Home
Search results “Product service marketing mix”
Service marketing mix explained with Example
 
06:56
Service marketing mix or the 7 P's of marketing is explained in this video with example of Etihad airways
Views: 41711 Marketing 91
8. 7Ps of Marketing / Marketing Mix for Services - Prof. Vijay P Anand
 
07:17
"MARKETING MANAGEMENT MASTERCLASS" Course Link and Discount Code: https://www.udemy.com/marketing-management-masterclass/?couponCode=MARKETINGYT In this video, I have talked about one of the most important concepts in Marketing - Marketing Mix. This video deals with Marketing Mix for Services and contains 7Ps of Marketing. Kindly go through 4Ps of Marketing video first and then continue the 7Ps video. Check out this video to know more... ................................................................................................ Check out my blog: https://marketingbyvijay.wordpress.com/ Like my Facebook Page to stay updated in the area of Marketing: https://www.facebook.com/marketingbyv... Please send your queries, feedback and suggestions on [email protected]
Views: 77423 Marketing by Vijay
7 P's of Marketing | Marketing Mix for Services |Hindi | Marketing Course
 
06:43
Let's Make Your Business Digital With Lapaas. Join Our Most Advanced Digital Marketing Course. That will cover 23 Modules of Business And Digital Marketing like SEO, SEM, Email Marketing, Social Media Marketing, Affiliate Marketing , Digital Identity Creation, blogging, advanced analytics, blogging, video production, Photoshop, business Knowhow, etc To Know More Call +919540065704 or Visit https://lapaas.com/ Lapaas - Best Digital Marketing Institute 455 Shahbad Daulatpur, Delhi-110042 Nearest Metro Station Samaypur Badli Or Rithala Share, Support, Subscribe!!! Youtube: https://www.youtube.com/IntellectualIndies Twitter: https://twitter.com/Intellectualins Facebook: https://www.facebook.com/IntellectualIndies Facebook Myself: https://www.facebook.com/princesahilkhanna Instagram: https://www.instagram.com/intellectualindies/ Website: sahilkhanna.in About : Intellectual Indies is a YouTube Channel, Intellectual Indies is all about improving Mentally, Emotionally, Psychologically, Spiritually & Physically. #Marketing #Marketing101 #GrowBusiness
Views: 43805 Intellectual Indies
Services Marketing Mix
 
02:16
This screen-capture video considers the traditional 3Ps of process, physical evidence and people in the marketing mix.
Views: 29295 Tim Friesner
The Seven Ps of the Marketing Mix:  Marketing Strategies
 
06:24
http://www.lifecycle-performance-pros.com Business Performance Expert and Performance Management Consultant Victor Holman illustrates the 7 Ps of the Marketing Mix and strategies for managing your marketing campaigns. marketing mix, marketing, marketing strategies, product marketing, people marketing, what is marketing mix, market segmentation, marketing mix example, marketing mix strategies, promotion marketing, market mix, product mix, market planning, marketing process, marketing mix examples. http://www.lifecycle-performance-pros.com
Views: 425640 Victor Holman
7 Ps of Marketing | Marketing Mix for Services | Explained with Example
 
11:05
In this video, we'll examine the Marketing Mix for services, also known as the 7 Ps of Marketing. To make the material really sink in we'll look at the example of how the model might apply to a luxury hotel. You can read more here: https://goo.gl/6zBFx3
Views: 567 EPM
Introduction to Marketing: The Marketing Mix | Episode 25
 
19:56
Often referred to as the 4 P's, the marketing mix is a collection of four areas that marketers need to consider when selling products and services. In this video I'll highlight each of those four areas and provide an explanation of some of the different elements that marketers will consider while establishing there own marketing mix. Go Premium for only $9.99 a year and access exclusive ad-free videos from Alanis Business Academy. Click here for a 14 day free trial: http://bit.ly/1Iervwb To view additional video lectures as well as other materials access the following links: YouTube Channel: http://bit.ly/1kkvZoO Website: http://bit.ly/1ccT2QA Facebook: http://on.fb.me/1cpuBhW Twitter: http://bit.ly/1bY2WFA Google+: http://bit.ly/1kX7s6P
The 4 Ps of The Marketing Mix Simplified
 
02:47
Learn how Product, Price, Promotion and Place create an effective Marketing Mix. Humorous examples depict various Target Markets in this easy-to-understand video. From the Design & Marketing curriculum by Paxton/Patterson Learning Systems. Learn more at http://www.paxtonpatterson.com/actionlabs-overview.aspx ©2017 Paxton/Patterson Animation: Peter Deuschle Voice-over: Peter Deuschle
Views: 77854 Paxton/Patterson
The Marketing Mix - The product concept
 
