This video answers your questions from 3 weeks ago:
How to know which fashion brands are ethical and sustainable?
Where to shop for sustainable clothes?
My 5 tips:
1. Visit the brand’s ABOUT section: are they being transparent about their process and about where the fabrics come from?
2. Google the brand: were there sourcing scandals in which the brand was involved?
3. Look out for certification symbols in online shops and check the symbols on the Eco Label Index: http://goo.gl/9KTKSr
Examples: GOTS and FAIR TRADE.
4. Research by country, brand or production criteria on Eco Fashion World: http://goo.gl/DWMntR
Example: ABURY, my friend’s label based in Berlin with production in Marocco: http://goo.gl/h2XE8m
5. Read blogs and websites about sustainable fashion. Here are a few interesting ones:
Guide to buying sustainable, fair trade and vegan clothing: http://goo.gl/9oBYS0
Affordable fashion online: http://goo.gl/zWxn7d
Sourcing directory for fashion: http://goo.gl/A3t2Y5
Ethical Consumer – the website of the magazine: http://goo.gl/NYHe8N
And if you see a brand doing something wrong, say it! It will force them to change their methods!
Give this video your two thumbs up… and subscribe to this channel because:
- it is free!
- you don’t miss any future video!
Write me an email, send me your work to get feedback: [email protected]
Subscribe here: http://bit.ly/27njUYp
See you soon: new video at least every SUNDAY.
VIDEOS MENTIONED IN THIS VIDEO
The fast fashion trap and how to escape:
How to start a fashion line:
My website (current collection):
Ask a question / ask for a video / say hi:
Music: YouTube Audio Library
Ambiment - The Ambient by Kevin MacLeod is licensed under a Creative Commons Attribution license (https://creativecommons.org/licenses/by/4.0/)
I’m America we have “Certified B Corporation” which is the fastest growing “fair” label. Sometimes a brand will even have the “B” symbol in their window....it’s just a start and you still should be aware but at least it’s something...
Very interesting and honest video, I saw a lot of documentaries the true cost, young creators belonging to slow fashion upsets the codes of this industry, I discovered thanks to brut video https://www.youtube.com/watch?v=-dGUl1NwkF8 this designer who makes collections with old curtains and it is very trendy https://www.lesrecuperables.com/
I try to buy from thrift stores for many of my clothes. I don’t buy clothes often either. But what to do with my used clothes? The ones you cannot donate anymore? i heard about H & M accepting used clothes for recycling... but don’t exactly know what they do with them and if it is true. if you know of other places for clothes recycle, please let me know. thanks!
Love, love, love your channel! At the age of 50 finally I got the advices I needed all my life about so many things! I am reconsidering all the fashion choices I made (need to start from scratch slowly, but this time in the right direction - fewer pieces, but a better quality ones). Thank you so much! Can not wait for the next videos!
Amazing content as always - thank you so much, Justine! 🖤
I've stumbled upon a blog dedicated to fair fashion that I've immediately wanted to share with everybody. It's called 'THE GOOD WEAR', and among many useful things, it has a growing list of ethical/fair fashion brands: https://www.thegoodwear.com/ethical-fashion-brands/
Edit: I've also discovered Daria Andronescu who is a YouTuber and founder of Wonder Wardrobe, and who has made a post on 90 AFFORDABLE ETHICAL FASHION BRANDS: https://wonder-wardrobe.com/blog/affordable-ethical-fashion
I've cut out all of the most obvious fast fashion brands I know of. Dorothy Perkins, Atmos & Here, H&M. And Australian brands that I found out are fast fashion: Dotti, Portmans, Colette Hayman.
I also started asking Australian brands who makes their clothes and what they are paid. Olga Berg never answered my email (I have emailed them before - they're typically fast to reply).
YCL Jewels told me their employees in Hong Kong are paid an award wage. I'm going to continue buying from YCL Jewels at least. They ship internationally :)
This is so important, thank you Justine!!!
I just want to add that, at least in some countries, secondhand clothing is also a good choice for more ethical shopping, especially if you’re on a tight budget like I am.
In the UK (especially larger towns/cities) there are so many options - I buy nearly all my clothes at charity shops, and no one can tell because if you look closely, you can find lots of great quality (even new) items to suit your style. For me, it has 3 huge advantages: a) I’m not supporting unethical manufacturing, but am preventing landfill/waste and donating to a worthwhile charity at the same time, b) I’m not tied to any specific trends so it’s great for helping you find your own style, and c) it’s really helping my savings while still looking good.
fast fashion followers are not fashion savvy...they are ignorant...look at the royals...do they dress like that? they wear very different clothes that are more stylish than trendy...fast fashion is consumerism for the "commoners"!
