The entity, known as the property or intellectual property, is then used in conjunction with a product.
Views: 5876 Licensing Expo
What is Licensing?
 
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Licensing is the process of leasing a legally protected (that is, trademarked or copyrighted) entity – a name, likeness, logo, trademark, graphic design, slogan, signature, character, or a combination of several of these elements. The entity, known as the property or intellectual property, is then used in conjunction with a product. Many major companies and the media consider licensing a significant marketing tool. Licensing is a marketing and brand extension tool that is widely used by everyone from major corporations to the smallest of small business. Entertainment, sports and fashion are the areas of licensing that are most readily apparent to consumers, but the business reaches into the worlds of corporate brands, art, publishing, colleges and universities and non-profit groups, to name a few. Licensing can extend a corporate brand into new categories, areas of a store, or into new stores overall. Licensing is a way to move a brand into new businesses without making a major investment in new manufacturing processes, machinery or facilities. In a well-run licensing program, the property owner maintains control over the brand image and how it's portrayed (via the approvals process and other contractual strictures), but eventually reaps the benefit in additional revenue (royalties), but also in exposure in new channels or store aisles.
Views: 7590 Licensing Expo
Parade of Characters International licensing expo 2018
 
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Licensing, at its core, is the process of 'renting' a well-known brand and using it on products. Connecting a powerful brand to an in-demand product helps to increase sales and drive revenue growth. The meeting place for the global licensing industry For more than 35 years, Licensing Expo has connected the world's most influential entertainment, character, art, and corporate brand owners and agents with consumer goods manufacturers, licensees, and retailers. Whether you are looking to spot trends, build partnerships, or secure brand rights for your products, Licensing Expo has your answer.
Views: 336 Sync Media Network
Patents and Licensing
 
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Mikael Herlvesen, UVA Patent Foundation, at the Darden Life Science BootCamp, April 16 2010.
Views: 3468 DardenMBA
What is the Global Licensing Group?
 
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The Global Licensing Group at UBM is the worldwide licensing industry’s leading tradeshow organizer and media partner. Our mission is to provide opportunities around the world to bring brands and products together to explore and cement licensing partnerships. Learn more by visiting www.ubmlicensinggroup.com
Views: 888 Licensing Expo
Licensing Expo 2018 What is Licensing?
 
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Licensing Expo 2018 What is Licensing? Licensing, at its core, is the process of 'renting' a well-known brand and using it on products. Connecting a powerful brand to an in-demand product helps to increase sales and drive revenue growth. The meeting place for the global licensing industry For more than 35 years, Licensing Expo has connected the world's most influential entertainment, character, art, and corporate brand owners and agents with consumer goods manufacturers, licensees, and retailers. Whether you are looking to spot trends, build partnerships, or secure brand rights for your products, Licensing Expo has your answer.
Views: 54 Sync Media Network
Discover UBM's Global Licensing Group
 
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Expand your potential in top global licensing markets. The most influential events. The leading source of licensing news. Limitless possibilities.
Monster Trucks. Jedi AR, Godzilla, Grumpy Cat International Licensing Expo 2018
 
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Licensing, at its core, is the process of 'renting' a well-known brand and using it on products. Connecting a powerful brand to an in-demand product helps to increase sales and drive revenue growth. The meeting place for the global licensing industry For more than 35 years, Licensing Expo has connected the world's most influential entertainment, character, art, and corporate brand owners and agents with consumer goods manufacturers, licensees, and retailers. Whether you are looking to spot trends, build partnerships, or secure brand rights for your products, Licensing Expo has your answer.
Views: 673 Sync Media Network
WWE International Licensing Show 2018
 
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Licensing, at its core, is the process of 'renting' a well-known brand and using it on products. Connecting a powerful brand to an in-demand product helps to increase sales and drive revenue growth. The meeting place for the global licensing industry For more than 35 years, Licensing Expo has connected the world's most influential entertainment, character, art, and corporate brand owners and agents with consumer goods manufacturers, licensees, and retailers. Whether you are looking to spot trends, build partnerships, or secure brand rights for your products, Licensing Expo has your answer.
Views: 15 Sync Media Network
The Fundamentals of Licensing Agreements
 