02:19
On Facebook: https://www.facebook.com/365careers/ On the web: http://www.365careers.com/ On Twitter: https://twitter.com/365careers Subscribe to our channel: https://www.youtube.com/365careers This lesson on Marketing strategy introduces the first P of the Marketing mix - the product. Watch more at https://www.udemy.com/mba-in-a-box-business-lessons-from-a-ceo . This video is part of a series of short lessons about Business Strategy. The complete module can be found on Udemy, as a core part of the MBA in a Box course by CEO Valentina Bogdanova and 365 Careers. The course provides a complete Business Education: Business Strategy, Management, Marketing, Accounting, Decision Making & Negotiation in just under 10 hours. -------------------------------------------------- Marketing module table of contents: Marketing: An Introduction Introduction to Marketing What is Marketing's role? Who works in Marketing? Marketing's key processes Marketing: Building a Marketing Strategy What is a marketing plan? The psychology of customers - needs, wants, and demands Conducting marketing research The different stages of marketing research Collecting Primary Data for Marketing Research Performing client segmentation Choosing a target customer group Marketing: How to set up an effective Marketing Mix The four Ps of Marketing and their importance Marketing: How to set up an effective Marketing Mix - Product decisions The product concept Classifying a firm's products The typical product lifecycle Product branding Product packaging Marketing: How to set up an effective Marketing Mix - Pricing decisions The variables influencing product pricing The demand curve Performing break-even calculations Marketing: How to set up an effective Marketing Mix - Place decisions Setting up product distribution Types of distribution channels The advent of e-commerce Marketing: How to set up an effective Marketing Mix - Promotion decisions The essence of marketing promotion Creating a marketing campaign The importance of social media Marketing: How to set up an effective Marketing Mix - A dynamic concept The four Ps of Marketing - A dynamic concept Marketing: Marketing strategy in the long run Allocating the funds available for Marketing - The budgeting exercise Using KPIs to improve decision-making Short-term vs. Long-term marketing goals Interpreting and calculating the Customer-Lifetime-Value formula -------------------------------- There are two main types of products that can be offered to clients – goods and services. Whether we talk about goods or services, we can say, usually, people are not just buying a product that solves one of their basic needs. They acquire the benefits and satisfaction they believe they’ll obtain from the product. They are interested in symbols and ideas that help them relate the product to a desired lifestyle and positive expectations about the future. Customers do not simply buy products because they satisfy their needs. Instead, they are interested in becoming clients of firms that offer them a complete product concept – an idea or a promise, if you will. The best products make people happier and create a positive expectation before being consumed.
Views: 15262 365 Careers
Marketing: Extended Marketing Mix (7P's)
 
05:26
The concept of the extended marketing mix takes us beyond Product, Price, Place and Promotion to consider three more marketing elements: People, Process and Physical. This short video outlines the 7 P's and provides an example.
Views: 32460 tutor2u
The Marketing Mix (Extended) - Simon Atack
 
11:26
The definition of marketing using the extended Marketing Mix model originally developed by Adcock, Holborg and Ross in 2001, more commonly known as the Seven (7) P's of Marketing: Product, Price, Place, Promotion, People, Process and Physical Evidence Website: http://business.caw.ac.uk/ Facebook: https://www.facebook.com/CawBusiness/ Twitter: https://twitter.com/CAWInfo LinkedIn: https://twitter.com/CAWBusiness
Views: 130180 CAWBusiness
Marketing Mix: Product Strategy
 
09:06
Product in the marketing mix or Product Marketing? Learn the difference and more in this video to build your marketing skills. * Differentiate between product and product marketing * Redefine product for the modern economy * Explain the components of product decisions * Make a case for leading with benefits * Identify the reasons products fail * Summarize support of quality product intros Watch the other videos in the playlist: https://www.youtube.com/playlist?list=PL6F365386C75BB026
Views: 17560 Soma Datta
The Marketing Mix - The 4 P's of Marketing
 
02:23
On Facebook: https://www.facebook.com/365careers/ On the web: http://www.365careers.com/ On Twitter: https://twitter.com/365careers Subscribe to our channel: https://www.youtube.com/365careers This lesson on Marketing strategy introduces the concept of the Marketing Mix, and the 4 P's of marketing. Watch more at https://www.udemy.com/mba-in-a-box-business-lessons-from-a-ceo . This video is part of a series of short lessons about Business Strategy. The complete module can be found on Udemy, as a core part of the MBA in a Box course by CEO Valentina Bogdanova and 365 Careers. The course provides a complete Business Education: Business Strategy, Management, Marketing, Accounting, Decision Making & Negotiation in just under 10 hours. -------------------------------------------------- Marketing module table of contents: Marketing: An Introduction Introduction to Marketing What is Marketing's role? Who works in Marketing? Marketing's key processes Marketing: Building a Marketing Strategy What is a marketing plan? The psychology of customers - needs, wants, and demands Conducting marketing research The different stages of marketing research Collecting Primary Data for Marketing Research Performing client segmentation Choosing a target customer group Marketing: How to set up an effective Marketing Mix The four Ps of Marketing and their importance Marketing: How to set up an effective Marketing Mix - Product decisions The product concept Classifying a firm's products The typical product lifecycle Product branding Product packaging Marketing: How to set up an effective Marketing Mix - Pricing decisions The variables influencing product pricing The demand curve Performing break-even calculations Marketing: How to set up an effective Marketing Mix - Place decisions Setting up product distribution Types of distribution channels The advent of e-commerce Marketing: How to set up an effective Marketing Mix - Promotion decisions The essence of marketing promotion Creating a marketing campaign The importance of social media Marketing: How to set up an effective Marketing Mix - A dynamic concept The four Ps of Marketing - A dynamic concept Marketing: Marketing strategy in the long run Allocating the funds available for Marketing - The budgeting exercise Using KPIs to improve decision-making Short-term vs. Long-term marketing goals Interpreting and calculating the Customer-Lifetime-Value formula -------------------------------- The professional way to launch a product is to prepare a marketing mix strategy in line with the product or service we want to offer to customers. By default, the decisions we make regarding marketing mix will be as good as our understanding of the target market. If we’ve done quality research, the likelihood of coming up with a good marketing mix combination increases. Four major variables shape a company’s marketing mix. These variables are known as the Four Ps of Marketing. Focusing on: • Product • Price • Place • And Promotion This has proven to be an effective way to understand the decisions a company makes when it enters a market and competes in it. If a company understands the needs of its customers, it can create products that satisfy the clients’ expectations and contain the features they desire; it will offer these products at a price that corresponds to the target market’s willingness to spend, and it will offer them where the target market loves to shop. It will also build its brand communication in a language that speaks to the target market. Marketing Mix and the Four Ps is intuitive. Marketing managers should concentrate on these variables and tailor them regarding the target market they’ve chosen to pursue.
Views: 29036 365 Careers
Starbucks Marketing Mix Analysis
 
07:01
UBC COMM 465
Views: 105440 Amna Awan
Marketing Mix and Elements of Marketing Mix 1 Product  Class XII Bussiness Studies by Ruby Singh
 
