Ritu Beri is one of the TOP Bollywood fashion designers in India.
Ritu Beri has accomplished what most designers dream of and we bring you her:
7 Rules to Success for Fashion Designers:
#1 Take Tough Challenges
#2 Be Persistent
#3 Compete with yourself, do your best work
#4 Be Scared of being #1
#5 Break Rules: Set your own trends
#6 Find Inspiration everywhere
#7 Discover What Fires You
00:11 So Ritu Beri used to, and I love doing it, even today, I used to take the toughest challenge and I'd say, okay, now I'm going to do a fashion show. When I launched myself as a designer, designers used to do a double designers shows in the sense that would be two designers would be presenting, you know, in a banquet hall, and it was all very organized. So I decided that I'm going to launch myself as a designer and I'm going to not do it with anybody else. I'm going to do a solo show. So all the headaches were on me and then I have challenged myself and I said, I'm not going to do it in a banquet hall. I'm going to do it at the Moody Gardens. Because as a kid I used to walk at the Moody Gardens and this beautiful monument. And I used to always go there and be mesmerized.
00:56 So I decided this is going to be the venue of my shoe. And to add to that, I say, I'm not going to use recorded music. I'm going to get real musicians. Because what I named my collection was a retrospective of the Indian fashion industry, so I went through ancient India, medieval India to modern India, and I went and approach to start, um, to the ECON. Soccer was in hurry, preset you. I got all of them to agree to do the music life for me. And then I was a little designer brand new out of the fashion institution, not knowing what I was doing, but I was presenting my collection at the garden. So I went through the necessary permissions. But the system is duff. So, um, apparently ludy gardens comes under many, many different corporations, so it became a very political event and I had to get permissions and licenses, which apparently I was not aware of.
01:57 I got a few thinking that that was all that I needed. So it became a huge challenge and a huge, um, the press went mad, especially Indian Express. They had me on the cover of every new, every newspaper for the next five days, which was super fun. At one level I had, I had no budgets to pay for publicity. So then I was on the front page and everybody was saying, who is this with dewberry, you know, we've never heard of barry and I became a household name with my very first show. So I really don't take any, any challenge as a problem. It's, there's no such thing as an impossible situation. And I think it's fun to experiment. It's fun to, you know, pave your own path and do something new. Or
02:47 when I was
02:47 in design school lives to go to the library and all I was looking for because I used to enjoy embroideries and I was inspired by embroideries. All I looked for books and Roswell, Assad and weren't many books, but you know, they used to have these uh, design magazines and they'd be a mention of embroidery by Francois lasage. So I've, I've went to London and I looked for books in libraries, but there was very little that I really found, and this was this strange, uh, but I think it was destined. I went to Paris, I think this was [inaudible] 93 or 92. And I was sitting with a very, very important person from Cartier in Paris and she said, is there anybody in the fashion business that you would like to meet? And the only name that completely lit up. And she says, she laughed at me and she said, you are you asking for the moon
03:42 He meets nobody. But, uh, she said, I'll give you his phone number and if you get somewhere, it's completely all luck. All I did for the next four days in Paris was go to a booth, make a goal to a for go have a coffee, go back to the booth. I did this. I think I must have made about 30 calls to him. And, uh, I didn't speak French and the secretary would pick up and she would just speak in French. I had no way to get to him. Finally, I tried really hard and I said to you, would you, do you know somebody who speaks English in the office?
05:04 So all these number ones that everybody was trying to say, I was the first here and number one here. And I like to, um, my competition is only with myself and I, I really mean that because since I began it, Dilla was in junior school, it was about my report card and I had to be the first in class, but when I hit senior school it all changed for me because, um, I was lost and I think I started getting creative and creative people are a bit mad and they don't see everything so rationally.