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Michael Kosic, CEO, XYZ Interactive, highlights deals his company has made with his proprietary technology, GestureSense and BeaconSense. Michael shares his framework of thinking for win/win license agreements as well as building a partner ecosystem with multiple products simultaneously in market. | Part 3 of 3
Books Rights and Licensing
 
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BOOKS RIGHTS AND LICENSING. How does a publisher go about licensing the rights to a book to an international publisher for a translated edition. John Bond of Riverwinds Consulting discusses the basic steps. MORE VIDEOS on Book Rights and Licensing: https://www.youtube.com/playlist?list=PLqkE49N6nq3inJ7hXWk6S4c0N7UYlmTqf FIND OUT more about John Bond and his publishing consulting practice at www.RiverwindsConsulting.com SEND IDEAS for John to discuss on Publishing Defined. Email him at [email protected] or see http://www.PublishingDefined.com CONNECT Twitter: https://twitter.com/JohnHBond LinkedIn: https://www.linkedin.com/in/johnbondnj Google+: https://plus.google.com/u/0/113338584717955505192 Goodreads: https://www.goodreads.com/user/show/51052703-john-bond YouTube: https://www.youtube.com/c/JohnBond BOOKS by John Bond: The Story of You: http://www.booksbyjohnbond.com/the-story-of-you/about-the-book/ You Can Write and Publish a Book: http://www.booksbyjohnbond.com/you-can-write-and-publish-a-book/about-the-book/ TRANSCRIPT: Hi there, I am John Bond from Riverwinds Consulting and this is Publishing Defined. Today I am to going to discuss the basics of licensing the rights to a book or product in scholarly publishing to an international publisher for a translated edition. The essence of rights deals is that a company licenses the rights to publish a different language version of your work in their language or region. You are paid a modest one-time fee or royalty and do no work and make no investment. The translating company does all the work and takes all the risks or reaps all the reward. Likely, your company would still be able to sell the original language edition in this region. For this discussion, I am going to assume we are discussing an American scholarly publisher licensing translation rights for a book or monograph to an international publisher for that company to republish in their native language. As a scholarly publisher, the first question to ask is who in your office will do the work. It may be done through your marketing department, through business development, editorial departments, or other places. Have all efforts concentrated with one group and refer all inquiries there. Also, some publishers use an agent as the intermediary. Many times, an agent will know about a market than an employee who might have this as a part of their job. As a first step, I’d suggest you consider your motivations for pursuing international editions of your books. Is it for additional revenue, or to help you promote the original edition you published? Perhaps the author or editor has a high interest in having their work be available in other countries or other languages. Or maybe you want to spread the word about the topic of the material and increase the exposure to the content. Either way, knowing your motivations is very helpful. Next is to understand what you have available to sell. All your books’ metadata should be listed in one spreadsheet. Appropriate bibliographic information for each title should be included, such as author, title, ISBN, format, and physical specifications, and so on. This document will grow and expand as the categories increase. Next is confirming your organization holds all the rights to the material. Check your contracts that you own all rights, in all languages, in all formats, worldwide. Assuming you do, confirm there is no material in the book (let’s say a figure or table) that was reprinted with permission from a third party. If there was, you will need to note this and convey this limitation to future interested parties. Let’s assume you have no reprinted material. Next create brief marketing materials that explain your company or organization. Note the key titles and offer a complete list. An informative one or two-page PDF will serve the purpose. Now you will need to create a list of potential publishers to contact by region or language. You may know these publishers already, or your authors may know of them. An internet search might work, that is “medical publishers in Spain” or “science publishers in Italy.” A final source is looking at who exhibits at the Frankfurt Book Fair. This large convention in Frankfurt, Germany is where most international publishers gather in one place. Check out what companies attend this convention. Next contact these publishers with an email or call about their interest in having them considering your books for possible translation. Explain your interest, and discuss the newest or not yet released title. Include any promotional material......
Views: 807 John Bond
International Licensing: A Status Report
 