06:41
For the first time in INDIA, textbook in Economics, Accountancy & Business Studies with FREE Video Lectures by Eminent Authors/Subject Expert. To buy books visit www.goyal-books.com To view FREE Video Lectures visit www.goyalsOnline.com/commerce About the Book » Written strictly according to the latest syllabus prescribed by the CB.S.E., New Delhi. » Up-to-date study material provided by using the latest available data. » Elaborate explanation of the concepts. » Summary (Points to Remember) given at the end of each Chapter. » Numerical Problems from previous years' question papers incorporated and solved in the respective Chapters. » Methodology of solving typical numerical problems given wherever necessary. » Methodology of drawing typical diagrams given wherever necessary. » Comprehensive Exercises given at the end of each Chapter. » Sample Question Paper given at the end of the book. » Multi-disciplinay Problems given at the end of the books. » Video lectures on each topic with replies to queries for better and clear understanding of the concepts by the Author/Subject Matter Expert. Benefits of Video Lectures » Easy to access anytime: With video lectures, students can learn anywhere from their mobile devices: desktops, laptops, tablets or smartphones. » Students learn when they are primed to learn. » Students can pause, rewind and replay the lecture. » Eases the distraction of having to transcribe the lectures. » Self-paced learning: Students can follow along with the lecture at their own pace, going more slowly or quickly » Bookmarking: Students can bookmark the point where they're up to in the video so they can easily return and continue watching the lecture at a later point. » Searchability: Students can easily search through the lecture to find the required sub-topic they need, without having to rewind and fast forward throughout the video. » Greater accuracy: Students will understand the lecture better and can make sure that they have not misheard anything. » Facilitates thinking and problem solving: It improves research skills, collaborative working, problem solving, technology and organisational skills.
Service marketing mix in hindi and simple language
 
15:10
Thank you friends to see my video Plz like subscribe and share my video and connect with me through Facebook page Fb Page :- https://www.facebook.com/Only-for-commerce-student-366734273750227/ You can also connect me with my email Email address is:- [email protected] Instagram:- chanchalb1996 notes prefer:- http://za.gl/4NRD6 mike :- https://amzn.to/2FMlERh camera stand :- https://amzn.to/2FQlx7q professional mike:- https://amzn.to/2rnUA6p camera stand:- https://amzn.to/2jyAD8U
Views: 9391 study with chanchal
The Product MIx
 
07:25
Go Premium for only $9.99 a year and access exclusive ad-free videos from Alanis Business Academy: http://bit.ly/1Iervwb For access to additional courses and content, visit www.alanisbusinessacademy.com YouTube Channel: http://bit.ly/1kkvZoO Website: http://bit.ly/1ccT2QA Facebook: http://on.fb.me/1cpuBhW Twitter: http://bit.ly/1bY2WFA Google+: http://bit.ly/1kX7s6P The product mix represents the collection of different products that a business offers its customers. With an understanding of the product mix, businesses can develop a strategy to reach their customers by offering the right collections of goods and services. Learn more about the product mix in the latest lecture from Alanis Business Academy. In addition to learning general information about the product mix, you'll also learn how some of the strategy behind widening and narrowing a product mix.
7. 4Ps of Marketing / Marketing Mix by Prof. Vijay Prakash Anand
 
11:16
"MARKETING MANAGEMENT MASTERCLASS" Course Link and Discount Code: https://www.udemy.com/marketing-management-masterclass/?couponCode=MARKETINGYT In this video, I have talked about one of the most important concepts in Marketing - Marketing Mix. It is also widely known as 4 P's of Marketing. Check this video to know more... ................................................................................................ Check out my blog: https://marketingbyvijay.wordpress.com/ Like my Facebook Page to stay updated in the area of Marketing: https://www.facebook.com/marketingbyvijay Please send your queries, feedback and suggestions on [email protected]
Views: 170373 Marketing by Vijay
#28, Marketing mix and product mix(Class 12 business)
 
21:31
class 12 business studies marketing management.. marketing mix... product mix... mind your own business video 28
Views: 158759 Mind your own business
Service Marketing Mix - 7p's/Extended Marketing Mix
 
01:50
A short presentation on the Service Marketing Mix by www.learnmarketing.net
Views: 74867 learnmarketing
The 7P's in Marketing mix
 
03:21
-- Created using PowToon -- Free sign up at http://www.powtoon.com/youtube/ -- Create animated videos and animated presentations for free. PowToon is a free tool that allows you to develop cool animated clips and animated presentations for your website, office meeting, sales pitch, nonprofit fundraiser, product launch, video resume, or anything else you could use an animated explainer video. PowToon's animation templates help you create animated presentations and animated explainer videos from scratch. Anyone can produce awesome animations quickly with PowToon, without the cost or hassle other professional animation services require.
Views: 1505 enchie tobias
The Global Marketing Mix - Internationalisation - Global Marketing
 
12:13
An introduction to the subject of The Global Marketing Mix in the connection with an organisation's internationalisation process. Some factors affecting an organisation's decisions regarding standardisation and adaptation of the Marketing Mix are introduced and evaluated using an example. This video is aimed at marketing management students.
Views: 28064 Tine Wade
Marketing mix of Tourism services
 
28:57
Subject: B. A. Business Management Course Name: Special services marketing In India Keyword: Swayamprabha
7 P's of Coca Cola
 
06:15
Views: 12368 Parth Patalia
4 P's of Marketing| Marketing Mix |Philip Kotler |Product-Price-Place-Promotion| Hindi
 
