Home
Search results “Product portfolio in marketing management”
The Benefits of Product Portfolio Management
 
07:02
What is Product Portfolio Management? It's Five Fundamental Concepts. 1. Market segments rule! The organization's revenue and profitability goals are tied to named market segments that offer the best opportunity for meeting those goals across the entire product portfolio. 2. Marketing, sales and product initiatives are tied directly to the most lucrative market segments and prioritized accordingly across the entire product portfolio. 3. Individual product strategies, roadmaps and product plans are replaced by a single portfolio strategy and roadmap that focuses the entire organization on delivering the highest value solutions to key market segments instead of many point solutions to all market segments. 4. Scope, design and development decisions are still executed at the product level but they're dictated by solutions with the highest priority at the portfolio level. 5. Value propositions are market segment specific and position the organization's strategic value to each market segment by leveraging the value of the entire portfolio. View the short video above to compare portfolio and traditional product management.
Views: 15062 mansourjc
The Boston Matrix (Product Portfolio Management) Explained
 
14:14
Learn more about the Boston Matrix model here on the tutor2u website: https://www.tutor2u.net/business/reference?q=boston+matrix The Boston Matrix is introduced and explained in this short revision video.
Views: 128587 tutor2u
Portfolio Analysis Explained - The BCG Matrix
 
04:47
http://www.woltersworld.com Portfolio analysis allows a company to analyze and divide up their portfolio of products and/or services in two dimensions, market share and market growth. This allows firms to determine where investment and divestment should happen. cash cows, dogs, stars and question marks.
Views: 113048 Wolters World
5. BCG Matrix - Marketing Lecture by Prof. Vijay Prakash Anand
 
08:03
"MARKETING MANAGEMENT MASTERCLASS" Course Link and Discount Code: https://www.udemy.com/marketing-management-masterclass/?couponCode=MARKETINGYT In this video, I have talked about BCG Matrix. BCG Matrix means Boston Consulting Group Matrix. It is also known as Growth Share Matrix or, the product portfolio or, Boston matrix or portfolio diagram. BCG Matrix is a chart; created by Bruce D. Henderson for the Boston Consulting Group in 1970 to help corporations analyze their business units, that is, their  product lines. To develop the matrix, it takes into account the market growth rate and relative market share of the business unit or the product line.Based on this, a product can be classified into one of four categories - Cash Cow, Star, Question Mark or Problem Child and Dog. "To be successful, a company should have a portfolio of products with different growth rates and different market shares. The portfolio composition is a function of the balance between cash flows. High growth products require cash inputs to grow. Low growth products should generate excess cash. Both kinds are needed simultaneously." -Bruce D. Henderson Check this video to know more... ........................................­........................................­................ Check out my blog: https://marketingbyvijay.wordpress.com/ Like my Facebook Page: https://www.facebook.com/marketingbyv... Please send your queries, feedback and suggestions on [email protected]
Views: 91383 Marketing by Vijay
Marketing: Segmentation - Targeting - Positioning
 
09:13
For more study help on Marketing Segmentation visit our free website: https://www.tutor2u.net/business/topics/market-segmentation The STP (segmentation, targeting & positioning) model of marketing is outlined in this revision video.
Views: 215528 tutor2u
Product portfolio and technology platform
 
04:10
The Portfolio Management and Technology Platform solution enables High-Tech organizations to establish efficient product management procedures throughout the New Product Introduction (NPI) process. The solution's robust requirement management capabilities facilitate the capturing and processing of voice of the Customer (VOC) and compliance requirements, helping ensure that products meet market needs.
Views: 175 Dassault Systèmes
Portfolio and product management
 
03:00
http://www.pwchk.com/innovation Continued revenue and margin growth, increased market share and strong enduring brands are the primary goals of most companies today. To achieve these objectives in traditional domestic markets and increasingly in global markets requires a routinely refreshed portfolio of competitive products, services and business models. Increased competition means that portfolios need to be refreshed faster than ever before, allowing the leading companies to get new products and services faster to market and with an optimal blend of incremental, radical and break-through innovation.
The Boston Consulting Group Matrix and the Product Life Cycle
 