Even if you don't have the knowledge about eco fashion, I think a lot of the negative effects could be avoided if we all shopped more consciously and generally less quantity. It's similar to vegetarianism and meat. Not everyone can sustain a vegetarian lifestyle and research all the nutrition you need and how to get plant-based alternatives, but we all can eat a bit less at least. If all of us only shopped the clothes we really needed and actually wore, plus: wore our clothes longer or shopped more in second hand stores, the world would already be a better place, because fast fashion would go extinct. So there's something everyone can do.
Hi Justine, I'm trying to improve my shopping habits (maybe quite late!). I was wondering if you can make a video on make up brands and sustainability because the lack of alternatives there (that I know of) really scare me!
I buy my skirts, shorts, pants from second hand shops. Am finding it really hard to buy decent t shirts, shirts or any winter tops that are ethical and not really expensive. I live in Australia, anyone know of a good online shop for tops.?
I've recently adopted a minimalist style to my wardrobe. I originally researched this approach towards fashion out of desire to do more with less. It lead me down a journey that has taught me about sustainable and ethical fashion. I learned of a company called Everlane. They're radically transparent about everything...from the location and conditions of the manufacturers to how much they spend on materials and manufacturing. They source quality textiles and offer their products at a fair price. I'm not sure if they offer international shipping but feel free to check out their website. I'm completely obsessed with this brand. ❤
You are just amazing Justine ❤️ You touch and discuss all the important topics that some fashion bloggers don't even want to mention because they don't want disagreeable feedback. Love your positive, confident attitude.
So importent this thopic, and take it all the way in Your shopping habbits. Food, furinture, cosmetics. when shoppping for fabrics , I making more of my clotes my self, do any of you and good shoppping tips for etical fabric produsers and sellers. Thankfull for tips
Hi Jenny, thanks for the information! You look stunning as always! I am shocked to find out that we should check how the company is reported in the media and its mission. Because I worked for a couple of years in an art company in Kyrgyz Republic - to my knowledge the most ethical and responsible company in our country. But due to the management's position (not bragging, not use big words etc.) they never mentioned their charitable actions. And we also tried to get certification marks, but they were too expensive for our scale :( maybe that is why many companies from developing countries can not afford them.
Hi Justine. I love your videos and am a regular watcher! I am an Aid worker, working in developing countries and I see the negative effects of fast fashion and unethical practices first hand. So this is an important topic for me. Your video is great and I also I have a couple of tips I want to share ... In Australia we have a report called
It ranks different brands according to their ethics A, B, C D and Fail etc. I take this when I shop. I now know which brands are ok and which ones are clearly out. Also something I do to avoid "fast fashion". When I buy one new item - one old piece has to go out of my closet! It means I only replace basics when items I own are worn out and makes me think twice about fast purchases. Do you do this? Thanks again Justine - One question for your next Q and A. How to be stylish in hot temperatures! I live and work in hot and humid climates and feel that styling in winter is so much easier with layers and coats and different textured fabrics. Any ideas and tips? Much love Samadhi xxx
This is so useful and well researched. I’ve tried to do research on this myself and found myself lost in all the information. Everything here is clear, explained simply and the links in the description are fantastic. Saving this for many future references!
Thank you for highlighting the importance of investigating ethical businesses in the fashion industry. We work hard to ensure our business is ethical even though it's often a more difficult route to take. We believe that eventually ethical fashion will be the norm, not the exception. Thank you
Most 100% ethical shops will tell you :) It's a great selling point, and I haven't seen a store yet that has a fair labor policy that doesn't brag about it immediately. If they don't mention it or say they don't know or aren't able to share, they have something to hide. That does sound cynical and conspiratorial, but it seems like basic marketing to me. If a shop has 100% ethical clothing they will emphatically let you know!
After watching the previous videos on the horrors of fast fashion industry on the workers I decided to research websites that were ethical. I was a little aghast :O at the cost of basic items like a T-shirt etc. I do recognize the pros and cons of spending more on good quality clothes since they last for a long time. I equate this to my passion for healthy eating. I recommend organic but I do recognize there are different budgets for different people...for some organic is not an option. I digress but the point is made.