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TLL's Marty Brochstein talks about international licensing.
Views: 1314 epmcommunications
Licensing Strategies Part 1
 
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There are many ways to license your IP. You can license by product, markets, distribution channels, territories and many other ways.
Views: 151 Rand Brenner
Volume Licensing Programs & Product Licensing
 
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Amitava Bhattacharya, the Licensing Specialist at Microsoft India talks about the different licensing programs at Microsoft and how to get information easily on Volume Licensing and Product Licensing programs.
Views: 1257 MicrosoftIndiaVideos
What is BRAND LICENSING? What does BRAND LICENSING mean? BRAND LICENSING meaning & explanation
 
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What is BRAND LICENSING? What does BRAND LICENSING mean? BRAND LICENSING meaning - BRAND LICENSING definition - BRAND LICENSING explanation. Source: Wikipedia.org article, adapted under https://creativecommons.org/licenses/by-sa/3.0/ license. SUBSCRIBE to our Google Earth flights channel - https://www.youtube.com/channel/UC6UuCPh7GrXznZi0Hz2YQnQ Licensing means renting or leasing of an intangible asset. It is a process of creating and managing contracts between the owner of a brand and a company or individual who wants to use the brand in association with a product, for an agreed period of time, within an agreed territory. Licensing is used by brand owners to extend a trademark or character onto products of a completely different nature. Examples of intangible assets include a song ("Somewhere Over The Rainbow"), a character (Donald Duck), a name (Michael Jordan), or a brand (The Ritz-Carlton). An arrangement to license a brand requires a licensing agreement. A licensing agreement authorizes a company which markets a product or service (a licensee) to lease or rent a brand from a brand owner who operates a licensing program (a licensor). A company may choose to license its brand(s) when they believe there is strong consumer acceptance for brand extensions or products. For example, when Apple launched the iPod there was an immediate need for accessories such as headphones, charging and syncing stations and carrying cases. Apple decided not to manufacture these products and instead chose to have a licensee make the products. By doing so, Apple could offer branded "Earbud Headphones", "iPod docking stations" and "iPod socks." Each is made by a separate company but together offer the consumer an elegant solution. All of these accessories are sold by licensees. Apart from benefits to licensors, there are benefits to licensees as well. Licensees lease the rights to a brand for incorporation into their merchandise, but do not share ownership in it. Having access to major national and global brands, and the logos and trademarks associated with those brands, gives the licensee significant benefits. The most important of these is the marketing power the brand brings to the licensee’s products. When brand managers enter or extend into new product categories via licensing they create an opportunity for a licensee to grow their company. Below is an example of the licensed product process steps: Licensor chooses the product categories to be licensed. Licensor finds and negotiates a license with the best licensees. Licensees develop concepts, prototypes and final production samples and submit for approval. Licensor approves licensed products for sale. Licensees sell licensed products to authorized retailers. Licensees expect that the license will provide them with sales growth. This sales growth may be in the form of growth within existing market or the opportunity to enter a new market. To achieve this, licensees expect that the brand they are licensing has significant brand preference, that it will open doors and ultimately help them meet or exceed their business objectives. The licensing contract forces the licensee to achieve certain sales targets and royalties; therefore, the goal of the licensee is to quickly meet their business objectives, thereby achieving their contract obligations. Royalties are the monies paid to a licensor by the licensee for the right to use the licensed property. It is calculated by multiplying the Royalty Rate by the Net Sales. The main international professional association for brand licensing is the Licensing Industry Merchandiser's Association, which sponsors the annual Licensing International Expo.....
Views: 652 The Audiopedia
Licensing in international business
 
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-- Created using PowToon -- Free sign up at http://www.powtoon.com/youtube/ -- Create animated videos and animated presentations for free. PowToon is a free tool that allows you to develop cool animated clips and animated presentations for your website, office meeting, sales pitch, nonprofit fundraiser, product launch, video resume, or anything else you could use an animated explainer video. PowToon's animation templates help you create animated presentations and animated explainer videos from scratch. Anyone can produce awesome animations quickly with PowToon, without the cost or hassle other professional animation services require.
Landing a 7-Figure Licensing Deal
 