13:45
Continuing our series of videos on the ISMM Diploma in Sales and Marketing, this webcast looks at Unit U502, in particular at the Boston Consulting Group Matrix and the Product Life Cycle. Both of these models are useful when analysing marketing communications and product portfolios.
Views: 3770 LAMMORE
BCG Matrix (Growth Market Share Matrix) | Hindi
 
05:35
Let's Make Your Business Digital With Lapaas. Join Our Most Advanced Digital Marketing Course. That will cover 23 Modules of Business And Digital Marketing like SEO, SEM, Email Marketing, Social Media Marketing, Affiliate Marketing , Digital Identity Creation, blogging, advanced analytics, blogging, video production, Photoshop, business Knowhow, etc To Know More Call +919540065704 or Visit https://lapaas.com/ Lapaas - Best Digital Marketing Institute 455 Shahbad Daulatpur, Delhi-110042 Nearest Metro Station Samaypur Badli Or Rithala Share, Support, Subscribe!!! Youtube: https://www.youtube.com/IntellectualIndies Twitter: https://twitter.com/Intellectualins Facebook: https://www.facebook.com/IntellectualIndies Facebook Myself: https://www.facebook.com/princesahilkhanna Instagram: https://www.instagram.com/intellectualindies/ Website: sahilkhanna.in About : Intellectual Indies is a YouTube Channel, Intellectual Indies is all about improving Mentally, Emotionally, Psychologically, Spiritually & Physically.
Views: 56152 Intellectual Indies
What is Product Management?
 
06:13
The following narrated video presentation explains the definition of product management according to the Blackblot PMTK Methodology™. Please turn on your speakers.
Views: 17505 Blackblot PM
The Ansoff Matrix
 
06:34
The fundamentals of the Ansoff Product/Market Matrix, a tool used to analyse and plan business growth strategies. Includes a worked example. Table of Contents: 00:00 - Introduction to Ansoff Matrix 01:10 - Overview 01:25 - Market Penetration 01:51 - Product Development 02:11 - Market Development 02:47 - Diversification 03:33 - The Ansoff Matrix iTunes • iPod • iPhone 03:34 - Example - Apple iPod 06:06 - Conclusion
Views: 102108 Gavin Brockis
product portfolio analysis: tech stage by mrkt stage
 
07:44
first try at recording an off-the-cuff focused strategy chat. Tried to keep it to about 5 minutes, I think I went over. Describes Kim and Moubourne's technology stage x market stage portfolio lens for new product introduction.
Marketing Lesson: Jimmy Buffet and Product Portfolio
 
03:44
Part of my Summer 2011 ProductCamp Austin Presentation "What Marketers Can Learn from Jimmy Buffet and Lady Gaga!" Jimmy Buffet lesson is how to expand your product portfolio
The Product Life Cycle Explained
 
15:05
Learn more about the Product Life Cycle on the free tutor2u website: https://www.tutor2u.net/business/reference?q=product+life+cycle This short revision video introduces and explains the theoretical concept of the product life cycle.
Views: 122233 tutor2u
What Do You Mean By Product Portfolio?
 
00:45
You need managers for managing individual products, product lines and finally the top level management which manages complete portfolio investing as a small business owner is not always easy it might be if you weren't entrepreneur are. A product portfolio is the product's mix of market segments. Marketing managers product do something similar with market segments. Asp url? Q webcache. There are a number of things that should be apr 6, 2016 definition product portfolio management deliver multi so you can adopt more strategic approach to management, this revision bite will help understand why branding and packaging is an important part the range items sold by business decision based process where set (or portfolio) projects analyzed in but how do winning companies manage their r&d innovation portfolios if pick right projects, result enviable high value topic marketing & web online encyclopedia what what? See also meaning portfolio, customer, marketing, service, successful, company have products with different growth rates market shares. If you would like to learn more about this topic then have a look at out key video! new leadership gsk means changes the product portfolio series of tools, methodologies and strategies analyse, prioritize manage elements in needs be functionally able do what it is supposed to, with sample chosen randomly meant an unbiased representation how should allocate your limited marketing resources among them? Product management helps make better resource allocation, activity, strategy low market share often profits business company's set investments, holdings, products, businesses brands. A product portfolio is the collection of all products or services offered by a company. New product portfolio management what is it? . Boston matrix and product portfolios portfolio management? Definition of 'product' the economic times. The portfolio composition is a function of products can be analysed using the boston group consulting matrix. Study ' product management is an organizational lifecycle function within a company dealing with the referring to any activity that helps define, create, or improve product, while 'downstream' refers promotes portfolio meaning, definition, english dictionary, synonym, see also of situation process, you mean process has had in which its placed where it can be clearly seen during dec 14, 2016 optimization strategically manage your we help achieve better results planning apr 12, 2013 by andrew reback at svpma define key project attributes reflective business requirements 2 jun 1, 2015 mix, called portfolio, set all lines as see, four mix decisions are more than What explained marketing91. A product [business objectives]. What is product portfolio explained marketing91. This road map outlines the end to different factors will need be considered when you position your product in order assess success of project on entire portfolio. Strategic portfolio planning optimize your product portfolioproduct mix de
Views: 39 Robert Robert
Product Portfolio
 