03:11
Let's Make Your Business Digital With Lapaas. Join Our Most Advanced Digital Marketing Course. That will cover 23 Modules of Business And Digital Marketing like SEO, SEM, Email Marketing, Social Media Marketing, Affiliate Marketing , Digital Identity Creation, blogging, advanced analytics, blogging, video production, Photoshop, business Knowhow, etc To Know More Call +919540065704 or Visit https://lapaas.com/ Lapaas - Best Digital Marketing Institute 455 Shahbad Daulatpur, Delhi-110042 Nearest Metro Station Samaypur Badli Or Rithala Marketing Mix - Making your product available to the right customers,at the right place and time. So it basically comprises of 4 P's : Product,Price,Place,Promotion 1. Product - What is your product? What are its features? How will the consumer use it? What are the various sizes and colours available? 2. Price - What is the pricing of your product? How much discount are you offering? What is the brand? How is the packaging done? 3. Place - Where are you selling your product? What is the supply chain? Are you selling it online or at physical stores? 4. Promotion - How will you reach your target audience? TV ads,sociala media or any other factors. Promotion startegy of similar markets? Watch this video to learn more Share, Support, Subscribe!!! Youtube: https://www.youtube.com/IntellectualIndies Twitter: https://twitter.com/Intellectualins Facebook: https://www.facebook.com/IntellectualIndies Facebook Myself: https://www.facebook.com/princesahilkhanna Instagram: https://www.instagram.com/intellectualindies/ Website: sahilkhanna.in About : Intellectual Indies is a YouTube Channel, Intellectual Indies is all about improving Mentally, Emotionally, Psychologically, Spiritually & Physically. #Marketing #Marketing101 #GrowBusiness
Views: 49503 Intellectual Indies
Product Marketing Mix - The 4 P's of Marketing
 
05:59
The video speaks about the 4 P's of marketing also known as Product, price, place and promotion or the product Marketing mix. Learn more at http://www.marketing91.com/marketing-mix-4-ps-marketing/
Views: 15388 Marketing 91
Marketing Mix: Pricing Strategies
 
19:35
Review the basics of the price component of the marketing mix. This critical element of your marketing strategy can make or break your competitive position. Provided by Rasmussen College School of Business.Download the PowerPoint presentation at http://www.sophia.org/marketing-mix-pricing-basics-tutorial
Views: 220776 Soma Datta
Marketing Mix: People
 
02:22
Marketing basics: the term ‘marketing’ actually covers everything from company culture and positioning, through market research, new business/product development, advertising and promotion, PR (public/press relations), and arguably all of the sales and customer service functions as well.
The Marketing Mix - Pricing
 
02:16
On Facebook: https://www.facebook.com/365careers/ On the web: http://www.365careers.com/ On Twitter: https://twitter.com/365careers Subscribe to our channel: https://www.youtube.com/365careers This lesson on Marketing strategy introduces the concept of Pricing. Watch more at https://www.udemy.com/mba-in-a-box-business-lessons-from-a-ceo . This video is part of a series of short lessons about Business Strategy. The complete module can be found on Udemy, as a core part of the MBA in a Box course by CEO Valentina Bogdanova and 365 Careers. The course provides a complete Business Education: Business Strategy, Management, Marketing, Accounting, Decision Making & Negotiation in just under 10 hours. -------------------------------------------------- Marketing module table of contents: Marketing: An Introduction Introduction to Marketing What is Marketing's role? Who works in Marketing? Marketing's key processes Marketing: Building a Marketing Strategy What is a marketing plan? The psychology of customers - needs, wants, and demands Conducting marketing research The different stages of marketing research Collecting Primary Data for Marketing Research Performing client segmentation Choosing a target customer group Marketing: How to set up an effective Marketing Mix The four Ps of Marketing and their importance Marketing: How to set up an effective Marketing Mix - Product decisions The product concept Classifying a firm's products The typical product lifecycle Product branding Product packaging Marketing: How to set up an effective Marketing Mix - Pricing decisions The variables influencing product pricing The demand curve Performing break-even calculations Marketing: How to set up an effective Marketing Mix - Place decisions Setting up product distribution Types of distribution channels The advent of e-commerce Marketing: How to set up an effective Marketing Mix - Promotion decisions The essence of marketing promotion Creating a marketing campaign The importance of social media Marketing: How to set up an effective Marketing Mix - A dynamic concept The four Ps of Marketing - A dynamic concept Marketing: Marketing strategy in the long run Allocating the funds available for Marketing - The budgeting exercise Using KPIs to improve decision-making Short-term vs. Long-term marketing goals Interpreting and calculating the Customer-Lifetime-Value formula -------------------------------- Pricing is the one variable a company can change overnight and see an immediate effect on revenues and profits. However, pricing decisions inconsistent with a firm’s competitive strategy can be dangerous, which is why companies should address the topic with much caution and attention. There are three important components we need to distinguish in this process. The amount a product costs to be produced, the price customers pay to buy the product, and the value they acquire from the product. If a company aims at cost leadership, then the focus will be costs (trying to keep them as low as possible). The company must offer a price slightly lower than the one offered by competitors. Conversely, if a firm’s strategy is differentiation, then the critical factor will be the value delivered to customers. Costs are not that important, as companies offering a differentiated product can charge more. So, pricing must be coherent with competitive strategy, although sometimes it is tempting to adjust prices to stimulate short-term gains of market share and increases of sales. Top-level managers have to stay focused on the big picture and make coherent decisions in line with the firm’s long-term strategy.
Views: 16210 365 Careers
The Best Pricing Strategy - The Apple Way
 