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After watching her mother struggle to fix her eyewear, Nancy Tedeschi was struck by an idea. Why not reinvent the screw by adding a long snap-off piece? Thereby enabling glasses-wearers the world over to quickly fix their eyewear! Nancy was absolutely sure she wanted to bring the product to market herself and eventually succeeded. But the burden of running her own company was too great, so she turned to licensing. To date she's sold over 15 million units and her product SnapIt Screw now retails in Walmart. Watch our free webinar with Nancy to learn how she did it! Link: http://www.inventright.com/nancy-s-seven-figure-deal-signup. inventRight is a one-on-one coaching program that has helped people from more than 40 countries license their ideas for new products. It was founded by Andrew Krauss and Stephen Key in 2001. Visit http://www.inventright.com for more information and to become their student. Call #1-800-701-7993 to set up an appointment with Andrew or another member of the inventRight team to discuss how we can help you license your ideas. New to licensing? Read inventRight cofounder Stephen Key’s bestselling book “One Simple Idea: Turn Your Dreams Into a Licensing Goldmine While Letting Others Do the Work.” Find it here: http://amzn.to/1LGotjB. Want to learn how to license your product ideas without a patent? Stephen's book “Sell Your Ideas With or Without a Patent” explains exactly how. Find it here: http://amzn.to/1T1dOU2. inventRight, LLC. is not a law firm and does not provide legal, patent, trademark, or copyright advice. Please exercise caution when evaluating any information, including but not limited to business opportunities; links to news stories; links to services, products, or other websites. No endorsements are issued by inventRight, LLC., expressed or implied. Depiction of any trademarks/logos does not represent endorsement of inventRight, LLC, its services, or products by the trademark owner. All trademarks are registered trademarks of their respective companies.
Views: 7298 inventRightTV
Licensing at the Spielwarenmesse
 
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The Spielwarenmesse is the licensing platform for the toy industry and gives a broad overview of international licensed products and popular licenses. Get more information at www.spielwarenmesse.de/en/licenses
Views: 43 Spielwarenmesse
Licensing to Big Companies vs. Small Companies
 
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David Fedewa is inventRight's Advanced Negotiations Coach. How does licensing your idea to a big company differ from licensing to a small company? There are minuses and pluses to each side, honestly. Big companies don't need you. When small companies make an investment in your product, they need it to work. David shares what he has learned after licensing his ideas for years. inventRight is a one-on-one coaching program that has helped people from more than 40 countries license their ideas for new products. It was founded by Andrew Krauss and Stephen Key in 2001. Visit http://www.inventright.com for more information and to become their student. Call #1-800-701-7993 to set up an appointment with Andrew or another member of the inventRight team to discuss how we can help you license your ideas. New to licensing? Read inventRight cofounder Stephen Key’s bestselling book “One Simple Idea: Turn Your Dreams Into a Licensing Goldmine While Letting Others Do the Work.” Find it here: http://amzn.to/1LGotjB. Want to learn how to license your product ideas without a patent? Stephen's book “Sell Your Ideas With or Without a Patent” explains exactly how. Find it here: http://amzn.to/1T1dOU2. inventRight, LLC. is not a law firm and does not provide legal, patent, trademark, or copyright advice. Please exercise caution when evaluating any information, including but not limited to business opportunities; links to news stories; links to services, products, or other websites. No endorsements are issued by inventRight, LLC., expressed or implied. Depiction of any trademarks/logos does not represent endorsement of inventRight, LLC, its services, or products by the trademark owner. All trademarks are registered trademarks of their respective companies.
What Are The Expectations of Licensors and Licensees | Brand Marketing | Product Licensing
 
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http://PeteCanalichio.com. Licensees expect that the licensor will approach the licensing relationship with a win-win attitude. Opportunities may seem "ripe for the picking" but the licensor expects the licensee to start with building the brand into the product first. The relationship is mutually beneficial if both understand their roles - and so, what are these? Grab Valuable Resources from Brand Licensing Experts for 100% Free Today. Are you interested in extending your brand’s influence, strengthening consumer relationships, and generating unlimited revenue from guaranteed royalty payments? Get Your FREE Membership Today. Visit: http://PeteCanalichio.com/fast-track.
Views: 93 Pete Canalichio
International Licensing and Technology Transfer - A Wolters Kluwer publication
 