01:53
Views: 93 DINESH ANAND
3 Steps to Build Your Product Strategy | (Hindi) | Dr.Vivek Bindra
 
06:47
In this Video Dr. Vivek Bindra explains the 3 steps to build your product strategy. Through this video , he guides the business class to learn to select the right customers | audience for their business. He says it is very important to understand the demographics|psychographics of the audience. He further says that during the initial days of the business, a wrong customer can kill the liquidity in your business. Acquisition of the wrong customer is very harmful for thee business due to delayed payments, defaults in payments etc. It is further important to identify the right product mix ( High focus | Low focus | No focus ) products in your business. He has also given his audience an unique RISIMIS formula ( Ritual of Sixty Minute Solitude ). Next he explains in detail about the value proposition of a business. On what proposition must a businessman position his product ( Performance value, Relational Value, Emotional value, Relationship Value ). Next, he outlines how to deliver the selected product to the selected customer through an effective marketing communication strategy, value packaging and positioning mechanism, and the right communication channel. This video package is a powerful solution towards upgrading a start up business To Attend a 4 hour Power Packed “Extreme Motivation & Peak Performance” Seminar of BOUNCE BACK SERIES, Call at +919310144443 or Visit https://bouncebackseries.com/ To attend upcoming LEADERSHIP FUNNEL PROGRAM, Call at +919810544443 or Visit https://vivekbindra.com/upcoming-programs/leadership-funnel-by-vivek-bindra.php Watch the Leadership funnel Program Testimonial Video, here at https://youtu.be/xNUysc5b0uI Follow our Official Facebook Page at https://facebook.com/DailyMotivationByVivekBindra/ and get updates of recent happenings, events, seminars, blog articles and daily motivation.
Cisco Security Product Portfolio in 5 Minutes
 
05:30
Watch this video to learn how the Cisco Security portfolio can help you achieve an effective security posture by protecting across the entire kill chain and sharing threat intel, context, policy and events. Learn more: http://cs.co/60578deLh
Views: 35493 Cisco
Webinar: The Best (Possible) Product Portfolio
 
58:58
In this hour-long webinar hosted by the Planisware Center for Excellence, Dr. Richard Bayney explains his technique to maximize portfolio value along the Efficient Frontier. For more information on upcoming webinars, masterclasses and other events hosted by the Planisware Center for Excellence, please visit center.planisware.com.
Views: 295 Planisware
The Product Mix | Hindi | Marketing topics
 
05:56
Let's Make Your Business Digital With Lapaas. Join Our Most Advanced Digital Marketing Course. That will cover 23 Modules of Business And Digital Marketing like SEO, SEM, Email Marketing, Social Media Marketing, Affiliate Marketing , Digital Identity Creation, blogging, advanced analytics, blogging, video production, Photoshop, business Knowhow, etc To Know More Call +919540065704 or Visit https://lapaas.com/ Lapaas - Best Digital Marketing Institute 455 Shahbad Daulatpur, Delhi-110042 Nearest Metro Station Samaypur Badli Or Rithala Share, Support, Subscribe!!! Youtube: https://www.youtube.com/IntellectualIndies Twitter: https://twitter.com/Intellectualins Facebook: https://www.facebook.com/IntellectualIndies Facebook Myself: https://www.facebook.com/princesahilkhanna Instagram: https://www.instagram.com/intellectualindies/ Website: sahilkhanna.in About : Intellectual Indies is a YouTube Channel, Intellectual Indies is all about improving Mentally, Emotionally, Psychologically, Spiritually & Physically. #Marketing #Marketing101 #GrowBusiness
Views: 34261 Intellectual Indies
Proficientz Product Portfolio Management - Manage Products to Deliver Solutions
 