03:29
Please Subscribe here https://goo.gl/6mVLxs to have more videos on business, entrepreneurship, motivation, personal development and success strategy. Setting the right price for a product or a service can be very challenging especially for new entrepreneurs. This is because it can be quite confusing to understand how pricing really works in the market. For example, which of these two products would you buy, the first one is priced at $800 and the second product with the same functions and usage is priced only at $4? Obviously, most of us would choose the $4 product, right? Yes and no. It all depends on 2 important factors which I am going to explain more in this video. If you say yes then why is it that a 256GB iPhone 7 which is priced at $849 is more in demand than a Freedom 251 smartphone which is priced only at $4 a piece? If you say no then why is it that most of us would choose to get a $1 mineral water than the one that is priced at $200 a bottle? So how much should you price your product then? Well, there’s no one right answer to this question because there are so many things that you need to consider such as your overall business goals, how you plan to position your product in the market, your market niche, the costs to produce your products, your product category, and your overall operational costs, just to name a few. Is there a simpler way to do this? Of course, there is, just make sure you know your product category and your positioning strategy. Let me explain. Basically, your product will fall into either one of these two big categories. One is a generic product which can be divided into convenience and shopping products. Convenience products refer to our day to day products such as food, drinks, household products, and so forth whereas shopping products refer to products like clothing, shoes, furniture, and electrical appliances. The second product category is specialty products such as exclusive clothing lines, luxury cars, branded items such as branded bags, watches, shoes, and perfumes. If it is categorised as a generic product just use cost plus profit pricing strategy. Which means, you set your price by adding up the total costs to produce one unit plus the profit you want to make for every product sold. This usually works just fine because almost all generic products are priced this way. But if your product is a specialty product, you need to decide on how you want to position it in the market, more specifically how do you want to position it in the mind of your customers and you can set whatever price you want. The most important thing that you must remember here is this, the moment you enter the market with your product positioning and pricing strategy, it will stay in there forever and, to reposition it later on in the future is almost impossible. For example, Freedom 251 smartphone is positioned as the cheapest and most affordable smartphone in the world and to reposition it just like an iPhone is near to impossible task. Therefore, how should you price your products and services? Decide on your product category and on how do you want to position it in your market. pricing strategies | pricing strategies in marketing | competitive pricing strategy | marketing pricing strategies | pricing methods | business pricing strategies | pricing strategy examples | Follow me on twitter https://twitter.com/moslemanoar Connect with me on linkedin https://my.linkedin.com/in/moslem Follow me on my blog http://moslemanoar.com/ Connect with me on facebook https://www.facebook.com/moslemanoarpage Connect with me on skype moslemanoar
Views: 26886 Success Matters
7Ps of Marketing or Marketing Mix for Services
 
08:54
Marketing Lecture Series by Md Anisur Rahman Given by Booms and Bitner 1981 Keywords: Components of Marketing Mix Product Price Place Promotion People Process Physical Evidence Service Marketing Lecture Series Services Marketing Lecture Series Tourism Marketing Lecture Series Marketing Lecture in Hindi-English Marketing Lecture in Hindi Marketing is easy Management Lecture Marketing Video marketing by anis marketing by rahman marketing by Rehman marketing by Anisur marketing by anees marketing by aneesur lecture by anis lecture by rahman lecture by Rehman lecture by Anisur lecture by anees lecture by aneesur tutorial by anis anees Anisur aneesur rahman Rehman
Views: 530 Anisur Rahman
Episode 54: The Difference Between Goods & Services
 
09:05
Go Premium for only $9.99 a year and access exclusive ad-free videos from Alanis Business Academy. Click here for a 14 day free trial: http://bit.ly/1Iervwb To view additional video lectures as well as other materials access the following links: YouTube Channel: http://bit.ly/1kkvZoO Website: http://bit.ly/1ccT2QA Facebook: http://on.fb.me/1cpuBhW Twitter: http://bit.ly/1bY2WFA Google+: http://bit.ly/1kX7s6P SoundCloud: http://bit.ly/1hNcJ2k Products consists of anything that provides value to consumers. Within the broad category of products we place company offerings into two categories: goods and services. While goods present physical offerings, services share a different set of characteristics. In this video lecture I discuss the difference between goods and services and also discuss the important characteristics of services.
Introduction to Marketing: The Importance of Product, Price, Place, & Promotion | Episode 118
 
04:57
Go Premium for only $9.99 a year and access exclusive ad-free videos from Alanis Business Academy. Click here for a 14 day free trial: http://bit.ly/1Iervwb View additional videos from Alanis Business Academy and interact with us on our social media pages: YouTube Channel: http://bit.ly/1kkvZoO Website: http://bit.ly/1ccT2QA Facebook: http://on.fb.me/1cpuBhW Twitter: http://bit.ly/1bY2WFA Google+: http://bit.ly/1kX7s6P Marketing is everything involved in creating, communicating, and delivering value to customers, clients, and even society. Marketing is involved in everything from the market research that goes into determining what products consumers are looking for, to the message that is transmitted to consumers to inform them about a product and even persuade them to purchase it. In between those stages, marketing also plays a prominent role in determining how the product should look, designing the packaging that will enclose the product, deciding whether to sell the product through traditional retailers or entirely online, and establishing a price point that is not only attractive to consumers but allows gives the business the opportunity to be profitable. Now when most people think of marketing they often think of advertising, which is completely understandable given we are are constantly exposed to advertisements at home, at the office, and even during our commutes. Although advertising is a component of marketing it certainly does not explain the entire subject. In fact, advertising is simply one of the four different types of promotion, and promotion is one of the four main elements of marketing. So you can see that advertising, like the other marketing elements, merely plays a role in helping businesses create, communicate, and deliver a single unified message to potential customers. So how does a businesses create, communicate, and deliver value to its customers? Although there are many variables at work, a business can increase the probability of success by creating an effective and consistent marketing mix. Often referred to as the 4 P's, the market mix is a collection of four elements that outline the strategy for how a business intends to reach its customers. These four elements include product, place, promotion, and price. The product includes the tangible product or intangible service that will be used to fulfill a customer need or want. The features of a product, its physical form, packaging, warranties, and even after-sale service are all included under the product strategy. Place includes how a business intends to get products from the location they are produced to where they can ultimately be consumed by consumers. Place is often referred to as distribution since we are dealing with logistics. However, place not only includes the physical distribution of the product but also the channel through which it will be sold. Promotion involves establishing the most effective method for communicating with its customers about the various products that it sells. Promotion is primarily meant to communicate, inform, and persuade. An effective promotion strategy, like the other marketing mix elements, depends upon a businesses knowledge of its target customer. This knowledge allows a business to select the best way to communicate with its core audience and ultimately increase the success of its communications. The last element of the market mix is price. Price is the easiest marketing mix element to alter from a technical sense, however it is the most difficult thing to change. The reason is that altering the price of a product affects what consumers pay for that product, and a business can only charge as much as the market is willing to pay for a product. Technically a business can charge whatever price it wants, but that does not mean that consumers have to pay that price. Like the other marketing mix elements, price can send a message to consumers. For example, many believe that maintaining low prices is the best method to attract consumers. Although this can be an effective pricing strategy for certain items, it can also confuse consumers. For example, Tiffany & Co. sells expensive jewelry and is known for high quality and is one of the most recognizable brands. Because Tiffany & Co is known for quality and maybe even exclusivity, it wouldn't benefit from a low price point. Dealing with the psychological aspect of pricing, consumers tend to view less expensive items as cheap in quality compared to their more expensive counterparts. Although this doesn't always hold to be true, businesses are very aware of the impact that price can have on the perceptions of consumers.
Marketing Products
 