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Peter Chrocziel, partner and head of the patent litigation group in Germany for Freshfields, Bruckhaus Deringer discusses the publication International Licensing and Technology Transfer: Practice and the Law. For more information visit http://bit.ly/2eFkuin
Simpsons, Angry Birds,TY, Power Rangers, Emoji's,  International Licensing Expo 2018
 
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Licensing, at its core, is the process of 'renting' a well-known brand and using it on products. Connecting a powerful brand to an in-demand product helps to increase sales and drive revenue growth. The meeting place for the global licensing industry For more than 35 years, Licensing Expo has connected the world's most influential entertainment, character, art, and corporate brand owners and agents with consumer goods manufacturers, licensees, and retailers. Whether you are looking to spot trends, build partnerships, or secure brand rights for your products, Licensing Expo has your answer.
Views: 465 Sync Media Network
Free Resources to Educate Yourself About Product Licensing
 
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Download your copy of "Getting In: Cutting Through the Red Tape to License Your Ideas" today: http://www.inventright.com/getting-in Check out our library of articles about product licensing: http://www.inventright.com/help/licensing-library Visit IPWatchdog.com for higher-level intellectual property strategy: http://www.ipwatchdog.com/ The USPTO has fantastic free resources as well: https://www.uspto.gov/ inventRight is a one-on-one coaching program that has helped people from more than 40 countries license their ideas for new products. It was founded by Andrew Krauss and Stephen Key in 2001. Visit http://www.inventright.com for more information and to become their student. Call #1-800-701-7993 to set up an appointment with Andrew or another member of the inventRight team to discuss how we can help you license your ideas. New to licensing? Read inventRight cofounder Stephen Key’s bestselling book “One Simple Idea: Turn Your Dreams Into a Licensing Goldmine While Letting Others Do the Work.” Find it here: http://amzn.to/1LGotjB. Want to learn how to license your product ideas without a patent? Stephen's book “Sell Your Ideas With or Without a Patent” explains exactly how. Find it here: http://amzn.to/1T1dOU2. inventRight, LLC. is not a law firm and does not provide legal, patent, trademark, or copyright advice. Please exercise caution when evaluating any information, including but not limited to business opportunities; links to news stories; links to services, products, or other websites. No endorsements are issued by inventRight, LLC., expressed or implied. Depiction of any trademarks/logos does not represent endorsement of inventRight, LLC, its services, or products by the trademark owner. All trademarks are registered trademarks of their respective companies.
Views: 1133 inventRightTV
Full-Time Job? Licensing Your Ideas On the Go
 
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If you have a full-time job, do you really have enough time to license your ideas for new products. Yes! In this video, Woof Washer 360 inventor and inventRight coach Ryan Diez demonstrates how he gets in touch with potential licensees by using his phone when he has a few minutes free. Diez has a full-time job in addition to working for inventRight. https://www.entrepreneur.com/article/248244 inventRight is a one-on-one coaching program that has helped people from more than 40 countries license their ideas for new products. It was founded by Andrew Krauss and Stephen Key in 2001. Visit http://www.inventright.com for more information and to become their student. Call #1-800-701-7993 to set up an appointment with Andrew or another member of the inventRight team to discuss how we can help you license your ideas. New to licensing? Read inventRight cofounder Stephen Key’s bestselling book “One Simple Idea: Turn Your Dreams Into a Licensing Goldmine While Letting Others Do the Work.” Find it here: http://amzn.to/1LGotjB. Want to learn how to license your product ideas without a patent? Stephen's book “Sell Your Ideas With or Without a Patent” explains exactly how. Find it here: http://amzn.to/1T1dOU2. inventRight, LLC. is not a law firm and does not provide legal, patent, trademark, or copyright advice. Please exercise caution when evaluating any information, including but not limited to business opportunities; links to news stories; links to services, products, or other websites. No endorsements are issued by inventRight, LLC., expressed or implied. Depiction of any trademarks/logos does not represent endorsement of inventRight, LLC, its services, or products by the trademark owner. All trademarks are registered trademarks of their respective companies.
Views: 1273 inventRightTV
8 Mistakes I've Made Licensing My Ideas
 