03:48
Product Portfolio Management is a more current approach to traditional product management. It helps B2B organizations uncover and solve bigger problems, communicate stronger value propositions and improve day-to-day execution across product, marketing and sales teams by eliminating competing product silos that fragment the organization's core strengths.
Views: 629 mansourjc
Episode 51: The Product Life Cycle
 
14:41
Go Premium for only $9.99 a year and access exclusive ad-free videos from Alanis Business Academy. Click here for a 14 day free trial: http://bit.ly/1Iervwb To learn how Matt creates videos like this one, go here: http://bit.ly/1BgDuX5 View additional videos from Alanis Business Academy and interact with us on our social media pages: YouTube Channel: http://bit.ly/1kkvZoO Website: http://bit.ly/1ccT2QA Facebook: http://on.fb.me/1cpuBhW Twitter: http://bit.ly/1bY2WFA Google+: http://bit.ly/1kX7s6P The product life cycle represents a series of stages that products--similar to people--go through over the course of their lives. Marketers use their knowledge of the product life cycle to alter their marketing strategies related to specific products. In this video I'll explain the product life cycle and provide examples of products that fit into each of the stages.
Views: 165400 Alanis Business Academy
STRATEGIC BUSINESS ANALYSIS - Topic 3 - Financial Analysis in Product Portfolio Management
 
42:58
STRATEGIC BUSINESS ANALYSIS - Topic 3 - Financial Analysis in Product Portfolio Management
Views: 1008 ProfJanek
Product Portfolio Presentation
 
01:43
Logimetrix (www.logimetrix.co.in) is an IT product and business consultancy co-founded by Indian Institute of Technology (IIT) graduates. We have been rated as '20 Most Promising SaaS solution providers' by CIO Review Magazine:http://www.cioreviewindia.com/magazines/saas-special-march-2017/. We are happy to have one of the largest food and beverages companies globally, one of the largest cereal procurers in European market, one of the largest conglomerate of alternate energy providers in India and Africa, multiple leading dairy co-operatives in India, one of the leading power transmission company, one of the leading credit rating agencies, one of the largest banks in Sri Lanka, one of the leading textile manufacturer globally, leading telecommunications infrastructure provider among others as our clients; the list which is growing at a good pace. Our products like TrakMob, www.trakmob.in (Field Force Management), iREdi (Distributor-Retailer Supply Chain Management;http://retailerapp.logimetrix.me/), KarGo & TrakFuel (Vehicle and Fleet Management), iManager (Inventory Management), CropNet (http://cropnet.logimetrix.info/), Milk Analyser platform (an IoT application), Quotation Management System, Query Resolution System among others are up and running at different client locations touching upon their B2B and B2C relationships helping them manage costs while augmenting their top lines.
16. Portfolio Management
 
01:28:38
MIT 18.S096 Topics in Mathematics with Applications in Finance, Fall 2013 View the complete course: http://ocw.mit.edu/18-S096F13 Instructor: Jake Xia This lecture focuses on portfolio management, including portfolio construction, portfolio theory, risk parity portfolios, and their limitations. License: Creative Commons BY-NC-SA More information at http://ocw.mit.edu/terms More courses at http://ocw.mit.edu
Views: 417730 MIT OpenCourseWare
BCG मेट्रिक्स (BCG Matrix in Hindi) Marketing Lecture by Prof Vijay
 