07:10
This screen-capture video considers consider products as part of the marketing mix.
Views: 67257 Tim Friesner
Episode 53: Introduction to Marketing: The Promotional Mix
 
18:15
Go Premium for only $9.99 a year and access exclusive ad-free videos from Alanis Business Academy. Click here for a 14 day free trial: http://bit.ly/1Iervwb To view additional video lectures as well as other materials access the following links: YouTube Channel: http://bit.ly/1kkvZoO Website: http://bit.ly/1ccT2QA Facebook: http://on.fb.me/1cpuBhW Twitter: http://bit.ly/1bY2WFA Google+: http://bit.ly/1kX7s6P Businesses use promotion to educate, inform, and persuade consumers about themselves, their products, and their services. With a variety of promotional methods available to them, businesses need to develop a strategy so that they promote their products in a unified and effective fashion. This strategy is what's known as the promotional mix. In this video I'll describe each element of the promotional mix as well as explain how each is used to enhance a businesses marketing efforts.
4Ps of Marketing in Hindi I Marketing Mix I Product, Price, Place, Promotion
 
10:42
"MARKETING MANAGEMENT MASTERCLASS" Course Link and Discount Code: https://www.udemy.com/marketing-management-masterclass/?couponCode=MARKETINGYT In this video, I have talked about one of the most important concepts in Marketing - Marketing Mix in Hindi. It is also widely known as 4 P's of Marketing. Check this video to know more...
Views: 867 Marketing by Vijay
Marketing Mix: Promotion Strategy part 1
 
05:44
Part 1 of the 3 video series on promotion in the marketing mix presents definitions and cautions. What is NOT promotions and what is? Why shouldn't you use promotions like duct tape? What's in the other videos?
Views: 22156 Soma Datta
7 P's of Marketing
 
06:24
http://www.lifecycle-performance-pros.com This video illustrates the 7 Ps of the Marketing Mix and strategies for managing your marketing campaigns. marketing mix, marketing, marketing strategies, product marketing, people marketing, what is marketing mix, market segmentation, marketing mix example, marketing mix strategies, promotion marketing, market mix, product mix, market planning, marketing process, marketing mix examples. http://www.lifecycle-performance-pros.com
Views: 32668 Victor Holman
Marketing Mix Product part 1
 
04:44
Click here to discover how to drive sales to your products or services online with one simple formula: http://www.deytips.com/theformula Learn more about the formula here: https://www.youtube.com/watch?v=fGnsAwEB7OM --~-- For more business tips visit: http://www.deytips.com Marketing mix price video: https://www.youtube.com/watch?v=lLCee_VDGZ0 In this video I am speaking about the marketing mix product elements and how you can use market penetration and market creation to your advantage when selling products online. This is part of my marketing mix series and there is a lot more to come on this topic so make sue you subscribe so you do not miss a video! Subscribe: http://www.deytips.com/subscribe Facebook: http://www.deytips.com/facebookpage Twitter: https://twitter.com/Deytips Pinterest: https://uk.pinterest.com/deytips/ Google plus: http://www.deytips.com/googleplus Udemy: https://www.udemy.com/u/sarmaddey/ LinkedIn: http://www.deytips.com/linkedin Share this video: https://youtu.be/9QKfRWzTDEY Business email: [email protected] Sam Dey
Views: 483 Sam Dey
7Ps of Marketing in Hindi - Services Marketing Mix by Prof. Vijay - Semalt
 