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inventRight cofounder and leading product licensing expert Stephen Key describes the biggest mistakes he's made licensing his ideas. inventRight is a one-on-one coaching program that has helped people from more than 40 countries license their ideas for new products. It was founded by Andrew Krauss and Stephen Key in 2001. Visit http://www.inventright.com for more information and to become their student. Call #1-800-701-7993 to set up an appointment with Andrew or another member of the inventRight team to discuss how we can help you license your ideas. New to licensing? Read inventRight cofounder Stephen Key’s bestselling book “One Simple Idea: Turn Your Dreams Into a Licensing Goldmine While Letting Others Do the Work.” Find it here: http://amzn.to/1LGotjB. Want to learn how to license your product ideas without a patent? Stephen's book “Sell Your Ideas With or Without a Patent” explains exactly how. Find it here: http://amzn.to/1T1dOU2. inventRight, LLC. is not a law firm and does not provide legal, patent, trademark, or copyright advice. Please exercise caution when evaluating any information, including but not limited to business opportunities; links to news stories; links to services, products, or other websites. No endorsements are issued by inventRight, LLC., expressed or implied. Depiction of any trademarks/logos does not represent endorsement of inventRight, LLC, its services, or products by the trademark owner. All trademarks are registered trademarks of their respective companies.
Views: 6849 inventRightTV
Licensing opportunities for book publishers at the Licensing International Expo 2011
 
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Ira Mayer from The Licensing Letter speaks about opportunities for book publishing brands at the 2011 Licensing International Expo in Las Vegas, NV
Views: 442 PubPerspectives
Marc Mostman: Case Study - Five Nights at Freddy's @ Licensing University; Licensing Expo #LU131
 
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We take a comprehensive look at how and when the consumer product licensing program took shape for this hit mobile game.
Views: 46 LIMAlicensing
The True Value of Royalties and Licensing Agreements
 
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David Fedewa is inventRight's Advanced Negotiations Coach. inventRight is a one-on-one coaching program that has helped people from more than 40 countries license their ideas for new products. It was founded by Andrew Krauss and Stephen Key in 2001. Visit http://www.inventright.com for more information and to become their student. Call #1-800-701-7993 to set up an appointment with Andrew or another member of the inventRight team to discuss how we can help you license your ideas. New to licensing? Read inventRight cofounder Stephen Key’s bestselling book “One Simple Idea: Turn Your Dreams Into a Licensing Goldmine While Letting Others Do the Work.” Find it here: http://amzn.to/1LGotjB. Want to learn how to license your product ideas without a patent? Stephen's book “Sell Your Ideas With or Without a Patent” explains exactly how. Find it here: http://amzn.to/1T1dOU2. inventRight, LLC. is not a law firm and does not provide legal, patent, trademark, or copyright advice. Please exercise caution when evaluating any information, including but not limited to business opportunities; links to news stories; links to services, products, or other websites. No endorsements are issued by inventRight, LLC., expressed or implied. Depiction of any trademarks/logos does not represent endorsement of inventRight, LLC, its services, or products by the trademark owner. All trademarks are registered trademarks of their respective companies.
Katharine Ku-Cross-licensing and International Patents
 
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Ku discusses the expense of international patents and how they tend to approach international markets.
How to Identify International Markets for Your Products
 
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In this webinar, you will learn where to find and analyze key information and how to customize it for your own products and business. You will also learn an analytical framework for evaluating your product or service in potential markets. You will learn what questions to ask in adapting your product for consumers from different cultural backgrounds and will find customized valuable information on export.gov and other sources. For more information, visit http://export.gov/webinars/eg_main_024461.asp October 13, 2010
Why Do Brand Owners Exhibit At Licensing Expo?
 