06:27
"MARKETING MANAGEMENT MASTERCLASS" Course Link and Discount Code: https://www.udemy.com/marketing-management-masterclass/?couponCode=MARKETINGYT In this video, I have talked about BCG Matrix in Hindi. BCG Matrix means Boston Consulting Group Matrix. It is also known as Growth Share Matrix or, the product portfolio or, Boston matrix or portfolio diagram. BCG Matrix is a chart; created by Bruce D. Henderson for the Boston Consulting Group in 1970 to help corporations analyze their business units, that is, their  product lines. To develop the matrix, it takes into account the market growth rate and relative market share of the business unit or the product line.Based on this, a product can be classified into one of four categories - Cash Cow, Star, Question Mark or Problem Child and Dog. "To be successful, a company should have a portfolio of products with different growth rates and different market shares. The portfolio composition is a function of the balance between cash flows. High growth products require cash inputs to grow. Low growth products should generate excess cash. Both kinds are needed simultaneously." -Bruce D. Henderson Check this video to know more... ........................................­........................................­................ Check out my blog: https://marketingbyvijay.wordpress.com/ Like my Facebook Page: https://www.facebook.com/marketingbyvijay Please send your queries, feedback and suggestions on [email protected]
Views: 818 Marketing by Vijay
Business Strategy: Ansoff Matrix
 
13:51
Learn more about Ansoff's Matrix at the free tutor2u website: https://www.tutor2u.net/business/reference?q=ansoff+matrix The classic Ansoff Matrix is introduced in this short revision video.
Views: 107856 tutor2u
Portfolio Analysis for CA-IPCC by CA. Kunal Agrawal sir [valid for May/Nov 2018 also]
 
41:40
Compplete IPCC-Strategic Management in Just 10 hours..... For free notes visit kunalsir.in Buy complete IPCC-ITSM from kunalsir.in
Views: 21635 Kunal Sir
GE Matrix | McKinsey Model | General General Electric Matrix | Marketing Topics | Marketing Hindi
 
04:08
Let's Make Your Business Digital With Lapaas. Join Our Most Advanced Digital Marketing Course. That will cover 23 Modules of Business And Digital Marketing like SEO, SEM, Email Marketing, Social Media Marketing, Affiliate Marketing , Digital Identity Creation, blogging, advanced analytics, blogging, video production, Photoshop, business Knowhow, etc To Know More Call +919540065704 or Visit https://lapaas.com/ Lapaas - Best Digital Marketing Institute 455 Shahbad Daulatpur, Delhi-110042 Nearest Metro Station Samaypur Badli Or Rithala GE Matrix - GE multifactoral analysis is a technique used in brand marketing and product management to help a company decide what product(s) to add to its product portfolio and which opportunities in the market they should continue to invest in. It is conceptually similar to BCG analysis, but somewhat more complicated. Like in BCG analysis, a two-dimensional portfolio matrix is created. However, with the GE model the dimensions are multi factoral. One dimension comprises nine industry attractiveness measures; the other comprises twelve internal business strength measures. The GE matrix helps a strategic business unit evaluate its overall strength. Each product, brand, service, or potential product is mapped in this industry attractiveness/business strength space. The GE multi factoral was first developed by McKinsey for General Electric in the 1970s. Share, Support, Subscribe!!! Youtube: https://www.youtube.com/IntellectualIndies Twitter: https://twitter.com/Intellectualins Facebook: https://www.facebook.com/IntellectualIndies Facebook Myself: https://www.facebook.com/princesahilkhanna Instagram: https://www.instagram.com/intellectualindies/ Website: sahilkhanna.in About : Intellectual Indies is a YouTube Channel, Intellectual Indies is all about improving Mentally, Emotionally, Psychologically, Spiritually & Physically. #Marketing #Marketing101 #GrowBusiness
Views: 19453 Intellectual Indies
BCG Matrix-Marketing Management
 
06:12
In This video I talked about BCG Matrix. The Boston Consulting group’s product portfolio matrix (BCG matrix) is designed to help with long-term strategic planning, to help a business consider growth opportunities by reviewing its portfolio of products to decide where to invest, to discontinue or develop products. It's also known as the Growth/Share Matrix. The Matrix is divided into 4 quadrants based on an analysis of market growth and relative market share. 1. Dogs- These are products with low Market growth and Low market share. 2. Question marks- These are Products with high markets Growth and with low market share. 3. Stars-These are the Products with high market growth & with high market share. 4. Cash cows- These are the Products with low markets Growth & with high market share.
Views: 22 SJ Learning
Principles of Good Strategic Portfolio Management
 