:) Perhap, in my 90 minute research I just could not find them but where are the more affordable ethical clothing stores/websites. I know you mentioned going to second hand stores but is that not still buying into "fast fashion"? Friends if anyone has good insight please let me know. Thanks! :D
I checked the "about us" section of a relatively cheap and locally popular store that I sometimes shop in and in stead of some vague affirmations of being ethical, which is what I expected, what they've written is "The company’s international purchasing activities enable the stores to always have the very latest in stock" and "Its flat hierarchies enable it to be efficient and profitable in all sectors". Plus their labels read made in China and Bangladesh.
Yeah, I don't think I'm shopping there anymore.
I'm still educating myself on the topic; you shared a lot of resources & means of identifying ethical brands. Is there a website or app where one could look up particular brands, where there's up-to-date info? For ex. I looked up tommy hilfiger, not good results, but they committed to change & invested money: https://www.reference.com/beauty-fashion/tommy-hilfiger-clothes-manufactured-df3512f1d239ac29#
How does one check if they stayed true to their commitment?
This is one of the subjects that is so dear to me. I am from Romania where there are a lot of factories doing work for big brands - Zara, H&M, Massimo Duti etc. Big brands that make huge profits yet the workers in these factories are treated and paid so poorly it is unbelievable. It drives me mad when I see people around me not taking 10 seconds to think it is not ok recklessly buy clothes, to own more and more and get bored faster and faster. There's a short documentary on Vimeo made by some French journalists, I will look it up and post the link here or try to send it to you somehow if Youtube won't allow me to post.
Samar Yehia I know of a factory that produces for MD and they are super ok (I personally know the owner, an Italian guy). But they onoy produce pullovers for the brand. As far as I know there are other factories producing for MD but not 100% about the working conditions for the employees.
Hi Justine! I'm a big fan of your videos, looks, advices, but above all, your ideas. I've became very concerned with the kind of clothes I buy, and I've been researching in order to make more well-thought purchases. I particularly love a Spanish brand, "Desigual", which has amazing designs, super cool outfits... BUT it's extremely expensive and I don't think it's really worth the while when it comes to specific clothing, such as jeans or blouses. I can tell the fabrics are quite cheap, almost everything is made in China, so I suspect that what you're really paying for is their designs and not exactly the quality of the apparel. Do you know anything about this brand, concerning its ethic and/or sustainability? Take care and keep inspiring us!
When I saw your video on Fast Fashion , I then read the comments from many of your subscribers & they suggested watching the documentary on Netflix called The True Cost. I was shocked to learn the extent of the negative impact fast fashion is causing in the global community. I will be more diligent about what I buy for clothing in the future. thank you very much Justine for sharing.
I've always been a big Ann Taylor and LOFT fan, because the quality has always been great, the sizing consistent, and the pricing is not too high. In fact, I buy a lot of my Ann Taylor and LOFT second hand! I was hoping their practices were ethical after watching this video and found through their website that they are very transparent. If you want to look at the information yourself, you can check in out here: http://www.responsiblyann.com/ourExpectations.asp.
Thank you. This is extremely important for many reasons. I have shopped with purpose my entire life. Mainly due to financial reasons. But also for personal ones. I rather have a few really good classic pieces that 100 cheap ones. I shop at goodwill at times for vintage items. The only things I buy cheap are summer tee shirts and shorts ❤️
Extremely useful information for me, as someone whose skin actually crawls when it comes time to purchase a new garment, for fear that purchasing an article of clothing is like abetting the doom of small children or poor women involved in its creation. So I wear clothes until they are almost shabby, which is also not fair. Thanks so much for your insider tips on getting to the important facts about manufacturers to help us "do better by doing good." : )
Can we address the big elephant in the room?...
Many people (especially young folks) simply dont have the money to spend on more ethical brands. They're happy to get a bargain wherever they can. What are their options aside from thrift stores, which are hard to build an entire wardrobe from?
Rediscover Ease movement education exactly, good for you! When the option exists, I’d rather spend the same money I would have thrown to the latest cheap fashion to a good find at flea markets (or charities). It can be time consuming, but I’ve never fallen short of options. It all depends on what you’re willing or can afford to bargain.
littleblackpistol a whole lot of verbose generalizations there. Everyone’s experience depends on where they live, and one’s choices on their situation, and how they’re able to handle it.
Most people I met who complain about being poor are just bad at budgeting. Piss poor people have the shame and dignity to not talk about it. At least that’s how I felt when I was in abject poverty until ~15 years ago. I still buy second hand and use the same techniques my mother taught me when we were going through primary-need hardships.