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Do you currently own or represent a brand? Are you looking to expand your brand into new product categories, but aren't quite sure how? See why brand owners choose to exhibit at Licensing Expo.
Views: 5036 Licensing Expo
Part 1 - The Global Licensing Market
 
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The Global Top 100 licensing companies accounted for almost $160 billion in retail sales of licensed products out of the total market of almost $192 billion worldwide. Tony Lisanti, The Global Editorial Director of Global License Magazine speaks with David Roth and Ken Schept about the licensing market and how it operates and what the current trends are.
Views: 333 thestorewpp
Licensing International Expo 2012 - Exhibit Design
 
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The Licensing Expo 2012 wrapped up today at the Las Vegas Convention Center in Las Vegas. This is the world's premier event for Brand Management. See the best views of the trade show floor. See industry giants and photos of the show floors best trade show display booths. We're Exhibit People, we're located in Las Vegas. We're a full service trade show display company and we work hundreds of shows, and while we're there, we look for booth designs that stand out from the rest. It's not just the expensive industry giants that catch our eye, but it's any booth design that has a well put together look, feel and message -- at any size or complexity. This is an ongoing Best-of-Show service that benefits exhibitors and designers to maximize their exhibit marketing efforts. If you're in the market for a new or rental trade show display, talk to us and see if we should be your next exhibit company 888.323.2830 / www.exhibitpeople.com.
Views: 1077 Exhibit People
The #1 Thing You Must Do to Succeed at Licensing
 
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Do you have ideas for new products? You should consider licensing them. David Fedewa is inventRight's Advanced Negotiations Coach. He has licensed six of his ideas and helped countless others secure deals. In this video, he explains what you should focus on using the 80/20 rule. inventRight is a one-on-one coaching program that has helped people from more than 40 countries license their ideas for new products. It was founded by Andrew Krauss and Stephen Key in 2001. Visit http://www.inventright.com for more information and to become their student. Call #1-800-701-7993 to set up an appointment with Andrew or another member of the inventRight team to discuss how we can help you license your ideas. New to licensing? Read inventRight cofounder Stephen Key’s bestselling book “One Simple Idea: Turn Your Dreams Into a Licensing Goldmine While Letting Others Do the Work.” Find it here: http://amzn.to/1LGotjB. Want to learn how to license your product ideas without a patent? Stephen's book “Sell Your Ideas With or Without a Patent” explains exactly how. Find it here: http://amzn.to/1T1dOU2. inventRight, LLC. is not a law firm and does not provide legal, patent, trademark, or copyright advice. Please exercise caution when evaluating any information, including but not limited to business opportunities; links to news stories; links to services, products, or other websites. No endorsements are issued by inventRight, LLC., expressed or implied. Depiction of any trademarks/logos does not represent endorsement of inventRight, LLC, its services, or products by the trademark owner. All trademarks are registered trademarks of their respective companies.
Character Building: HK Intl Licensing Show 2011
 
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Jordan Sollitto, Executive Vice President of International Licensing for Warner Brothers consumer products says companies across Asia and particularly on the Chinese mainland are on a sharp learning curve when it comes to licensing. He also explains why Hong Kong is Warner's choice as an Asian base. This webcast is part of a series of reports on the 2011 Hong Kong International Licensing Show, held 10-12 January 2011 at the Hong Kong Convention and Exhibition Centre. Website: http://hklicensingshow.hktdc.com
Views: 478 HKTDC
NICKELODEON LICENSING SHOW
 
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It was time for a new look & new direction for Nickelodeon’s 2013 exhibit with a footprint spanning 90ft x 55ft Fresh Wata set out to incorporate a variety of meeting spaces, showcasing domestic and international product, and excite audiences with this animated brand. Slime poured over the Mandalay Bay convention center and dripped down privacy pods spilling around the perimeter onto the booth carpet. A CNC cut video wall greeted guests along with a twitter activated vending machine and all the fun characters who posed on stage with guests. Traveling through character cut out doorways guests would find small prizes, glass floating bubbles, charging stations, and tasty treats.
Views: 64 Fresh Wata
Licensing 101 Webinar:  The Basics of Licensing Explained
 