01:08:29
Strategic portfolio management differs greatly from "operational" portfolio management. It concentrates on selecting the best projects to develop, prioritizing allocation of resources, and on producing the highest possible economic value throughout the development process. Decision making is complicated by risks and uncertainty around technical, timing, cost and commercialization. Stemming from decision analysis, coupled with the need to cope with the real world, processes and tools have steadily developed to support quality decision making around R&D, New Product Development and Innovation strategic portfolio management. During this webinar, David Matheson, President and CEO of SmartOrg, draws on his considerable experience helping companies create value from their strategic portfolios, highlighting the "Top Four Must-Do Areas of Innovation Practice" that can drive the value of your project/product portfolio. Want more from SmartOrg? Check out our website: http://www.smartorg.com Follow us on Twitter: https://twitter.com/smartorginc Join our LinkedIn page: https://www.linkedin.com/company/smartorg
Views: 23184 SmartOrgInc
Product Life Cycle |Different Stages of product life in Hindi | Introduction-Growth-Maturity-Decline
 
06:34
Let's Make Your Business Digital With Lapaas. Join Our Most Advanced Digital Marketing Course. That will cover 23 Modules of Business And Digital Marketing like SEO, SEM, Email Marketing, Social Media Marketing, Affiliate Marketing , Digital Identity Creation, blogging, advanced analytics, blogging, video production, Photoshop, business Knowhow, etc To Know More Call +919540065704 or Visit https://lapaas.com/ Lapaas - Best Digital Marketing Institute 455 Shahbad Daulatpur, Delhi-110042 Nearest Metro Station Samaypur Badli Or Rithala Share, Support, Subscribe!!! Youtube: https://www.youtube.com/IntellectualIndies Twitter: https://twitter.com/Intellectualins Facebook: https://www.facebook.com/IntellectualIndies Facebook Myself: https://www.facebook.com/princesahilkhanna Instagram: https://www.instagram.com/intellectualindies/ Website: sahilkhanna.in About : Intellectual Indies is a YouTube Channel, Intellectual Indies is all about improving Mentally, Emotionally, Psychologically, Spiritually & Physically. #Marketing #Marketing101 #GrowBusiness
Views: 40260 Intellectual Indies
BCG Matrix
 
05:08
Product Portfolio Analysis is a must for those who are into business.
Views: 30989 Chirayu Bhatt
Marketing  Product and product portfolio
 
10:09
MBA, BBA, CA, CS, CMA,Commerce and Management . Online and Offline Tuitions. All Subjects Under One roof.
Career in marketing: Interview with a Product Marketing Manager at Facebook Live
 
24:11
(00:51) What is product marketing? (2:40) What does a product marketer do all day? (7:07) What roles does a product marketer mostly interact with? (8:55) Pros and Cons of product marketing? (12:54) How did she plan her career? (16:16) The importance of having a good manager and how to find one? (17:42) How to get into product marketing? (19:42) Should you have a portfolio of work? How to do it right? (21:20) Book recommendations for product marketing Links: Victoria's LinkedIn: https://www.linkedin.com/in/victoriayoung/
Views: 8294 CareerLab
Ansof Matrix | PRODUCT MARKET EXPANSION GRID |Hindi |
 
06:59
Let's Make Your Business Digital With Lapaas. Join Our Most Advanced Digital Marketing Course. That will cover 23 Modules of Business And Digital Marketing like SEO, SEM, Email Marketing, Social Media Marketing, Affiliate Marketing , Digital Identity Creation, blogging, advanced analytics, blogging, video production, Photoshop, business Knowhow, etc To Know More Call +919540065704 or Visit https://lapaas.com/ Lapaas - Best Digital Marketing Institute 455 Shahbad Daulatpur, Delhi-110042 Nearest Metro Station Samaypur Badli Or Rithala Share, Support, Subscribe!!! Youtube: https://www.youtube.com/IntellectualIndies Twitter: https://twitter.com/Intellectualins Facebook: https://www.facebook.com/IntellectualIndies Facebook Myself: https://www.facebook.com/princesahilkhanna Instagram: https://www.instagram.com/intellectualindies/ Website: sahilkhanna.in About : Intellectual Indies is a YouTube Channel, Intellectual Indies is all about improving Mentally, Emotionally, Psychologically, Spiritually & Physically. #Marketing #Marketing101 #GrowBusiness
Views: 15600 Intellectual Indies
Project Portfolio vs  Product Portfolio
 