I’m sorry your charities are so corrupt. Last winter I bought a solid wool coat at a flea market in Italy for 3€. At other flea markets in the States many bargain jeans and shirts for 1-9$, at very competitive prices compared to fast fashion. I’m certainly lucky, but I also know where to look.
Yes, when you’re barely surviving, others’ rights lose priority. But this video is simply meant to raise awareness. You don’t have to be offended about a discussion. If you can talk on the internet, you’re richer and luckier than the vast majority of people in the world, including those abused by fast fashion.
You've clearly never been poor, long term. if you had, you would know that there's never a time when you had £100 to 'invest' in ONE 'good quality' piece. You have bits and bobs of money, never very much, to buy stuff to cover yourself as and when. You need stuff for work, stuff for specific activities, and you don't have any choice but to buy low cost clothing as you can't walk around naked or tell work to piss off on dress code until you can afford to buy something that fits some imagiend 'ethical' template. You certainly don't have money to save up or time to have no clothes suitable for anything until you do. You'd also know that vintage and flea markets charge a lot of money for good quality pieces these days, often off the charts for the actual quality involved. The second hand charity shops near me have been known to ask £80 for a clearly well-worn coat due to its mid-range label. I see charity shops charge maybe 10% less for a very worn fast fashion piece that won't last much longer than that item cost new. Nobody in their right mind will pay that when they can buy a new item that will last longer. In reality, there are minimal companies that are actually ethical and many of those deal in styles that don't appeal to many people without a middle class hippy aesthetic (such as Komodo) and matching high disposable income. Ethical is and will remain a niche maret for people whose incomes are far in excess of the norm and feel buying that kind of thing makes up for their excessive middle class lifestyles elsewhere.
There’s flea markets, second hand shops etc. You don’t have to buy it new when you’re on a budget. That way you still don’t incentivize or support unethical brands.
In the West we have way more clothes than we need anyway. A small but well manufactured ethical wardrobe goes a long way in terms of wear and conscience. Being poor is not an excuse for abusing the working conditions of others.
I think that the hardest thing about buying ethically is the absolute lack of realistic clothing sizing with brands that are ethical. I used the eco fashion world website that you mentioned and looked up my country and visited all the websites I could find and just looked at the basic ladies t-shirts and even the biggest sizes that the brands went up to were too small for me. This is something that I'm beginning to really struggle with and become annoyed over as I am trying my best to make much more ethical decisions when it comes to my clothing etc and it's nigh on impossible for me to find clothing that will fit if it's not on the high street. I'm trying and I guess that's all I really can do at the moment because I don't know of any ethical brands that cater to larger people like myself and it's so disheartening and a little soul destroying in all honesty.
It's not only chubbier people who have that problem, many brands only go down to an S which is a problem as I sometimes drown in a XS. But it's of course easier to downsize something than to upsize it. The sustainable fashion market is growing, so are the amount of brands that care about people with bodies that are above or under average.
MA AD obesity is an epidemic, stop feeling sorry for them, they need motivation and the cold hard facts about the effects of obesity on society and our economics not to mention their own personal health. I was overweight, I knew I was unhealthy I became at risk of type 2 diabetes so I lost 20+kg over 1.5 years with a condition that makes it harder for me. There's no excuse unless a doctor says it is physiologically impossible for that person to lose weight. We shouldn't encourage obesity we need to help them lose weight.
The only solution to your problem is start loosing weight if the fashion industry won't cater "plus sizes" anymore probably this is the sign to go to the gym and sweat. I know you can do that because I did!
I had the exact same issue! MyGreenCloset here on YouTube has a blog with a brand directory and mentions plus size sustainable brands. Off the top of my head I remember Eileen Fisher and I've been able to find her stuff on incredible sales!
Im a fashion designer from India and as you know, many many brands produce in our country. I have seen the working conditions of people and although they are not as bad as "sweat shops" , i feel the workers could be paid more. there is a noticable gap in the earnings of the establishment n of its workers. Capitalism at its peak..
Your tips also go for other type of companies, to give an example with chocolate companies, I looked up one that has been affiliated with child labour (a brand owned by Mondelez) - a site with very little information, just 3 bars/themes in the top. Another one, 8 bars in the top, lots of articles, perspectives on health, nutrition, an article named "corporate responsibility". When I saw these together, the last one looks much more transparent, and this is just the first step, since the material is coming straight from the company, but nevertheless a good start. Thank you for a great video
Here is a great brand that makes basic shirts. They even have a map showing the process flow from where the cotton is grown to where it is packaged. I'm sure this clothing company would get Justine's tick of approval!