04:02
Visit us - https://semalt.com/?ref=y Subscribe to get free educational videos here https://www.youtube.com/channel/UCBAjjiw53lUAm5YR7lgB4sQ?sub_confirmation=1 #marketing, #healthynoemi_marketing, #mix, #prof, #vijay, #services, #m_x, #hindi, #by, #of, #in, #duke_of, #indianstate_of, #youtube_theme_hindi services marketing mix 7ps 7ps of services marketing mix mix marketing 7ps marketing 7ps mix 7ps marketing mix marketing mix - 7ps marketing mix-7ps marketing mix 7ps marketing services 7ps services marketing 7ps services 7ps marketing 7ps of marketing mix 7ps in marketing mix 7ps in services marketing services marketing mix 7ps example services marketing mix 7ps pdf 7ps of marketing services services marketing mix 7ps diagram 7ps of services marketing services marketing mix 7ps 4ps services marketing mix 7ps process services marketing mix 7ps definition services marketing mix 7ps journals services marketing mix 7ps ppt the services marketing mix 7ps services marketing mix 7ps framework extended mix of services marketing 7ps a.expanded mix of services marketing 7ps marketing mix elements 7ps of marketing marketing mix definition 7ps of marketing 7ps of marketing mix for services marketing mix 7ps 7cs of marketing marketing mix definition 7ps marketing marketing mix analysis 7ps of marketing marketing mix variables 7ps of marketing 7ps of marketing mix definition marketing marketing mix example 7ps of marketing marketing mix variables 7ps marketing marketing mix analysis 7ps marketing marketing mix elements 7ps marketing marketing mix example 7ps marketing 7ps marketing mix kotler marketing 7ps of marketing mix by kotler 7ps of marketing of services e marketing mix 7ps digital marketing mix 7ps marketing mix 7ps 7cs marketing mix 7ps wikihow marketing mix 7ps wikimapia 7ps marketing mix people marketing mix 7ps wikifeet marketing mix definition 7ps marketing mix strategies 7ps define marketing mix 7ps 7ps marketing mix nokia 7ps marketing mix wikipedia marketing mix 7ps 7cst marketing mix 7ps adalah marketing mix 7ps diagramming marketing mix 7ps processing marketing mix 7ps framework marketing mix 7ps procession marketing mix 7ps of vodafone marketing mix of nike 7ps event marketing mix 7ps marketing mix 7ps presentation marketing mix 7ps apple marketing mix 7ps wikileaks marketing mix adalah 7ps product marketing mix 7ps strategic marketing mix 7ps example 7ps marketing mix marketing mix 7ps processors marketing mix ampliado 7ps 7ps marketing mix examples 7ps service marketing mix tesco marketing mix 7ps bmw marketing mix 7ps 7ps marketing mix explained marketing mix 7ps wikipedia market mix 7ps marketing process 7ps marketing mix marketing mix 7ps assignment mcdonalds marketing mix 7ps mix de marketing 7ps retail marketing mix 7ps marketing mix 7ps explained marketing mix 7ps pptx marketing mix 7ps promotion 7ps marketing mix kfcu marketing mix 7ps and 7cs of marketing 7ps of marketing mix concepts international marketing mix 7ps 7ps marketing mix theory marketing mix 7ps 4ps marketing mix 7ps 7csoutdoors marketing mix 7ps place marketing mix 7ps wikimedia online marketing mix 7ps kfc marketing mix 7ps elementary marketing mix 7ps kotler marketing mix 7ps marketing mix 7ps pptv marketing mix 7ps processed marketing mix and 7ps marketing mix example 7ps process marketing mix 7ps 7ps definition marketing mix marketing mix 7ps production marketing mix 7ps wikispaces 7ps marketing mix apple 7ps marketing mix placement marketing mix 7ps peoplepc marketing mix 7ps processor marketing mix 7ps productivity starbucks marketing mix 7ps marketing mix 7ps diagrama marketing mix 7ps service marketing mix 7ps wikia explain 7ps marketing mix 7ps marketing mix example marketing mix 7ps wikitravel marketing mix variables 7ps 7ps of marketing mix process marketing mix 7ps of starbucks marketing mix 7ps adalahny marketing mix 7ps applebees marketing mix 7ps examples marketing mix 7ps slideshare promotion marketing mix 7ps 7ps marketing mix mcdonalds marketing mix 7ps 7csranchflorida marketing mix 7ps peoplesoft marketing mix 7ps journals 7ps marketing mix kfc 7ps marketing mix process marketing mix 7ps of nokian buku marketing mix 7ps apple marketing mix 7ps 7ps marketing mix ppt pdf marketing mix 7ps marketing mix 7ps questionnaires 7ps marketing mix place 7ps marketing mix restaurant the 7ps marketing mix cim marketing mix 7ps marketing mix 7ps airlines marketing mix 7ps definitions marketing mix 7ps diagram
Views: 3 Priyanka Bhatia
The 4 P's of Marketing
 
01:43
A quick overview of the 4 P's of Marketing. The 4 P's of Marketing 1. Product 2. Price 3. Place 4. Promotion The 4 P's are the main components of the Marketing Mix. Definitions: 1. Product: Defined as a good or service that satisfies some wants and needs of customers. 2. Price: The amount of money a customer is willing to pay, in order to acquire a product or service. 3. Place: The location where the customer will preview and buy the product (or service). 4. Promotion: All activities that encourage the customer to consider viewing and buying a product (or service). Thank you for watching.
Views: 30554 Akis Gbr
The Product Mix | Hindi | Marketing topics
 
05:56
Let's Make Your Business Digital With Lapaas. Join Our Most Advanced Digital Marketing Course. That will cover 23 Modules of Business And Digital Marketing like SEO, SEM, Email Marketing, Social Media Marketing, Affiliate Marketing , Digital Identity Creation, blogging, advanced analytics, blogging, video production, Photoshop, business Knowhow, etc To Know More Call +919540065704 or Visit https://lapaas.com/ Lapaas - Best Digital Marketing Institute 455 Shahbad Daulatpur, Delhi-110042 Nearest Metro Station Samaypur Badli Or Rithala Share, Support, Subscribe!!! Youtube: https://www.youtube.com/IntellectualIndies Twitter: https://twitter.com/Intellectualins Facebook: https://www.facebook.com/IntellectualIndies Facebook Myself: https://www.facebook.com/princesahilkhanna Instagram: https://www.instagram.com/intellectualindies/ Website: sahilkhanna.in About : Intellectual Indies is a YouTube Channel, Intellectual Indies is all about improving Mentally, Emotionally, Psychologically, Spiritually & Physically. #Marketing #Marketing101 #GrowBusiness
Views: 33595 Intellectual Indies
Marketing Plan Sample - 5 Simple Steps to Market Any Business
 