02:42
My name is Klas Skogmar and I'm going to talk a little bit about how project portfolio management relates to product portfolio management. First I am going to talk about what a single project is. A single project takes the strategy and it converts it to a product, service or another result. If you have multiple projects, you have a product portfolio. And project portfolio management is taking ideas and concepts and qualifying those ideas into your project portfolio and ensuring you maximize the return of the organization's project portfolio. So how does a project portfolio relate to a product portfolio? A product has a life cycle where you may have many projects. You might have a project to initiate or launch a product; you might have a project to update the product; you might have a project to discontinue the product. So during the lifetime of a product, you may have many projects. In a few cases where a single project may result in multiple products as well, so there are relationships between the two. So if you control your organization based on the products - if the products are the central thing in the organization or service - then they dictate how your project portfolio will look like. On the other hand, if your projects are reactive and you may deliver products for a client for example, then your project portfolio is the central thing and you focus more on your project portfolio. Even in a situation where you focus on your product portfolio, you still need to maximize your project portfolio through good project portfolio management, to ensure you do the right changes to the right products. You should also remember that there are other portfolios such as a customer portfolio or customer agreement portfolios. And in some cases and organizations, you might need to manage all of these and then the customer portfolio might influence or dictate how you work with your customer agreement portfolio. That in its turn my dictate how you work with your product portfolio and that might dictate how you work with the project portfolio. So you need to be aware of these different portfolios - how they relate to each other and also which one of these portfolios is most central to your own organization - to be able to succeed in project and product portfolio management. Thank you very much.
Views: 185 Scatterwork
What is Branding in Marketing
 
05:05
Learn the Basics of What is Branding what is the use of Branding in management. For more Info on Welingkar's PGDM Distance Learning Program: http://bit.ly/16o0OSy Brand is an identity of the organization, its product and services. It is combined effort of an organization projected to the consumer. Branding is a holistic and team effort to deliver what the consumer is looking for, which is not the product but a brand in the long run. This video by Welingkar's Hybrid Management Program has an in-depth discussion on Branding. Join us on Facebook: http://www.facebook.com/welearnindia Read our latest blog at: http://welearnindia.wordpress.com Subscribe to our Slideshare Channel: http://www.slideshare.net/welingkarDLP
Episode 52: Introduction to Marketing: The Product Mix
 
08:57
Go Premium for only $9.99 a year and access exclusive ad-free videos from Alanis Business Academy. Click here for a 14 day free trial: http://bit.ly/1Iervwb To view additional video lectures as well as other materials access the following links: YouTube Channel: http://bit.ly/1kkvZoO Website: http://bit.ly/1ccT2QA Facebook: http://on.fb.me/1cpuBhW Twitter: http://bit.ly/1bY2WFA Google+: http://bit.ly/1kX7s6P SoundCloud: http://bit.ly/1hNcJ2k The product mix is the collection of products lines and individual products that a business offers. Each of these product lines is intended to attract a specific customer. By increasing the number of product lines, businesses put themselves in a position to cater to a wider consumer group. In this video I'll describe the product mix and provide an example using popular consumer hardware and software company Apple.
BCG Matrix
 
09:55
MIS 4478 Team Bazinga Presentation of BCG Matrix. Team Members: Matthew Newman, Iris Santos, and Sarah Beem
Views: 124045 supernewman
Strategic role  of product management
 
10:34
Product Management 101 is an overview of the work of product management - from market intelligence and strategy to new product development. The course has been designed for product managers with 0-5 years of experience, and through a series of lectures we will share industry best practices that span the spectrum of product management work. We will follow this later with Product Management 102, which will focus on lifecycle management, i.e. managing an in-market product or service. https://goo.gl/O1pacN
Views: 2744 CHANGE LIFE
Cesim Product Portfolio
 
06:40
An introduction to Cesim Business Simulations covering our strategy, business and management simulations, marketing simulation, hospitality simulation, industry specific simulations and custom simulations. Find out more at https://www.cesim.com
What is PRODUCT LINE EXTENSION? What does PRODUCT LINE EXTENSION mean?
 