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Licensing with the right brand partners can grow and change the businesses of retailers and manufacturers . The licensing business has changed dramatically since its inception and consumers are much more brands conscious than ever before, wanting branded products that make them feel good about their purchases. Join this webinar to learn: - Overview of how licensing works - Learn about successful business models that can be implemented - Case studies will be shared to show how licensing programs have performed in the home and housewares market
Licence and registration for all types of Business in hindi
 
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Before you launch your new business, you'll need to apply for a business license with your city or county.
Views: 84095 Kuch Nya Kuch Hatke
How do I adapt my product to international markets?
 
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Becky Ann Hughes, VP, Glu Mobile explains how they adapt their mobile games to international markets from day one. Becky Ann Hughes serves as Vice President and GM at Glu Mobile, a leader in free-to-play mobile gaming. Since joining the GluPlay team in 2010, Becky Ann has spearheaded tremendous growth of the studio and integration following its acquisition in 2014. Becky Ann has a keen understanding of all aspects related to product development including creative direction, product analytics, licensing and business development, engineering, and live operations. Video Transcript: How do I adapt my product to international markets? Video gaming and especially mobile gaming is a global phenomenon, so all of our apps have to be developed for the world. A couple of things we do initially in the game development is that we make sure our art style and our mechanics themselves are very intuitive for anybody regardless of where you are at. You can actually see how you will play and what you will play in any culture that you are in. We localize in 14 different languages across the world and we make sure that the localization is in the app store page as well as in the game so that they really have a good experience when they're playing the game. Learn more at http://siliconvalleyforum.com/startupedia/product
Views: 6 Startupedia
Fashion and the Licensing Industry
 
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Fashion licensing is a $32B global industry according to a study found by the International Licensing Industry Merchandisers' Association (LIMA). Find out how much your brand is worth by visiting www.licensingexpo.com/youtube/fashion
Views: 1053 Licensing Expo
Licensing and franchising class 11 part 1
 
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https://youtu.be/-RAJBb_62SA https://youtu.be/3_ixvnkW764 https://youtu.be/7tXZWwDotXE https://youtu.be/8-UBI7lpNeE https://youtu.be/bKug81j_KSw https://youtu.be/Ta0lDwgjCYo Comparison Chart BASIS FOR COMPARISONLICENSINGFRANCHISINGMeaningLicensing is an arrangement in which a company (licensor) sells the right to use intellectual property or produce a company's product to the licensee, for royalty.Franchising is an arrangement in which the franchisor permits franchisee to use business model or brand name for a fee, to conduct business, as an independent branch of the parent company (franchisor).Governed byContract LawFranchising regulations or Company Law as the case may be.RegistrationNot necessaryMandatoryTraining and supportNot providedProvidedDegree of controlThe licensor has control on the use of intellectual property by the licensee, but has no control on the licensee's business.Franchisor exerts considerable control over franchisee's business and process.ProcessInvolves one time transfer of property or rights.Needs ongoing assistance of franchiser.Fee structureNegotiableStandard
Views: 686 bhawna gupta
2013 Licensing Expo Keynote
 
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Executive Keynote Panel from Licensing Expo, featuring Brad Globe (Warner Bros. Consumer Products), Andy Prince (Walmart), Josh Silverman (Disney Consumer Products) and Henry Stupp (The Cherokee Group).
Views: 1194 LIMAlicensing
Activision, Blizzard, Call Of Duty Black Ops, Warcraft
 
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Licensing, at its core, is the process of 'renting' a well-known brand and using it on products. Connecting a powerful brand to an in-demand product helps to increase sales and drive revenue growth. The meeting place for the global licensing industry For more than 35 years, Licensing Expo has connected the world's most influential entertainment, character, art, and corporate brand owners and agents with consumer goods manufacturers, licensees, and retailers. Whether you are looking to spot trends, build partnerships, or secure brand rights for your products, Licensing Expo has your answer.
Views: 22 Sync Media Network