I don't know specific brand backgrounds that well, but I can say this: Don't overlook secondhand clothing. Fashion tends to repeat itself, and it's pretty easy to find vintage clothes that are on trend at the moment or new clothing people have outgrown or never worn. And the money is going to real people, whether via a charity or a car boot sale, without funding any large and potentially unethical companies.
I love your videos, however in a previous one you mentioned wool and cashmere. I have seen videos on the horrific treatment of animals involved in these products, and would strongly advise against their use .
Carolisa Morgan As long as the wool is from a good farm, it's just a haircut that helps the sheep not overheat in summer. Obviously there are mistreated animals, but the process of shearing is just a haircut, not slaughter.
it is like for fabrics: ethical production can be monitored and controlled. There is cashmere from happy goats ;-) And for wool, no animal actually has to die. Again it is a matter of knowing where your wool / cashmere comes from...
One app I am sure you would enjoy is , the financial diet , please try more than one or two items . Eg. In order to visit France after university ,she became a nanny in Paris . There frank and brief . Hope you enjoy it .🙂🇨🇦👍
THANK YOU FOR THIS! i buy all local foods and i never really thought about the entire circle of clothing. I looked for the label and country but never really realized that there may be several countries involved in the process. I am going to work towards reducing my wardrobe and getting more ethical and responsible clothing. Thanks again.
This is honestly a fantastic video, and a style of delivery that I think a lot more bloggers should look to in terms of informing their viewers about a particular topic. Everything you said from start to finish was informative, well-researched, easy to understand and was very clear between factual information versus your own opinions (all of which were hugely insightful anyway!). I am a really recent subscriber to your channel, and you have really inspired me to try and re-focus on where I consume my clothing, as well as trying to form more coherent and well-informed opinions about _why_ I am choosing to do this. It's all well and good to say "oh, I don't support sweatshops". But to truly be able to talk about it with somebody, and open their eyes to the serious reasons behind why I have made that choice, is something I want to be able to do as well as you have done in this series of videos Justine. :)
Hey, I'm from Germany and can can recomment this webside: https://utopia.de/bestenlisten/modelabels-faire-mode/
they list the best fair and organic Brands and link onlineshops where you can buy.
Maybe it can help you if you understand german a bit and I think for europeans it should be possible to buy from those brands.
This webside has many lists like this for other topics as well, always based on ethical an enviromental friendly walues.
Sorry for my bad orthography, I'm not used to write in english :D
In a shop: - Give me a roll of toilet paper. - What color would you like? - White please, I will color it myself… - Hi, John! I have heard that you died three times already! - Hmm, but you’re no better – you haven’t come to any of my funerals. Could you fax over a copy? No, I can‘t fax because of where I live. Where do you live? The 21st century. Get a life - I’ve heard they’re cheap now on eBay Thanks to Blaine Zernechel.
April fool’s day If there are hopeless fools, then there should also be fools, which give hope.
As experience shows, its easier to fool somebody on a regular day, rather than on April 1st.
Question: can a joke, played on April 1st, become a present for the New Year? Answer: yes, as theres exactly 9 months period.
Valentines Day The best thing of being my own date for Valentines Day is knowing Im guaranteed to score.
Christmas gift Dear Santa, Please do not leave my gift under the Christmas tree. Drive it straight into the garage.
Christmas tree - I left my girlfriend a Christmas gift under the Christmas tree. - Is she happy? -Not yet, still looking for it. The forest is large, lots of trees.
Funny relationship jokes - wonderful wife Single guys often dream of having a wise, beautiful and caring wife. But married guys think about it even more often.
Adult jokes - in a bus Conversation in a bus: - You know, yesterday in a bus your wife told me such a great joke that I almost fell out of the bed.
Profession jokes - executioner An interview with an executioner: - So, how long have you been working in this job? - Well, around 10 years… - And how are you doing there? - Well. no one complained so far.
Daily life jokes - Boy, do you pray before you eat? - No, why should I - my mom is a good cook.
Jokes about dating - magazine The announcement in a magazine: in the next issue we will be writing about to make your boyfriend a little nervous with the help of a marker and a pregnancy test. Daily life situations - in the cafe - Waiter, there’s a bee in my soup! - Yes sir, the fly has a day-off
Profession joke - A priest A priest tells the prayers: - We have one good news and one – bad ones. The good thing is that we have money for the repair of the church. The bad one – the money are still in your pockets.