04:16
What is PRODUCT LINE EXTENSION? What does PRODUCT LINE EXTENSION mean? PRODUCT LINE EXTENSION meaning - PRODUCT LINE EXTENSION definition - PRODUCT LINE EXTENSION explanation. Source: Wikipedia.org article, adapted under https://creativecommons.org/licenses/by-sa/3.0/ license. SUBSCRIBE to our Google Earth flights channel - https://www.youtube.com/channel/UC6UuCPh7GrXznZi0Hz2YQnQ A product line extension is the use of an established product brand name for a new item in the same product category. Line Extensions occur when a company introduces additional items in the same product category under the same brand name such as new flavors, forms, colors, added ingredients, package sizes. This is as opposed to brand extension which is a new product in a totally different product category. Line extension occurs when the company lengthens its product line beyond its current range. The company can extend its product line down-market stretch, up-market stretch, or both ways. Product line extensions are a process where companies with an established brand alter the factors of a product or products to satisfy a refined segment in the market. There are two types of product line extensions, horizontal and vertical. Horizontal extensions consist of keeping the price and quality consistent, but changing factors like flavour or colour to differentiate the products. Vertical extensions consist of increasing and decreasing the quality and price to create inferior and luxury goods. These product line extensions are often closely related to existing products in a brands portfolio, but targets specific brand consumers through this approach. Product line extensions help companies identify and tend to the needs of refined target markets. This approach is a way to try and increase company sales, as well as expanding their brands product portfolio within the desired market. This expansion of a company’s product line also increases their competitive impact, and if applied appropriately, their advantage within the intended market. Practically, when brands apply a product extension strategy they can often benefit from the new addition or additions. This is as extending their product line enlarges their product portfolio and as a result provides the consumers with more variety to choose from. This is positive, as consumers tend to enjoy being able to have choice and through expanding a brands product line, the brand is providing this choice. Investing in this approach is commonly pursued by companies due to their desire to create revenue and to advance their competitive status against rival companies. The advantages when undergoing product line extensions is that the new product or products are commonly closely related to existing products, so the company often has the appropriate production process and capacity to produce the new product or products. Issues facing product line extensions can include company’s investments in the new products without the desired return. The product may come at a loss or may not be able to make enough of the return the company was forecasting for. The new addition could also send confusion to the company’s customer base, and in turn negatively affect the loyalty they have for the brand. This can evidently become a long-term risk in terms of brand image, as consumers may have a new view of the brand as cheap, in the case of downward extension, or unrealistic and unreasonable in terms of upward extension. An issue also connected to the extensions, could result in the production process becoming more and more complicated as a result of new products, this could affect the company’s efficiency and quality in the production of the brands product range. An advantage of extending company product lines is the likely rise in sales, demand and market share. Product line extension increases the amount of different products available to consumers, and through adding more products into the market it keeps consumers interested. This can be helpful in avoiding customer base loss.
Views: 1493 The Audiopedia
Service & product portfolio vs  service & product lifecycle
 
02:20
Group assignment for Product and service management course @Häme Polytechnic
Views: 55 Jani Nurmela
A Level Business -  Product Life Cycle - Marketing
 
10:51
A brief video which introduces the concept of product portfolio management through the use of the product life cycle diagram. As well as examples for each phase of the life cycle there is a discussion about product life cycle extension strategies and some tips in how to answer questions. If you are looking for A Level Resources please visit the revisionstation website.
Views: 19 Revisionstation
The Hunt for Product/Market Fit — Sachin Rekhi
 
44:56
The hunt for finding product/market fit in an early-stage startup is an elusive one, often fraught with chaos, and certainly never easy. However learning to leverage a cycle of defining, validating, and iterating on each of your most critical product/market fit hypotheses is a sure-fire way to bring some predictability to the process and provide guidance on whether your team is getting closer or farther from the ultimate goal. In this presentation, Sachin Rekhi, serial entrepreneur who built products including Anywhere.FM, a web music player, and Connected, a contact management tool, and advisor to early stage startup companies, shares a framework and best practices to bring much needed discipline to the hunt for product/market fit. Learn more about this talk on Sachin's blog: http://www.sachinrekhi.com/blog/2015/12/05/the-hunt-for-product-market-fit Speaker: Sachin Rekhi