07:38
Marketing Plan Sample https://successwithtyson.com/3-steps-attraction-webinar?utm_content=yt-marketing-plan-sample Mоѕt Pорulаr Marketing Plan Sample: Imроrtаnt Cоmроnеntѕ In оrdеr fоr уоur buѕіnеѕѕ tо ѕuссееd, уоu nееd tо mаrkеt your product іn the mоѕt еffесtіvе wау роѕѕіblе. But before thіѕ саn bе done, you will nееd a vеrу іmроrtаnt mаrkеtіng tооl іn thе fоrm of thе mоѕt popular mаrkеtіng рlаn ѕаmрlе. While mаnу business еxреrtѕ саn еаѕіlу рrоvіdе уоu wіth thіѕ, іt is ѕtіll уоur responsibility to know thе соmроnеntѕ оf thе most рорulаr mаrkеtіng рlаn sample. Sо, here thеу are: Thіѕ іѕ probably one оf thе mоѕt іmроrtаnt components оf a mаrkеtіng sample рlаn as it dictates hоw уоu wіll start wіth уоur рlаn. Mаkе sure that thе most рорulаr mаrkеtіng ѕаmрlе рlаn thаt уоu have chosen contains уоur tаrgеt market and іt ѕhоuld be аѕ dеtаіlеd as роѕѕіblе. If you have a rеѕtаurаnt business, іt іѕ a must that the mаrkеtіng sample plan states thе сuѕtоmеrѕ you аrе аіmіng fоr. Yоu саn tаrgеt fаmіlіеѕ wіth kіdѕ, couples, оr tееnаgеrѕ. Thе Fосuѕ оf Yоur Prоduсt in your Marketing Plan Sample Onсе you hаvе already ѕеt thе fосuѕ оf your market, іt іѕ nоw time tо dеtеrmіnе the focus оf уоur рrоduсt. For еxаmрlе, you wаnt tо fосuѕ оn fаmіlіеѕ with kids, thеn, it іѕ a must that уоu mаkе your menu affordable and you need to serve thеm ԛuісklу. So the first two steps of your marketing plan sample involve Identifying your product Benefits and Identifying your target audience. Marketing Plan Sample Dеtаіlѕ аnd Stаtіѕtісѕ After you hаvе successfully determined thе focus of уоur mаrkеt аnd thе focus of your рrоduсt, you саn nоw bасk it up wіth dеtаіlѕ аnd statistics. Mаnу mаrkеtіng ѕаmрlе рlаnѕ will deceive you wіth thеіr flоwеrу wоrdѕ, but іt іѕ іmроrtаnt thаt you gо bу thе mоѕt рорulаr mаrkеtіng plan ѕаmрlе ѕо thаt уоu can be assured оf gооd rеѕultѕ. It muѕt contain сеrtаіn рrоgrаmѕ, tасtісѕ аnd dеtаіlѕ, including ѕоmе ѕtаtіѕtісѕ оn hоw уоur рrоduсtѕ аrе fаrіng іn thе mаrkеt. Yоur marketing ѕаmрlе plan muѕt соntаіn rеturn vіѕіtѕ, сuѕtоmеr reviews, dіnnеrѕ ѕеrvеd аnd mаrkеtіng mеѕѕаgе, аmоng оthеrѕ. Revisions to your Marketing Plan Sample Starting a buѕіnеѕѕ is nоt a ѕіmрlе сhоrе аѕ it rеԛuіrеѕ соmрlеtе dеdісаtіоn аnd оf соurѕе, саріtаl whісh is your hаrd-еаrnеd mоnеу. And ѕо, іt іѕ a muѕt that you rigorously gо thrоugh your mаrkеtіng рlаn ѕаmрlе before finally implementing іt. You need tо rеvіеw and rеvіѕе your marketing plan sample. You nееd tо mеаѕurе results and track реrfоrmаnсе. In thіѕ wау, уоu саn еnѕurе the еffесtіvеnеѕѕ оf thе mоѕt рорulаr marketing рlаn ѕаmрlе that уоu hаvе uѕеd. When уоu believe that еvеrуthіng іѕ nоw good tо go, уоu can аlrеаdу рrераrе fоr the opening of your business. Be sure to continue your research on an effective marketing plan sample http://www.youtube.com/watch?v=mjrguLMxIf0
Views: 343020 Tyson Zahner
Marketing Mix. 4P model and 7P model.
 
11:43
Marketing Mix is a set of tools targeted to maximizing customer satisfaction and growing their loyalty. The classical marketing mix 4P model was introduced in 1960 by Jerome McCarthy and included four elements: Product - an item that satisfies the consumer's needs or wants. Price - an amount a customer pays for a product. Place - sales channels for providing product or service. Promotion - marketing communications. As competition in all markets becomes more complex, the 4P model also underwent a change into a 5P model and then to the 7P model. To the element above were added: People - service personnel who represent the company's values to customers. Process - the procedures, mechanisms, and flow of activities by which service is delivered. Physical evidence - the space where customers and service personnel interact. 1# Product 01:40 If a company has a very good product, it is already half the success. Unfortunately, many people think the good product is enough. No, it is not, a good product is just an invitation ticket to the market and thanks to this ticket, you have a good opportunity to enter the market and start your business. However, you have to use all P in order to get a good result. You must ensure to have the right type of product that is in demand for your market. So during the product development phase, the marketer must do an extensive research on the life cycle of the product that they are creating. 2# Price 03:00 The price of the product is the amount that a customer pays to enjoy it. Adjusting the price has a direct impact on the entire marketing strategy. 3# Place 04:27 Place or distribution or sales channels. There are lots of distribution channels, but many companies use just couple. Distribution channels can be short or long. There are three main types of channels, all of which include a combination of a producer, wholesaler, retailer and end consumer. 4# Promotion 05:56 The promotion includes advertising, sales promotion, event marketing, public relations, direct marketing, digital marketing, interactive marketing, Word of mouth, product placement. 7P Model 08:42 5# People 08:57 People are the key element of any service. Sales are built on the trust, people buy from people that they like. Your staff has very important role in service delivery and customer relationship because they translate the quality into service. Excellent customer services have the positive impact on your brand and positive referrals. 6# Process 09:20 Processes are included all stages from development to delivery and directly influent to the service. It a kinda guideline, where defined step by step, all interaction with clients, standards, and service rate. 7# Physical evidence 09:53 Everything your customers see when interacting with your business - physical environment, design, packaging, branding, website. Customers tend to rely on physical cues to help them evaluate the product before they buy it.
The Marketing Mix
 
02:45
To learn more about the Marketing Mix, see the article at https://www.mindtools.com/pages/article/newSTR_94.htm. If you’re building a marketing campaign for your product, you’ll want to prime its entry into the marketplace, so it has the best possible chance of success. To achieve this, there are some questions that you’ll need to ask yourself first. The 4Ps of marketing takes the guesswork out of product placement and prompts you to ask the right questions at the right time, so you can define your marketing options and optimize its impact with your target market. To find out more, watch this video.
Views: 40671 MindToolsVideos